Want a greater conversion rate on your product or service? It's time to tackle target market pain points. I cover: What is pain? The 4 squeeze points The severity spectrum Targeting user pain How to find pain Questions to ask Read the full blog: http://j.mp/PowerOfPain I write about Growth Hacking and Lifestyle Hacking regularly at http://tomergarzberg.com StrongmanDigital: http://www.smdm.com.au Twitter: https://twitter.com/TomerGarzberg Quora: https://www.quora.com/Tomer-Garzberg Instagram: http://www.instagram.com/styleonman

1. Primal Powers of Pain:
Solving 4 Specific Squeezes
for Superior Conversions
TomerGarzberg.com

2. Ever think to yourself, how do some products and services get it so
right? Why do some companies drive a constant stream of customers,
ready and willing to spend? It’s because at every corner of their
development to the execution of their growth strategies, they’ve
become the remedy to a situational issue, that their market may not
have even known existed (or just taken for granted).
“

3. These problems, are in fact ‘pain’ points, and not necessarily in the physical pain
space.
• My back hurts, I’ll see a physio
• I’m thirsty, I’ll drink a Coke (even though our health consciousness might
beg to differ)
• My car guzzles fuel, I’ll buy a Tesla
• I want the world to see my holiday photos, I’ll download Instagram
• I want to keep in touch with friends around the world, I’ll join Facebook
• I’m sick of manually performing menial repetitive tasks, I’ll automate with
IFTTT

4. What we’re talking about, is solving an
existing and saturated problem in a target
market large enough to validate your idea
and drive consumption upwards.

5. Most pain can be separated into four specific ‘squeezes
Time Squeeze: How can you satisfy demand in a time-hungry market? How
can you increase efficiency of your target market and give them valuable time
back?
Professional Squeeze: How can you make their job easier/faster/efficient?
How can they use your product/service to get ahead?
Family Squeeze: How do you make family time better? How can you reduce
the time doing ‘chores’?
Social Squeeze: How can you help people connect better? How can they share
the things they need to, with the right people?

6. What can the severity spectrum tell me?
Each pain point has a severity. That severity determines how hungry and
receptive your market will be when presented with your product. Depending
on where your solution fits on the severity spectrum, will define the angle of
your conversion-based marketing.

7. Why does targeting (and solving) user pain work?
This works because pain is the focal point of our existence. We natuarally
zero-in on our own problems (whether they’ve been known to us or introduced
to us) and aspire to reduce or remove them from our lives.
By focusing on delivering the solution to a customer’s pain, they’re more
inclined to convert with far less reservations and buyer’s remorse. It’s about
shifting your product or service from the ‘want’ category, to the ‘need’.

8. FREE DOWNLOAD!
Questions to ask to find your audience’s pain points

9. I write about Growth and Lifestyle hacking regularly at
TomerGarzberg.com. Here’s some more blogs you might like: