Why Facebook? How do I tweet?How to choose your voice across platforms. The importance of a LinkedIn profile.

1. Your Digital Identity
Because ‘Every One of You is a Media Company’ Gary Vaynerchuk
@garyvee
Ladies’ Lunch Series- Jan 2014
Tolagbe Martins @tolasol

2. Ego-Surfing- A must
! Egosurfing (also Googling yourself, vanity
searching, egosearching, egogoogling,
autogoogling, self-googling) is the practice of
searching for one's own name, pseudonym, or
screen name on a popular search engine in
order to review the results. (Sean Carton)

3. Who are you online?
! So much of your identity is now about what can
be found online.
! Your social networks are about much more than
your ‘other life’
! This is how your ‘Loose Connections’ will find
you and research you before making that first
contact.

4. Playing the Part
! Beginner
! LinkedIn-Formal
! Facebook- A social mixer (bridal shower/ dinner party)
! Twitter- a cocktail party – conversation series. You can mingle,
interject and ENGAGE.
! Instagram- pictorial, infographic- great for creatives- great way
to get show
! Intermediate
! YouTube/Vine/Keek- “Broadcast Yourself ” performance art,
the equivalent of giving a speech or presentation. Great for
demos and practical work

5. Resources & further reading
! http://www.marketingprofs.com/articles/2014/24104/
personal-branding-trends-for-2014-part-1
! http://smallbiztrends.com/category/social-media
! http://www.bitrebels.com/category/social/
! http://www.fastcompany.com/