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Tony Passey
Tony Passey
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DEVELOPING CONTENT FOR MARKETING TONY PASSEY
WHERE DO I BEGIN Solid Research is a foundation for what you write What do we know about researching so far?
THIS IS WHAT WE’VE BEEN TALKING ABOUT
PICK A TOPIC Look at sub topics and decide on something that has the following characteristics • • • • • Long tail keywords aren’t too competitive Reasonable search volume Find something that is trending on google Or, something that has search appeal Choose something you can be an expert in.
KEYWORDING Export a list of keywords around the targeted keyword that you would like to use. Work them in NATURALLY! Its better to write something that is readable by human than something that is readable by search engines.
BECOME AN EXPERT ON THE TOPIC Do you research If you are putting out wrong information, make sure it’s on purpose. However, expert advice isn’t always the only way to write something • • • • Humor Criticism or Review Alternate Opinion Negative information (Disney Movie)
LINKING Make sure that if you use a link you are linking to a high authority site. Its okay to reach out and let that site know. (A link back would be sweet) Make sure you link using the keywords and not something random
SYNDICATE IT Google is trying to stop syndication as an SEO tool It’s a nice way to get the article ranked and link back to your site or product • • • • • About eHow Ask Tumblr SlideShare The hidden gem!!
WHAT ELSE DO I DO WITH IT? Twitter Google + - Remember this submits to Google Reddit Digg Linked In Facebook Can you name a few more?

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Developing content

  • 2. WHERE DO I BEGIN Solid Research is a foundation for what you write What do we know about researching so far?
  • 4. PICK A TOPIC Look at sub topics and decide on something that has the following characteristics • • • • • Long tail keywords aren’t too competitive Reasonable search volume Find something that is trending on google Or, something that has search appeal Choose something you can be an expert in.
  • 5. KEYWORDING Export a list of keywords around the targeted keyword that you would like to use. Work them in NATURALLY! Its better to write something that is readable by human than something that is readable by search engines.
  • 6. BECOME AN EXPERT ON THE TOPIC Do you research If you are putting out wrong information, make sure it’s on purpose. However, expert advice isn’t always the only way to write something • • • • Humor Criticism or Review Alternate Opinion Negative information (Disney Movie)
  • 7.
  • 8. LINKING Make sure that if you use a link you are linking to a high authority site. Its okay to reach out and let that site know. (A link back would be sweet) Make sure you link using the keywords and not something random
  • 9. SYNDICATE IT Google is trying to stop syndication as an SEO tool It’s a nice way to get the article ranked and link back to your site or product • • • • • About eHow Ask Tumblr SlideShare The hidden gem!!
  • 10. WHAT ELSE DO I DO WITH IT? Twitter Google + - Remember this submits to Google Reddit Digg Linked In Facebook Can you name a few more?