Tracxn Food Tech Startup Landscape, July 2016

Food Tech Report, July 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 08
Investment Trend 10
Who is Investing 18
Exit Outlook - IPO, Acquisitions 22
Sub Sector Analysis 25
Interesting Companies 43
Useful Links 54
Company List 56
Team 613
3
3

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILECONSUMER
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
SECOND HAND GOODS
ONLINE TRAVEL
GAMING
INTERNET OF THINGS
3D PRINTING
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of Report
This report covers companies that offer:
• Services that help in connecting food providers with consumers.
• Services in connecting grocery retailers and producers with consumers (both B2B and B2C).
• Technology solutions for better management of food and beverage establishments.
• Innovations in alternative foods, beverages and food substitutes.
• Innovative solutions for food preparation and food waste management.
• Food based content, recipe aggregation and pet food sectors.
This report does not cover the following:
• Restaurant chains, retail chains and other establishments involved in the food trade.
• Companies that deal in packaged foods and beverages.
• Companies dealing in technology and innovation in food processing, packaging and quality testing sectors.
• Companies that manufacture, supply and/or retail processed food products.
The scope of this report includes equity as well as debt funding received by the companies.

Sector Overview
Recent Notable Activities
• A total of $6.8 Billion was invested in Global Food Tech in 2015, with an increase in larger and later stage deals.
• Majority of investment and acquisition activities were driven by China, Germany, India and the United Kingdom.
• Chinese companies are raising benchmarks set by their American counterparts in terms of market maturity. Examples:
Merger of China’s competing firms Meituan and Dianping is valued at $18B while Ele.me raised a total funding of $2.34B.
• M&A activities were strong in 2015 with 60 deals and the trend should continue into 2016 . Potential companies for
acquisition are ones that have gained considerable scale.
• The overall Food On-Demand market is nearing a mature stage and the incumbents are looking forward to increase their
strategic stake in the ecosystem (Rocket Internet’s Hello Food, is nearing Yelp, Zomato, GrubHub etc.).
• Online Grocery Retailers have continued to scale. Established online players like Instacart are expanding into new markets,
while traditional grocers like Kroger and Walmart are adopting to online ordering and delivery services. E-commerce giants
such as Amazon are testing waters in the same segment. (Amazon recently started grocery delivery services in the UK, first
such outside the US).
• Also in the fray are Meal-Kit Delivery services (or fresh-food subscriptions) that are collectively estimated to raise $1.5B in
sales in 2016, despite not being profitable yet.
• Food Substitutes market which include companies making plant-based protein substitutes, is receiving significant interest
from investors (Impossible Foods closed a $108M round in Dec, 2015). Notably, the big funded players still do not have their
products in the market.
• Significant early stage investment activities have been observed as well in IOT - enabled kitchen appliances market. Juciero,
June and Tovala closed multiple rounds of funding. A similar investment is expected to continue in 2016-17.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
7
7

155
242
316
372
438
569
45
0
120
240
360
480
600
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
8
YoY – Number of companies founded
Delivery Hero Baidu Waimai Foodpanda DoorDash Meicai Yqphh (Pinhaohuo) StreetfoodQuest
Jiuxian BigBasket HelloFresh Grofers Beequick Runnr Allium

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
9

YoY – Number of Rounds and Total Funding
$65M
$187M
$338M
$645M $626M
$932M
$2.6B
$6.1B
$2.6B
25
46
82
149
213
327
349
483
133
0
120
240
360
480
600
0
1400
2800
4200
5600
7000
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds
Note: The funding includes debt rounds also.

YoY – Number of Rounds by Stage
76
110
172
158
172
41
44
62
93 127
208
63
10
12
23
31
46
17
0
90
180
270
360
450
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$18M $47M $108M $123M $127M $38M
$356M $267M
$408M
$1B
$2B
$544M
$250M $275M
$394M
$957M
$2.5B
$2B
0
1000
2000
3000
4000
5000
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$0.5M
$0.9M $1.1M $1.5M $1.5M $1.8M
$5.2M
$4.3M $4.4M
$8.4M
$9.6M
$7.5M
$22.9M
$10.2M
$7.3M
$17.8M
$20.1M
$29.3M
0.0
7.0
14.0
21.0
28.0
35.0
2011 2012 2013 2014 2015 2016
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
ele.me
Ele.me
(Shanghai, 2008)
$1.3B PE Apr-2016 Alibaba
ele.me
Ele.me
(Shanghai, 2008)
$630M Series F Aug-2015
CITIC Capital, Gopher Asset Management, Beijing Hualian Group,
Jingdong, Tencent, Sequoia Capital, China Media Capital
waimai.baidu.com
Baidu Waimai
(Beijing, 2011)
$310M Series A Jul-2015
womai.com
Womai
(Beijing, 2008)
$220M Series C Oct-2015 Baidu, Taikang
bigbasket.com
BigBasket
(Bangalore, 2011)
$150M Series D Mar-2016
Bessemer Venture Partners, The Abraaj Group, Helion Venture Partners,
IFC, Sands Capital Ventures, Zodius, Ascent Capital
blueapron.com
Blue Apron
(New York City, 2012)
$135M Series D Jun-2015
Fidelity Investments, Bessemer Venture Partners, First Round Capital,
Stripes Group
doordash.com
DoorDash
(Palo Alto, 2013)
$127M Series C Mar-2016 Sequoia Capital, KPCB, Khosla Ventures, Y Combinator, Wellcome Trust
grofers.com
Grofers
(Delhi, 2013)
$120M Series C Nov-2015 Tiger Global Management, Sequoia Capital, SoftBank

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
benlai.com
Benlai
(Beijing, 2012)
$117M Series C May-2016 Joyoung, CDH Investments, China Equity, Integral Group
deliveryhero.com
Delivery Hero
(Berlin, 2010)
$110M Series I Jun-2015
impossiblefoods.com
Impossible Foods
(Redwood City, 2011)
$108M Series D Oct-2015 UBS, Horizon Ventures, Viking, Khosla Ventures
deliveroo.co.uk
Deliveroo
(London, 2012)
$100M Series D Nov-2015
DST Global, Greenoaks Capital, Accel Partners, Hummingbird Ventures,
Index Ventures
fruitday.com
Fruitday
(Shanghai, 2009)
$100M Series D Mar-2016
hellofresh.com
HelloFresh
(Berlin, 2012)
$85M Series F Sep-2015 Baillie Gifford
jiuxian.com
Jiuxian
(Beijing, 2010)
$81M Series G Jul-2015
beequick.cn
Beequick
(Beijing, 2014)
$70M Series C Sep-2015
Sequoia Capital, Hillhouse Capital Group, Tiantu Capital, Eastern Bell
Venture Capital

Funnel view of Sector
Percent of
Previous
38%
48%
38%
170
90
182
484
1000
2663
0 500 1000 1500 2000 2500 3000
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
7
17

