LinkedIn is considered the most effective social media platform for B2B lead generation, with over 2 million active publishers sharing content and 182 million unique visitors in Q4 2014. A study found that traffic from LinkedIn generated 277% more visitor-to-lead conversions than Twitter or Facebook. Professionals are joining LinkedIn at a rate of over two new members per second, comprising the world's largest professional community for B2B marketers to engage with their target audience.

3. For B2B marketers, LinkedIn passes
Facebook and Twitter, playing a much
more important role.
2015 Social Media Marketing Industry Report,
Social Media Examiner

4. Source: The Sophisticated Marketer's
Guide to LinkedIn, Jason Miller, LinkedIn
Corporation © 2015
Why Your
Business Needs
To Be On LinkedIn
LinkedIn is considered
the most effective
social media platform
for B2B Lead Gen.

5. LinkedIn members comprise the world’s
largest professional community.
• Professionals are signing up to join LinkedIn at a rate of more
than two new members per second.
The Sophisticated Marketer's Guide to LinkedIn, Jason
Miller, LinkedIn Corporation © 2015
• There are more than 2 million unique publishers actively using
the LinkedIn Share button on their sites to send content into
the LinkedIn platform.
• There were 182 million unique visitors worldwide in Q4’ 2014.

6. In a study of more than 5,000 businesses, HubSpot
found that traffic from LinkedIn generated the highest
visitor-to-lead conversion rate, 277% higher than
Twitter and Facebook.

8. Your Personal Brand

9. Step 1 Get Found
Step 2 Attract Your
Ideal Client
Step 3 Stand Out

14. 1. NO MORE BORING BIO
Write in first person
2. Identify who your ideal
clients are
4. Call to action
3. Share how you can
help them –
Remember: WIIFM

20. What
makes
you feel
more
confident
as a
potential
client?

23. DO NOT send the standard
LinkedIn connection request1

34. …With Un-gated Access