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PRODUCTIVITY IMPACT OF SOCIAL MEDIA The Rise of Social Media for Professional & Personal Use

PRODUCTIVITY IMPACT OF SOCIAL MEDIA (by GENERATION)Å Among the different workplacegenerations, Baby Boomers are most To what extent do you agree or disagree that the use of social media at work impacts negatively on workplaceSocial Media (By (% Agree by generation) Productivity Impact of productivity? Generation)skeptical, with almost half (49%) believingit negatively impacts productivity. But 60%even among younger workers, there isstill a significant level of concern—40%of Gen Y and 44% of Gen X.There is a very clear appreciation 50%of the potential dangers that existas a result of failing to draw adistinction between the personal andprofessional use of social media. 40% 30% 20% GEN Y GEN X BABY BOOMERSKelly Global Workforce Index™ 8