Most Active Investors in Sector
44
37
26
23
19 18
15 15 14 13
0
10
20
30
40
50
Sequoia Capital 500 Startups Khosla Ventures Y Combinator Accel Partners Index Ventures First Round
Capital
Lerer Hippeau
Ventures
IDG Capital
Partners
Bessemer
Venture Partners
TotalNumberofCompanies
DoorDash Winc DoorDash DoorDash Deliveroo Deliveroo Blue Apron Soylent Ricebook Blue Apron
Ricebook Club W Blue River Tech Soylent Swiggy Blue Bottle Coffee June Plated Womai BigBasket

Where are Top Investors investing
Sequoia
Capital
500 Startups
Khosla
Ventures
Y
Combinator
Accel
Partners
Index
Ventures
First Round
Capital
Lerer Hippeau
Ventures
IDG Capital
Partners
Bessemer
Venture
Partners
Food
Ordering
platforms
DoorDash
Ele.me
Line0
Chewse
Goldbely
Bento
Technology
DoorDash
Tapingo
DoorDash
SpoonRocket
Zesty
Deliveroo
Swiggy
Sprig
Deliveroo
Just Eat
Zesty
EAT Club
Real Food
Works
Haosesalad
Linqu
Yamichu
Maple
Groceries
Webvan
Instacart
Grofers
HappyFresh
Mile High
Organics
Love With Food
Instacart
Instacart
GrubMarket
Foodoro
Abe's
Market
ZopNow
Cornershop
Good Eggs
Abe's Market
Blue Apron
Plated
Hungryroot
Fresh Nation
Womai
Three Squirrels
Yqphh
(Pinhaohuo)
Blue Apron
BigBasket
Beverages Jiuxian
Winc
Club W
Craft Coffee
Underground
Enterprises
Lot18
Teabox
Blue Bottle
Coffee
Winc
Club W
Tech for
Restaurants
Thanx
Acewill
Bizimply
Ordr
Butter
Systems, Inc.
SinglePlatform Cover Toast Tab
Dine Out
Ricebook
Zomato
Laiyaoyao
Qraved
ReserveOut
Foodspotting
Ness
Luka
Munch On Me
YumDots
Reserve
Receive Funds
Resy Ricebook
Technology
Solutions
Pantry
Blue River Tech
Consumer Physics
Clear Labs
Focal systems
Replenish
Foods
June
June
Soma
Food
Substitutes
Modern
Meadow
Impossible Foods
Hampton Creek
UnReal Candy
Soylent Soylent Soylent

Top Investor by Stage of Entry
500 Startups 19
Y Combinator 16
Start-Up Chile 8
Entrepreneurs Roundtable
Accelerator
7
Great Oaks Venture Capital 6
Kima Ventures 6
Lerer Hippeau Ventures 6
SV Angel 6
BFTP 5
Lemnos Labs 5
Sequoia Capital 12
IDG Capital Partners 5
Khosla Ventures 5
DN Capital 4
Index Ventures 4
KPCB 4
SoftBank 4
Accel Partners 3
Banyan Capital 3
Bessemer Venture Partners 3
Sequoia Capital 9
Khosla Ventures 5
KPCB 4
Phenomen Ventures 4
Accel Partners 3
Goldman Sachs 3
Holtzbrinck Ventures 3
Index Ventures 3
Insight Venture Partners 3
Jingdong 3
Seed Series A Series B Later Stage
Sequoia Capital 15
500 Startups 10
Khosla Ventures 10
Index Ventures 8
Accel Partners 7
Lerer Hippeau Ventures 7
First Round Capital 6
Point Nine Capital 5
SV Angel 5
Andreessen Horowitz 4

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
21

Top IPOs in last five years
IPO
Date
Company
Overview
Investors
Funding
Amount
Ticker
May-2014 freshpet.com
Freshpet
(Secaucus, 2006)
Manufacturer of refrigerated pet food FRPT
Apr-2014 grubhub.com
GrubHub
(Chicago, 2004)
Online and mobile food ordering platform
Lightspeed Venture Partners, Benchmark, DAG Ventures, T. Rowe Price, Stripes
Group, Spectrum Equity, Greenspring Associates, SeventySix Capital, Origin
Ventures, Amicus Capital, Leo Capital Holdings, Mesirow Financial, Binary Capital
$135.1M GRUB
Apr-2014 just-eat.com
Just Eat
(London, 2000)
Order takeaway online
Greylock Partners, Redpoint Ventures, Index Ventures, Axon Partners Group,
Vitruvian Partners
$166M LON:JE
Jul-2011 chefswarehouse.com
The Chefs Warehouse
(Ridgefield, 1985)
Gourmet foods and restaurant supply. $135M CHEF
May-2011 solazyme.com
Solazyme
(Francisco, 2003)
Algal-derived Biodiesel producer
Lightspeed Venture Partners, Morgan Stanley, Chevron, The Roda Group,
VantagePoint Capital Partners, Bluecrest Capital Finance, Department of Energy,
HHVC, Braemar Energy, Zygote Ventures
$119M NASDAQ:SZYM
Jan-2016 mobivity.com
Mobivity
(Chandler, 2007)
Marketing tool for multi channel restaurants $24.17M OTCMKTS:MFON
Jan-2010 ocado.com
Ocado
(Hatfield, 2002)
The online supermarket OCDO

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Jun-2016 tinyowl.com
TinyOwl
(Mumbai, 2014)
runnr.in Undisclosed
Mobile-only food ordering platform
Nexus Venture Partners, Matrix Partners India, Sequoia Capital,
Matrix Partners
$27.7M
May-2016 abesmarket.com
Abe's Market
(Chicago, 2009)
directeats.com Undisclosed
Online natural product marketplace
Accel Partners, Index Ventures, Viola Group, OurCrowd, Carmel
Ventures, Beringea, Bearing Capital, Mistral Equity
$18.4M
May-2016 yummy77.com
Yummy77
(Shanghai, 2013)
jialebao.cc Undisclosed
Online grocery retailer
Amazon.cn
$20M
May-2016 grocerybutler.com.au
Grocery Butler
(South Yarra, 2014)
shopwings.com.au Undisclosed
Closed marketplace for grocery delivery by a personal shopper
Artesian, Black Sheep Capital
$447.92k
May-2016 labite.com
LAbite.com, Inc.
(Culver City, 2013)
grubhub.com $65M
On-demand delivery from Southern California restaurants.
Apr-2016 brewdrop.com
BrewDrop
(Austin, 2013)
delivery.com Undisclosed
Beer & Wine Delivery App
$50k
Apr-2016 makanluar.com
Makanluar
(Jakarta, 2013)
chope.co Undisclosed
Reservation booking in restaurants
Apr-2016 paywithdash.com
Dash
(Lagos, 2011)
reserve.com Undisclosed
Mobile payments service at bars and restaurants.
Great Oaks Venture Capital, New York Angels, Brooklyn Incubator,
Caerus Ventures
$1.9M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
4
24

