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Attribution - Last Interraction vs. Assist Interractions

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Tony Passey
Tony Passey
TechnologyEntertainment & Humor
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ATTRIBUTION ANALYSIS OF STEP BASED INTERACTIONS
SUMMARY Multi-Channel Funnels - No one thing influences users - Attribution is important in order to divide dollars spent - Understand the difference between assist and last interaction channels - Consumer behavior suggests LTV is more important than initial conversion

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Attribution - Last Interraction vs. Assist Interractions

  • 1. ATTRIBUTION ANALYSIS OF STEP BASED INTERACTIONS
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. SUMMARY Multi-Channel Funnels - No one thing influences users - Attribution is important in order to divide dollars spent - Understand the difference between assist and last interaction channels - Consumer behavior suggests LTV is more important than initial conversion

Editor's Notes

  1. These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.
  2. General Overview of how Channels affect the final buying decision.