Local & Home Services Marketplace in India - Startup Landscape

LOCAL & HOME SERVICES MARKETPLACES
Jan 2015
Deal Discovery Made Easy

Sectors we cover in India
Tracking 10000+ companies across above mentioned feeds
Adding 200+ new companies weekly across all feeds
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MARKETPLACES
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EDTECH
FINTECH
HEALTHTECH
ENTERPRISE TECH
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CROSS BORDER
CONSUMER GOODS
FOOD & BEVERAGE
EDUCATION
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FINANCE
AGRICULTURE
LOGISTICS
TECH OFFLINE

Local & Home Services Marketplaces - Sector Overview
•  Local & Home services marketplaces segment is seeing large companies getting created
globally. For instance the notable financing rounds from just Jan 2015:
•  $100m Series D in Thumbstack by Google Ventures, Tiger Global, Sequoia Capital
•  $65m Series B in Porch
•  In India, though this segment has received limited venture, it caught our attention as over
70 of the 150 we had tracked in this segment were 2014 founded
•  Indicating this segment might be ripe for early stage funding in 2015
•  Industry Buzz
•  Amazon foraying into local services marketplaces market – “Local Services is The New
E-Commerce Battleground” (Forbes, Hindu BusinessLine)
•  Thumbtack success story – “Thumbtack sent $1.8 billion worth of potential business to
local firms in the U.S.” (Forbes)

When did this segment catch entrepreneur’s fancy
69
46
14
10
5
1
201420132012201120102009
# Companies founded in Local & Home Services Marketplaces (India) by year
Over 70% companies in this segment got founded in last 2 years
Note: In this analysis we have covered 150+ companies across 18 categories in local & home services. We have covered consumer-facing
marketplaces across local and home service categories. Does not include professional services (Lawyers, Doctors) and logistics marketplaces

Notable segments in which startups are emerging
25
19
19
17
14
12
10
9
9
4
4
3
Home Services - Horizontal
Local Services - Horizontal
Wedding Vendors
Beauty
Interior Designers
Photography
Laundry
Fitness
Tutoring
Concierge
Cleaning
Babycare
# Startups across notable categories within Home & Local Services Marketplaces (India)

Local & Home Services Marketplaces – India Landscape

HORIZONTAL

LOCALSERVICES
LISTINGS

JustDial

Good
Service

$76M
CONCIERGE

INTERIOR

DESIGNERS

Dwll

DezignUp

LAUNDRY

MyWash

BEAUTY

LISTINGS

Qurly

Spagle

BOOKINGS

Ziﬃ

Bon
Soul

AT
HOME

Belita

Vanity
Cube

FITNESS

BOOKING

GymChalo

MARKETPLACE

Orobind,
Glyve

PHOTOGRAPHY

FlatPebble

WEDDING
VENDORS

ShaadiSaga

TUTORING

FlipClass

CHAUFFEUR

TAILORING

NOTARY

HOMESERVICES
CLEANING

HammerAndMop

BroomBerg

HORIZONTAL

OWN
FLEET

JackOnBlock

EasyFix

OPEN
MARKETPLACE

Zimmber

DoorMint

CLOSED
MARKETPLACE

Taskbob

Reachu

OPEN
MARKETPLACE

UrbanClap

Near

CLOSED
MARKETPLACE

TaskBulls

SOCIAL/REFERRAL

Frilp

Yelo

PAINTING

AapkaPainter

BABYCARE

BabyChakra

$285k $500k
$3.2M
$160k
$250k
$180k

Local/Home Services Marketplaces – India Landscape

HORIZONTAL

LOCAL
SERVICES

LISTINGS

JustDial

Good
Service

$76M
CONCIERGE

INTERIOR

DESIGNERS

Dwll

DezignUp

LAUNDRY

MyWash

BEAUTY

LISTINGS

Qurly

Spagle

BOOKINGS

Ziﬃ

Bon
Soul

AT
HOME

Belita

Vanity
Cube

FITNESS

BOOKING

GymChalo

MARKETPLACE

Orobind,
Glyve

PHOTOGRAPHY

FlatPebble

WEDDING
VENDORS

ShaadiSaga

TUTORING

FlipClass

CHAUFFEUR

TAILORING

NOTARY

HOME
SERVICES

CLEANING

HammerAndMop

BroomBerg

HORIZONTAL

OWN
FLEET

JackOnBlock

EasyFix

OPEN
MARKETPLACE

Zimmber

DoorMint

CLOSED
MARKETPLACE

Taskbob

Reachu

OPEN
MARKETPLACE

UrbanClap

Near

CLOSED
MARKETPLACE

TaskBulls

SOCIAL/REFERRAL

Frilp

Yelo

PAINTING

AapkaPainter

BABYCARE

BabyChakra

$285k $500k
$3.2M
$160k
$250k
$180k

Company Details: Local Services - Horizontal -
Listings (1/1)
Company Details Funding Investors
Just Dial
JustDial [Mumbai, 1997]: JustDial offers information about local services where users can search for the
services they require through the web platform or through the mobile application, call a common number and tell
the human operator regarding the services required following which SMS alerts are sent to the user listing the
best options. Recently launched 'Search Plus' and 'Price Discovery' services that enables users to undertake
several day-to-day tasks conveniently on a single platform. Also started online food ordering service that allows
users to order food online from restaurants listed on the site.The company went public in May 2013. Raised an
undisclosed amount of funding from SAIF Partners and Tiger Global Management before its Series C funding in
2009.
$75.2M
Sequoia Capital, SAP Ventures,
SAIF Partners
Infoline
Infoline [Ahmedabad, 2012]: Infoline is a free and paid B2B and B2C listings platform. Offers multi-platform
functionality - telephone (voice), internet, mobile internet and SMS.Has offices in several cities in Gujarat
besides Pune, Mumbai and Chennai. Raised INR 6.5 crore ($1.15 million) from Brand Capital, ad-for-equity
private investment arm of Bennett, Coleman & Co. Ltd (BCCL) and plans to expand to other metro cities. Part of
Citizen group of companies, promoted by TS Jain and OP Jain.
$1.2M Brand Capital, India
GoodService
GoodService [Delhi, 2014]: Online platform for discovery and listings of local services along with their prices
and reviews. Has listed service providers by location and category across Education, Home Needs, Auto
Repair, Events, Beauty/Health and Business. Currently for Delhi and Gurgaon.
Global
Comparables

Angie’s
List
(1995,
US)

IPO
(NASDAQ,
11/2011,

MCap
-‐
$300M)

Yelp
(2004,
US)

IPO
(NYSE,
3/2012,

MCap
-‐
$3.72B)

Horizontal Beauty Fitness
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
Laundry Concierge Others
India's Local & Home Services Marketplaces - Q1
2015

Company Details: Local Services - Horizontal - Open
Marketplace (1/3)
Near
Near [Gurgaon, 2014]: Online marketplace to connect with local service providers. Verifies listings with manual
visit, photos and prices. Users can search by location and also rate and review service professionals. Launching
mobile app for both Android and iOS. The company claims to have 2,000 service providers listed in Gurgaon
since its launch on December 1, 2014. Raised INR 18M from a marquee set of investors from companies
including Shaadi.com, AdTech firm SVG Media, HealthKart, Mobile Division of SAP Labs, education firm
Aspiring Minds and consulting firm Avasant.
$285k
UrbanClap
UrbanClap [Delhi, 2014]: Mobile-first open marketplace for local service professionals to connect to users.
Customers enter their requirements in a questionnaire, receiving quotes from verified service providers and then
connect with them on the app. ex-BCG, Yelp, IIT Kanpur founding team.
FindPlus
FindPlus [Karimnagar, 2014]: FindPlus is a location based local search engine to find nearby businesses and
professional workers. Users can also add their businesses to promote through its mobile application. Other
features include choosing the business/worker which the user's friends suggested, rating, and adding reviews
on a business/worker etc. The company is bootstrapped with $40k from the founders.
RamuKaka
RamuKaka [Hyderabad, 2014]: RamuKaka provides an online listing platform for a host of local household
services, including cab service, drivers, cooks, security guards, office boys, baby sitters, etc. Currently catering
to Hyderabad.
Qyk
Qyk [Bangalore, 2014]: Qyk is an online local services marketplace. Allows users to post requests, compare
quotes and hire service providers from its platform. Categories include Lessons, Events and Professionals. IIT
Bombay, Kharagpur founding team.
Global
Comparables