July 2016Tracxn BlueBox : Food Tech
Cumulative funding in the sectorPractice Area - Consumer | Analysts: @Medha
FOOD ORDERING PLATFORMS
Home Chef
Marketplace
HolaChef (2014, $3M)
Restaurant
Aggregators
GrubHub (2004, IPO)
Internet First
Restaurants
Munchery (2011, $117M)
DINE OUT
Table Booking
BookATable (2006, $63M)
Discovery
Zomato (2008, $224M)
$427M $6.2B
BEVERAGES
Non - Aloholic
Drinks
Blue Bottle Coffee
(2002, $120M )
Alcoholic Drinks
Jiuxian (2010, $310M)
$1.1B CHEF MARKETPLACE TECH FOR
RESTAURANTS
Buzztime
(1984, IPO)
CONTENT
Tastemade
(2012, $80M)
$105M ONLINE
GROCERIES
Ocado
(2002, IPO)
$4.4B $1B $181M
Chef Hosted
Mishi Wangluo (2015, $19M)
Chef At Home
Hao Chushi (2014, $21.8M)
FOOD SUBSTITUTES
Impossible Foods (2011, $183M)
TECHNOLOGY SOLUTIONS
Innit (2013, $25M)
SPECIALITY FOOD
Hilary's (2010, $2M)
$522M $518M $35M
2500+ companies in the sector, of which 1000+ are funded. 484 have raised series A, while 90+ have raised late stage funding.
Most Active Investors: 500 Startups, Sequoia Capital, SOSV, Great Oaks Venture, Y Combinator.

Top Business Models by Funding
$6.3B
$4.4B
$1.2B $1.1B
$709M
$510M $498M
$109M $104M $73M
0
1400
2800
4200
5600
7000
Food Ordering
platforms
Groceries Beverages Tech for
Restaurants
Dine Out Technology
Solutions
Food Substitutes Content Chef
Marketplace
Recipe
Aggregator
TotalFundingAmount(inMillions)
# Cos. 695 564 367 327 290 64 43 41 63 39
Avg. Age 2013 2011.8 2003 2010.4 2012 2010.2 2008.8 2010.4 2013 2010.5
Ele.me Webvan Jiuxian Revel Systems Zomato ThinFilm Electronics Impossible Foods Tastemade Hao Chushi XiaChuFang
Delivery Hero Womai Blue Bottle Coffee Tillster Bookatable Juicero Hampton Creek Food52 Kitchensurfing Yummly

Food Ordering Platforms – Business Model
Description
Platforms that enable users to order food for takeaway or delivery. This business model caters to eat–at–home market. The
market provides a variety of food ordering platforms differentiated by factors from sourcing of the meal, ownership of the
kitchen to delivery logistics.
Restaurant Aggregators Internet First Restaurants Home Chef Platforms
Companies in this segment have commercial
kitchen and food is prepared by their chefs.
They do not have offline outlets and take
orders and payments online. Majority of
them support delivery services.
These platforms enable home chefs by
providing a platform to list freshly made
food. They operate as marketplaces where
consumers can order food sourced from
home chefs looking to monotize. Majority of
such companies provide delivery support as
well.
Platforms that enable users to order food
either for takeaway or delivery from
partnered restaurants. Ordering or take-
away platforms only forward the order, while
delivery marketplace platforms provide
delivery services to the restaurant.

Food Ordering Platforms – Entrepreneur Activity
and Investment Trend
$6M $20M $46M
$273M $226M $207M
$1.1B
$2.8B
1 9 9
29
37
60
80
131
0
28
56
84
112
140
0
600
1200
1800
2400
3000
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
YoY – Total Funding and No of Rounds
$5.9B
$342M
$8M
0
1400
2800
4200
5600
7000
Restaurant Aggregators Internet First Restaurants Home Chef Platforms
BM wise Investment
7 18
32 43
67 71
130
254
0
60
120
180
240
300
2008 2009 2010 2011 2012 2013 2014 2015
NumberofCompaniesFounded
YoY – No. of Companies Founded
306
193
36 31
14 11 9 8
0
70
140
210
280
350
India United
States
China United
Kingdom
Canada Indonesia Germany France
NumberofCompanies
Distribution of Companies across Countries

Food Ordering Platforms – Most Funded
Companies
Company Overview Business Model
Funding
Amount
ele.me
Ele.me
(2008, Shanghai)
Online ordering and delivery of food from restaurants with its own logistics network
Alibaba, Sequoia Capital, Jingdong, Dianping, Matrix Partners, GSR Ventures, Tencent, Beijing
Hualian Group, CITIC Capital, Didi Chuxing, China Media Capital, Gopher Asset Management
Food Ordering platforms - Restaurant
Aggregators - Delivery
$2.34B
deliveryhero.com
Delivery Hero
(2010, Berlin)
Online food ordering service
Insight Venture Partners, General Atlantic, Lead Edge Capital, Kreos Capital, Point Nine Capital,
Holtzbrinck Ventures, ruNet, Phenomen Ventures, Hasso Plattner Ventures, Tengelmann
Ventures, Kite Ventures, Team Europe, Point Nine, Target Global, Rocket Internet, WestTech
Ventures, luxorcap.com, Vostok New Ventures
Aggregators - Ordering Platforms
$1.13B
foodpanda.com
Foodpanda
(2012, Berlin)
Online Food Ordering Service
Goldman Sachs, Phenomen Ventures, Investment AB Kinnevik, iMENA, Nova Founders Capital,
Rocket Internet
$318M
waimai.baidu.com
Baidu Waimai
(2011, Beijing)
Online food ordering and delivery platform
Hina Group
$310M
deliveroo.co.uk
Deliveroo
(2012, London)
Restaurant Food Delivery Application
Accel Partners, Index Ventures, DST Global, Hummingbird Ventures, Greenoaks Capital, Hoxton
Ventures, JamJar Investments
$199.6M
doordash.com
DoorDash
(2013, Palo Alto)
On-Demand Food Delivery, exploring beyond food
Twitter, Y Combinator, Sequoia Capital, SV Angel, Khosla Ventures, Charles River Ventures, KPCB,
Wellcome Trust, Pejman Mar Ventures, Streamlined Ventures, NFX Guild
$186.7M
grubhub.com
GrubHub
(2004, Chicago)
Lightspeed Venture Partners, Benchmark, DAG Ventures, T. Rowe Price, Stripes Group, Spectrum
Equity, Greenspring Associates, SeventySix Capital, Origin Ventures, Amicus Capital, Leo Capital
Holdings, Mesirow Financial, Binary Capital
$135.1M
just-eat.com
Just Eat
(2000, London)
Greylock Partners, Redpoint Ventures, Index Ventures, Axon Partners Group, Vitruvian Partners
Â£80.5M

Recipe BoxRetailers Marketplace Farm to Home Software
30
Groceries – Business Model Description
Companies that provide an online platform for buying and selling of grocery items. It excludes offline retail companies such as
Costco or Walmart. Companies providing SaaS for online grocers or those that enable users’ to make digital grocery-shopping
lists are also included.
Online grocers that
have their own
inventory. Most
companies support
home delivery or
community pick-ups.
Platform connecting
stores to customers - Do
not own inventory.
The majority offers
hyper-local delivery from
nearby stores.
Companies that do farm
direct e- commerce.
These companies
primarily cut the
middleman and claim to
provide better margins
to farmers. To
customers they propose
organic, fresh produce.
Recipe based ingredients
delivery service. The
recipes, primarily
gourmet, are curated by
chefs and are sent to
customers in an
interactive format along
with prepped
ingredients.
Companies that do farm
direct e- commerce.
These companies
primarily cut the
middleman and claim to
provide better margins
to farmers. To customers
they propose organic,
fresh produce.

