Tracxn - Fitness & Wellness Startup Landscape

JANUARY 2019
FITNESS & WELLNESS

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Fitness & Wellness - Jan 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on January 18, 2019.
Fitness & Wellness Feed Summary
4
Fitness & Wellness > Feed Summary
Solutions which helps consumers maintain their physical and mental well-being. Also, includes solutions for provider of
fitness services to manage their operations.
• Inclusions: 1) B2C Solutions:- Wearable Devices: Those devices which are
used to track daily activities like calorie burned, steps, distance, time, sleep
and are connected to an app. It can be a wristband, headband, footwear or
apparel like Fitbit, Athos, Ringly.- Web/Mobile applications: Those websites
or mobile apps are covered which is in giving physical or mental fitness as its
core offering. It can be used to book fitness coaches, fitness centers, or get
membership pass for various fitness centers. Eg. Classpass, CoachUp etc. The
app solutions also include companies giving social platforms to users in order
to find fitness workout partner or gain motivation by creating challenges and
event in the social network. It also includes fitness retailers selling the fitness
related products and equipment online.2) B2B Solutions:- These solutions
include SaaS platforms which either assist the coach in managing their clients
and helps them in engagement or helps in facility management i.e.,
clubs/fitness centers.
• Exclusions: - Manufacturer of fitness retail products- Offline gym centers
and franchisee like Gold's Gym- Fitness blogs
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$4.8B
Funding
24
Mega
Companies
6204258
FundedCovered on
Tracxn
2
Unicorns
15
Soonicorns
13
Minicorns
15
IPO’d Cos
136
Late Stage Cos
25
85
Acquisitions
639
DeadPooled
5
Acquihired
Series A+ Cos
TomTom
(1991, Amsterdam)
Peloton
(2012, New York City, $1B)
Fitbit
(2007, San Francisco, $65M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Fitness & Wellness
5
$550M - Series F
Peloton (2012, New York City, $1B)
$70M - Series C
ClassPass (2011, New York City, $307M)
$325M - Series E
$68M - Series C
$120M - Series C
Curefit (2016, Bangalore, $170M)
$45M - Series A
Freeletics (2013, Munich, $45M)
$120M - Series B
Zwift (2014, London, $165M)
$37.3M - Series C
Headspace (2010, Los Angeles, $76.6M)
$85M - Series D
$35M - Series B
Dreem (2014, Paris, $60M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Fitness & Wellness > Feed Summary > Investment Trend Summary
Seed Khosla Ventures (#2), Founder Collective (#2), Cherubic Ventures
(#2)
Series A/B
Insight Venture Partners (#3), True Ventures (#2), Bessemer
Venture Partners (#2)
Series C+
GGV Capital (#2), NGP Capital (#2), Lightspeed Venture Partners
(#2)
Incubators 500 Startups (#14), Techstars (#13), Plug and Play Tech Center
(#9)
Other Notable
Investors
StartUp Health (#6), Reply (#4), Wayra (#4)
Debt Investors InnoVen Capital (#3), Lighter Capital (#2), Trifecta Capital (#2)
Most Active InvestorsRecent Investments
607
820
641
295
122
1
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 112 122 115 87 86 3
$3.7B
$600M
$310M
$86M
$39M
US
Europe
India
Canada
Israel
$ Funding
$751M
$428M $478M
$699M
$1.3B
$3M
2014 2015 2016 2017 2018 2019*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted

Summary of exit outlook in Fitness & Wellness
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Kleiner Perkins 2
MyFitnessPal (2005, San Francisco, $18M)
True Ventures 2
Fitbit (2007, San Francisco, $65M)
Norwest Venture
Partners
2
Misfit Wearables (2011, Redwood City, $63M)
Sleep Number (1987, Minneapolis)
GGV Capital 2
I5invest Beratungs 1 Runtastic (2009, Pasching, $188k)
Dec 2018 Mindbody Acq by Vista Equity Partners for $1.9B
May 2016 Gaiam Acq by sequential brands group for $167M
Apr 2016 Withings Acq by Nokia for $191M
Nov 2015 Misfit Wearables Acq by Fossil Group for $260M
Aug 2015 Runtastic Acq by adidas Group for $240M
Feb 2015 MyFitnessPal Acq by Under Armour for $475M
Nov 2013 MapMyFitness Acq by Under Armour for $150M
Fitness & Wellness > Feed Summary > Exit Outlook Summary
Under Armour 5
MyFitnessPal (Feb 2015, $475M), MapMyFitness (Nov 2013,
$150M), MapMyRide (Nov 2013, $150M)
Fitbit 3
FitStar (Mar 2015, $24.8M), Pebble (Dec 2016, $23M), Vector
Watch (Jan 2017)
Daxko 3
Zen Planner (Mar 2017), Club Automation (Jan 2018), CSI
Software (Dec 2015)
Facebook 2 Moves (Apr 2014), ProtoGeo (Apr 2014)
Sodexo 2 GymForLess (Feb 2018), 7Card (Jul 2017)
Recent IPOs Top Acquisitions
TomTom Jul 2009
Navigation and location based products
IPO MCap: -
Weight Watchers Nov 2001
App to track nutrition, diet, and activit…
IPO MCap: $2.5B
Brain Resource Company Aug 2001
Brain assessment platform for brain, heal…
IPO MCap: $4.2M
Garmin International Dec 2000
Manufacturer and distributor of fitness b…
IPO MCap: $1.5B
YogaWorks Aug 2017
Offline and online yoga classes
IPO MCap: $97.3M
MyFiziq Aug 2015
App to compare body measurements and weig…
IPO MCap: $11.6M
Fitbit Jun 2015
Wireless wearable sensors to track person…
IPO MCap: $4.1B
Mindbody Jun 2015
Marketplace booking and business manageme…
IPO MCap: $540M

FACTSHEET
Marketmap: Fitness & Wellness
MINDFULNESS*
WELLNESS
ACTIVITY TRACKERS
FITNESS
SLEEP MANAGEMENT
CONTENT PLATFORMS
SMART EXERCISING EQUIPMENT
FITNESS & NUTRITION PLANS*
MARKETPLACE*
SUITE
BUSINESS MANAGEMENT
STRESS MANAGEMENT*
DIVERSIFIED
E-COMMERCE
WEARABLES
APPS
CRM
MEMBERS PERFORMANCE
MONITORING*
SUPPLEMENTS
EQUIPMENT
Overview
Companies 4258
Funded 620 Series A+ 136
Funding $4.8B Last 2 yrs $2B
Most Active Investors
Seed Khosla Ventures (2)
Series A/B Insight Venture Partners (3)
Series C+ GGV Capital (2)
Others StartUp Health (6)
Incubators 500 Startups (14)
Top Cities
Bay Area 282 Cos $1.6B
New York City 160 Cos $1.5B
Feed in Numbers
Unicorns 2 Soonicorns 15
Minicorns 13 Editor Picks 79
Acquihired 5 Deadpooled 639
Top Companies
TomTom (1991, Amsterdam)
Exits
IPOs 15 Fitbit, Weight Watchers
Acquisitions 85 Mindbody, MyFitnessPal
Top Acquirers Under Armour, Fitbit
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Fitness & Wellness > Feed Summary > BlueBox
7

Key Sub Sectors in Fitness & Wellness Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Physical Fitness > Digital Fitness Solutions
> Fitness > Apps >
Training
399 $293M 21
Physical Fitness > Fitness Services > Fitness
Centers > Marketplace >
Membership Pass
112 $254M 15
Physical Fitness > Exercising Solutions >
Smart Equipment and Accessories 39 $900M 8
Mind & Body Wellness >
Mindfulness & Meditation 129 $86.7M 9
Mind & Body Wellness > Stress
Management >
Apps
71 $32.3M 11
Physical Fitness > Digital Fitness Solutions
> Fitness > Personalized Coaching >
Expert Led
110 $33.5M 9
Mind & Body Wellness > Sleep Management
>
Devices
27 $64.6M 7
Tools for Fitness Professionals > Fitness
Centers >
Suite
215 $28.5M 8
Physical Fitness > Tracking and Monitoring
> Activity Trackers > Wearable Devices >
Wristwear
126 $41.2M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Physical Fitness
Companies that provide connected devices and
mobile/web solutions to manage diets, activity...
2996 474 $4.1B
Mind & Body Wellness
Companies that provide connected devices and
mobile/web solutions to maintain general...
299 60 $403M
Tools for Fitness Professionals
Companies offering solutions such as software/
hardware for fitness coaches and fitness...
519 59 $236M
Commerce
Companies engaged in online sale or rental of fitness
products
301 14 $66.6M
Content Platforms
Online portals that publish content related to fitness
and wellness
142 13 $29.8M
Fitness & Wellness > Feed Summary > Summary of Key Markets

