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Infographics
for EVERYONE!
to communicate sciencE
Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy
SCIENCEIS NOT
UNTIL
IT’S COMMUNICATED
— Mark Walport
finished
@tscquizzato
Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy
Infographics
for EVERYONE!
to communicate sciencE
Tommaso Scquizzato
@tscquizzato
tscquizzato@gmail.com
Department of Anesthesia and Intensive Care
IRCCS San Raffaele Scientific Institute
Vita-Salute San Raffaele University, Milan, Italy
what are
text
visual
resources
design
• visual content with text and
images, which can be
illustrations, icons, charts
• not a substitute for reading the
article
?infographics
@tscquizzato
Reasonsto use infographics3
@tscquizzato
helps you catch up the audience
attention and reach more people
intuitive and easy-to-use
huge potential to become popular
and shared
1
2
3
@tscquizzato
HOW to make
an infographic?
@tscquizzato
@tscquizzato
define a
clear,
concrete
and achievable
goal
@tscquizzato
Who is
my audience?
@tscquizzato
What is
my main data?
start sketching
the basics
title
@tscquizzato
overview
objective
audience
main data
tone
language
references
datavisualization
@tscquizzato@tscquizzato
@tscquizzato
From venngage.com
@tscquizzato
From venngage.com
@tscquizzato
From venngage.com
@tscquizzato
From venngage.com
layout
@tscquizzato
create a natural information flow
highlight information you want the
reader will see first
1
2
@tscquizzato
use negative space actively
3
@tscquizzato
From venngage.com
colors
colors
colors
colors
colors
colours should match
with all elements
choose a colour palette
use complementary colours
or monochrome tones1
2
3
@tscquizzato
Complementary
colors
Color wheel
@tscquizzato
Grey scale
Monochrome
colours
@tscquizzato
@tscquizzato
Opacity
Exposure
Saturation
Contrast
Please avoid.
typography
typography
TIPOGRAPHY
typography
typography
@tscquizzato
The reader will see
this first.
@tscquizzato
And then the reader will see this.
Maybe the reader will see also this.
minimalistic
design
@tscquizzato
which software
?to make infographics
Difficulty Costs
Apple Keynote + free with Apple devices
Microsoft Powerpoint ++ €
Adobe Illustrator +++ €€€
Inkscape +++ open source
@tscquizzato
define your goal
identify your audience
1
2
@tscquizzato
prioritise informations
3
data visualisation + layout
+ colors + typography4
errorsto absolutely avoid5
@tscquizzato
data
misunderstanding 
redundancy
“Comic Sans”
crazy
colours
no
hierarchy
redundancy
SCIENCEIS NOT
UNTIL
IT’S COMMUNICATED
— Mark Walport
finished
@tscquizzato
thank@tscquizzato – tscquizzato@gmail.comyou.

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Infographics To Communicate Science for Everyone | EUSEM Prague 2019