Groceries – Entrepreneur Activity and Investment
Trend
$4M $29M $47M $97M $67M
$179M
$601M
$2.1B
3 9 15 18
53
71
85
141
0
32
64
96
128
160
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
$1.3B
$883M
$722M
$357M
$230M
$75M
0
320
640
960
1280
1600
Marketplace Retailers Recipe Box Farm to Home Farm to
Business
Snack Box
BM wise Investment
14 19
33
43
78 82
120
108
0
28
56
84
112
140
2008 2009 2010 2011 2012 2013 2014 2015
246
86
40 40
23 14 12 10
0
60
120
180
240
300
United
States
India China United
Kingdom
Canada Germany France Australia
NumberofCompanies

Groceries – Most Funded Companies
Funding
Amount
webvan.com
Webvan
(1996, Foster City)
Internet grocery retailer
Goldman Sachs, Sequoia Capital, SoftBank, Sequel Venture Partners
Groceries - Marketplace $375M
womai.com
Womai
(2008, Beijing)
Online B2C grocery retailer focused on selling imported products
SAIF Partners, SAIF Partners China, Baidu, IDG Capital Partners, Taikang
Groceries $330M
hellofresh.com
HelloFresh
(2012, Berlin)
Meal recipe kit subscription service
Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Rocket Internet,
Investment AB Kinnevik, Vorwerk Direct Selling Ventures, Baillie Gifford, Nova Founders
Capital, Rocket Internet
Groceries - Recipe Box $278.5M
instacart.com
Instacart
(2012, San
Francisco)
Marketplace for same-day grocery delivery
Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla
Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, GSV
Financial Group LLC
Groceries - Marketplace
- Personal Shopper
$275M
bigbasket.com
BigBasket
(2011, Bangalore)
Online retail store for grocery shopping
Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, Lion Rock
Capital, The Abraaj Group, Sands Capital Ventures
Groceries - Retailers $242.8M
blueapron.com
Blue Apron
(2012, New York
City)
Weekly subscription based meal kits delivery
First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph
Ventures, Target Global, Darwin Ventures, BoxGroup
Groceries - Recipe Box $193M
fruitday.com
Fruitday
(2009, Shanghai)
Online B2C platform for imported fruits
Jingdong, SIG's China, ClearVue Partners, SPSP Venture Capital
grofers.com
Grofers
(2013, Delhi)
On-demand product delivery service from local merchants for customers
Sequoia Capital, Tiger Global Management, SoftBank
- Personal Shopper
$165M

Beverages – Business Model Description
The beverages sector includes companies for Alcoholic Drinks and Non-alcoholic Drinks. Under Alcoholic drinks, business models such as online
retailing, subscription, on-demand delivery etc. are popular. Wine is an important sub-sector in this segment with presence of dedicated
companies in wine trading, investment and technology solutions and curated content. Under Non-Alcoholic players, market is focused on coffee,
tea and cold-pressed juices.
Alcoholic Drinks Non-Alcoholic Drinks
Companies providing online retail of alcoholic drinks and supporting
technology solutions.
Companies that are online retailers, connecting marketplaces, on-
demand delivery or technology solutions for non-alcoholic drinks such
as tea, coffee, juices, hangover cures etc.
Tea Segment – Companies that are online-first Tea Brands.
Coffee Segment–
1. Companies that are subscription based coffee (beans) providers.
2. Companies in the market of Cold-brew, single-serve coffee makers
and their capsule suppliers, IOT devices etc.
3. Coffee companies under third wave of coffee.
Juices – Companies using Cold-pressed or HPP technology to make
juices and are online-first retailers.
Retailers – Manufacturers and online-first retailers of liquor.
Marketplaces – Platforms connecting customers to nearby retailers
and provide on-demand delivery of alcohol.
Wine Segment – Wine dedicated companies under following
segments:
Content on Discovery –Information on Wine and support regarding
taste preferences, auction price listings etc.
Online retailers – Wine brands with vineyards or exclusive
partnerships with wine makers.
Investment
Wine Solutions – Software providing services such as cellar
management etc, as well as crowdfunding platforms connecting
customers directly to vineyards for preferential prices.

Beverages – Entrepreneur Activity and Investment
Trend
$1M $9M
$24M
$143M
$118M
$95M
$237M
$296M
1 5 7
21
24
37 39
46
0
10
20
30
40
50
0
70
140
210
280
350
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
$882M
$284M
0
200
400
600
800
1000
Alcoholic Drinks Non-Alcoholic Drinks
BM wise Investment
13
9
15
31
37
61
56 57
0
14
28
42
56
70
2008 2009 2010 2011 2012 2013 2014 2015
208
42
18 14 12 9 8 7
0
50
100
150
200
250
United
States
United
Kingdom
China Canada Australia Italy France Germany
NumberofCompanies

Beverages – Most Funded Companies
Funding
Amount
jiuxian.com
Jiuxian
(2010, Beijing)
Online B2C retailer for Liquor
Sequoia Capital, China Minsheng Bank, China Merchants Bank, Shenzhen Oriental
Fortune Capital Management, Richland Capital
Beverages - Alcoholic Drinks -
Online Retailer
$310M
bluebottlecoffee.com
Blue Bottle Coffee
(2002, Oakland)
Specialty coffee roaster
Fidelity Investments, Morgan Stanley, Index Ventures, True Ventures, Google Ventures,
Lowercase Capital, Collaborative Fund, Kohlberg Ventures, Canyon Creek Capital,
Raptor Group, Tony Hawk, Wavemaker Partners, Tetragon Financial Group Limited
Beverages - Non-Alcoholic
Drinks - Coffee - Speciality
Coffee
$120.46M
cariboucoffee.com
Caribou Coffee
(1992, Minneapolis)
Specialty coffee retail chain
Arcapita, Oak Investment Partners, Northwood Ventures, Catterton
Beverages - Non-Alcoholic
Drinks - Coffee - Speciality
Coffee
$75M
yijiupi.com
Yi jiu pi
(2014, Beijing)
B2B e-commerce platform for wine
Greenwoods Asset Management, Lighthouse Funds, Eastern Bell Venture Capital,
Bertelsmann Asia Investment Fund, Source Code Capital
Marketplace
$74.7M
9bianli.com
Jiubianli
(2010, Zhengzhou)
Retail and O2O platform for liquor ordering and delivery
Legend Capital, Ivy Capital, Macro vision capital
Online Retailer
$61M
wine9.com
Wine9
(2009, Shenzhen)
Online retailer of imported wine, beef and sea food
China Equity, Cowin Capital, cvca.com.hk
Online Retailer
$44.6M
lot18.com
Lot18
(2010, New York City)
Private wine shopping
Accel Partners, New Enterprise Associates, FirstMark Capital
Wine - Online Retailer
$44.5M
yesmywine.com
Yesmywine
(2008, Shanghai)
Online wine retailer (mostly imported)
DCM, Chengwei Capital, Mandra Capital
Online Retailer
$43M

Tech for Restaurants – Business Model
Description
Companies providing technology solutions to restaurants and businesses (mostly SaaS platforms) to enable restaurants work
seamlessly. Solutions such as HR management, inventory management, order management, marketing, and loyalty program
management etc.
Payments Order Management Suites HR-Tech Loyalty
Tools that enable
optimal order flow
management for
restaurants
Tools that take care of
end to end restaurant
management and
provide solutions for
inventory, vendor,
procurement
management, building
web-front, marketing
solutions and others.
Payments using
technology like QR
Code/NFC etc and also
systems that enable
payments using mobile
devices at venue
Tools that help in
managing human
resources for restaurant
chains such as hiring and
staffing.
Systems designed for
enabling loyalty and
reward programs

Tech for Restaurants – Entrepreneur Activity and
Investment Trend
$29M
$3M
$83M
$71M
$82M
$258M $243M
$197M
5
7
29
36
40
68
53
48
0
16
32
48
64
80
0
60
120
180
240
300
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
$205M
$189M
$110M $98M
$82M
$47M
0
50
100
150
200
250
Payments Order
Management
Loyalty HR-Tech Marketing Analytics
BM wise Investment
5
17
37
41
56
38
42
34
0
12
24
36
48
60
2008 2009 2010 2011 2012 2013 2014 2015
192
30
16 15 7 6 6 6
0
50
100
150
200
250
United
States
United
Kingdom
India Canada France Australia Brazil Singapore
NumberofCompanies

Tech for Restaurants – Most Funded Companies
Funding
Amount
revelsystems.com
Revel Systems
(2010, San Francisco)
iPad based Point of Sale solution.
Rothenberg Ventures, DCM, ROTH Capital, Invest Northern Ireland, Welsh, DreamFunded,
wcas.com
Tech for Restaurants $127.3M
tillster.com
Tillster
(2006, San Diego)
Restaurant Ordering system
Allegis Capital
Tech for Restaurants -
Order Management
$85.8M
emn8.com
EMN8, Inc.
(2006, San Diego)
Restaurant SaaS provider
Steamboat Ventures, Allegis Capital, Fort Washington Investment Advisors, Pinnacle Ventures
peoplematter.com
PeopleMatter
(2009, Charleston)
SaaS-based HR management solution for Service Industry
Morgenthaler, Scale Venture Partners, StarVest Partners, Noro Moseley Partners, Croft &
Bender, Harbert Management, Intersouth Partners
HR-Tech
$63.4M
olo.com
Olo
Online and Mobile Restaurant Ordering Systems
PayPal, Founder Collective, RRE Ventures, Core Capital Partners, Staley Capital Management,
The Raine Group
Order Management
$53.75M
tabbedout.com
TabbedOut
(2009, Austin)
Mobile Payment and Marketing for Hospitality
New Enterprise Associates, Trellis Partners, Raven Venture Partners, Morgan Creek Capital
Management, Heartland Payment Systems, Wellington Management Company, Alterna
Capital Partners
Payments - In-App
Payments
$37.59M
orderbird.com
Orderbird
(2011, Berlin)
iPad PoS System for the hospitality industry.
Alternative Strategic Investments, Concardis, Concardis, METRO GROUP, dplus.partners
Payments
$37.08M
newbrandanalytics.
com
NewBrand
(2010, Washington D.C.)
Location-specific text analytics software platform for service focused companies
New Enterprise Associates, Revolution, Thayer Ventures, Cloud Capital Partners, The
Entrepreneurs' Fund
Analytics
$35M

Dine Out – Business Model Description
Companies that enrich dine-out experience for customers from restaurant discovery to reservation. A few offer support to
restaurants to get online presence, manage orders and bookings, payments, targeted marketing and others.
Discovery Platform Table Booking
Companies that offer platform to make reservations at bars and
restaurants. A few companies differentiate themselves by offering
last minute bookings, in–restaurant ordering and payment support.
Companies in this segment have online or web platform or both.
They help customers to discover restaurants based on crowd source
reviews and ratings. A few extend tech support to restaurants.

Dine Out – Entrepreneur Activity and Investment
Trend
$22M $16M
$2M
$38M
$88M
$103M $116M
$232M
6
5 3
28
30
35
23
40
0
9
18
27
36
45
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
$389M
$320M
0
90
180
270
360
450
Discovery Platform Table Booking
BM wise Investment
6 8
15
44
32
37
50
65
0
14
28
42
56
70
2008 2009 2010 2011 2012 2013 2014 2015
95
84
21
10 9 7 6 6
0
20
40
60
80
100
India United
States
United
Kingdom
China Singapore Japan Canada Indonesia
NumberofCompanies

Dine Out – Most Funded Companies
Funding
Amount
zomato.com
Zomato
(2008, Gurgaon)
Platform for food discovery and online ordering.
Info Edge India, Sequoia Capital, Vy Capital, Temasek Holdings
Dine Out - Discovery
Platform
$223.8M
bookatable.co.uk
Bookatable
(2006, London)
Booking platform and marketplace for restaurants
Balderton Capital, Wellington Partners Venture Capital
Dine Out - Table
Booking
$62.8M
ricebook.com
Ricebook
(2013, Beijing)
Social food discovery app
Sequoia Capital, IDG Capital Partners, Ceyuan Ventures, Shenzhen Cornerstone Asset
Management
Platform
$53.5M
opentable.com
OpenTable
Online Restaurant Reservation Provider
American Express, Zagat, Benchmark, Integral Capital Partners, Draper Richards, Venture
Frogs, Impact Venture Partners, Comdisco, Upstart Capital, Orange France
Dine Out - Table
Booking
$48M
quandoo.de
Quandoo
(2012, Berlin)
German online restaurant reservation service provider
Holtzbrinck Ventures, DN Capital, Atlantic Capital Partners, Holtzbrinck Publishing Group,
Piton, Deutscher Innovations Fonds, Cherry Ventures
Dine Out - Table
Booking
$39M
trycake.com
Cake Corporation
(2011, Redwood City)
Reservation management system as well as POS for restaurants
LaunchCapital
Dine Out - Table
Booking
$32M
kzhuo.com.cn
Kzhuo
(2012, Beijing)
Online restaurant recommendation platform
Tiantu Capital
Platform
$30M
likeness.com
Ness
(2009, Los Altos)
Personal search engine
American Express, Khosla Ventures, TomorrowVentures, Bullpen Capital, Singtel, Alsop Louie
Partners, Singtel Innov8
Platform
$20M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
2
42

