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PERSONAL USE OF SOCIAL MEDIA The Rise of Social Media for Professional & Personal Use

PERSONAL USE OF SOCIAL MEDIA AT WORK (by region)Å Those in APAC are three timesmore likely than those in the Do you feel it is acceptable to use social media for personal use at work? (% Yes by region)Americas to approve of social mediafor personal use while at work.That should be a signal to businesseswith global operations to thinkcarefully about the implications of EMEA:uniform rules on social media. 31%More than one-quarter of respondents(30%) feel it is acceptable to use APAC: All countries:social media for personal use when at 48% 30%work. This is highest within the APACregion, where nearly half (48%) feel itis acceptable to use social media forpersonal use at work, compared with 31% Americas:in EMEA and just 16% in the Americas. 16% Regional differences may be attributed in part to the generational composition of the survey samples, with the APAC region having a larger proportion of Gen Y respondents.Kelly Global Workforce Index™ 6

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