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business or pleasure? social media The Rise of Social Media for Professional & Personal Use

business or pleasure? social media at work (by region)social media in the workplace Americas Europe Asia-pacific 16% 31% 48%47 % 6% 13% 18%are concerned that mixing personal andprofessional connections could cause % who think it is acceptable to use social media for personal use at workproblems in the workplace % who have been told to stop using social media at workadverseeffects 43% 36% 30% 19%on work More than four in 10 agree GEN Y Gen Y Gen X that the use of social media are the most accepting of the Baby Boomers at work negatively impacts personal use of social media at work. productivity. Baby Boomers are the most skeptical with almost half (49%) showing concern. thumbshaving a down 56% 55% More than half don’t believepresence 29% employers have the right to For employers, there is growing view personal social media pressure to align their social pages (56%). Nor do they media activities to attract approve of prospective future talent. More than one- employers viewing their pages quarter of workers feel it’s as a hiring tool (55%). 30 important that their employer % has a social media presence. feel it’s acceptable to use social media sharing 48% for personal opinions using use at work Almost one-quarter believe it’s 24% 36 % their acceptable to share opinions networks about work via social media. This is most apparent in the Asia- When making career/employment Pacific region (36%). decisions, significantly more professional and technical workers are P/T non-P/T likely to use their network of friendsworkers workers and colleagues than non-P/T workers.Regional differences may be attributed in part to the generational composition of the survey samples, with the APAC region having a larger proportion of Gen Y respondents.

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