Thumbtack
(2008,
US,
$148M)

Key
Investors:
Sequoia,
Tiger

Global,
Google
Ventures

Redbeacon
(2008,
US)

Acquired
(Home
Depot,
1/2012)

Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Marketplace (2/3)
ServiceSutra
ServiceSutra [Kolkata, 2011]: ServiceSutra helps consumers compare price from trustworthy and verified local
service providers in India. Users can compare and hire service providers like Interior Decorators, Wedding
Planners, Packers and Movers, Legal and Finance Professionals etc. Consumers visit the website and post
their job requirements instead of searching for service providers. After verification of the requirements,
ServiceSutra forwards the requirements to verified service providers which follows communication between
customer and service provider regarding financing details enabling the customer to choose the service they
require at best price.
Move2Hire
Move2Hire [Delhi, 2013]: Move2Hire is an online marketplace for local services. Users can post requests by
answering questions. Service professionals respond by sending quotes. Users can compare quotes and hire
professional of their choice. Provides user-based reviews.
FindYahan
FindYahan [Delhi, 2013]: FindYahan is a location based discovery platform to search and book for local
services such as beauty, business services, tutoring, IT services, parties & events etc. Service providers can
register on the platform and create their complete profile along with details of their expertise and go through an
offline verification. The platform also acts as a social network for users to connect with other users and follow
the services they have used along with the ratings and reviews submitted. The company has got more than
4500 registrations in the first month of their launch and enables 500+ conversions.
MySahay
MySahay [Bangalore, 2014]: Building a marketplace platform to bring consumers and local service providers
like drivers, plumbers, electricians, caterers, fitness instructors together. Building mobile apps for iOS and
Android. Has a database of 500+ providers (Sep 2014). Launching in Bangalore first. Team split between
Hyderabad and Bangalore. Selected for NASSCOM10k Startups. Also started a MySahay Ambassador Program
for citizens to collaborate and build a community of trusted service providers.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Marketplace (3/3)
AgentsBids
AgentsBids [Chandigarh, 2012]: AgentsBids is an online marketplace platform that connects users with
verified and valid local agents in the neighbourhood to get best deals on various consumer needs such as
holiday, travel, insurance, loans etc. Agents can register on the platform and create their own profile, place their
bids and connect with customers. Through the platform, agents can stay connected with the customers from any
location. Few of the features offered for agents comprise of customer request lock, increased reach to the local
customers, proposal customization based on the customer's requirements, CRM, notifications, messaging and
commenting system along with analytics and reporting, invoicing offerings. Offered as a SaaS platform for
agents.
LocalOye
LocalOye [Mumbai, 2013]: LocalOye is a marketplace to discover and connect with local service providers.
Users can find professionals for wedding related services, photographers, makeup artists, video services; home
services etc. Claims that every expert on the platform has been personally verified and background checked by
its team. Previously was a marketplace to book venues for events and since pivoted to the current business
model.
HomeConnect
HomeConnect [Bangalore, 2013]: HomeConnect is an online platform that serves as a marketplace and
enables users to search for local services for personal, professional, health and home-care needs. Service
providers can register on the platform and provide the details of their expertise along with pricing, location etc.
to reach out to a larger customer base online. The platform also allows users to enter the preferences of their
search and compare multiple services.
ServGenie
ServGenie [Bangalore, 2014]: ServGenie is an online managed marketplace for home services. After
customers submit their request on the site, ServGenie shares with them the details of the suitable professionals
for the project like custom quotes, customer reviews, business profile and contact info. Once decided, the
customer can just setup an appointment with the pro that he/she wants to hire. Available services include home
services like cook, tutor, painter, carpenter, plumber, electrician, architect, baby sitter, home cleaning, personal
trainer, etc; event services like caterer, photographer, wedding planner, DJ and other services like auto
mechanic, physiotherapist, movers & packers, car drivers, etc.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Horizontal -
Closed Marketplace (1/1)
TaskBulls
TaskBulls [Mumbai, 2013]: Online services marketplace, operational in Mumbai. Services range from basic
services like house cleaning to highly skilled ones like financial advisory. Customers can choose to pay using
CoD or credit/debit/net banking. Launched in beta in Sep 2014.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Horizontal - Social/
Referral (1/1)
Frilp
Frilp [Chennai, 2013]: Frilp, part of Turing Research Labs, is an online platform that allows users to browse
through various local services which are recommended by friend circles and like minded people. It is a tool built
on top of facebook social graph and Google maps. The company claims that within 2 months of pilot & seeding
experiment, 786 real business recommendations were added to Frilp. Has been recognized by the Kauffman
foundation as one of the Global Top 50 innovative-high-potential early-stage-start-ups. The startup won IIM
Ahmedabad’s iAccelerator incubation in January 2013.
$500k
Yelo
Yelo [Bangalore, 2014]: Developing a peer-to-peer, mobile only chat-based local platform. Connects
individuals (service providers) to other users as per their needs and queries. Mobile only, available for Android.
Founder earlier founded anon-profit crowdsourced library app (Barter.li) and had a previous exit (cash
acquisition). Has a team of 7 engineers and are looking to hire a CTO/tech co-founder (Sep 2014). Launched in
beta in Nov 2014.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Beauty - Booking
(1/2)
Ziffi
Ziffi [Mumbai, 2009]: Online booking system for beauty salons, doctors and health tests. Has a network of over
15,000 doctors, 5,000 hospitals, clinics and labs. Has received over 2.5 lakh appointments and has a registered
user base of over 1.2 million users across Mumbai, Delhi NCR, Bangalore and Hyderabad. Also has an Android
app. Rebranded from DocSuggest in Sep 2014. Raised angel funding from Rajan Anandan and Mumbai Angels
member Taher Khorakiwala in April 2013. Also raised Series A from Orios VP in Sep 2014.
$3.2M Orios Venture Partners
SalonPal
SalonPal [Bangalore, 2014]: Mobile app that allows users to search for partnered local salons. Also provides
various deals on several salon services and even enables the user to download a post-paid discount voucher.
Allows for buying e-gift and even gifting services to others. Users can review and rate salons on the app and
book appointments through the app. Available for iOS and Android.
VBooky
VBooky [Bangalore, 2014]: VBooky, product of Fyno Labs Pvt. Ltd., is working on offering cloud based
products to consumer service providers such as salons and spas. Their products would enable businesses to
easily manage their day to day activities, enable online appointment booking, inventory management,
scheduling, employee management etc. Spas and salons can register their business on the platform.
BonSoul
BonSoul [Hyderabad, 2014]: BonSoul is an online platform that enables users to search for spas and salons in
their city and book for an appointment based on the location, timing requirement etc. Users can check the list of
services available for a particular spa/salon along with the ratings, reviews and pricing for each service. The
company is currently offering its services in Hyderabad and Bangalore as of Sep 2014.
Global
Comparables

Wahanda
(2008,
US)

Funding:
$37.6M

Key
Investor:
Fidelity
Growth

StyleSeat
(2011,
US)

Funding:
$14.9M

Key
Investor:
LSVP

Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Beauty - Booking
(2/2)
Nokyooz
Nokyooz [Bangalore, 2014]: Nokyooz is an online discovery and appointment booking platform for spas,
beauty centers and salons. Allows stores to list themselves. Provides user reviews & ratings on its platform.
Currently offering listings from 16 Indian cities (Jan 2015)
BookMySpa
BookMySpa [Bangalore, 2013]: Bookmyspa is an online marketplace where users can book online
appointments for spa, salon, ayurveda, reflexology & wellness centres. Users can search a spa or a beauty
salon, enquire about the services, go through its image gallery and see the ratings and exact location before
booking an appointment. They can also avail deals & discount offers for a wellness centre near their location
andrate or review the brands and centres after the completion of the service. Claims to get more than1,000
bookings every month as of Nov, 2014.
Juzzpa
Juzzpa [Bangalore, 2014]: Juzzpa is building an online platform to discover salons, spas & beauty services
and book appointments. Currently in beta
Stycue
Stycue [Delhi, 2014]: Stycue is an online platform that enables a user to search for salon and spa services in
their location and book for an appointment through the platform itself. Users can browse through various
categories of services on the portal, filter by pricing and various other requirements and even browse through
the deals available. It is offering its services for bookings in Noida and Gurgaon as of Sep 2014.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Beauty - At Home
(1/2)
The Home Salon
The Home Salon [Mumbai, 2014]: TheHomeSalon delivers beauty treatment and other styling services at
doorstep of a user on demand. Users can browse through various services available on the platform and book it
online on the platform. The services are currently available in few regions in Mumbai.
VanityCube
VanityCube [Gurgaon, 2014]: Offers at-home on-demand spa and salon services. Users can book a freelance
beauty specialist online through the platform or through a call. Users can browse through all the services on the
platform and book online along with providing the appointment time, date and address details. Along with in-
home services, offers service packages for office spaces and weddings. Currently offering services in Gurgaon.
GetMyLooks
GetMyLooks [Delhi, 2014]: GetMyLooks is an online services shopping platform where women can browse for
various makeup and beauty service available which can be delivered to the customer at home. Currently
offering its services only in Delhi as of Sep 2014.
Belita
Belita [Mumbai, 2011]: Provides beauty services at home. Customers can order for different services online/
phone. Has own team of trained beauticians, served through 3 logistics centers in Mumbai. Serves 1100-1300
customers per month on average. Raised funding from India Quotient in 2012. IIT/IIM founding team.
India Quotient
Global
Comparables