List of Notable Companies in Fitness & Wellness
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Fitness & Wellness > Feed Summary > Notable Companies in the Sector
Public
Fitbit
(2007, San Francisco, $65M)*
Weight Watchers
(1999, New York City)
Garmin International
(1989, Olathe)
Sleep Number
(1987, Minneapolis)
YogaWorks
(1987, Santa Monica)
MyFiziq
(2015, South Perth)
Brain Resource
Company
(2000, Sydney)
Huami
(2014, Mountain View)
TomTom
(1991, Amsterdam)
Cloudtag
(2010, London)
Public
Cenergy Nutrition
(2009, Madison Heights)
Gaia
(2011, Boulder)
Technogym
(1983, Cesena)
Acquired
Mindbody
(2001, San Luis Obispo, $113M)
MyFitnessPal
Misfit Wearables
(2011, Redwood City, $63M)
Runtastic
(2009, Pasching, $188k)
Withings
(2008, Moulineaux, $33.8M)
Gaiam
(1988, Boulder, $18.7M)
MapMyFitness
(2007, Austin, $19M)
MapMyRide
(2007, Austin)
BodyMedia
(1999, Pittsburgh, $27.6M)
Bodybuilding.com
(1999, Boise)
Unicorns
Peloton

List of Notable Companies by Market in Fitness & Wellness
Notable Companies by Market (1/6)
11
Fitness & Wellness > Feed Summary > Notable Companies by Market
Physical Fitness
Tracking and Monitoring
Wireless wearable sensors to track person's
activities.
Unicorn. Stage: Public
Foundry Group, True Ventures, Sapphire Ventures
and 9 Other Investors
Brand of wearable devices
Soonicorn. Stage: Acquired
Khosla Ventures, Founders Fund, Horizen Ventures
Athos (2012, Redwood City, $51.2M)
Fitness apparel connected through app
Soonicorn. Stage: Series C
Social Capital, MAS Holdings, Lightspeed Venture
Partners and 4 Other Investors
Withings (2008, Moulineaux, $33.8M)
Developer of an array of connected products
Editor's Pick. Stage: Acquired
360 Capital Partners, Bpifrance, Idinvest Partners
BodyMedia (1999, Pittsburgh, $27.6M)
Wearable body monitors to collect physiological
data for better health.
Stage: Acquired
Comcast Ventures, DFJ, Draper Triangle and 5
Other Investors
OMsignal (2011, Montreal, $21M)
Apparel to monitor heart rate, breathing and
activity
Soonicorn. Stage: Series B
Relay Ventures, Bessemer Venture Partners, Real
Ventures and 6 Other Investors
MapMyFitness (2007, Austin, $19M)
App-based tracking of workouts, running, cycling,
walking, and Calorie Counter
Stage: Acquired
Square 1 Bank, Austin Ventures, Activate Venture
Runtastic (2009, Pasching, $188k)
Fitness and health tracking apps
Axel Springer SE, I5invest Beratungs
Huami (2014, Mountain View)
Develops and manufactures affordable wearable
devices
Soonicorn. Stage: Public
Morningside venture Capital
Soonicorn. Stage: Public
Cyrte Investments

12
Physical Fitness
Cloudtag (2010, London)
Wearable device for health rate and fitness
monitoring
Stage: Public
Weight Watchers (1999, New York City)
App to track nutrition, diet, and activities
Stage: Public
Serruya Private Equity
Garmin International (1989, Olathe)
Manufacturer and distributor of fitness bands and
smartwatches
Stage: Public
Knife Capital
MapMyRide (2007, Austin)
Resource for biking trails & biking maps
Stage: Acquired
Exercising Solutions
Online and App based on demand streaming of live
bike fitness classes
Unicorn. Stage: Series F
TCV, True Ventures, Wellington Management and
16 Other Investors
Indoor cycling workouts with gamification
Highland Europe, Causeway Media Partners,
Novator Partners and 5 Other Investors
eGym (2010, Munich, $80M)
Online platform to buy gym training equipment and
fitness tracking mobile app
Soonicorn. Stage: Series D
NGP Capital, Highland Europe, HPE Growth Capital
Exercising Solutions
Technogym (1983, Cesena)
Smart gym equipment provider
Stage: Public
Arle Capital Partners

13
Physical Fitness
Digital Fitness Solutions
Integrated health and fitness platform
Kalaari Capital, Accel Partners, Oaktree Capital
Management and 29 Other Investors
Gaiam (1988, Boulder, $18.7M)
Manufacturer of yoga, fitness, and wellness
products
Stage: Acquired
Revolution
Mobile and web app to track calorie intake and
exercise
Stage: Acquired
Accel Partners, Kleiner Perkins
MyFiziq (2015, South Perth)
App to compare body measurements and weight
loss
Stage: Public
Digital Fitness Solutions
Gaia (2011, Boulder)
Online streaming of yoga and meditation classes
Stage: Public
Onza Capital
YogaWorks (1987, Santa Monica)
Stage: Public
Highland Capital Partners, Equity38
Fitness Services
Membership programs for fitness classes across
multiple gyms
Temasek, L Catterton, Springboard Growth Capital

14
Physical Fitness
Social Platforms
Strava (2009, San Francisco, $34.6M)
Personalized coaching platform for athletes
Go4it, Sequoia Capital, Jackson Square Ventures and
1 Other Investors
Mindfulness & Meditation
Guided meditation sessions and mindfulness
training
Spectrum Equity, Advancit Capital, Allen &
Company and 7 Other Investors
Sleep Management
Smart beds
Norwest Venture Partners

15
Stress Management
Brain Resource Company (2000, Sydney)
Brain assessment platform for brain, health, stress
reduction and mindfulness
Stage: Public
Och-Ziff Capital Management
Fitness Centers
Mindbody (2001, San Luis Obispo, $113M)
Marketplace booking and business management
SaaS for wellness centres
Bessemer Venture Partners, IVP, W Capital
Netpulse (2009, San Francisco, $38.7M)
Member enagement SaaS platform for fitness clubs
August Capital, DOCOMO Innovations, Frontier
Venture Capital and 5 Other Investors
Content Platforms
Content Platforms
HealthiNation (2005, New York City, $14M)
Health and wellness video provider
MK Capital, Intel Capital

16
Commerce
Horizontal
HealthKart (2011, Gurgaon, $50.6M)
E-store offering consumer healthcare products
Soonicorn. Stage: Series E
Kae Capital, Sequoia Capital, Omidyar Network and
2 Other Investors
Bodybuilding.com (1999, Boise)
eCommerce platform for sports, fitness and
nutritional supplements
Stage: Acquired
NewStar Financial, Continental Investors
Supplements
Cenergy Nutrition (2009, Madison Heights)
Online marketplace for nutritional supplements
Stage: Public

Recent News in Fitness & Wellness Sector
Recent News
17
Fitness & Wellness > Feed Summary > Recent News
Jan 2019
Mercedes-Benz and Garmin Develop Smartwatch to Feed Health
Data to Car, tiresandparts.net
Jan 2019
Cure.fit plans to enter Dubai as local business achieves critical mass,
Indiatimes
Jan 2019
Feed.fm Integrates Top-Tier Music into SweatWorking’s On-
Demand Gym Platform, PRWeb
Jan 2019
Kyle Garner Joins ABC Financial as EVP of Sales and Marketing, PR
Newswire
Jan 2019
MINDBODY Selected for 2019 Bloomberg Gender-Equality Index,
Recognizing Commitment to Advancing Women in the Workplace,
PR Newswire
Jan 2019
Fitbit, NIH launch digital health tech initiative supporting precision
medicine study, ZDNet
Jan 2019
Garmin PayTM Ecosystem Expands With the Launch of the
vívoactive® 3 Music With LTE From Garmin®, PR Newswire
Jan 2019
National Institutes of Health Launches Fitbit Project as First Digital
Health Technology Initiative in Landmark All of Us Research
Program, Business Wire
Jan 2019
Garmin® TeamX introduces the GTR 200B comm radio with
Bluetooth® intercom designed for experimental aircraft, Business
Wire
Jan 2019
Global Pet Wearable Market - Garmin Ltd., Iotera, Voyce, Fitbark,
SmithWise, PitPat, Tractive, Whistle Labs, Inc., Mypoof, Digital
Journal
Key Recent News Key Recent News
Jan 2019
WW Introduces New WW Fresh Quick-Prep Meals At More Than
200 Hy-Vee Grocery Stores, PR Newswire
Jan 2019
Polar names Adrian Hamilton business development manager of
Ireland, PSNEurope
Jan 2019
Dutch startup Fitmanager merges with Austrian sports startup
Eversports, siliconcanals.nl
Jan 2019
The Klein Law Firm Reminds Investors of Class Actions on Behalf of
Shareholders of YOGA, YRCW, IMMU and YRIV, GlobeNewswire
Jan 2019 Insurers offered new “digital and human” mental health app, Verdict
Jan 2019
3 UK offers free Aaptiv subscription with selected handset
purchases, Telecompaper
Jan 2019 Noom Celebrates 1,000th Hire Milestone, ePRNews
Jan 2019
Xiaomi-Backed Huami Launches Amazfit Verge Smartwatch in India,
New Delhi Television
Jan 2019
ABC Financial and Perform Better Announce Strategic Partnership,
PR Newswire
Jan 2019
The new Fitbit Inspire and Inspire HR are for corporate customers
only, gadgetsandwearables.com
Jan 2019
YOGAWORKS, INC. INVESTOR ALERT: Wolf Haldenstein Adler
Freeman & Herz LLP announces that a securities class action
lawsuit has been filed in the United States District Court for the
Central District of California against YogaWorks, Inc., GlobeNewswire
Jan 2019 Strava Uses Snowflake to Power Its Social Fitness Network, AiThority

