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When did we start trusting strangers?

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Tom Smith
Tom Smith

Universal McCanns global research investigating how social media has turned us all into influencers

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1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?

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When did we start trusting strangers?

  • 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  • 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers