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PERSONAL USE OF SOCIAL MEDIA The Rise of Social Media for Professional & Personal Use

PERSONAL USE OF SOCIAL MEDIA AT WORK (by generation)Å It’s also a generational issue. Gen Y(36%) and Gen X (30%) are significantly Do you feel it is acceptable to use social media for personal use at work? (% Yes by generation)more likely to feel it is acceptable to usesocial media for personal use at work,compared to Baby Boomers (19%).With the talent war for highly skilledworkers in full swing, it is important to Gen X:note that significantly more workers 30%with professional and technical skill sets Gen Y: 36%feel it is acceptable to use social mediafor personal use when at work (35%compared to 24% for those with non-P/Tskill sets). This insight is key for employersstruggling to keep employmentpolicies in line with the expectationsof their critical workforce segments. Baby Boomers: 19%The upshot is that attitudes towardsocial media in the workplace areclosely aligned to age and location. It’sperhaps not surprising that youngerworkers are more comfortable with socialmedia in a work environment. Morerevealing are the cultural differences.Kelly Global Workforce Index™ 5