Interesting Seed Companies
Total
Funding
adored.com
Adored
(2014, Manchester)
Loyalty experience platform
Matrix Partners, Boston Seed, Borealis Ventures, Kepha Partners, Blade
Tech for Restaurants - Loyalty $2.3M
wirkn.com
Wirkn
(2014, Toronto)
Mobile Job Portal
Kinetic Companies
Tech for Restaurants - HR-Tech $1.6M
tablehero.com
Tablehero
(2014, Bangalore)
Self-updating mobile first website for restaurants
GrowX Ventures
Dine Out - Table Booking $1M
dropkaffe.com
DropKaffe
(2015, Bangalore)
Bottled cold coffee and milkshakes
GrowthStory Investments, P39 Capital
Beverages - Non-Alcoholic Drinks
- Coffee - Cold-brew
$850k
just-eat.com
Just Eat
(2000, London)
Greylock Partners, Redpoint Ventures, Index Ventures, Axon Partners Group,
Vitruvian Partners
Food Ordering platforms -
Restaurant Aggregators -
Ordering Platforms
Â£80.5M
brightcellars.com
Bright Cellars
(2014, Boston)
Personalized wine subscription
Gener8tor, CSA Partners
Wine - Marketplace - Subscription
$2.03M
limakilo.id
Limakilo
(2016, Jakarta)
Farm to home marketplace for groceries directly from farmers
East Ventures
Groceries - Farm to Home
favordelivery.com
Favor
(2013, Austin)
On demand delivery app
Draper Associates, Silverton Partners, S3 Venture, Corsa Ventures, Draper
Associates
Restaurant Aggregators - Delivery
$15M
Curated list of companies by the sector analyst are defined as Interesting

Interesting Series A Companies
Total
Funding
waimai.baidu.com
Baidu Waimai
(2011, Beijing)
Online food ordering and delivery platform
Hina Group
$310M
soylent.me
Soylent
(2013,
Los Angeles)
An affordable nutrition drink with all the essential ingredients the healthy body needs
Y Combinator, Andreessen Horowitz, Index Ventures, Lerer Hippeau Ventures, Initialized,
Lerer Hippeau Ventures
Food Substitutes $22.3M
velocityapp.com
Velocity
(2014, London)
Payment app for consumers at Restaurants
Spark Capital, Initial Capital, crystalstreamcapital, shukrishammas, tomglocer
Tech for Restaurants - Payments -
In-App Payments
$16.25M
trycaviar.com
Caviar
(2012,
San Francisco)
Online food ordering services from local eateries
Andreessen Horowitz, Tiger Global Management, Winklevoss Capital, Ironfire Capital,
Mixt Greens
$15M
honestbee.com
Honestbee
(2014, Singapore)
Concierge grocery delivery service
Formation 8, Pejman Mar Ventures
Groceries - Marketplace -
Personal Shopper
$15M
shopwings.de
ShopWingsDE
(2014, Berlin)
Grocery delivery from nearby superstores
Tengelmann Ventures, Rocket Internet
Groceries $13.68M
zopnow.com
ZopNow
(2011, Bangalore)
Online grocery platform with a three-hour delivery promise
Accel Partners, Qualcomm Ventures, Times Internet, InnoVen Capital, Realm of the
Dragoneers
happyfresh.com
HappyFresh
(2014, Jakarta)
online marketplace for existing grocery retailers
Vertex Ventures, 500 Startups, Asia Venture Group, Vertex Ventures, Ardent Capital,
Cherry Ventures, Beenext
Groceries $12M

Total
Funding
gobble.com
Gobble
(2010, Palo Alto)
Subscription based home-cooked food delivery service
Andreessen Horowitz, SV Angel, Founder Collective, Felicis, Trinity Ventures, Thrive Capital,
Collaborative Fund, Fenox Venture Capital, Morado Ventures, Vast Ventures, Ingk Labs
sunbasket.com
SunBasket
Recipe box with pre measured ingreedients
Rembrandt Venture Partners, Correlation Ventures, Baseline Ventures, Relevance Capital, ROTH
Capital, Lucas Venture Group, Robertson Stephens, Vulcan Capital, Baseline Ventures
peachd.com
Peachd
(2013, Seattle)
Lunch delivery to front desk
Vulcan, Maveron, Madrona, Vulcan Capital
Restaurant Aggregators –
Delivery – Office Focused
$10.75M
jinnapp.com
Jinn
(2013, London)
On-Demand Delivery App for anything
Elderstreet Investments, Samaipata Ventures
Food Ordering platforms $9.76M
mangoplate.com
MangoPlate
(2013, Seoul)
Food discovery app
Qualcomm Ventures, SoftBank Ventures Korea, SparkLabs Global Ventures, YJ Capital
Platform
$7.2M
burpple.com
Burpple
(2011, Singapore)
Social food review platform
Neoteny Labs, Bansea, Quest Ventures, Tembusu Partners, Triumph Capital, LLC Private Wealth
Management, SPHPlugandPlay
Platform
$6.75M
drinksoma.com
Soma
Innovative sustainable water filters on subscription
MESA Ventures, Lerer Hippeau Ventures, Cowboy, Baseline Ventures, Collaborative Fund, Crosscut
Ventures, Forerunner Ventures, Vast Ventures, Mindfull Investors, Marc Bell Capital Partners,
Lerer Hippeau Ventures, QueensBridge Venture Partners
Technology Solutions $5.9M
luka.ai
Luka
A.I. based chatting application to recommend & book restaurants tables
Y Combinator, Ludlow Ventures, Sherpa Capital
Platform
$4.54M

Total
Funding
nimbleschedule.com
NimbleSchedule
(2010, Carlsbad)
Online Employee Scheduling Software
Seek, Seed Equity Capital Partners
Tech for Restaurants - HR-
Tech
$4M
licious.in
Licious
(2015, Bangalore)
Online meat delivery
Mayfield, Tholons Capital
Groceries - Retailers $4M
eazydiner.com
EazyDiner
(2014, Delhi)
Online portal for restaurant discovery, reviews, deals, table booking and concierge services
Saama Capital, DSG Consumer Partners
incake.net
Incake
(2012, Shanghai)
Online private label premium confectionery brand
Shenzhen Capital Group
Delivery
$3.1M
ninjacart.in
Ninjacart
(2015, Bangalore)
Mobile app to connect farmers with retailer
Accel Partners, Qualcomm Ventures, M and S Capital Partners
B2B
$3M
bizimply.com
Bizimply
(2011, Dublin)
Attendence managment solution
500 Startups, NDRC, Causeway Capital
Tech
$2.28M
7shifts.com
7shifts
(2011, Regina)
Online employee scheduling software
Relay Ventures, Boost
Tech
$1.2M

