Slides from the 2013 International Conference of Crisis Mappers in Nairobi, Kenya. Learn more at crisismappers.net

1. Panel 2
@CrisisMappers
#ICCM

2. Crisis Mapping for Conflict
Management

3. Theo Dolan
@theodolan

4. Helena Puig Larrauri
@helenapuigl

5. Three challenges
• Bias of connectivity
• Thin engagement
• Ethics

6. Two lessons
• Design for engagement
• Listen to peacebuilders

7. One missed opportunity
Look beyond data processing and
communications for early warning.

8. www.howtobuildpeace.com
www.howtobuildpeace.com/db

9. Rachel Brown
@amanirachel

10. Sisi ni Amani
we are peace.

12. “The SMS [text messages] warned
us…be vigilant…so everyone was
prepared”
“Some [messages] were inciting…I guess
they were drafted by an organized lot of
people, just to scare people”
“The SMS [text] message was used to
actually mobilize people and collect them
in the usual places of meetings. This is
where they were given the weapons…”

13. Traditional
Mobile
Community forums
Debates
Face-to-face outreach
Civic education
Peace messaging
Violence disruption
Builds
credibility, trust, and
community investment
Enables rapid and direct
communication

14. CURRENT LOCATIONS
Over 65,000 users registered on SNA-K
Korogocho
Baba Dogo
Mathare
Huruma
Kariobangi North
Dandora
Kamukunji
Narok County
Burnt Forest
Eldoret
Nakuru
Sotik
Transmara West

15. Goal: To create a dependable behavior change communications model that provides Sisi Ni Amani
with effective violence prevention and intervention messaging.
Process:
FOCUS
GROUPS
CO-CREATION
DRIVERS ANALYSIS
30+ hours of focus
groups with all key
target audiences.
Co-creation of messaging
with research participants
through situation
simulations.
Narrative data analysis of the
patterned behavioral barriers and
drivers for each audience
segment.
LEARNINGS
MODEL
DEVELOPMENT
Post-campaign
deeper research on
behavioral drivers.
Application of messaging
output into behavior change
communications model
(SMS software).
MESSAGING
REFINEMENT
Refinement of messaging
based on (1) identified drivers;
(2) risk management criteria;
(3) situation and segment
targeting.

16. During the March
2013 election SNA-K
sent:
682,227 messages
65,000 subscribers

17. Did you ever forward
a SNA-K message?
Did you ever
have a
conversation
about a SNA-K
message?
Survey taken about SMS during the election period Sample Size = 7,350

18. 92% of subscribers said SNA-K’s text
messages had a positive impact on
preventing violence in their community
Survey taken about SMS during the election
period Sample Size = 7,350

19. “People were afraid to commit violence
because thought the messages meant
they were being watched.”
“The messages made me relax even in the
midst of the violence that was
happening…I still felt like someone was in
control and watching and I knew things
would be okay in the end after reading the
message.”

20. Lessons
•
•
•
•
Not every message is right for an SMS
More messages can mean less impact
Targeting is key
Combination of traditional/mobile
communication is essential
• Effective collaboration with relevant
response actors is required

21. Challenges for the future
• Long-term engagement
• Refining feedback loops for scale while
maintaining quality
• Better timing & targeting of messages
• Measuring impact
• More collaborative work

22. Peter Mwamachi
@UNDP

23. Intro
National Steering Committee on Peace Building
and Conflict Management (NSC)
National Conflict Early Warning and Early
Response System

25. Info dissemination thru maps

26. Challenges;
 resources,
 coverage,
 technology,
 competing
interests
Lessons;
Power of
partnerships

Strength of
information &
technology
(+tive & -tive)

Inclusivity and
participation at
the local level

Trust is key

Way forward;

Policy and
coordination

Gender and
EWER

Technology
for EWER

Linkage btwn
EW & ER

Risk
management

27. ASANTENI
27

28. Helena Puig Larrauri
@helenapuigl
Rachel Brown
@amanirachel
Peter Mwamachi
@Amani108

29. Thanks for participating!
@CrisisMappers
#ICCM

30. CrisisMappers 2013
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