GlamSquad
(2014,
US,
$9M)

Key
Investor:
So]Bank
Capital

Helijia
(2012,
China,
$5M)

Key
Investor:
IDG
Capital

Ventures

Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Beauty - At Home
(2/2)
TheHapppyFeet
TheHapppyFeet [Bangalore, 2012]: TheHapppyFeet provides feet care services like feet rubs, pedicures, foot
reflexology by partnering with therapists. Also provide monthly and quarterly subscription packages (have sold
over 200 quarterly subscription packages, Jul 2014). Building geo-based apps for iOS and Android to book on-
demand therapist visits. Launched in Jan 2013, clocked revenues of INR 70 lakhs (Jan 2013-Mar 2014). Also
plan to upsell and cross-sell feet care products and footwear solutions.
BangaloreMobileS
pa
BangaloreMobileSpa [Bangalore, 2008]: BangaloreMobileSpa offers in-home beauty services - body
massage, facial, hair treatment, nail art, pre-natal care, pedicure, manicure, etc. Their team carries required
equipment include massage beds, scented candles, disposal linen. Services for women and couples only.
Offers party packages and corporate wellness programs. Clients for corporate programs include Intel,
Accenture, InMobi, VOX Pr and Cisco.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Beauty - Listings
(1/1)
Qurly
Qurly [Delhi, 2013]: Qurly is an online discovery platform forphysical wellness centres across categories of
ayurveda, yoga, beauty clinics, body care, spas, bridal make up, dermatology, face care, fitness centres, skin
care, gym, hair care, yoga, weight loss, etc. Provides reviews of outlets in the city with a brief description about
the centre, services offered and contact details along with pictures and advertisements about any discounts and
offers available. Offers a curated Q & A section for all things related to wellness, style, beauty, fitness and
health. 8000+ outlets listed with 70K unique users per month as of Dec 2014
ColorLime
ColorLime [Mumbai, 2014]: ColorLime is an online beauty services discovery portal. Offers vouchers for
special deals rolled out by various beauty n wellness outlets. Provides ratings and reviews on Spas, Salons and
Beauty Parlours.
Spagle
Spagle [Bangalore, 2014]: Spagle is an online platform for listing and finding spas, wellness centres, fitness
centres, bridal services etc. Users can view photos, ratings and reviews of the spas and wellness centres.
Currently has listings for Bangalore, Chennai, Mumbai, New Delhi, Hyderabad, Cochin, Calicut. Incubated
atStartup Village, Kochi. In beta mode as of Jan, 2015.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Fitness - Booking
(1/1)
GymChalo
GymChalo [Bangalore, 2014]: GymChalo is a discovery and booking platform for fitness centers in India.
Enables consumers to search and enroll to gyms, sports clubs, dance and yoga classes based on different
packages offered.
GymHub
GymHub [Bangalore, 2014]: GymHub lists and provide details about gyms and allows users to buy
membership plans via phone call. Features virtual view through video. Allows user reviews, has a Q&A section
for expert answers and lists top trending gyms in across cities. Promotes fitness through various medium.
Currently lists 40+ gyms from Bangalore. 75+ buyers within 2 months.
Fitpass
Fitpass [Mumbai, 2013]: Fitpass provides pay-as-you-go (no contract) access to gyms and fitness studios
through daily and weekly passes. Allows discovering gyms and booking passes online and via mobile. Yoga and
Zumba classes in pipeline. Partnered with Powerhouse gym, YFCE and Zumba fitness. Presently operating in
Mumbai. Currently in beta mode.
Global
Comparable

ClassPass
(2013,
US,
$54M)

Key
Investors:
General
Catalyst,

BoxGroup

Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Fitness -
Marketplace (1/1)
Orobind
Orobind [Bangalore, 2014]: Orobind is a mobile app which offers listings of trained and verified personal
fitness coaches. Users can view details, contact and buy sessions with a coach using the app, apart from
providing ratings and reviews. Provides in-app visualizations of important body fitness metrics including calories
burned, weight, water intake, sleep time, etc. Founders from IIT Roorkee.
Glyve
Glyve [Noida, 2014]: Glyve offers an online platform for discovery Indian dietitians and seek consultation via
video and text chat.Dietitian profile includes short video introduction, experience, qualification, specialties, etc.
Provides regular follow-ups and reminders overmessage/whatsapp/phone through its Proactive Support.
Founder IIT KGP.
Global
Comparable

Rise
(2013,
US,
$2.3M)

Key
Investors:
Greylock,
Google

Ventures

Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Fitness - Listings
(1/1)
HealthStreet
HealthStreet [Bangalore, 2013]: Online platform that enables users to search for fitness centres, yoga
workshops, adventure sport clubs etc. in their city. Users can post a location on the platform along with the
complete details along with giving reviews. Users can also choose for personal training at home and chat with
the nutritionist for queries regarding health and wellness. Claims of having 50 trainers to serve and having 20+
clients till date. Also provides corporate fitness programs based on the requirements. Currently offering its
services only in Bangalore as of Oct 2014.
Thumbbell
Thumbbell [Delhi, 2014]: Thumbbell is an online platform that allows users to search health & fitness centres.
Based on their location, users can discover places to relax or workout and check all the facilities available in a
particular location, post reviews and read the reviews written by others and even check for deals available. Will
be also launching a mobile app.
YouBelo
YouBelo [Bangalore, 2014]: YouBelo is an online marketplace for discovering fitness and beauty centers
including spa, salon and gym. Serves as a listing & advertising platform for businesses. Currently offering
listings from Bangalore, Mumbai, Chennai, Hyderabad, Pune and Bhopal.
Fitraq
Fitraq [Delhi, 2013]: Fitraq is an online platform that enables users to search for gyms and health centers in a
location. The platform serves as an interface for gyms, spa centers and other health & fitness related services to
list and market themselves and reach out to a larger customer base. Users can browse through the gym listings
along with the details of the location, services, timings and pricing.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Interior Designers
(1/3)
HouseJive
HouseJive [Delhi, 2014]: Mobile app to connect home-owners to home design ideas, relevant products and
certified interior design professionals. Users can browse through ideaboards and use tools and cost calculators
on the portal. Also has a marketplace for local home decor brands and service providers. Users can follow, rate
and find info on these vendors and home professionals on the platform. Founders IIT Roorkee.
Dwll
Dwll [Mumbai, 2012]: Dwll.in is an online platform comprising of a curated community of interior designers in
India which enables online search for designers. Designers can showcase their work through the platform to get
requests from customers.Consumers who want their spaces to be designed or renovated can reach out to
multiple designers on this network and submit their requirements. Designers would then respond with their
concepts, and consumers can hire the one they like the most. The company signed a partnership with Bajaj
Finserv Lending, under which 24 designers from their platform would provide interior design consultation as a
value-added service for Bajaj’s home loan consumers. Part of the Morpheus Portfolio. Founders ISB 2010
Nestopia
Nestopia [Mumbai, 2013]: Nestopia offers an interior designing marketplace by bringing space-owners, design
professionals and the construction community together through various social, local and mobile collaborative
tools. Through the platform, homeowners can discover designs of designers first hand and also other home
decor products. The platform also serves as a solution for designers, studios and firms where potential
customers can research and compare amongst the various design portfolios.
UrbanHomez
UrbanHomez [Delhi, 2012]: UrbanHomez is an online platform for home & office improvement and decor.
Connects homeowners with architects, interior designers, contractors and suppliers in their city and across the
country. Provides users with design ideas, trends and expert advice. Serves as a marketing platform for
suppliers and service providers. Also lists home-decor products for customers to buy via Flipkart. Self-funded at
present.Has 3 revenue streams - branding and user engagement solution, targeted at the brands, premium
listing services targeted at professionals and suppliers and sales commission on products, sold on our
site.Planning to expand physical presence from Delhi-NCR to Mumbai, Bangalore, Pune, Chennai and
Hyderabad.
Global
Comparable