Total
Funding
plated.com
Plated
Subscription based recipes & meal kits
Lerer Hippeau Ventures, Founder Collective, Greycroft Partners, FF Venture Capital,
Eastward Capital Partners, Techstars, Great Oaks Venture Capital, Formation 8, Kite
Ventures, Arena Ventures
sprig.com
Sprig
Dinner on Demand
Accel Partners, Greylock Partners, 500 Startups, Battery Ventures, MHS Capital, S23P,
Lumia Capital, Social Capital
Internet First Restaurants
$56.38M
marleyspoon.com
Marley Spoon
(2014, Berlin)
Recipe and related grocery delivery
Kreos Capital, Lakestar, Point Nine Capital, Global Founders Capital, TA Ventures
bluerivert.com
Blue River Tech
(2011, Sunnyvale)
Computer vision and robotics for agriculure
Khosla Ventures, Steve Blank, Innovation Endeavors, Data Collective, Ulu Ventures, ATEL
Capital Group, Stanford Angels and Entrepreneurs, pontifax Agtech
Technology Solutions - Devices $30.1M
etaoshi.com
Etaoshi
(2011, Beijing)
Online food ordering, delivery and reservation provider
Highland Capital Partners, Hosen Capital
$30M
line0.com
Line0
(2012, Nanjing)
Food delivery online and via app
Sequoia Capital, Gobi Partners, Tencent, Eastern Bell Venture Capital
$30M
gousto.co.uk
Gousto
(2012, London)
Recipe kit subscription and grocery delivery
Unilever Ventures, MMC Ventures, Business Growth Fund, Angel CoFund
freshmenu.com
FreshMenu
(2014, Bangalore)
Home delivery of fresh meals for lunch and dinner
Lightspeed Venture Partners, Zodius
$21.5M

Interesting Series B Companies
Total
Funding
runnr.in
Runnr
(2015, Bangalore)
On-demand food delivery and B2B platform for on-demand local delivery
Blume Ventures, Nexus Venture Partners, Sequoia Capital
$21M
planday.com
Planday
(2004, Copenhagen)
SaaS Workforce Scheduling & HR
Creandum, Idinvest Partners, markedsmodningsfonden
Tech for Restaurants - HR-Tech $17.75M
takeeateasy.be
Take Eat Easy
(2013, Brussels)
On demand delivery from restaurants
DN Capital, Piton Capital, Rocket Internet, Eight Roads Ventures
$17.62M
myeatclub.com
EAT Club
(2010, Palo Alto)
Office Catering Service
First Round Capital, Lightspeed Venture Partners, Trinity Ventures,
LaunchCapital, August Capital, Tekton Ventures, Great Oaks Venture Capital,
Siemer Ventures, Wavemaker Partners
Restaurant Aggregators - Delivery -
Office Focused
$16.5M
rotimatic.com
Rotimatic
(2008, Singapore)
Rotimatic, a robotic roti-parata maker
Robert Bosch Venture Capital, SPRING Singapore, Distinguished Gentlemen
Group, NSI Ventures, enterprise.nus.edu.sg
Technology Solutions - Devices $16M
reserve.com
Reserve
Online restaurant reservations
First Round Capital, SV Angel, Expa, Google Ventures, Hunter Walk, Lowercase
Capital, Venture 51, Advancit Capital, Vast Ventures, Homebrew, Plus Capital,
Visionnaire Ventures, Caerus Ventures, Sherpa Capital, Human Ventures,
BoxGroup, Arena Ventures
wolt.com
Wolt
(2014, Helsinki)
Food ordering and delivery service.
Inventure, Lifeline Ventures, EQT Ventures
$13.65M

Interesting Late Stage Companies
Total
Funding
ele.me
Ele.me
(2008, Shanghai)
Online ordering and delivery of food from restaurants with its own logistics network
Alibaba, Sequoia Capital, Jingdong, Dianping, Matrix Partners, GSR Ventures, Tencent, Beijing Hualian
Group, CITIC Capital, Didi Chuxing, China Media Capital, Gopher Asset Management
Food Ordering platforms
- Restaurant Aggregators
- Delivery
$2.34B
deliveryhero.com
Delivery Hero
(2010, Berlin)
Online food ordering service
Insight Venture Partners, General Atlantic, Lead Edge Capital, Kreos Capital, Point Nine Capital, Holtzbrinck
Ventures, ruNet, Phenomen Ventures, Hasso Plattner Ventures, Tengelmann Ventures, Kite Ventures, Team
Europe, Point Nine, Target Global, Rocket Internet, WestTech Ventures, luxorcap.com, Vostok New Ventures
Food Ordering platforms
- Restaurant Aggregators
- Ordering Platforms
$1.13B
womai.com
Womai
(2008, Beijing)
Online B2C grocery retailer focused on selling imported products
SAIF Partners, SAIF Partners China, Baidu, IDG Capital Partners, Taikang
Groceries $330M
jiuxian.com
Jiuxian
(2010, Beijing)
Online B2C retailer for Liquor
Sequoia Capital, China Minsheng Bank, China Merchants Bank, Shenzhen Oriental Fortune Capital
Management, Richland Capital
Beverages - Alcoholic
Drinks - Online Retailer
$310M
hellofresh.com
HelloFresh
(2012, Berlin)
Meal recipe kit subscription service
Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Rocket Internet, Investment AB
Kinnevik, Vorwerk Direct Selling Ventures, Baillie Gifford, Nova Founders Capital, Rocket Internet
instacart.com
Instacart
Marketplace for same-day grocery delivery
Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla Ventures, KPCB,
Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, GSV Financial Group LLC
- Personal Shopper
$275M
bigbasket.com
BigBasket
(2011, Bangalore)
Online retail store for grocery shopping
Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, Lion Rock Capital, The
Abraaj Group, Sands Capital Ventures
zomato.com
Zomato
(2008, Gurgaon)
Platform for food discovery and online ordering.
Info Edge India, Sequoia Capital, Vy Capital, Temasek Holdings
Platform
$223.8M

Total
Funding
deliveroo.co.uk
Deliveroo
(2012, London)
Restaurant Food Delivery Application
Accel Partners, Index Ventures, DST Global, Hummingbird Ventures, Greenoaks Capital, Hoxton
Ventures, JamJar Investments
Delivery
$199.6M
blueapron.com
Blue Apron
Weekly subscription based meal kits delivery
First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph
Ventures, Target Global, Darwin Ventures, BoxGroup
doordash.com
DoorDash
(2013, Palo Alto)
On-Demand Food Delivery, exploring beyond food
Twitter, Y Combinator, Sequoia Capital, SV Angel, Khosla Ventures, Charles River Ventures,
KPCB, Wellcome Trust, Pejman Mar Ventures, Streamlined Ventures, NFX Guild
Delivery
$186.7M
fruitday.com
Fruitday
(2009, Shanghai)
Online B2C platform for imported fruits
Jingdong, SIG's China, ClearVue Partners, SPSP Venture Capital
grofers.com
Grofers
(2013, Delhi)
On-demand product delivery service from local merchants for customers
Sequoia Capital, Tiger Global Management, SoftBank
Personal Shopper
$165M
benlai.com
Benlai
(2012, Beijing)
Online platform to order premium groceries
CDH Investments, China Equity, Integral Group, Joyoung, Banyan Capital
Groceries $157M
grubhub.com
GrubHub
(2004, Chicago)
Lightspeed Venture Partners, Benchmark, DAG Ventures, T. Rowe Price, Stripes Group,
Spectrum Equity, Greenspring Associates, SeventySix Capital, Origin Ventures, Amicus Capital,
Leo Capital Holdings, Mesirow Financial, Binary Capital
Delivery
$135.1M
revelsystems.com
Revel Systems
iPad based Point of Sale solution.
Rothenberg Ventures, DCM, ROTH Capital, Invest Northern Ireland, Welsh, DreamFunded,
wcas.com