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Fitness & Wellness; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Fitness & Wellness > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 11% # of Rounds35% $ Funding
6% # of Rounds
46% $ Funding
$217M
$295M
$751M
$428M
$478M
$699M
$1.3B
$3M
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

$19M $47M $42M $44M $40M $31M $47M $3M
$51M
$171M
$185M
$195M $210M
$166M
$461M
$147M $77M $524M $189M $228M $501M
$818M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
43 61 69 89 77 58 39 2
13
20
37
25 34 22
38
1
6 4 6 8 4 7 9
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
62
3
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Fitness & Wellness; 2012-2019
Fitness & Wellness > Investment Trends > Global Funding Trends
82
65
70
58
36
26 1
338
$1.3M
$1.2M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
300
350
400
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.3M $1.6M $0.8M $0.9M $2.3M $1.3M - $1.2M
$99M $93M
$512M
$273M $271M
$571M
$1.1B
0
2
4
6
8
10
12
14
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 3 5 7 4 7 12 -
$217M
$3M
Total $ Invested

Fitness & Wellness > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Fitness & Wellness
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.6B 187
New York City 1.5B 77
Bangalore 202M 34
London 192M 33
Munich 147M 6
San Luis Obispo 113M 9
Los Angeles 84.9M 13
Paris 60.4M 10
San Diego 57.8M 9
Delhi NCR 55.1M 24
Total Funding
473
180
80
23
7
17
6
6
# Rounds
$3.7B
$600M
$310M
$86M
$39M
$22.9M
$8.2M
$4.2M
US
Europe
India
Canada
Israel
SEA
Latam
Japan
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.5
$1.0
$0.8 $0.7 $0.7 $0.7
$1.6
2012 2013 2014 2015 2016 2017 2018
$3.9
$9.2
$5.7 $6.0
$7.0
$5.4
$8.6
$6.0 $8.7 $7.7
$23.2
$10.1
$16.9
$22.9
$24.5 $19.3
$87.4
$23.7
$56.9
$100.3 $102.2
Fitness & Wellness > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Fitness & Wellness; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.1K* $8M
$111K $45M
$600K $120M
$870K $550M
$22M
$10M
$5M
$413K
Series C+
Series B
Series A
Seed
Stage

Note: 312 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
156
114
51
11
6
No. of Companies
Fitness & Wellness > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Fitness & Wellness; as of Jan 2019
Distribution of companies by Funding Range
$37M
$398M
$1.1B
$658M
$2.6B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
15%
3%
1%
1%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
25
53
136
620
4258
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
15% 1%
(35)
1%
(25)
0%
(5)
15%
(639)
70%
(2994)
22% 5%
(32)
4%
(22)
0%
(2)
11%
(66)
67%
(416)
39% 15%
(21)
8%
(11)
- 5%
(7)
56%
(76)
47% 34%
(18)
15%
(8)
- 8%
(4)
45%
(24)
- 52%
(13)
20%
(5)
- 8%
(2)
32%
(8)
Fitness & Wellness > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Fitness & Wellness
Funding Funnel
13 Months
18 Months
19 Months
Investment backedBootstrapped
15
2
58
13
27
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Fitness & Wellness > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Fitness & Wellness; Jan 2017-Jan 2019
Notable Investments in last 24 months (1/4)
LATE STAGE
$550M - Series F Aug 2018
TCV, True Ventures, Wellington Management,
Fidelity Investments, NBCUniversal, Kleiner Perkins,
Felix Capital, Winslow Capital, Tiger Global
Management, Balyasny Asset Management
$325M - Series E May 2017
Wellington Management, Fidelity Investments, True
Ventures, GGV Capital, Balyasny Asset Management,
Comcast, Questmark Partners, Kleiner Perkins
$120M - Series C Jul 2018
Management, Chiratae Ventures, Kris
Gopalakrishnan, Manish Choksi, Bruno E Raschle,
IDG ventures
LATE STAGE
$85M - Series D Jul 2018
multiple gyms
Temasek, L Catterton
$70M - Series C Jun 2017
multiple gyms
Temasek, Acequia Capital, Charles River Ventures,
General Catalyst Partners, GV, M13 Company, Thrive
Capital, PitchBook
$68M - Series C Sep 2017
multiple gyms
Springboard Growth Capital
LATE STAGE
$37.3M - Series C Sep 2017
Guided meditation sessions and mindfulness
training
Spectrum Equity
$22M - Series C Jun 2018
Aaptiv (2016, New York City, $60M)
App providing audio-based fitness training content
Millennium Technology Value Partners, Insight
Venture Partners, Disney, Warner Music, NWS
Holdings, 14W, Alexa Fund
$20M - Series D Nov 2018
$1M - Series E Jul 2017
E-store offering consumer healthcare products
Kae Capital

LATE STAGE
Series D Feb 2017
Strava (2009, San Francisco, $34.6M)
Personalized coaching platform for athletes
Go4it, Sequoia Capital, Jackson Square Ventures
EARLY STAGE
$120M - Series B Dec 2018
Indoor cycling workouts with gamification
Highland Europe, Causeway Media Partners,
Novator Partners, True Ventures
$45M - Series A Dec 2018
Freemium workout coaching app
Causeway Media Partners, JAZZ Venture Partners,
CourtsideVC, Elysian Park Ventures, Robbins
Research International, Ward Ventures, Fitlab, 49ers
$35M - Series B Jun 2018
Dreem (2014, Paris, $60M)
Wearable sleep tracking and improving device
Bpifrance, Johnson & Johnson Innovation, MAIF
Avenir
EARLY STAGE
$30M - Series B Nov 2018
GOQii (2014, Mumbai, $43.4M)
Wearable wristband integrated with personalized
coaching
Mitsui & Co, New Enterprise Associates, Edelweiss
Financial Services, Cheetah Mobile, Vijay Sharma,
DSG Consumer Partners, Ratan Tata, Galaxy Digital,
Paytm
$27M - Series A Jun 2018
Calm (2012, San Francisco, $28.8M)
App-based meditation through relaxing scenes &
sounds
Insight Venture Partners, Sound Ventures, Harry
Styles
App providing audio-based fitness training content
Insight Venture Partners, Arena Ventures, Pear
Ventures, Switch Ventures

EARLY STAGE
$25M - Series B Aug 2017
Accel Partners, Kalaari Capital, Trifecta Capital,
Ratan N Tata, Kris Gopalakrishnan, Bruno E Raschle,
Endiya Partners, Divesh K, Chiratae Ventures
$25M - Series B Sep 2018
Mirror (2016, New York City, $51M)
Online platform offering real-time fitness tracking
Spark Capital, Lerer Hippeau Ventures
$20M - Series B Jun 2018
Lifebeam (2010, Tel Aviv, $38.7M)
Biosensors for Wearable headgear
Joy Ventures, Square Peg Capital, Cerca Partners,
Triventures, Wellborn Ventures
MyBrainSolutions (2000, San Francisco, $20M)
Digital solutions for mental and behavioral health
Bell Potter, Gleneagle, United States Angel Investors
EARLY STAGE
$12M - Series B Feb 2018
HealthifyMe (2012, Bangalore, $25.3M)
Online fitness tracker and marketplace for fitness
coaches
Samsung NEXT, Dream Incubator, Atlas Asset
Management, Inventus Capital Partners, Blume
Ventures, Sistema Asia Capital, Chiratae Ventures
$10M - Series A Nov 2018
Simple Habit (2016, San Francisco, $12.9M)
Meditation mobile app
Foundation Capital
$8.6M - Series B Aug 2017
Happify (2011, New York City, $22.4M)
Platform for improved mental & emotional health
through gamification
$6M - Series B Nov 2018
HealthifyMe (2012, Bangalore, $25.3M)
Online fitness tracker and marketplace for fitness
coaches
Sistema, Samsung NEXT, Inventus Capital Partners,
Blume Ventures, Chiratae Ventures
EARLY STAGE
$3M - Series A May 2017
Gokul Rajaram, Aditya Agarwal, Ruchi Sanghvi,
Shishir Mehrotra, Ratan Tata, Iconiq Capital,
Dominika Rejmer
$1.5M - Series A Dec 2017
CoachUp (2011, Boston, $10.4M)
Coach marketplace for private sports & fitness
coaches

