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USING SOCIAL NETWORK FOR CAREER/EMPLOYMENT The Rise of Social Media for Professional & Personal Use

USING SOCIAL NETWORK FOR CAREER/EMPLOYMENT DECISIONS (BY REGION) Social Media and Job Decisions (by region)Å Approximately four-in-10 (41%)use their social media network when Do you use your social media network when making career/employment decisions? (% Yes by region)making career or employment decisions.This is highest in APAC, where morethan half (58%) use their social medianetwork when making these choices,compared to only one-third (33%) in AMERICAS EMEA APAC ALL COUNTRIESthe Americas and 40% in EMEA.For employers, there is growingpressure to align their social mediacommunications activities to those whoare so pervasive in the wider community.For employers looking to attract highly 33% 40% 58% 41%skilled professional and technicalcandidates, it is worth noting thatprofessional and technical workers aresignificantly more likely to use their socialmedia networks when making career/employment decisions, compared to non-P/T workers (48% and 36%, respectively). Regional differences may be attributed in part to the generational composition of the survey samples, with the APAC region having a larger proportion of Gen Y respondents.Kelly Global Workforce Index™ 22