Brand Name: Ambience Mall, Gurgaon Agency Name: Togglehead Objectives: - To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon. - To increase Twitter followers and promote engagement with them. - To increase fan base and engagement on Facebook. Execution: A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall. In-Mall event promotions for social media promotions took place for 4 days, which included – Posts, Tweets and Contests. The cover photo was changed every week with the theme and the logo of the event. Facebook Content Planks -Event Promotion -Interaction -Contest Promotion -Current Affairs -Special Days Twitter Contests: #HelloWinter #FashionFreaks #ChocoFest #MyNewYearResolution Results: - 1500 Mentions on Twitter - Facebook fan growth increased by 59% - #ChocoFest trended 3rd in India

1. Social Media Campaign
Ambience Mall – Gurgaon
(Time Duration – 30 days)

2. Campaign
1st Dec 2013 – 1st Jan 2014
The

3. About Ambience Mall, Gurgaon
Ambience Mall, is an apogee of lifestyle
distinction, offering unprecedented scale in terms of
size and unparalleled retail mix combined with the
entertainment and leisure attractions.
Ambience Mall - Gurgaon is the largest operational
shopping mall in India, with one kilometer of
shopping experience on every floor.
The mall offers a wide range of facilities including
Premium international and domestic retail
brands, Hypermarket, multiplex cinema, Restaurants
and coffee shops, Food court, Car showroom, Fitness
and meditation centre, Beer garden, Bowling
alley, Kids play zone, Recreational zone etc.

4. Social Media Platforms
Facebook Twitter

5. - Promote & drive awareness about in-mall Winter events at
Ambience Mall, Gurgaon.
- Increase in Twitter followers and engagement.
- Increase fan base & engagement on Facebook
Objective

6. ‘Snowie’ was the Central character and the voice of the brand during this campaign.
Using his clothing & props the theme of the week was displayed as per the events taking
place at the mall.
Examples are as below:
Campaign Mascot
Choco Fest Fashion Freaks Party Poppers

7. In-Mall Events
The Hello Winter was an exhibition held at
the mall with stalls selling all winter
clothes and essentials
The Fashion Freaks was a bazaar at the
mall with stalls selling outfits for New
Years Eve.
Duration: 3 days (Friday, Saturday & Sunday of each week in December)
Promotions: 4 days of social media promotions took place which included – Posts, Tweets
& Contests.

8. In-Mall Events
The Choco Fest bazaar had stalls selling
various types of chocolates and a live
chocolate fountain.
The Party Popper was an exhibition with
stalls selling decorations, masks etc for
New Years Eve.

9. The cover photo was changed every week with the theme & logo of the event.
Cover photo
Hello Winter Fashion Freaks
Choco Fest Party Poppers

10. Facebook Content Planks
One post a day
• Event Promotion
• Interactive
• Contest Promotion
• Current Affairs
• Special Days

11. Event Promotion Post
Caption:
#Winterlicious presents to you the ‘Fashion Freaks’ Bazaar.
Are you looking for the perfect New Year’s Eve outfit?
It’s waiting just for you at the Fashion Freaks bazaar at Ambience Mall, Gurgaon.

12. Interactive Posts
Caption: #TeaTimeBreak
HINT: We found 6 differences, what about you?

13. Contest Posts
Caption: #ContestAlert

14. Special Day Posts
Caption:
Take the lead and pledge your support for ‘World Aids Day.
Stand up. Make a difference. 'Like' to show your support

15. Current Affairs Post
Caption: Vote today. Make your voice be heard. (Delhi elections)

16. Twitter Contests
• #HelloWinter
• #FashionFreaks
• #ChocoFest
• #MyNewYearResolution

17. Twitter Contests
#ChocoFest

18. Twitter Contests
#MyNewYearResolution

19. Campaign Results

20. Prepared by

21. Thank you!