SEED STAGE
$4.9M - Angel May 2018
Hrithik Roshan, Kalyan Krishnamurthy, Binny
Bansal, Ananth Narayanan, Kris Gopalakrishnan
$2.5M - Seed May 2017
Simple Habit (2016, San Francisco, $12.9M)
Meditation mobile app
New Enterprise Associates, FJ Labs, Foundation
Capital, Boo-Ho Yang, Joshua Reeves, Y Combinator,
Drew Houston
$1.1M - Seed Dec 2018
TrueCoach (2015, Boulder, $1.1M)
Online platform enabling trainers to create
personalized training plans
$836k - Seed Oct 2017
Calm (2012, San Francisco, $28.8M)
App-based meditation through relaxing scenes &
sounds
SEED STAGE
$514k - Angel May 2017
Kris Gopalakrishnan

Fitness & Wellness > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$127M - Series D Jul 2018
Keep (2014, Beijing, $187M)
Video-based workout guide and progress
monitoring tool
Tencent, GGV Capital, Morningside Ventures,
Bertelsmann Asia Investment Fund, Goldman Sachs
Investment Partners
Series C Dec 2017
Codoon (2011, Chengdu, $89.8M)
Smart Wearables and fitness social network for
users
SB China Capital
EARLY STAGE
$31.6M - Series A Nov 2017
Halove (2015, Hangzhou, $77.8M)
Stealth mode startup developing IoT-based
wearables
We Doctor Group
$30.5M - Series A Aug 2018
Halove (2015, Hangzhou, $77.8M)
Stealth mode startup developing IoT-based
wearables
$21M - Series B Sep 2018
Picooc (2013, Beijing, $46M)
Smart body composition scale and medical services
company
Tencent, Jingdong Group

Most Active Investors (VC, PE) by Stage in Fitness & Wellness; Last 5 years (Jan 2014-Jan 2019)
Most Active VC & PE Investors
31
Fitness & Wellness > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Founder Collective(2 Investments)
10% Happier, MoveWith
1
Lifeline Ventures (2 Investments)
Oura, Meru Health
2
RoundGlass (2 Investments)
ObiNo, Gympik
3
Khosla Ventures(2 Investments)
10% Happier, SmartSpot
4
Greylock Partners (2 Investments)
SweatCoin, Rise
5
HV Holtzbrinck Ventures(2 Investments)
Urban Sports Club, Somuchmore
6
Reaktor Ventures (2 Investments)
Meru Health, SportSetter
7
Cowboy Ventures(2 Investments)
Aura Health, Rise
8
FJ Labs (2 Investments)
Simple Habit, Studio
9
Relay Ventures(2 Investments)
PumpUp, CARROT Insights
10
EARLY STAGE
Insight Venture Partners (3 Investments)
Calm, Aaptiv
1
Chiratae Ventures (2 Investments)
HealthifyMe, Curefit
2
True Ventures (2 Investments)
Zwift, Athos
3
Bessemer Venture Partners (2
Investments)
OMsignal, Kurbo
4
Kalaari Capital (2 Investments)
Curefit, Truweight
5
RRE Ventures(2 Investments)
Noom, Mirror
6
Creathor Venture(2 Investments)
COBI.bike, Humanoo
7
Recruit Strategic Partners (2 Investments)
Noom, Fitmob
8
Highland Europe (2 Investments)
Zwift, eGym
9
Route 66 Ventures(2 Investments)
Mirror, Motionsoft
10
LATE STAGE
GGV Capital(2 Investments)
Peloton, Misfit Wearables
1
NGP Capital(2 Investments)
Netpulse, eGym
2
Lightspeed Venture Partners (2
Investments)
Athos, Basis
3
L Catterton(2 Investments)
ClassPass, Peloton
4
Felix Capital(2 Investments)
Peloton, Athos
5
Sequoia Capital
Strava
6
True Ventures
Peloton
7
Kleiner Perkins
Peloton
8
GV
ClassPass
9
Temasek
ClassPass
10

Fitness & Wellness > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Fitness & Wellness; Last 5 years (Jan 2014-Jan 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(14 Investments)
Pacifica, KFit, GoWabi
1
Techstars(13 Investments)
ClassPass, 10% Happier, CoachUp
2
Plug and Play Tech Center(9 Investments)
Atlas, Sensoria, Kurbo
3
Y Combinator(7 Investments)
Simple Habit, Spire, ShapeScale
4
SOSV(7 Investments)
Kokoon Technology, Motiv, Sana
5
MassChallenge(5 Investments)
InstaFit, SPLITFIT, Fitly
6
PreSeed Ventures(5 Investments)
Motosumo, Athliit, Peakout
7
Startupbootcamp(4 Investments)
ATO-gear, iRewardHealth, Yuscale
8
Dreamit(4 Investments)
Dibs, GraphWear, Fitly
9
HAX(4 Investments)
Feel, Circadia, Bitome
10
OTHER NOTABLE INVESTORS
StartUp Health(6 Investments)
Greatist, Basis, Sleep.ai
1
Wayra(4 Investments)
Pzizz, Fitco, Runnit
2
Reply(4 Investments)
Kokoon Technology, Sensoria, GymCraft
3
Kima Ventures(3 Investments)
DietBet, Vint, Caktus
4
Xiaomi(2 Investments)
Misfit Wearables, iHealth Labs
5
Nava Bharat(2 Investments)
Fitso, Mobiefit
6
Level Equity(2 Investments)
ClubReady, ClubReady
7
Mizuho Bank(2 Investments)
FiNC, Gohobee
8
Bridge Builders Collaborative(2
Investments)
InteraXon, Happify
9
49ers(2 Investments)
Freeletics, Kenzen
10
DEBT INVESTORS
InnoVen Capital(3 Investments)
HealthifyMe, GuavaPass, KFit
1
Trifecta Capital(2 Investments)
Curefit, GOQii
2
Lighter Capital(2 Investments)
RockMyRun, YogaDownload.com
3
Silicon Valley Bank
Fitmob
4
Mercia Technologies
PowerBody
5
Deerfield
Headspace
6
Export Development Canada
InteraXon
7
BlackRock
Jawbone
8
Oaktree Capital Management
Curefit
9
PIMCO
XFit Brands
10

Fitness & Wellness > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/3)

Fitness & Wellness > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
37
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Consumer HealthTech
Dec 2018
Healthcare IT
Nov 2018
Healthcare Analytics
Nov 2018

FACTSHEET
Marketmap: Fitness & Wellness
39
Fitness & Wellness > Market Details > BlueBox

Key Sub Sectors
40
Key Sub Sectors in Fitness & Wellness
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Physical Fitness
Companies that provide connected devices and mobile/web solutions to manage diets,
activity levels, and fitness
Fitbit (2007, San Francisco, Public)
2996 474 $4.1B
Companies that provide connected devices and mobile/web solutions to maintain general
wellness and/o....
Beddit (2007, Espoo, Acquired)
299 60 $403M
Companies offering solutions such as software/ hardware for fitness coaches and fitness
centers to a....
Mindbody (2001, San Luis Obispo,
Acquired)
Motionsoft (1985, Rockville, $35.4M)
519 59 $236M
Commerce
Companies engaged in online sale or rental of fitness products
Nu3 (2011, Berlin, Acquired)
301 14 $66.6M
Content Platforms
Online portals that publish content related to fitness and wellness
HealthiNation (2005, New York City, $14M)
Greatist (2011, New York City, $8M)
142 13 $29.8M
Fitness & Wellness > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/7)
41
Fitness & Wellness > Market Details > Detailed Sector Taxonomy

42

43

44

45

46

47

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training
Companies offering mobile applications/web-based platforms that provide fitness guidance to users
(Companies covered 399 | Funded 44 | Total Funding $333M)
$293M
(+$271M)
21
(+7)
Curefit
(2016, Bangalore, $170M)
2
(-)
Physical Fitness > Fitness Services > Fitness Centers > Marketplace >
Membership Pass
Platforms that allow users to access a network of partner fitness centers through a single membership
pass.
$254M
(+$189M)
15
(-9)
ClassPass
(2011, New York City, $307M)
3
(+6)
Physical Fitness > Exercising Solutions > Smart Equipment and Accessories
Companies offering tech-oriented and unconventional exercise equipment and accessories
(Companies covered 39 | Funded 16 | Total Funding $1.1B)
$900M
(+$749M)
8
(+4)
Peloton
4
(+4)
Mind & Body Wellness > Mindfulness & Meditation
Companies offering connected devices, mobile apps, and web-based solutions to assist users in
practicing mindfulness and meditation
$86.7M
(+$50.7M)
9
(+4)
Headspace
(2010, Los Angeles, $76.6M)
5
(+5)
Mind & Body Wellness > Stress Management > Apps
Companies offering mobile apps and web-based solutions to monitor, reduce and/or manage
stress/anxiety
$32.3M
(+$21.9M)
11
(+5)
MyBrainSolutions
6
(-)
Physical Fitness > Digital Fitness Solutions > Fitness > Personalized Coaching >
Expert Led
Companies offering online fitness training by professionals trainers
(Companies covered 110 | Funded 28 | Total Funding $82.4M)
$33.5M
(+$18.4M)
9
(-1)
Mirror
48
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Fitness & Wellness in last 2 years (January 2017 - December 2018)
Fitness & Wellness > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Fitness & Wellness > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Physical Fitness > Digital Fitness Solutions > Fitness > Personalized Coaching >
Expert Led
Companies offering online fitness training by professionals trainers
(Companies created 110 | Funded 28 | Total Funding $82.4M )
1 Gixo (2016, San Francisco, $3.7M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
50
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (January 2017 - December 2018)
Fitness & Wellness > Market Details > Top Markets of Early Stage Investors