Houzz
(2013,
US,
$213.6M)

Key
Investors:
Sequoia,
NEA,

KPCB,
DST

Interior
Designers
Tutoring Babycare
Photo-
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2015

(2/3)
Intruo
Intruo [Bangalore, 2014]: Intruo is an online home expert guide and a review platform which provides
information on interior designers, carpenters, architects and painters. The platform serves as a marketplace
where users can search for experience professionals for carpeting, painting and interior decorating activities. As
of Oct 2014, the company caters to Bangalore customers. Professionals and designers can sign up on the
platform and reach out to a larger customer base. Co-Founded by Abhishek Aggarwal along with Vishwas Goel.
MakenLive
MakenLive [Delhi, 2013]: MakenLive provides an online marketplace ofconstruction and home improvement
professionals. Allows homeowners to search for people, products, designs and obtain answers to queries
related to home improvement work. Offers annual pricing plans for home improvement professional listing.
MakeUber
MakeUber [Bangalore, 2014]: MakeUber is an online platform that allows users to search for experts in home
interior services such as decorating, interior designing, painting etc. and book for their services through the
platform. Professionals can register on the platform and provide the details about their experience, services,
expertise areas, firm to which they belong to etc. Users can search for experts based on their area of work.
Users can click and upload pictures and ask experts about their queries through the platform. Founder XLRI
DezignUp
DezignUp [Delhi, 2014]: DezignUp is an online community for home owners, interior designers, contractors
and design enthusiasts to interact. The platform offers a quiz for users to attempt to understand their style of
liking and enables to discuss home styles with the community of users. Users can shop for designer-choice
home decor products on the shopping section of the platform. The platform also allows to discover interior
designers and contractors in a user's location and hire them. Founders ISB, IIT Delhi.
Homado
Homado [Mumbai, 2014]: Homado offers an online marketplace for interior designers and architects.
Showcases past work and portfolio and provides trust score based on variables including awards, client
feedback, participation in community, etc. 2000+ interior designers and architectslisted.
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2015

(3/3)
Zallery
Zallery [Gurgaon, 2014]: Zallery is an online platform for the professionals in the home improvement sector.
Allows professionals to showcase past work, list services offered and provide contact details. Users can write
reviews, ask questions and view contact details. Team lead by IIT-IIM, St Stephens College alumni. Currently in
beta
Houzup
Houzup [Mumbai, 2014]: Houzup is an online marketplace connecting interior designers and architects with
buyers. Professionals can create their profiles on its platform and showcase their portfolio. Currently in beta.
Houzify
Houzify [Bangalore, 2014]: Developing a web portal for consumers to reach out to home interior service
providers. Founding team worked at InMobi, Google and Amazon. The startup is currently in stealth mode.
DoMyPlace
DoMyPlace [Hyderabad, 2014]: DoMyPlace is an online contest based marketplace for interior design
projects.Allows customers to create design contests across various categories and types of engagements. The
customer describes the project details, provides basic dimensions, uploads images and launches a contest.
Designers can browse and participate in contests and earn cash rewards. Provides discussion board for
commuication. Customers need to pay before uploading project. Currently in beta
ZingyHomes
ZingyHomes [Delhi, 2013]: ZingyHomes is an online platform connecting architects, interior designers, product
manufacturers, contractors, vendors with the end users. Users can engage with home products/services
vendors and research or shortlist products/showrooms online. Also organizes Zingy Awards for the best
architect/designer on the portal.
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Tutoring Babycare
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2015

Company Details: Local Services - Tutoring (1/2)
FlipClass
FlipClass [Bangalore, 2013]: Flipclass is an online marketplace for home tutors that also allows parents to
check their kids’ performance through its platform.The tutors need to pay a registration fee of INR 2,000 as well
as a platform and printed material (in the form of notes) fee of INR 6,000 per annum. Claims to have more than
1,500 tutors and 500 students & 5000 hours of tutoring. Founder previously founded CareerMantra which got
acquired by TutorVista and had also headed Edurite.com. Users can schedule classes through registration on
the portal. Offline tutors can apply for a job through the portal who are handpicked by the company after
verification and training. Users pay 1-time registration fee and charges between INR 3,000-10,000 per month,
depending on the number of hours of tutoring required. Also offers an app through which students are
connected 24×7 and can get access to live help, communicate with other students and form groups, conduct
quizzes, live contests, take tests, play games and watch videos. Raised $250k funding via LetsVenture from
various angels and in talks to raise $4-5 M in Series A
$250k
Kochings
Kochings [Chandigarh, 2014]: Kochings is an online platform that enables students to register and browse
through tutors for various levels of education in their location along with course offering of institutes. The
platform also allows tutors and institutes to register on the platform and list the details of the expertise, course
offerings etc. Students can even check the reviews of tutors and institute courses submitted by other users on
the network along with a jobs dashboard that can be browsed by students looking for job opportunities and
tutors looking for teaching profession.
TutorCity
TutorCity [Faridabad, 2013]: TutorCity is an online platform that allows users to post their offline tutoring
requirements and get a list of tutors or browse through the profiles listings of the registered tutors based on the
location, category of expertise, availability, pricing etc. Tutors can register on the platform and provide their
complete details to get listed and reach a larger customer base.
Trymytutor
Trymytutor [Delhi, 2011]: Trymytutor is an online marketplace to find private tutors for home tutoring in Delhi-
NCR region. Teachers can sign up and set up their profiles on the platform. Users can select from various
regions to find for tutors and browse through the listings which are provided with the details of the tutor such as
previous experience, education and their area of expertise.
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2015

Company Details: Local Services - Tutoring (2/2)
PadhoPadhao
PadhoPadhao [Delhi, 2011]: Web platform allowing students to search for home tutors for academics and
activities such as singing & dancing. Provides home tuitions across Delhi & NCR and their team of tutors
include both male and female members who are verified of their credentials.
Tyoosis
Tyoosis [Mumbai, 2011]: Tyoosis offers an online platform that enables users to search for offline tutors based
on the location, timing, subjects etc. Based on the requirement, users will be provided with listings of all the
tutors in their location along with the details of the tutors who undergo a verification process. Classes can range
from academic courses to extracurricular activities taught by offline tutors. Users can even search and book for
offline workshops in their location.
MyTrustedTutor
MyTrustedTutor [Mumbai, 2010]: MyTrustedTutor.com is an online platform that helps students and teachers
connect. Students can search for teachers, instructors, classes, or counselors to help them learn any subject or
skill. Teachers and class owners can register for free and reach out to a larger student base looking for tutoring
services. Besides private tutors, the website also has a list of qualified online tutors and tutors who can assist
students in completing their homework assignments.
MyPrivateTutor.co
m
MyPrivateTutor.com [Kolkata, 2002]: MyPrivateTutor, product of Softz Solutions, is an online platform
connecting students looking for tutors in their location and tutors providing services. Tutors can register on the
platform and provide their details of location, expertise, availability, pricing etc. Students can submit their
learning requirements on the platform along with details of subject, location, timing, budget etc. to get detailed
listings of the tutors in their location matching with the preferences.
Unimonk
Unimonk [Delhi, 2013]: UniMonk is a platform to find tutoring services for all localities, classes &
subjects.UniMonk.com holds the payment received by student in an escrow account and release to the tutor
after the delivery date. Trainers can register on the portal and get listed along with the details of their area of
expertise and experience.
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2015

