1. Todd Wilson
818-274-8878 • ToddWilson277@yahoo.com
Professional Experience
Director, Automotive Retail Research
• Conducted custom online studies to identify the reasons consumers avoid certain vehicles and
why shoppers reject certain vehicles
• Directed sales and marketing effort for the JDPA Certified Retailer Award Program
• Moderated focus groups and wrote reports
• Managed project/analysis teams for major syndicated studies, wrote reports/press releases
and presented findings to clients
Automotive Market Insights Manager
• Supported Toyota vehicle launches with in-depth market situation analyses to identify key
trends and consumer segments (psycho/demo/geographic, motivations, and product usage)
• Solved complex vehicle-sales problems, generated automotive-market insights via white
papers, participated in project-study teams to identify potential threats and opportunities
• Supported internal strategic advertising planners in the development of inspiring creative briefs
• Created monthly tracking reports using automotive market metrics from multiple research
vendors supplying attitude and usage data, name recognition information, website usage
trends and purchase funnels
Director, Automotive Sales/Internet Research
• Oversaw design, production and analysis of JDPA syndicated and proprietary automotive
research studies to include: New Vehicle Sales Satisfaction, New Autoshopper.com,
Manufacturer Website Evaluation, Used Autoshopper.com, and Certified Used Vehicle
Satisfaction
• Conducted extensive analysis of study results to help clients improve website usefulness,
identify usage rates of sites (auto buyer and rejecter) and satisfaction with both OEM and lead-
generating sites
• Presented research findings at clients’ HQs for all studies
• Managed and mentored staff of nine professionals
Senior Research Manager, Automotive Retail Distribution
• Managed production of JDPA syndicated and proprietary studies across various research
methodologies
• Extensive analytical experience with product quality studies such as the Initial Quality Study
(IQS), the Vehicle Dependability Study (VDS) and the APEAL study which identifies customer
satisfaction with each aspect of their new vehicle
Research Manager, Automotive Research
• Conducted data analysis, report writing and created customized JDPA client presentations
• Consulted and enjoyed excellent client relationships with various automotive manufacturers

2. Research Analyst
• Processed and analyzed Nielsen TV audience data for daily and weekly executive reports and
Syndicated Sales department presentations
• Analyzed Nielsen/Arbitron ratings data and meter/diary demographic sample composition for
programming and audience measurement studies for TV broadcast and cable clients
Independent Consultant
• Supported COO/President of an internet-based firm with analysis, financial document creation
and quantitative analysis
• Tutored an executive MBA candidate with all aspects of his coursework
Education
 MA, Psychology, Pepperdine University
 Principles of Market Research course completion, University of Georgia
 MBA, Finance concentration, Long Island University
 BS, Marketing and Business Management (double major), Long Island University
Work History
Independent Consultant
October 2011 – 2013
J.D. Power and Associates – Westlake Village, CA
Director, Automotive Retail Research. Director, AutomotiveSales/Internet
Research. Senior Research Manager. Project Director. Assistant Project Director
January 1995 – December 2003, March 2005 – December 2007 (11.5 years total)
Saatchi & Saatchi Advertising – Torrance, CA
Automotive Market Insights Manager
January 2004 – December 2004
Columbia-TriStar Television – Culver City, CA
Research Analyst
January 1994 – December 1994
Norman Hecht Research - Syosset, NY
Research Analyst
January 1993 – November 1994
Relevant Skills

3. MS Word, Excel, PowerPoint, Outlook, mTab