Incubators Traction Tribe (#1), Techstars (#1)
Seed
Right Side Capital Management (#1), General Catalyst
Partners (#1)
Series A/B Accel Partners (#2), Insight Venture Partners (#2)
Series C+ Alexa Fund (#1), Warner Music (#1)
Connected Fitness Labs Oct - 2017
Acq by Wexer
Hot5 May - 2015
Acq by Weight Watchers
FitStar Mar - 2015
Acq by Fitbit for $24.8M
$45M - Series A
$17.4M - Series B
Asana Rebel (2015, Berlin, $23.9M)
Seed
$120M - Series C
Series C
Seed
SoHookd (2015, Washington D.C.)
$4.7M - Series A
Fitplan (2011, Vancouver, $8.4M)
$22M - Series C
$4.9M - Angel
$2.2M - Seed
Fitplan (2011, Vancouver, $8.4M)
Jan 2019
Cure.fit plans to enter Dubai as local business achieves
critical mass, Indiatimes
Jan 2019
3 UK offers free Aaptiv subscription with selected handset
purchases, Telecompaper
Jan 2019
Curefit manages Rs 24 Cr revenue with a mere Rs 33 lakh
loss in FY18, Entrackr
Jan 2019 Using voice content to live healthier lives, MobiHealthNews
Jan 2019
Australia’s Quadrant PE explores sale of $1.4b Fitness and
Lifestyle Group, Deal Street Asia
Jan 2019
IncludeHealth wins Department of Defense grant: 3
observations, Becker
Jan 2019 New year, new you, new workout with Cyclecast, StartUp Beat
Dec 2018
Stocking Stuffer Alert: Maximize your Workout with this All-
New Fitness App Featuring Jesus, BioSpace
Dec 2018
Freeletics raises $45M for its AI-powered mobile fitness
coach, TechCrunch
Nov 2018
Audio fitness app Aaptiv is headed for world domination,
Fast Company
Nov 2018 Aaptiv Announces International Expansion, Citybizlist
Oct 2018
Cure.Fit's Eat.Fit launches first QSR in Bengaluru, aims to
open 50 centres by next December, YourStory Media
Sep 2018
IncludeHealth Announces Formation of Medical Advisory
Board, GlobeNewswire
Sep 2018
German yoga startup Asana Rebel raises $17.4 million from
Greycroft, E.ventures, others, VentureBeat
News
3
3
8
44
399
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Market Factsheet
51
ExitsMost Active Investors
Recent InvestmentsCompanies offering mobile
applications/web-based platforms
that provide fitness guidance to
users
Curefit
(2016, Bangalore, $170M)
Aaptiv
Freeletics
(2013, Munich, $45M)
Asana Rebel
(2015, Berlin, $23.9M)
Fitplan
(2011, Vancouver, $8.4M)
Top Companies
#1 Top Markets of Investment Activity
Fitness & Wellness > Market Details > Market: Training
Companies Created 399 | Funded 44 | Total Funding $333M
0
5
10
15
$0k
$100M
$200M
$300M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Training

Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Top Companies
Market: Training
Analyst’s Pick
Management and 29 Other Investors
Asana Rebel (2015, Berlin, $23.9M)
Freemium app providing yoga workout videos
Editor's Pick. Stage: Series B
Greycroft Partners, E.ventures, High-Tech
Grunderfonds and 4 Other Investors
Azumio (2011, Palo Alto, $3.4M)
Developer of mobile applications for healthcare
Minicorn. Stage: Series A
Founders Fund, Accel Partners, Felicis Ventures,
Western Technology Investment
Mobiefit (2014, Panaji, $3.1M)
Fitness related mobile apps developer
Editor's Pick. Stage: Seed
Nava Bharat, Medi Assist India, Medibuddy
Analyst’s Pick
Eterly (2016, Vancouver)
AI-based chatbot offering fitness training programs
for wellness
Editor's Pick. Stage: Unfunded
Verv (2013, Minsk)
Personalized solutions to help you achieve your
lifestyle goals and live healthier.
Editor's Pick. Stage: Funded
Haxus
Vigor (2015, Delhi)
Mobile app for personalized exercise plans

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
53
Physical Fitness > Digital Fitness Solutions > Fitness > Apps > Training: Leaderboard
Better than Market Average
Market: Training
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Asana Rebel 2015 Berlin Series B $23.9M 3 - 4 - - 799 3M 13k 3 5.6k 75% 282 55%
4.8 Curefit 2016 Bangalore Series C $170M 9 5 5 - - - 750k 6.5k 36 8.7k
-
400%
- -
4.8 Aaptiv 2016
New York
City
Series C $60M 4 - 4 - - 13k 3M 8.1k 11 1.1k 14% 310 2%
4.4 Freeletics 2013 Munich Series A $45M 2 - 5 - - 41k 32.3M 154.3k 2 13.5k 10% -300 -1%
4.1
Mammoth
Hunters
2011 Barcelona Seed $694k 2 - 5 - - 2.3k 300k 4.5k 1 406 10% 54 2%
4.0 Fitplan 2011 Vancouver Series A $8.4M 2 - 4 - - 8.5k 750k 2.8k 3 365 16% -163 -2%
3.9 Mobiefit 2014 Panaji Seed $3.1M 3 - 5 - - - 600k 8.5k 3 510 6% - -
3.9 Azumio 2011 Palo Alto Series A $3.4M 2 - 4 - - 9k 34.1M 351.6k 4 5.9k 2% -181 -2%
3.4 PumpUp 2012 Toronto Seed $2.4M 2 - 4 3 5 30k 3M 49.6k - 187 - -600 -2%
3.3 VGFit 2014
New York
City
Unfunded - - - 5 - - 386 15M 134.5k - 27.1k 25% 63 20%
3.3 Sworkit 2012
Washingto
n D.C.
Funded $1.3M - - 5 - - 24k 7.8M 120.9k 6 1.8k 1% -500 -2%
3.3 Exercise.com 2010 Seattle Seed $2M 2 - 4 - - 7.8k 31k 72 - 2 3% 588 8%
3.2 Gohobee 2014 Tokyo Funded - - - 5 - - 547 75k 694 - 145 26% 9 2%
3.2 Madbarz 2013 Zagreb Seed $115k 1 - 5 - - 4.4k 750k 11.9k - 375 3% -110 -2%

Incubators 500 Startups (#2), Engage (#1)
Seed HV Holtzbrinck Ventures (#2), Sequoia Capital (#1)
Series A/B General Catalyst Partners (#1), Thrive Capital (#1)
Series C+ GV (#1), Charles River Ventures (#1)
GuavaPass Jan - 2019
Acq by ClassPass
GymForLess Feb - 2018
Acq by Sodexo
Somuchmore Dec - 2016
Acq by Urban Sports Club
Gymadvisor Dec - 2015
Acq by GymPass
Classhopper Sep - 2015
Acq by KFit
Lets Go Fitness Sep - 2014
Acq by Afinum
$1M - Seed
WeFit (2016, Hanoi, $1.2M)
Series A
Urban Sports Club (2012, Berlin)
$100k - Seed
Flexible Pass (2017, Yangon, $100k)
$8M - Series B
Peerfit (2011, Tampa, $36.3M)
$8M - Series B
Peerfit (2011, Tampa, $36.3M)
$85M - Series D
ClassPass (2011, New York City,
$307M)
$5.1M - Series A
OneFit (2013, Amsterdam, $6.1M)
Jan 2019
Australia’s Quadrant PE explores sale of $1.4b Fitness and
Lifestyle Group, Deal Street Asia
Jan 2019
US fitness app ClassPass acquires Singapore’s GuavaPass,
Tech in Asia
Dec 2018
Fitness Streaming Platform, FORTË, joins the Peerfit Studio
Network, PR Newswire
Dec 2018
ClassPass Reveals Users' Most Popular 2018 Exercise Habits,
Club Industry
Dec 2018
Youfit Health Clubs Partners with Advanced Genomic
Solutions, BioSpace
Nov 2018
Peerfit's fitness benefits platform is now courting
consumers, MobiHealthNews
Oct 2018
Berlin-based Urban Sports Club secures 8-digit funding to
strengthen its international growth, EU-Startups
Oct 2018
Classpass – The World’s Leading Premium Fitness App –
Touches Down In Dubai, uaenews247
Sep 2018
Localfit Launches Travel Fitness Membership Using
Explosive Tech, PRWeb
Aug 2018
Fitpal, Réditos Empresariales Among Digital Transformation
Award Winners at Andicom 2018, Finance Colombia
Aug 2018
L Catteron’s investment in ClassPass, Inc., Global Legal
Chronicle
Aug 2018
NY fitness startup wins Temasek funding to stretch into Asia,
Nikkei
Aug 2018
Fitness subscription service ClassPass debuts in Asia with
Singapore launch, E27
News
6
1
8
31
112
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Market Factsheet
54
Exits
Recent InvestmentsPlatforms that allow users to
access a network of partner
fitness centers through a single
membership pass.
ClassPass
Peerfit
(2011, Tampa, $36.3M)
KFit
(2015, Kuala Lumpur, $15.3M)
OneFit
(2013, Amsterdam, $6.1M)
GuavaPass
(2015, Singapore, $5M)
Top Companies
Fitness & Wellness > Market Details > Market: Membership Pass
0
10
20
$0k
$100M
$200M
2014 2015 2016 2017 2018
Market: Membership Pass

Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Top Companies
Analyst’s Pick
multiple gyms
Temasek, L Catterton, Springboard Growth Capital
KFit (2015, Kuala Lumpur, $15.3M)
Online marketplace for fitness and wellness
services
Minicorn. Stage: Series A
InnoVen Capital, Venturra Capital, SIG and 7 Other
Investors
Fitpass (2015, Delhi, $2.6M)
Online membership pass for accessing multiple
fitness centres
Franchise India, Frost International,
Rajendrakumar Panpalia and 8 Other Investors
Classport (2015, Dubai)
Online membership passes to access various fitness
studio
Analyst’s Pick
goAktive (2015, Bangalore)
Membership based fitness classes/activities at
venues across the city

56
Physical Fitness > Fitness Services > Fitness Centers > Marketplace > Membership Pass: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 ClassPass 2011
New York
City
Series D $307M 7 - 4 - - 28k 330k 2.1k 39 1.6k 256% 701 3%
4.5 GuavaPass 2015 Singapore Acquired $5M 2 - 4 - - 1.3k 75k 922 3 816 770% - -
4.3 Peerfit 2011 Tampa Series B $36.3M 9 - - - - 1.9k - - 13 - - 71 4%
4.2 GymPass 2012 Sao Paulo Series A - 1 - 4 - - 756 750k 4.8k 4 4k 480% 180 31%
3.7
Urban Sports
Club
2012 Berlin Series A - 3 - 4 - - 466 30k 193 2 53 38% 106 29%
3.6 KFit 2015
Kuala
Lumpur
Series A $15.3M 4 5 4 - - 750 300k 1.1k 13 12 1% -5 -1%
3.6 OneFit 2013 Amsterdam Series A $6.1M 2 - 4 - - 978 30k 470 2 350 292% -20 -2%
3.5 Fitpass 2015 Delhi Seed $2.6M 3 - 4 - - - 300k 948 11 100 12% - -
3.2 WeFit 2016 Hanoi Seed $1.2M 2 - 4 - - - 30k 253 2 83 49% - -
3.1 Youfit 2008
St.
Petersburg
Series A - 1 - - - 4 14k - - 4 - - - -
2.8 GymForLess 2013 Barcelona Acquired - - - 4 3 4 772 75k 460 1 46 11% 31 4%
2.7 FitMeIn 2015 Delhi Seed $307k 2 - 5 - - 310 8k 146 2 - - -15 -5%
2.7 Flexible Pass 2017 Yangon Seed $100k 1 4 4 4 3 27 3k 16 1 22
-
367%
- -
2.7 Fitprime 2016 Marsala Funded - - - 4 - - 157 75k 384 - 59 18% 4 3%

Incubators Capital Innovators (#1), HAX (#1)
Seed Quest Venture Partners (#1), CTAN (#1)
Series A/B High-Tech Grunderfonds (#1), Highland Europe (#1)
Series C+ True Ventures (#1), Kleiner Perkins (#1)
XBody Jun - 2015
Acq by Juno Therapeutics for $46M
$20M - Series D
$5M - Angel
Crew (2017, Cambridge, $5M)
$550M - Series F
Series A
Wahoo Fitness (2010, Atlanta)
$310k - Seed
FitnessCubed (2012, Chicago, $603k)
$100k - Seed
Revvo (2014, San Francisco, $100k)
$325M - Series E
$50k - Seed
Rowvigor (2016, Washington D.C.,
$50k)
$45M - Series C
$1.3M - Seed
Hyperwear (2007, Austin, $2.5M)
$75M - Series D
Dec 2018
Technogym’s Wellness Store launches in Madrid, Leisure
Management
Dec 2018
Pakistan's first ever Fitness Diagnostic Labs launched,
TechJuice
Dec 2018
The Five Ways Peloton Weave Community and Content
Beautifully, Forbes
Dec 2018 Peloton Yoga Studio Opens In New York City, PR Newswire
Dec 2018
Wahoo and Zwift Partner on In-Game Climbing Mission –
Prizes for December climbers, CyclingIndustry
Nov 2018 NGP hits eGym in $20m series D, Global Corporate Venturing
Nov 2018
Peloton makes UK debut with five London lettings, Property
Week
Oct 2018
Technogym Reports 6.7 Percent Increase for First Three
Quarters of 2018, Club Industry
Oct 2018
Fitness Equipment: Global Market Opportunities Forecast to
2023 featuring Amer Sports, Cybex International, Johnson
Health Tech, Keiser, Technogym, and many more -
ResearchAndMarkets.com, Business Wire
Sep 2018
FITLIGHT™ Announces Partnership With Insuperabili
Charity Supported by Soccer Player, Giorgio Chiellini,
Newswire
Sep 2018
Technogym Launches Stationary Bike With Gears for
Cyclists, SportTechie
Sep 2018
Technogym targets content fix for fitness fans to sustain
growth, Reuters
Sep 2018
Fitness funding, led by Peloton plan for IPO, has investors
pumped, PE Hub
News
2
3
4
16
39
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Physical Fitness > Exercising Solutions > Smart Equipment and Accessories: Market Factsheet
57
Exits
Recent InvestmentsCompanies offering tech-oriented
and unconventional exercise
equipment and accessories
Peloton
eGym
(2010, Munich, $80M)
Slendertone
(2009, Galway, $13M)
Crew
(2017, Cambridge, $5M)
Tangram Factory
(2014, Seoul, $3M)
Top Companies
Fitness & Wellness > Market Details > Market: Smart Equipment and Accessories
Companies Created 39 | Funded 16 | Total Funding $1.1B
0
2
4
6
$0k
$500M
$1.B
2014 2015 2016 2017 2018
Market: Smart Equipment and Accessories

Physical Fitness > Exercising Solutions > Smart Equipment and Accessories: Top Companies
Analyst’s Pick
Unicorn. Stage: Series F
TCV, True Ventures, Wellington Management and
16 Other Investors
Crew (2017, Cambridge, $5M)
Rowing station for the exercise
Richard M. Cashin, P. Andrews McLan
Fit3D (2012, San Mateo)
Developer of 3D body scanners for fitness
assessment
Quest Venture Partners, PV Seed Fund, GSV Labs

59
Physical Fitness > Exercising Solutions > Smart Equipment and Accessories: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Peloton 2012
New York
City
Series F $1B 9 - - - 5 31k - - 25 - - 6.4k 26%
4.3
Wahoo
Fitness
2010 Atlanta Series A - 1 - 4 - - 23k 1.1M 9.3k 9 662 8% 3.2k 16%
4.1 eGym 2010 Munich Series D $80M 3 - 5 3 3 501 300k 3.9k 3 1.4k 55% 41 9%
3.5 Technogym 1983 Cesena Public - - - 3 - - 23k 41k 131 24 25 24% 300 1%
3.2 Wattbike 2008 Nottingham Funded - - - 3 - - 19k 75k 266 3 38 17% 400 2%
3.1 Slendertone 2009 Galway Series A $13M 1 - 2 - - 8.1k 31k 239 1 32 15% -96 -1%
3.1 Fit3D 2012 San Mateo Seed - 1 5 - - 3 1.3k - - 2 - - 83 7%
3.0 Life Fitness 1845 Chicago Unfunded - - - 4 4 4 32k 752k 5k - 586 13% 201 1%
2.6 Activ5 2014 La Jolla Unfunded - - - 4 4 4 402 5k 44 3 5 13% 25 7%
2.5 Rowvigor 2016
Washingto
n D.C.
Seed $50k 1 - - - 3 158 - - 1 - - 37 31%
2.5 Cubii 2012 Chicago Funded - - 4 3 3 4 1.1k 3k 96 - 13 16% 31 3%
2.5 Crew 2017 Cambridge Seed $5M 1 - - - 4 - - - 2 - - - -
2.5 Hyperwear 2007 Austin Seed $2.5M 3 - - - - 2k - - - - - -37 -2%
2.2 FITLIGHT 2011 Aurora Unfunded - - - - - 4 1.8k - - 2 - - 106 6%
2.2
Tangram
Factory
2014 Seoul Funded $3M - - 3 - - 115 30k 228 - 27 13% -10 -8%