Company Details: Local Services - Babycare (1/1)
Little1
Little1 [Kolkata, 2012]: Little1 is an online platformthat enables parents and their relatives to preserve
memories of their children through baby record books and also provides an online search engine for play
schools and day care centres and pediatricians. It offers parents or relatives to create children profile, record
memories and share them with family and friends. It also allows users to keep medical and health record of their
children with features like milestone calendar, growth chart, dental tracker etc. It has won Microsoft BizSpark
Startup Challenge 2013 from Kolkata. Raised a funding of $100k from the co-founder of Malik Radix Healthcare,
a Delhi based private nursing firm. Earlier it had raised $80,000 from an angel investor.
$180k
BabyChakra
BabyChakra [Mumbai, 2014]: BabyCharka is a web based platform that helps parents discover quality local
services & products for kids from infancy to 5 years of age. Via the web platform and mobile app, it helps
parents make informed childcare decisions on doctors, playschools, activities & products. The BabyChakra
Mobile App privilege card works with brands, large retailers & services to give parents exclusive discounts and
privileges. Also enables parents to connect with other parents and even receive parenting tips from experts.
Comprises of 400+ networked parents and 500+ services & shops listed. Launched in beta in Mumbai and
Bangalore, received 50K+ visitors within 6 months. One of 20 startups selected for Google Launchpad.
Founding team ex McKinsey, Quikr, HSBC, Harvard Business School, IIT, SRCC, FMS.
MyCity4Kids
MyCity4Kids [Gurgaon, 2010]: Discovery platform for local kids-related services. Provides Q&A platform for
discussions by parents. Earns revenue through sponsored listings and advertisements. Offers a mobile app.
Currently caters to parents in Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad and Pune. 1M+ visits in
2013. Close to 50,000 service providers listed on the portal. In talks with 2-3 VC firms to raise around $3-$4M in
Series A round as per BusinessLine report.
YourNest Angel Fund
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2015

Company Details: Local Services - Photography (1/3)
Canvera
Canvera [Bangalore, 2007]: Canvera is an online photography company providing mass customized printed
products and e-commerce solutions to professional photographers. It offers prints, calendars, and photobooks.
The company also provides Canvera Pro Designer, which provides desktop software for designing and ordering.
Canvera's coffee-table-books were twice awarded the Best Photobook in Asia Pacific & Japan at the annual HP
Digital Print Awards in 2008 & 2009 and runners up in the 2011.
$12.1M
Draper Fisher Jurvetson (DFJ), Info
Edge India Ltd
Flatpebble
Flatpebble [Hyderabad, 2012]: Flatpebble.com offers an online marketplace run by TechClove Technologies
Private Ltd where clients can post their photographer requirement and receive quotes along with photographer
portfolios allowing them to make an informed decision. The platform also enables photographers to register and
reach out to a larger customer base. On Flatpebble, photographers view detailed requirements, budgets and
verified customer info before deciding to quote on a lead. The company claims to have grown to over 500 +
portfolios across 80+ Indian cities and 5+ countries till date.
$160k
Piconect
Piconect [Delhi, 2013]: Piconect.com offers an online platform that enables professional photographers to
register and get listed on the platform to increase their customer base and help them with being more visible
along with details of their services and contact information. The platform enables online users to check for the
location and the event for which they need photography services for and can browse through the portfolios of
the photographers listed. Users can also make a free quote request of any photographer. Photographers can
get listed to receive qualified business leads directly to their inbox, or get contacted through their phone
numbers listed on their profiles. It is free of charge for a photographer to get listed, and for clients to search
photographers. Clients also have an option to post jobs for photographers, where photographers can apply
directly online. The company is currently offering free starter packages for job postings and photographer
registration and plans to implement a revenue model in the future.
Picsurely
Picsurely [Mumbai, 2013]: Picsurely is an online platform that connects professional photographers with
potential clients. Customers can browse through the profiles of verified photographers and shortlist them based
on location and specialty. Shortlisted photographers can be contacted through the secure messaging system of
Picsurely. Works on a yearly subscription based model and provides premium services to subscribed
photographers.
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2015

HireFellas
HireFellas [Chennai, 2014]: HireFellas is an online platform that enables clients to hire professional
photographers. Users can register and post their requirement on the platform post which the company connects
the user to multiple photographers for the job. Users can then compare quotes, ratings and portfolios and
choose the photographer they require. The company is incubated at IIT Madras Incubation Cell.
HireShutter
HireShutter [Bangalore, 2014]: HireShutter is an online platform where photographers can register, provide
their expertise and contact details and showcase their work on the platform. Users can browse through the
artists and their portfolios on the portal and contact them through the portal itself.
Fokal
Fokal [Noida, 2014]: Fokal is an online platform for hiring verified professional photographers. Lists
photographers, allows users to get quotations and helps in the selection process. 100+ photographers
registered.
ClickMyDay
ClickMyDay [Delhi, 2014]: Offers an online platform for users to hire photographers. Allows photographers to
create a profile on their platform and choose their fee. Users can choose from the list of photographers based
on their profiles. Sends finished photos, prints and photobooks directly to the customers. Currently operating in
Delhi NCR. Has plans to expand to other regions.
ClickSome
ClickSome [Pune, 2014]: ClickSome is an online marketplace for hiring photographers for event photography
such as weddings, festivals, etc. Currently handling requests through email. Launching beta soon.
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2015

FoFine
FoFine [Bangalore, 2012]: Fofine is an online service that aims to connect photographers with customers
looking for photographic services. Photographers can market their skills and connect with prospective
customers. Yet to launch.
SnapCrew
SnapCrew [Hyderabad, 2013]: Snapcrew is a social marketplace that helps users discover and hire
photographers. Photographers can register on the platform and browse through various assignments posted on
the platform. Photographers can create their profile on the platform and showcase their work to reach out to a
larger customer base. The product is yet to launch as of Aug 2014.
Pixelscapes
Pixelscapes [Hyderabad, 2013]: Pixelscapes is an online platform that allows users to browse through various
categories of photography services available such as corporate, wedding, candid photography etc. and send in
a request for a photographer on the platform. Users can browse through the portfolio on the platform. Also has a
smartphone app on Android platform.
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2015

Company Details: Local Services - Wedding Vendors
(1/5)
ShaadiSaga
ShaadiSaga [Delhi, 2013]: Provides wedding website and apps for couples, and enables them to send
paperless invites to their friends & family. Also has a listing platform that lists over 4,000 wedding vendors
across photographers, makeup artists, honeymoon packages. Received funding from Outbox.Ventures.
Founders IIT Delhi.
Outbox Ventures
WeddingPlz
WeddingPlz [Delhi, 2013]: WeddingPlz is an online platform that enables users to plan their weddings, create
wedding site along with the portfolio of images, video sharing, tools to track wedding budget, guest-list and to-
do list management through an online interface. Through the platform users can also search for vendors for
various services required during the wedding such as bands, caterers, banquets etc. The company will soon be
launching a photo gallery service along with a mobile application to manage wedding operations on the go. Part
of Virtual Space Infotech.
SayShaadi
SayShaadi [Hyderabad, 2013]: SayShaadi offers an online service that helps in wedding planning and
provides various listings for wedding services required. Serves as an online marketing place where clients can
shop the traditional way and have some engaging features on the site like smart filter options for vendor search
in your city, informative vendor profiles, a gallery to draw ideas, provide a basic checklist and songs etc. It also
assists couples in selecting the venues, accommodation, decoration, finding the wedding photographers,
vendors for jewellery, catering, etc providing all wedding related preparations.
Indian Wedding
Site
Indian Wedding Site [New York, 2004]: IndianWeddingSite.com is an online portal for wedding planning with
over 3,000 vendors catering to the industry along with wedding planning articles, photo, music and video
galleries and a daily blog with the latest trends in weddings.
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2015

(2/5)
OurVivaha
OurVivaha [Bangalore, 2012]: Web based platform enabling users to search for and book various wedding
services such as decoration, food catering along with offerings like budget planner, video invitations, classifieds
for categories such as accommodation, astrologers, photographers, wedding gifts, venues, jewellery among
others. The platform connects users and wedding service vendors along with the option for vendors to register
on the platform and list themselves to reach out to customers. Offers solution from 8 lakh+ vendors under 250
Categories in 450 cities across the Nation. Service of VenPep Solutions Private Limited.
Wed Me Good
Wed Me Good [Delhi, 2014]: Provides an online portal for planning a wedding. It is a comprehensive wedding
resource that showcases real weddings, wedding ideas and themes. Also has a curated listings section for
wedding vendors for different cities along with their profiles, quotes and reviews.
Wedmantra
Wedmantra [Hyderabad, 2010]: Wedmantra is an online platform that enables users to browse through various
wedding planning services across event management, beauty services, venue decor, catering, travel &
accommodation etc. The platform also allows vendors of various services to register on the platform and reach
out to a larger customer base. Vendors can provide the complete details of their service, pricing etc. on the
platform.
360 Wedding
Planners
360 Wedding Planners [Kolkata, 2011]: 360WeddingPlanners, flagship project of Brishti Technologies Pvt Ltd,
is an online platform providing listings of various wedding service providers, wedding planner agencies and
other service providers such as catering, photographers, venues, florist etc. Businesses providing services for
weddings can register on the platform along with the details of their services and location and hence reach out
to a larger customer base. Also offers smartphone applications for both iOS and Android platforms.
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2015

(3/5)
WeddingsCrown
WeddingsCrown [Delhi, 2013]: WeddingsCrown is an online platform offering information about high profile
wedding vendors, venues, organizers etc. The website also comprises of an Indian blog to showcase high
profile Indian weddings across the globe.
Wedding Guru
Wedding Guru [Delhi, 2013]: Smartphone app to plan events, manage invites, organize gifts and share
photos. Event organizers can manage guests, event specific task management, gift invites, share photos,
broadcast announcements. Also features a section for vendors for all wedding tasks with reviews and ratings.
Has onboarded 1000+ vendors on the app. Available for Android.
MyWeddingBazaar
MyWeddingBazaar [2013]: MyWeddingBazaar is an online vendor listing platform for wedding services. The
platform allows users to browse through various categories of services and get the details of those wedding
services. Users can filter based on the location or the type of the vendor they are looking for. Also offers its
listings for locations in USA & UK.
WeddingOkay
WeddingOkay [Bangalore, 2013]: WeddingOkay provides an online platform listing various wedding ceremony
stages, wedding decorators, wedding caterers, photographers etc. The portal provides valuable content such as
wedding venue videos, customer reviews of wedding services and discount offers for various services to aid
consumers make decisions.Increases user engagement on the marketplace by encouraging bidding, reviews,
Q&A, forum activities, etc. Serves an effective marketing platform for vendors to help sell their products and
services.
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Wedding
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2015

(4/5)
MyWeddingCity
MyWeddingCity [Mumbai, 2013]: Myweddingcity is an online portal that helps users find vendors for all their
wedding requirements. Users can search for banquet halls, theme decorators, caterers, florists, beauty parlours,
DJs, anchors, choreographers, lighting decorators, hotels & accommodations, astrologers etc. Vendors can
register on the website by providing information about budget and contact information.
Vivahya
Vivahya [Goa, 2013]: Vivahya provides an online portal providing listing of various wedding services, wedding
venue details and booking services, wedding caterer selection and wedding theme selection.
Shaadi-e-Khas
Shaadi-e-Khas [Delhi, 2010]: Provider of online wedding management software which helps in planning and
organizing events, creating a personalized and customizable wedding website, online invitation themes, google
maps integration among others. Also allows users to search for wedding vendors, track budget, manage guests,
track RSVP, send e-invites. Local vendors can register on the marketplace platform along with the details of
their services and reach out to a larger customer base. Product & services of Veristrat.
Memorable Shaadi
Memorable Shaadi [Delhi, 2014]: Memorable Shaadi provides services for weddings, corporate events and
birthday parties. The company has hand-picked its partners who provide a complete buffet of services services
including venues, decoration, catering, photography, entertainment and travel arrangement for weddings and
other events. Customers can also book for individual services. IIT Guwahati founding team
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2015

(5/5)
ShaadiMagic
ShaadiMagic [Delhi, 2011]: ShaadiMagic.com run by Delhi-based Shaadi Magic Pvt Ltd isan online platform
which lists vendors and agenciesoperating in the wedding services industry. The portal provides a step-by-step
guide to plan and manage weddings along with extensive information about trends, styling, beauty, venues,
honeymoon planning and more, to help out brides/bridegrooms-to-be and their families.The portal has listed
more than 30 categories for vendor listings such as beauty, wedding wear, caterers, decoration, jewellery
etc.Users can search for vendors either by category or by location.One can also rate and review vendors based
on his/her personal experience. It charges vendors for listing on the site.
Big Indian
Wedding
Big Indian Wedding [Delhi, 2010]: Big Indian Wedding offers an online portal for wedding planning process by
researching and mapping out the best possible vendors in each category. They present the selections to the
couples, allowing them to choose the best vendor to suit their personal style. The company also offers regular
advice from leading lights in the fashion, make up, hairstyles, wedding planning industry and more.
WeddingSafari
WeddingSafari [Pune, 2014]: WeddingSafari is an online listing platform for wedding service providers
including caterer, wedding hall, decoration, photography, etc. Allows users to search and obtain relevant
information. Currently offers listings from Pune.
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Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Local Services - Laundry (1/2)
Chamak Direct
Chamak Direct [Mumbai, 2008]: Online platform to book for laundry and dry wash services for clothes.
Chamak is the flagship brand of Village Laundry Services which enables users to book for laundry and dry
cleaning services post which the clothes will be picked up by the service and returned back after wash and
pressed. The services charges based on the weight of the garment load. Established by Innosight Ventures in
late 2008. Currently operational in Mumbai and Bangalore and also has service kiosks set up in these
locations.VLS was listed one of "Hottest Startups in India" in Business Today. Investors include Calvert
Investments, Innosight Ventures, Kensington Capital, Index Advisory.
Laundry24
Laundry24 [Mumbai, 2013]: Laundry24 provides services such as dry cleaning, basket wash, premium wet
cleaning, steam ironing etc. with free pick up and home delivery. Users can either call on the number to order for
pickup or send an SMS along with the address details. It currently provides its services in Hiranandani, Powai,
Sakinaka, IIT Bombay and Andheri(East). Founder IIT Bombay
Rapidwash
Rapidwash [Mumbai, 2014]: Provides professional laundry, dry cleaning and steam ironing services for
residents and travellers in Mumbai. Picks up, processes and delivers laundry in 24 hours as part of their
Express Delivery service. Started in May 2014, the service receives orders online/call and is present in 20+
localities in Mumbai, serving 3,000+ customers (Aug 2014).
MyWash
MyWash [Bangalore, 2014]: Provides on-demand online laundry and dry-cleaning services. Users have to
select pick-up and delivery times, and an agent will pick up, wash, iron and deliver clothes. Launched in
Bangalore in Oct 2014. Developing a mobile app for one click pick-up scheduling. Charging INR 19 per cloth as
an inaugural offer in Oct 2014. Founding team from BITS Pilani.
FabriSure
FabriSure [Bangalore, 2014]: FabriSure is an online laundry and dry clean service provider. Offers value
added service including starch, stain removal, fabric fragrance, softener, etc. Free pick up and delivery.
Currently catering to Bangalore.
Global
Comparable

Washio
(2013,
US,
$16.8M)

Key
Investors:
Sherpa
Ventures,

Canaan

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2015

Company Details: Local Services - Laundry (2/2)
WashKart
WashKart [Bangalore, 2014]: WashKart is an online laundry service. Allows placing order via website, call or
SMS. Offers free pick-up and delivery. Delivers within 2 days. Prices starting at INR 15/cloth. Currently catering
to selected areas in Bangalore.
FabFresh
FabFresh [Bangalore, 2014]: FabFresh offers on-demand laundry services through its online portal. Offers
pick-up and delivery within 24 hours. Also offers value added services including stain removal, fabric softener,
fragrance, etc. Individual and monthly pricing plans. Currently catering to Bangalore.
OneClickWash
OneClickWash [Gurgaon, 2014]: OneClickWash offers local laundry and dry cleaning service. Offers pick up
and delivery within 2 days. Mobile app coming soon. Apart from one-time pricing, also offers monthly
subscription plan with 10 free pickups.
LaundryWala
LaundryWala [Noida, 2014]: LaundryWala is an online laundry services startup which offers washing and dry-
cleaning service alongwith pick-up and delivery. Offers service and delivery within 24 hours under express
delivery. On-demand and monthly subscription based pricing plans. Signed up clients including Radisson,
Toni&Guy, PixiLane, Park Plaza, Waves, Nando's.
Ironwala
Ironwala [Bangalore, 2013]: Ironwala is an online platform that enables users to order for on-demand local
ironing service for their clothes. The services offered provides both pickup and delivery of clothes. The platform
offers pricing list for various types of clothing.
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2015

