Illawarra Forum just concluded a successful 2017 conference tackling critical issues for the not for profit industry now and into the future.
Our Director, Jacinta Cali, was part of a great line-up of speakers to sharing their expertise at the conference. Her presentation showcased her-depth digital knowledge
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Illawarra forum presentation
1. Take Advantage of Technology
your future business model
Presented by Jacinta Cali
Co-Director, Internetrix
linkedin.com/in/jacintacali/
2. Focusing on the current situation
› Funding reform
› Need for client centred
› Evidence for alternate
funding
› Service sustainability
› Long term vision
3. My Intent for Today’s Workshop
Could these new technologies help my organisation?
Provide you with ideas and inspiration
Strengthen your existing Digital Strategy
4. Agenda:
1. Fast Internet
2. Use technology to reduce risk
3. Digitalise your business model
4. Getting more volunteers and donations online
5. Leverage the power of Google
6. Digital disruption is the change
that occurs when new digital
technologies and business models
affect the value proposition of
existing goods and services.
7. Part 1: Fast Internet
Digital Disruptors - Newspapers
8. Part 1: Fast Internet
Digital Disruptors - Travel
10. Part 1: Fast Internet
Digital Disruptors - Music
11. Part 1: Fast Internet
Digital Disruptors - Accounting
12. So, what has internet speed got
to do with it?
It’s the key to your future model
13. Part 1: Fast Internet
NBN in the Illawarra & Shoalhaven
14. Part 1: Fast Internet
NBN in the Illawarra & Shoalhaven
Productivity
Faster internet speeds
improves our
productivity when
working online.
Flexibility
Cloud technology and
faster broadband enables
staff and support teams
to easily work from
remote locations.
Better Video
Fast internet has
enabled higher quality
video definition for
video conferencing and
online learning.
15. Part 1: Fast Internet
Part 1 Summary
Fast internet is the foundation to
delivering your future business model
17. Part 2: Using Tech to mitigate risk
Are internet speeds letting you down?
18. SYFS - Lake Entrance Road, Warilla
External 4G 4G in place - off network
Outreach training room
- no cables
19. Part 2: Using Tech to mitigate risk
Need to work remote? NBN, no worries
20. Part 2: Using Tech to mitigate risk
Multi-location conferencing via Skype
21. Part 2: Using Tech to mitigate risk
Safeguard your org’s data in the Cloud.
Local storage & backups are historic.
Cloud is now.
22. Part 2: Using Tech to mitigate risk
Cloud technology offers:
› Email access from any device
› Software as a service (SASS) eg. Xero
› File storage for collaborative sharing
› Secure and backed up off site content access
› Affordability
23. Part 2: Using Tech to mitigate risk
Part 2 Summary
› There are fast NBN alternatives
› Utilise video conferencing for remote work
› Set up multi-location conferencing
› Adopt cloud based software
25. Part 3: Digitalise your business model
Digital Strategy
Turn your organisation’s activities & campaigns
into the digital age with high performing, easy to
measure digital frameworks
28. Part 3: Digitalise your business model
Case study:
Family
Advocacy
family-advocacy.com/resources
29. Part 3: Digitalise your business model
Part 3 Summary
› Be innovative
› Use new technologies to solve problems
› Use your website to increase your reach and
share your message better
30. Part 4
Get more volunteers &
donations
through your online presence
31. Setup a simple credit card
payment form through your
website
Provides a secure way for donors & members to
make payments to your organisation
32. Part 4: Generate new leads and donations
online
Case study:
FOCAS pay online
focas.org.au
34. Part 4: Generate new leads and donations
online
Case study:
Mind Blank Ltd.
mindblank.org.au
35. Run “Drip” email campaigns to
educate, generate engagement
AND stimulate donations!
36. Part 4: Generate new leads and donations
online
Case study:
Plunket NZ
plunket.org.nz
37. Sell what you do online?
Attract a wider audience with your
own eCommerce shop
38. Part 4: Generate new leads and donations
online
Case study:
Wesley Mission
wesleymission.org.au/get-
involved/wesley-gift-shop/
39. Part 4: Generate new leads and donations
online
Part 4 Summary
› Setup a payment gateway if you haven’t already
› eWay offer discounted accounts to NGOs
› Explore drip campaigns
› Sell your mission and services to the world online
44. Part 5: Leverage the power of Google
Google Analytics - a powerful FREE tool
› Answering the Digital ROI question
› Amazing insight into website visitor
behaviour
› 100’s of data points
› 100’s of reports to generate insight
46. Part 5: Leverage the power of Google
1. Signed in, create an ad for your campaign
2. Define the search terms for the ad
3. Set a daily budget to bid for position 1
How Adwords works:
48. Part 5: Leverage the power of Google
Am I eligible?
