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Client brief and planning
1. NAME: Coors Light
I have been commissioned by Coors Light to create a radio commercial advert for there
new Coors Light product. Coors Light are a national corporate company that have become extremely
popular over the past 10 years. They are now the world 7th largest beer company. They are based in
Golden, Colorado and are the owners of the largest single brewing facility in the world. I am going to
create a Commercial Radio advert that will bring popularity to the company.
Coors light was founded in 1873, the founders were Adolph Coors and Jacob Schueler.
The parent company is Molson Coors Brewing Company. This is a very popular company in Canada.
However the Coors light brand was created in the united states.
In my advert i will feature some very classic american music. the reason for this is so that people can gt
an understanding of where the beer originated. i will also find a voice over artist that can do a good
american accent to bring across this theme.