Company Details: Local Services - Concierge (1/1)
YourGuy
YourGuy [Mumbai, 2014]: YourGuy is a web-based concierge that provides all bespoke services like making
reservations, buying products, paying bills etc. Users can register on the platform and browse through all the
services that are available for which they can book for service providers. Also available as a smartphone
application on the Android Playstore.
My Peon
My Peon [Mumbai, 2012]: Getmypeon.com is a service company which offers an online platform enabling
users to book for all kinds of individual and corporate errands like bill payments, pick ups & drop offs, grocery
pickup, laundry pickup or drop, home cleaning, repair services etc. Partnered with ChamakDirect for laundry,
HammerAndMop for home cleaning and Travtus for repair assistance. Charges flat INR 200, inclusive of
transportation cost if availing public transport for smaller deliveries and pickups. Currently offers its services only
in Mumbai. Executed 12K+ tasks as of Jan 2015.
TheSecy
TheSecy [Jaipur, 2013]: Provides an online personal assistant service for individuals and corporates. Users
can register on website, choose product/service required and pay on the platform. Based on amount in wallet,
customers are assigned Silver, Gold or Corporate membership. Common tasks handled by TheSecy include
flight, hotel, train tickets, cabs, insurance, table bookings, food/gift home delivery.
GenieOnCall
GenieOnCall [Noida, 2013]: GenieOnCall is a lifestyle management assistance service provider. Has a team
from a variety of professional backgrounds and industries including branding, communication, designing,
marketing, accounting, PR, event management, back office, coding, etc and serve as personal assistants to
customers. Tasks ranging from day-to-day household work to virtual assistance to organize information and
coordinate projects are delivered by the company.
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2015

Company Details: Local Services – Others (1/1)
Notary Mama
Notary Mama [Bangalore, 2013]: Notary Mama provides an online service for all the notary needs of
customers. The company undertakes the procurement of e-St on behalf of the customer, preparation of legal
drafts, signature with valid identity proofs and delivery of the documents. Provides service for affidavits,
agreements, certificates, registrations, bonds, deeds, forms, letters and receipts. Served more than 400
customers by July 2014. Plans to expand services to NBFCs, banks, private sectors. Received investment from
an angel investor.
Zodang
Zodang [Delhi, 2013]: Zodang is an online chauffeur hiring platform. Allows hiring chauffeurs for individuals,
companies, events, valet parking, etc online or through phone. Offers chauffeurs based on estimated distance
of travel and type of car. Endorsed by CIABC(Confederation of Indian Alcoholic Beverage Companies) for
prevention of drunk driving. Currently catering to Delhi.
108Bespoke
108Bespoke [Bangalore, 2013]: Web platform that allows users to book forbespoke fabric plus tailoring service
for both mens and womens formal trousers. Users can contact the company on the provided number and book
for a home appointment to take the measurements and discuss about the product and the kind of fabric to be
used with the help of expert consultants. Currently offering its services only in Bangalore as of Oct 2014. Have
300+ unique customers. Have a studio in Bangalore, takes less than 2 weeks for delivery.
DriveKool
DriveKool [Bangalore, 2014]: DriveKool is an online booking site for driving schools launched by4th
Dymension Teknocrats.Userscan search for school, filter results based upon various parameters, view feedback
& ratings and book their slot in nearby location.
Interior
Designers
Tutoring Babycare
Photo-
graphy
Wedding
Vendors
2015

Company Details: Home Services - Horizontal - Own
Fleet (1/2)
Jack On Block
Jack On Block [Bangalore, 2012]: The company has a team of professionally trained uniform staff and
enables end consumers to book for household services such as painting, cleaning, pest control among others.
All the service staff go through a background verification process and the company also offers monthly
packages. Backed by Unitus Seed Fund and Mumbai angels.
Unitus Seed Fund, Mumbai Angels
EasyFix
EasyFix [Gurgaon, 2011]: EasyFix offers home repair, service and maintenance through its team of verified
and trained freelance workers including plumbers, electricians, carpenters, etc. Co-Founder Sundeep Holani
had invested INR 7M to seed fund the firm. Charges INR 250 for basic visiting charges. Revenue stands at INR
1 crore in 2013-14 FY. Trained close to 2500 servicemen and servicing around 200 homes a day as of Jan
2015. Started operations in Delhi/NCR and have expanded to Bangalore.
RepairWale
RepairWale [Delhi, 2013]: RepairWale.com is a web based platform to book for service providers such as
electric & plumbing repair, pest control, electronic repair, carpenters etc. Users can either make the booking
online through the portal or over the phone. The company maintains its own workforce who go through a strict
verification process and the service providers carry ID cards, wear official uniform and are GPS tracked by the
central helpdesk of the company.
Travtus
Travtus [Mumbai, 2013]: Offers a members only web and mobile portal that enables users to book for home
repair and other home related services. Also serves as a marketplace platform that allows users who are
looking to provide their services join on the platform and get themselves listed to be contacted for services. Tied
up with HammerAndHop and MyPeon for cleaning and errands services. Established in Singapore and offering
its services in both Singapore and Mumbai, India as of Oct 2014.
Horizontal Cleaning Painting
2015

Company Details: Home Services - Horizontal - Own
Fleet (2/2)
TimeMyTask
TimeMyTask [Mumbai, 2014]: Provider of domestic and household services, that can be booked online/phone.
Launched in Jan 2014. Services currently available on their portal include cleaning and cooking. Has trained
staff and uses environmentally preferable products. IIT Bombay team.
Housemaidforyou
Housemaidforyou [Bangalore, 2013]: Housemaidforyou is an online marketplace to hire domestic workers like
maids, nannies, cooks etc. Has a database of candidates and depending upon the needs of the clients who call
and register on the site, it interviews prospective candidates from their data base and the selected candidate
undergoes a proper verification where old and new residence proofs are verified by the team. The selected
candidates are professionally trained and are on the payroll of Housemaidforyou. The company provides them
with medical insurance and PF. Bootstrapped with a seed capital of Rs 10 lakh.
2015

Company Details: Home Services - Horizontal - Open
Marketplace (1/3)
Taskican
Taskican [Bangalore, 2013]: Taskican is an online marketplace to hire verified and reliable local service
providers in your city who can complete the task within the time limit and budget. Services listed include
carpenter, plumber, painter, photographer, electronic appliances repair etc. Taskican helps the user to hire
quality service providers by posting the task on the online portal. Enables service providers to get enlisted on
the portal posting their profile, the service they provide and the cost details and hence get recognized by the
customers and chosen to serve for the required task.
Housejoy
Housejoy [Bangalore, 2014]: Provides an online portal and a mobile app for customers to discover and book
home services around them. Currently for plumbing and electrical services, will launch cleaning, drivers,
carpenter and computer repair services soon. All service providers are certified and vetted before being listed,
also provides insurance claim. In Bangalore, will expand to 3 more cities in India. Incubated under GrowthStory.
Claims funding from Matrix Partners.
Matrix Partners
Zimmber
Zimmber [Mumbai, 2014]: Zimmber is an online marketplace for requesting home services including Painting,
Home Cleaning, AC Services, Electrician, Plumber, Carpenter, etc. Offers mobile app. Offers background
checking for servicemen, multiple bookings and service on all days. Allows online payments as well as COD.
Currently catering to Mumbai. Claims revenue of INR 2 lakhs in Nov 2014. Raised undisclosed amount of
funding from Praveen Sinha (Jabong India head) and a senior exec from Godrej Group in Dec 2014.
Angels
DoorMint
DoorMint [Mumbai, 2014]: DoorMint is an online local home services marketplace for hiring electricians,
carpenters, plumber, pest control, etc. Final quotation set by serviceman upon inspection. Provides feature for
rating serviceman post work. Currently catering to Powai. FoundersEx-Flipkart & McKinsey, IIT Bombay.
Currently in beta.
Global
Comparables

HomeAdvisor
(1998,
US)

Acquired
(IAC,
7/2004)

Pro.com
(2013,
US,
$17.5M)

