If you haven’t updated the design of your recruiting or staffing firm’s website in longer than 18 months (an eternity in technological terms), then consider how a re-design could help keep your site current and provide a more positive experience for the people who visit it.

1. 4 Good Reasons to
Update Your
Recruiting Firm’s
Website

2. Why should a
recruiting or staffing
firm update its
website on a
consistent basis?
That’s assuming that
the recruiting firm in
question does have a
website. Believe it or
not, some firms do
not.

3. However, let’s assume that your
firm does have a website and the site
has not been updated in the recent past.
Here are four good reasons to consider
updating the design of that site.

4. #1—People, especially job
seekers, are more Web-
savvy than ever.
Some candidates in the
marketplace today grew up on
the Internet. They’ve lived on
the Internet, so to speak, which
makes them extremely Web-
savvy in every way. Whether
you like it or not, they could
very well judge you—at least in
part—by what your firm’s
website looks like. Updating the
look and feel of the site on a
frequent basis will keep it
“fresh” for candidates who visit
and help to brand your firm in a
more positive fashion.

5. #2—Your website brands you as a
recruiter and as a firm.
Speaking of branding . . . it’s entirely
possible to brand yourself to somebody
without even speaking to them. You can
do that through emailing, texting, and of
course, with your website. As with all
other contact with people, you want the
interaction they have with your website
to be a positive one, and the design of
your site and what it looks like definitely
falls into that category.

6. #3—Chances are good that your competition is
NOT updating their site’s design.
As a general rule, recruiting and staffing firms don’t
update the design of their website very frequently.
As a result, it stands to reason that updating your
firm’s site on a consistent basis would set you apart
from your competition.

7. #4—The increasing use of smartphones
and tablet devices.
More and more people, including job
seekers, are browsing theWeb with
smartphones and tablet devices instead of
PCs and even laptops. If your firm’s website
doesn’t have “responsive design,” allowing
it to be viewed on ALL devices, that all by
itself is a great reason to update the site.

8. Consider how a re-design could help
provide a more positive experience for
visitors.
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