Fitness & Wellness > Market Details > Market: Mindfulness & Meditation
Market: Mindfulness & Meditation

Fitness & Wellness > Market Details > Market: Apps
Market: Apps

Market: Apps

Fitness & Wellness > Market Details > Market: Expert Led
Companies Created 110 | Funded 28 | Total Funding $82.4M
Market: Expert Led

Market: Expert Led

Fitness & Wellness > Market Details > Market: Devices
Market: Devices

Market: Devices

Fitness & Wellness > Market Details > Market: Suite
Market: Suite

Market: Suite

Fitness & Wellness > Market Details > Market: Wristwear
Companies Created 126 | Funded 36 | Total Funding $1.2B
Market: Wristwear

Market: Wristwear

Fitness & Wellness > Market Details > Market: Expert-Led
Companies Created 78 | Funded 13 | Total Funding $61.7M
Market: Expert-Led

Market: Expert-Led

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
81
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/2)
83
Performance indicators of public companies in Fitness & Wellness
IPO Date Company
IPO
Mcap
Exchange
Ticker
Aug 2017
YogaWorks (1987, Santa Monica)
$97.3M NASDAQ:YOGA
Aug 2015
MyFiziq (2015, South Perth)
App to compare body measurements and weight loss
$11.6M ASX:MYQ
Jun 2015
Fitbit (2007, San Francisco)
Wireless wearable sensors to track person's activities.
$4.1B NYSE:FIT
Jun 2015
Mindbody (2001, San Luis Obispo)
Marketplace booking and business management SaaS for wellness
centres
$540M NASDAQ:MB
Jul 2009
EURONEXT:TOM
2
Nov 2001
Weight Watchers (1999, New York City)
App to track nutrition, diet, and activities
$2.5B WTW
Aug 2001
Brain Resource Company (2000, Sydney)
Brain assessment platform for brain, health, stress reduction and
mindfulness
$4.2M ASX:TTB
Dec 2000
Garmin International (1989, Olathe)
Manufacturer and distributor of fitness bands and smartwatches
$1.5B NASDAQ:GRMN
Oct 1999
Gaia (2011, Boulder)
Online streaming of yoga and meditation classes
NASDAQ:GAIA
Fitness & Wellness > Exit Outlook > Public Companies

Public companies (2/2)
84
Performance indicators of public companies in Fitness & Wellness
IPO Date Company
IPO
Mcap
Exchange
Ticker
Dec 1998
Smart beds
$308M NASDAQ:SNBR
Technogym (1983, Cesena)
Smart gym equipment provider
BIT:TGYM
Gaiam (1988, Boulder)
Manufacturer of yoga, fitness, and wellness products
Cloudtag (2010, London)
Wearable device for health rate and fitness monitoring
Huami (2014, Mountain View)
Develops and manufactures affordable wearable devices
Cenergy Nutrition (2009, Madison Heights)
Online marketplace for nutritional supplements
Fitness & Wellness > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
85
Notable Acquisitions in Fitness & Wellness
Fitness & Wellness > Exit Outlook > Notable Acquisitions
2018
Acquirer: Vista Equity Partners
Deal: $1.9B
Mindbody (2001, San Luis Obispo, $113M)
Marketplace booking and business management
SaaS for wellness centres
Acquirer: eGym
Netpulse (2009, San Francisco, $38.7M)
Member enagement SaaS platform for fitness clubs
2016
Acquirer: sequential brands group
Deal: $167M
Gaiam (1988, Boulder, $18.7M)
Manufacturer of yoga, fitness, and wellness
products
Acquirer: Nokia Deal: $191M
Withings (2008, Moulineaux, $33.8M)
Developer of an array of connected products
2015
Acquirer: Fossil Group Deal: $260M
Brand of wearable devices
Acquirer: adidas Group Deal: $240M
Runtastic (2009, Pasching, $188k)
Fitness and health tracking apps
Acquirer: Under Armour Deal: $475M
Mobile and web app to track calorie intake and
exercise

Notable Acquisitions (2/2)
86
Notable Acquisitions in Fitness & Wellness
Fitness & Wellness > Exit Outlook > Notable Acquisitions
2014
Acquirer: Intel
Basis (2010, San Francisco, $36.1M)
Wrist-based health tracker and online personal
dashboard
2013
MapMyFitness (2007, Austin, $19M)
App-based tracking of workouts, running, cycling,
walking, and Calorie Counter
MapMyRide (2007, Austin)
Resource for biking trails & biking maps
Acquirer: Jawbone Deal: $110M
BodyMedia (1999, Pittsburgh, $27.6M)
Wearable body monitors to collect physiological
data for better health.
Before 2008
Acquirer: Liberty Media Deal: $100M
Bodybuilding.com (1999, Boise)
eCommerce platform for sports, fitness and
nutritional supplements

Most Active Acquirers
87
Fitness & Wellness > Exit Outlook > Most Active Acquirers

Acqui-hires
88
List of Acqui-hires in Fitness & Wellness
Excludes all details for Chinese companies
Date Target
Dec-17 Fitness AR Acq by Mapbox
Aug-16 Human Acq by Mapbox
Sep-15 FitnessPapa Acq by Gympik
Apr-15 Weilos Acq by Weight Watchers
Jul-12 SkyHealth Acq by Azumio
Fitness & Wellness > Exit Outlook > Acqui-hires
View all 5 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
89
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Fitness & Wellness > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Fitness & Wellness; Last 5 years (Jan 2014 - Dec 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Khosla Ventures (2 Investments)
Founder Collective (2 Investments)
Cherubic Ventures (2 Investments)
Greylock Partners (2 Investments)
FJ Labs (2 Investments)
Cowboy Ventures (2 Investments)
Lifeline Ventures (2 Investments)
RoundGlass (2 Investments)
HV Holtzbrinck Ventures (2 Investments)
Relay Ventures (2 Investments)
Northstar Ventures (2 Investments)
Reaktor Ventures (2 Investments)
Jumpstart Foundry (2 Investments)
Sequoia Capital
Right Side Capital Management
EARLY STAGE
Insight Venture Partners (3 Investments)
True Ventures (2 Investments)
Bessemer Venture Partners (2 Investments)
Chiratae Ventures (2 Investments)
Kalaari Capital (2 Investments)
RRE Ventures (2 Investments)
Highland Europe (2 Investments)
Recruit Strategic Partners (2 Investments)
Arena Ventures (2 Investments)
Lerer Hippeau Ventures (2 Investments)
Creathor Venture (2 Investments)
Route 66 Ventures (2 Investments)
Partech (2 Investments)
Mangrove Capital Partners (2 Investments)
Pear Ventures (2 Investments)
LATE STAGE
GGV Capital (2 Investments)
NGP Capital (2 Investments)
Lightspeed Venture Partners (2 Investments)
L Catterton (2 Investments)
Felix Capital (2 Investments)
Sequoia Capital
True Ventures
Kleiner Perkins
GV
Charles River Ventures
Shunwei Capital
Temasek
Jackson Square Ventures
Alexa Fund
HPE Growth Capital

Khosla Ventures
92
Portfolio in Fitness & Wellness | Exits | Funds Link | Website | LinkedIn | Twitter
Fitness & Wellness > Investors > Khosla Ventures
People
Investments
[Editor's Pick] 10% Happier (2013, Boston, $5.1M, Seed)
Freemium mobile app that provides online meditation courses
Fitness & Wellness Notable Portfolio
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] View (2007, Milpitas, $1.7B, Series H)
Smart window glass for buildings
[Unicorn] Oscar (2012, New York City, $1.3B, Series D)
Internet-first health insurance provider
[Unicorn] Katerra (2015, Menlo Park, $1.2B, Series D)
End-to-end construction services
[Unicorn] Opendoor (2014, San Francisco, $1B, Series F)
Residential re-selling solution provider.
[Unicorn] DoorDash (2013, Palo Alto, $978M, Series E)
On-demand food delivery marketplace
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Rubrik (2014, Palo Alto, $553M, Series E)
De-duplicated storage based converged data management platform
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Cancer detection, care and treatment through Digital Sequencing
Technology
[Unicorn] Square (2009, San Francisco, $516M, Public)
Mobile point of sale provider
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Vinod Khosla
Founder & Partner
Geographical Spread Stage of Entry
Dec 2018 This Insurance Company Pays People to Stay Fit, WIRED
Oct 2018
Misfit updates its Vapor smartwatch with standalone GPS
and a smaller size, TechCrunch
Oct 2018
Unannounced Misfit Vapor 2 revealed in full on web store,
TechRadar
Sep 2018
Misfit Panda enters bridal market with new line, Fashion
Network
Aug 2018
Global Android Watches Market 2018 – Mobvoi, LG,
Misfit, Samsung, Asus, Huawei, Garmin, Tizen, Moto, Sony,
Geek, truthweek.com
Jun 2018
10% Happier, a 'no BS' meditation app for skeptics, raises
$3.7M in new funding, TechCrunch
Apr 2018
Global Fitness Bands Market 2018 -Garmin, Polar,
Jawbone, Misfit, Fitbit, Sony, Apple, Xiaomi, TomTom,
Microsoft, truthweek.com
Apr 2018
Misfit Path – the company’s smallest hybrid – is on sale
now, gadgetsandwearables.com
Jan 2018
CES 2018: Misfit Path stainless steel hybrid smartwatch
unveiled, BGR Media
Misfit Wearables
(2011, Redwood City, $63M)
Acq by Fossil Group - Nov 2015
2
1 1
2
1 1
2013 2014 2015 2016 2017 2018
Follow On New Investments
1
-
1
2
3
Undisclosed
Series C+
Series B
Series A
Seed7
-
-
-
-
US