Key
Investors:
A16Z,
Redpoint

2015

Marketplace (2/3)
Home Triangle
Home Triangle [Bangalore, 2013]: Home Triangle offers an online platform that enables users to browse
through various home services such as interior designing, home cleaning, plumbing, handymen,electricians,
architects etc. and upload their request. Enables home owners to browse through the suggestions given by the
platform and choose based on their budget, need and neighbourhood. Home owners and professionals can
connect with each other, get suggestions, provide reviews and share experiences to find trusted home service
professionals. Allows home professionals to showcase their work, grow their business and get connected to
numerous home owners who are looking to hiring their services.
HouseKeepings
HouseKeepings [Jaipur, 2014]: HouseKeepings is an online marketplace for home service providers including
drivers, cooks, maids, plumbers, electricians, etc. Screens workers to ensure quality. Provides testimonials from
previous and current clients.
Raghukaka
Raghukaka [Mumbai, 2014]: Provides an online marketplace platform for customers to outsource household
tasks to skilled professionals, and for home service providers to connect to customers and grow their business.
Payment can happen directly or through the platform. Portal has 30 service categories including plumbing,
cleaning, electrician, interior designing, carpentry, pest control, fitness trainers, financial planners.
Clik2Fix
Clik2Fix [Hyderabad, 2014]: Clik2Fix is an online home services marketplace. Customers place order for a
service and receive quotes from service providers. Services providers include electricians, plumbers, painters,
masons, packers & movers, etc. Currently catering to Hyderabad. Incubated at Sunrise Startup Village and
launched in Nov 2014
Mr. Right
Mr. Right [Noida, 2013]: Mr. Right is an online aggregator of home services that enables users to book and
schedule a repair person visit to their home or office. Users can browse through various categories of services
such as appliance repair, pest control, plumbing, carpentry, electrical/computer repair etc. Users can check the
pricing through the platform, schedule the time of appointment for the service and even gives the option for
customers to rate the service and track their past orders. Company currently claims to offer its services in 7+
cities and 2000+ customers.
2015

Marketplace (3/3)
BestBuilder
BestBuilder [Bangalore, 2014]: Online platform that connects customers to the nearest building contractors.
Verifies and conducts background checks on builders before listing them. Also has a feedback and rating
system managed by the portal. Users can discover best builders, contractors and vendors in their locality for
any household service. Launching in Nov 2014.
Fixet
Fixet [Delhi, 2014]: Online platform that allows users to browse through various house based services
available and book for them online or through mobile. Users can book for a particular date and time and will be
provided with the estimated bill. Founded by IIT & IIM graduates.
Fixr
Fixr [Chandigarh, 2014]: Fixr is a mobile marketplace to find people for home services. Users can find
tradesmen for home services form a pre-verified list of carpenters, masons, painters, plumbers, electricians.
Users can browse through the results, see information and apply filters like service area, area of expertise,
experience, rating, and price. Currently contains listings for Chandigarh metro area.
OurHelpers
OurHelpers [Lucknow, 2014]: OurHelpers offers local services listings along with basic information and user-
reviews. Allows users to post requirements. Services covered include cook, driver, carpenter, electrician, painter,
security guard, pundit, etc. Currently catering to Lucknow.
2015

Company Details: Home Services - Horizontal -
Servesy
Servesy [Hyderabad, 2013]: Servesy is a mobile booking app that lets a user to find services like electrician,
plumber, gardener, repairer etc. and enables to book them in a few clicks without the hassle of making/receiving
calls. The service providers are handpicked and passed through Servesy's 5 point selection criteria thus
assuring on-time service with standard labor charges, quality workmanship and high customer satisfaction.
Taskbob
Taskbob [Mumbai, 2014]: Mobile app that allows users to order for household services/repairs. The company
screens the servicemen (background checks, references and in-person interviews), and pools only top 15%.
Enables users to keep an account of monthly spend on local services through the app. Launched in Powai,
Mumbai as their first hub. Available on Android platform currently. IIT founding team.
ReachU
ReachU [Bangalore, 2014]: ReachU is a smartphone app that enables users to book qualified freelance
professionals for home services like at-home health & beauty (hair care, face care, manicure, massages) and
handymen services (electrical, plumbing, handyman, pest control). Have vetted professionals, transparent
pricing & multiple payment options. Launching for both Android and iOS, expected release date is Jan 2015 (as
on their Facebook profile). Targeting Indian, Dubai and Singapore markets. Rebranded from Darpy.
Timesaverz
Timesaverz [Mumbai, 2012]: Timesaverz offers an online marketplace platform that allows home owners to
post their household service requirements and get several quotes to choose from providers offering that service.
Key service areas include home fixes, cleaning services, paperwork related work, gadget repairs and services.
Currently operations limited to Mumbai, India. Has a network of 500+ service providers (Oct 2014). Raised
undisclosed angel funding in Oct 2014 from Neville Taraporewalla, and Rajesh Sawhney, Ashish Jhalani
(Founder at eTailing India), Nitesh Kripalani (ex-Digital Business Head at Sony Entertainment), Dinesh Agarwal
(Founder of Indiamart) and Nish Bhutani (COO of Saffronart).
GSF
Global
Comparable

Handy
(2012,
US,
$45.7M)

Key
Investors:
General
Catalyst,

Slow
Ventures

2015

Company Details: Home Services - Horizontal -
GetMeAHelp
GetMeAHelp [Chandigarh, 2014]: Web platform that enables users to book for domestic help services in
Chandigarh, Panchkula, Mohali and Zirakpur. Services include cooking, housekeeping, babysitters, patient care,
drivers, elderly care and party helpers. Candidates for domestic help are selected, verified and trained by the
company. It is an initiative of Silicon Web Solutions.
Laboro
Laboro [Mumbai, 2014]: Laboro is a mobile app for on-demand home services. Provides verified listings.
Allows finding professionals in the locality. Yet to launch app.
2015

Company Details: Home Services - Cleaning (1/1)
Hammer and Mop
Hammer and Mop [Mumbai, 2011]: Hammer & Mop is a premium services provider that focuses on cleaning
and continued upkeep of high end premises. Managed by Flux Creek, it allows users to subscribe for an annual
package, order for baby cleanups, gift a cleanup, after party cleanups, moving in cleanups and other such
customized cleanup services. Their clients comprise of HNIs, expatriates, upwardly mobile families as well as a
variety of corporations that seek improved work environments. Has done 2000+ cleanups as per their website
Broomberg
Broomberg [Delhi, 2013]: Provides premium cleaning services for residences, offices and other commercial
establishments in the Delhi / NCR region of India. They have professionally trained and verified teams. Offers
three categories of cleaning services, Deep - dusting, vacuuming, scrubbing and disinfection of the whole
premises. Super - team cleaning of the washrooms in addition to the services of the deep cleaning. Ultra -
steam cleaning of the fabrics of client’s furniture along with other services mentioned. Founded in Sep 2013,
and started operations in Dec 2013.
SpaceWorx
SpaceWorx [Delhi, 2013]: Spaceworx provides professional cleaning services for homes, offices and cars.
Their range of services include deep cleaning, steam cleaning, marble polishing, carpet cleaning, floor cleaning,
moving in cleaning & mattress cleaning, sofa shoo, etc. Claims imported machines and industry grade solutions.
Catering to Delhi/NCR and Mumbai, launching soon in Pune. Claims trained, police verified personnel. Currently
accepting payment through cash and cheque. Handles 250+ service orders/month with 6000 servicemen. Soon
to launch carpentry, electrical and plumbing services.
Maidio
Maidio [Mumbai, 2015]: Maidio is an online portal for on demand cleaning services. Provides premium home
cleaning and maids on demand. Yet to launch as of Jan, 2015.
Global
Comparables

Homejoy
(2012,
US,
$39.7M)

Key
Investors:
First
Round,

Google
Ventures

Exec
(2012,
US,
$3.3M)

Acquired
(Handy,
Jan
2015)

2015

Company Details: Home Services - Painting (1/1)
AapkaPainter
AapkaPainter [Bangalore, 2012]: Online platform to search and book and appointment for home interior/
exterior painting & makeover services. Users can provide the details of the project on the portal and get instant
quotes. The company is currently offering its services in Bangalore, Delhi - NCR and Hyderabad. Founding
team IIT Roorkee and NIT Warangal.
2015

Local & Home Services Marketplace in India - Startup Landscape

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