› Hold a valid charity status
› Have an active and meaningful website
› Agree to Google’s required certifications
YES = access up to $10,000 in Adwords per month
49. Part 5: Leverage the power of Google
HOW TO REGISTER
Step 1:
Have your organisation
register a Google G Suite
account
Place your screenshot here
50. Part 5: Leverage the power of Google
HOW TO REGISTER
Step 2:
Via Connecting Up
Australia, apply for a
TechSoup
verification token
Place image of website, screenshot or text in here
https://www.connectingup.org/
51. Part 5: Leverage the power of Google
HOW TO REGISTER
Step 3:
Commence the signup
process with your
TechSoup token ready
google.com.au/grants/
53. Part 4: Generate new leads and donations
online
Part 5 Summary
› Use Google Analytics, it’s FREE and powerful
› Register for Google Ad grants and super charge your
brand awareness online
54. Internetrix is an award winning Digital Agency,
that helps our clients drive revenue and cut costs.
Pick up the phone, live chat, or email us if you would like
hear how our skills and knowledge can help you
achieve your business goals and targets.
Get in touch:
Email: irx.info@internetrix.com.au | Phone: 4253 5300 | @internetrix
55. Any Questions?
Thanks for listening
Jacinta Cali
Co-Director, Internetrix
linkedin.com/in/jacintacali/
@internetrix Ph: 4253 5300
Editor's Notes
Time of momentous change:
New ways of contracting for services,
government funding constraints
the emergence of social impact investing are spurring the need for you to reconsider the way in which they operate now and into the future.
Early Adaption is the key to survival in the face of digital disruption
It doesn’t feel that long ago that I was in this building for Kiama’s NBN switch on event
The illawarra and shoalhaven regions have been enjoying the near completion of the NBN roll out. Has your organisation made the switch?
If you still aren’t quite sure what the fuss is about let me spend a couple minutes to explain.
These keys are the foundation for your organisation to innovate and provide new ways to service your clients and members
There are cost effective alternatives to achieve fast internet - like 4G!
You can have high speed internet through the air!
Set up video conferencing with 4G or NBN via Skype and experience live like connectivity
Set up video conferencing with 4G or NBN via Skype and experience live like connectivity
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
In early preparation for NDIS FOCAS moved their paper processes into the cloud through the introduction of an online members area designed for their clients and their staff to easily access.
Family Advocacy have an amazing repository of resources that they needed to get out to their audience and the wider community. Through digital consulting we were able to make the Inclusion Collection easy to find, search, categorise and index all via their website.
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
FOUR methods to get more donations and volunteers onlong
Family Advocacy have an amazing repository of resources that they needed to get out to their audience and the wider community. Through digital consulting we were able to make the Inclusion Collection easy to find, search, categorise and index all via their website.
Family Advocacy have an amazing repository of resources that they needed to get out to their audience and the wider community. Through digital consulting we were able to make the Inclusion Collection easy to find, search, categorise and index all via their website.
Family Advocacy have an amazing repository of resources that they needed to get out to their audience and the wider community. Through digital consulting we were able to make the Inclusion Collection easy to find, search, categorise and index all via their website.
Could be perfect for a voluneer campaign.
Family Advocacy have an amazing repository of resources that they needed to get out to their audience and the wider community. Through digital consulting we were able to make the Inclusion Collection easy to find, search, categorise and index all via their website.
ALSO another example is The Flagstaff Group
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
The google guys
The google guys
No longer just a search engine.
Cloud business and online advertising have taken Google to new heights.
Alphabet Inc. is an American multinational conglomerate founded on October 2, 2015, by the two founders of Google, Larry Page and Sergey Brin, with Page serving as CEO and Brin as President.
Google’s Adwords online advertising business makes up over half of the current revenue of the company.
Start by writing an ad that tells people what you offer. Next, choose the search terms that will make your ad show in the Google results. Finally, set a daily budget.
The competitiveness of the search term will define the cost to advertise in the top position
It’s not all corporate and evil. Google has a softer side. Ad Grants! And you are probably eligible to apply.
Allowing causes in Australia to attract more donations, share their stories and recruit more volunteers through digital marketing
The more frequently your ads appear next to Google search results, the more people will be aware of your cause.
That can translate into more donations and more volunteers – the lifeblood of every non-profit.
All of our Grantees must meet certain criteria in order to qualify for Google Ad Grants and keep that qualification active.
Who here uses Office 365 or Google for work? With faster internets we have seen digital disruptions across many industry verticals. Cloud technology is a byproduct of faster internet. Netflix is a great example of cloud technology. So is Google Drive and MS Sharepoint.