Founder Collective
93
Fitness & Wellness > Investors > Founder Collective
People
Investments
[Minicorn] Happify (2011, New York City, $22.4M, Series B)
Platform for improved mental & emotional health through gamification
[Minicorn] CoachUp (2011, Boston, $10.4M, Series A)
Coach marketplace for private sports & fitness coaches
[Editor's Pick] 10% Happier (2013, Boston, $5.1M, Seed)
Freemium mobile app that provides online meditation courses
[Unicorn] Coupang (2010, Seoul, $4.8B, Series E)
Marketplace based in Korea
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Airtable (2013, San Francisco, $170M, Series C)
Mobile app that aims to be alternative to spreadsheets
[Soonicorn] Desktop Metal (2015, Cambridge, $277M, Series D)
3D printers for printing metal parts
[Soonicorn] Shift Technologies (2013, San Francisco, $183M,
Series D)
Online marketplace for buying and selling of used cars
[Soonicorn] SeatGeek (2009, New York City, $159M, Series D)
Ticket search & comparison engine
[Soonicorn] Optimizely (2009, San Francisco, $146M, Series C)
Cloud based A/B testing for websites and mobile apps
[Soonicorn] Omada Health (2011, San Francisco, $127M, Series
D)
Mobile app for behavior change to prevent chronic diseases
[Soonicorn] ThredUP (2009, San Francisco, $127M, Series E)
Consignment based second hand clothing platform
Top Exits
Recent News on Fund & Portfolio
James Tamplin
Founder Partner
Zach Klein
Founder Partner
Raj De Datta
Founder Partner
Andy Palmer
Founder Partner
Jack Groetzinger
Founder Partner
Jun 2018
10% Happier, a 'no BS' meditation app for skeptics, raises
$3.7M in new funding, TechCrunch
Sep 2017
Fitness Technology Startup MoveWith Raises $825,000 -
NewsCenter.io, NewsCenter
Aug 2017
Internet and IoT Startup Happify Brings In $8.6 Million,
NewsCenter
Aug 2017
Happify Health Raises $9M To Expand Evidence-based
Emotional Health Platform for Employers & Health Plans,
HIT Consultant
Mar 2015
Fitbit Confirms FitStar Acquisition To Bring Training To
Its Fitness Portfolio, TechCrunch
Jun 2013
FitStar Raises $4M Round Led By Trinity To Make The
Best iPad-Led Home Workouts – TechCrunch, TechCrunch
Dec 2012
FitStar Raises $1M From Floodgate, Google Ventures To
Revolutionize Home Fitness From The iPad – TechCrunch,
TechCrunch
FitStar
Acq by Fitbit - Mar 2015
11 1 1
2013 2014 2015 2016 2017 2018
1
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Cherubic Ventures
94
Fitness & Wellness > Investors > Cherubic Ventures
Investments
[Minicorn] Calm (2012, San Francisco, $28.8M, Series A)
App-based meditation through relaxing scenes & sounds
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Soonicorn] Hyperloop One (2014, Los Angeles, $392M, Series
C)
Hyperloop research
[Soonicorn] Flexport (2013, San Francisco, $304M, Series C)
Online freight forwarder
[Minicorn] Paidy (2008, Minato, $78.3M, Series C)
Provides purchase finance and "pay later" options.
[Minicorn] Cover (2016, San Francisco, $27.1M, Series B)
Mobile first insurance advisor
[Minicorn] Airhelp (2013, New York City, $17.1M, Series B)
Claim management legal services for airlines in Europe
[Minicorn] Health2Sync (2013, Taipei, $10.5M, Series B)
Digital conversion cable for glucometers
[Minicorn] Try Technologies (2012, San Francisco, $7.8M,
Series A)
Try and buy for online fashion
[Minicorn] Percolata (2012, Palo Alto, $5M, Seed)
Workforce Management Solutions for Retail
[Editor's Pick] Ever AI (2013, San Francisco, $16M, Series B)
Provides face recognition solutions
[Editor's Pick] chaldal.com (2013, Dhaka, $10M, Series A)
Online grocery store based in Bangladesh
Top Exits Recent News on Fund & Portfolio
Dec 2018
Calm' Became Top Meditation App After Apple's 2017
App of the Year Award, 'A Touchy Subject' at Rival
Headspace, MacRumors
Sep 2018
Calm kicks off global expansion by launching its
meditation platform in German, VentureBeat
Aug 2018
Meditation start-up Calm looks to grow beyond its app,
CNBC
Jun 2018
Meditation app Calm hits a $250M valuation amid an
explosion of interest in mindfulness apps, TechCrunch
Mar 2018
This meditation app is now worth $250 million and has
Trump-related stress to thank, CNBC
Nov 2017
Calm.com Partners with (RED) to Fight AIDS, Business
Wire
Jul 2017
Calm.com Launches First Offline Product – Sleep Mist |
VentureBeat, VentureBeat
Nov 2015
Sona Is A Stylish Bracelet With A Built-In Biometric
Sensor To Help You Find Your Zen, TechCrunch
Apr 2015
Headphone Designer Caeden Raises $1.6 Million to
Expand Into Wearable Tech - Fashionista, Fashionista.com
None
1
1
1
2013 2014 2015 2016 2017 2018
2
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
1
-
-
US
Taiwan
China

Greylock Partners
95
Fitness & Wellness > Investors > Greylock Partners

FJ Labs
96
Fitness & Wellness > Investors > FJ Labs

Cowboy Ventures
97
Fitness & Wellness > Investors > Cowboy Ventures

Lifeline Ventures
98
Fitness & Wellness > Investors > Lifeline Ventures

HV Holtzbrinck Ventures
99
Fitness & Wellness > Investors > HV Holtzbrinck Ventures

Reaktor Ventures
100
Fitness & Wellness > Investors > Reaktor Ventures

Sequoia Capital
101
Fitness & Wellness > Investors > Sequoia Capital

Right Side Capital Management
102
Fitness & Wellness > Investors > Right Side Capital Management

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
103
Seed Stage
Early Stage
Late Stage

Insight Venture Partners
104
Fitness & Wellness > Investors > Insight Venture Partners

True Ventures
105
Fitness & Wellness > Investors > True Ventures

Bessemer Venture Partners
106
Fitness & Wellness > Investors > Bessemer Venture Partners

Chiratae Ventures
107
Fitness & Wellness > Investors > Chiratae Ventures

Kalaari Capital
108
Fitness & Wellness > Investors > Kalaari Capital

RRE Ventures
109
Fitness & Wellness > Investors > RRE Ventures

Highland Europe
110
Fitness & Wellness > Investors > Highland Europe

Recruit Strategic Partners
111
Fitness & Wellness > Investors > Recruit Strategic Partners

Arena Ventures
112
Fitness & Wellness > Investors > Arena Ventures

Lerer Hippeau Ventures
113
Fitness & Wellness > Investors > Lerer Hippeau Ventures

Creathor Venture
114
Fitness & Wellness > Investors > Creathor Venture

Route 66 Ventures
115
Fitness & Wellness > Investors > Route 66 Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
116
Seed Stage
Early Stage
Late Stage

GGV Capital
117
Fitness & Wellness > Investors > GGV Capital

NGP Capital
118
Fitness & Wellness > Investors > NGP Capital

Lightspeed Venture Partners
119
Fitness & Wellness > Investors > Lightspeed Venture Partners

L Catterton
120
Fitness & Wellness > Investors > L Catterton

Felix Capital
121
Fitness & Wellness > Investors > Felix Capital

Sequoia Capital
122
Fitness & Wellness > Investors > Sequoia Capital

True Ventures
123
Fitness & Wellness > Investors > True Ventures

Kleiner Perkins
124
Fitness & Wellness > Investors > Kleiner Perkins

GV
125
Fitness & Wellness > Investors > GV

Charles River Ventures
126
Fitness & Wellness > Investors > Charles River Ventures

Shunwei Capital
127
Fitness & Wellness > Investors > Shunwei Capital

Temasek
128
Fitness & Wellness > Investors > Temasek

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Tracxn - Fitness & Wellness Startup Landscape

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