Total
Funding
munchery.com
Munchery
Gourmet Meal Delivery Service
Greycroft Partners, Menlo Ventures, 137 Ventures, e.ventures, Northgate, Infinity Ventures, Anthos
Capital, Darwin Ventures, Sherpa Capital, Cota Capital
$117.21M
tastemade.com
Tastemade
(2012, Santa Monica)
YouTube Multi Channel Food Network.
Redpoint Ventures, Goldman Sachs, Comcast Ventures, The Raine Group, Liberty Media, Scripps
Networks Interactive, Tohokushinsha Film Corp.
Content $80.3M
yijiupi.com
Yi jiu pi
(2014, Beijing)
B2B e-commerce platform for wine
Greenwoods Asset Management, Lighthouse Funds, Eastern Bell Venture Capital, Bertelsmann Asia
Investment Fund, Source Code Capital
Beverages - Alcoholic
Drinks - Marketplace
$74.7M
3songshu.com
Three Squirrels
(2012, Wuhu)
Online-first private label nuts and other gourmet food brand
IDG Capital Partners, Capital Today Group, Frees Fund
Groceries - Farm to
Business
$74.17M
daojia.com.cn
Daojia
(2010, Shanghai)
Online food ordering and delivery
Jingdong, Morningside Ventures, Northern Light Venture Capital
Delivery
$67M
peoplematter.com
PeopleMatter
(2009, Charleston)
SaaS-based HR management solution for Service Industry
Morgenthaler, Scale Venture Partners, StarVest Partners, Noro Moseley Partners, Croft & Bender,
Harbert Management, Intersouth Partners
Tech
$63.4M
bookatable.co.uk
Bookatable
(2006, London)
Booking platform and marketplace for restaurants
Balderton Capital, Wellington Partners Venture Capital
Dine Out - Table Booking $62.8M
swiggy.com
Swiggy
(2014, Bangalore)
Online platform that delivers food from restaurants
Accel Partners, SAIF Partners, Norwest Venture Partners, DST Global, Harmony Partners, RB
Investments
Delivery
$60.5M

Top Funded Deadpooled Companies
Funding
Amount
webvan.com
Webvan
(1996, Foster City)
Internet grocery retailer
Goldman Sachs, Sequoia Capital, SoftBank, Sequel Venture Partners
emn8.com
EMN8, Inc.
(2006, San Diego)
Restaurant SaaS provider
Steamboat Ventures, Allegis Capital, Fort Washington Investment Advisors, Pinnacle Ventures
peppertap.com
PepperTap
(2014, Gurgaon)
Closed Marketplace for hyperlocal grocery delivery
Snapdeal, SAIF Partners, Sequoia Capital, jafcoasia, ruNet, InnoVen Capital, Beenext
Groceries - Marketplace $51.2M
alice.com
Alice
(2008, Madison)
Online retail platform for fresh gourmet coffee
Danevest Capital, Kegonsa Capital Partners
Groceries - Marketplace $24.29M
exit41.com
Exit41
(1999, Boston)
Social ordering solutions for restaurant
Fidelity Investments, Contour Venture Partners, GrandBanks Capital, Thomas Weisel Venture
Partners, Dace Ventures
likeness.com
Ness
(2009, Los Altos)
Personal search engine
American Express, Khosla Ventures, TomorrowVentures, Bullpen Capital, Singtel, Alsop Louie
Partners, Singtel Innov8
Platform
$20M
kitchensurfing.com
Kitchensurfing
(2012, Brooklyn)
Global marketplace for Private chefs
SV Angel, Founder Collective, Union Square Ventures, Spark Capital, BoxGroup
Chef Marketplace -
Chef-at-Home
$19.47M
lemon.com
Lemon
(2011, Palo Alto)
Smartphone Wallet
Lightspeed Venture Partners, Balderton Capital, DFJ, Maveron, CampVentures, Social Capital
Payments - In-App
Payments
$18M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
3
53

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Dine Out– Most Funded Companies Sub Sector Understand Link
Food Ordering Platforms– Most Funded companies Sub Sector Understand Link
Beverages– Most Funded Companies Sub Sector Understand Link
Groceries– Most Funded Companies Sub Sector Understand Link
Tech for Restaurants – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5
55

Food Tech – Company List
COVERS THE FOLLOWING SECTORS
Dine Out
Food Ordering
Platforms
Chef Marketplace Beverages Groceries Catering
Tech for
Restaurants
Technology
Solutions
Specialty Food Food Substitutes Waste Management Pet Foods Others

Dine Out (1/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Beverages Groceries Catering
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Company Details Funding Investors
Zomato [Gurgaon, 2008]: Zomato is an online and mobile restaurant discovery service, listing over a million
restaurants across 22 countries including India, UAE, UK, South Africa, Qatar, Sri Lanka, Turkey, Brazil, Indonesia,
New Zealand, Philippines. Reported to be setting aside USD 50M to launch online food ordering in India and
eventually overseas, starting with 2000 restaurants. Charges commissions between 7.5% to 15% from
restaurants based on ratings. Zomato has forayed into print as well, launching the Citibank Zomato Restaurant
Guide in 2012, and The Connoisseur’s Guide to Eating Out in 2013. Acquired companies include Menumania
(New Zealand, Jul 2014), Lunchtime.cz (Czech Republic, Aug 2014), Obedovat.sk (Slovakia, Aug 2014),
Gastronauci (Poland, Sep 2014), Cibando (Italy, Dec 2014), Mekanist (Turkey, 2015), UrbanSpoon (USA, Jan 2015
for a reported $52M) and NexTable (USA, April 2015) as part of its international expansion plans. Launched in
Toronto in Oct 2014, with a $10M investment into their operations in Canada. Registered an operating revenue
of INR 30.6 crore ($5M) during FY 2013-2014 with local ads business contributing around 75% of the revenue.
Acquired cloud based restaurants POS product MaplePOS in April 2015 as a part of its B2B push and integrated
it to 'Zomato Base', Zomato's Android-based POS system. Launched its operations in food ordering and delivery
through its Zomato Order app. Made strategic investments in Pickingo and Grab for Zomato Order. Planning to
expand its presence in delivery to other metropolitan cities. Integrated with Paytm for Zomato Order. Launched
a whitelabel platform to help restaurants create their own apps with customization features, integration with
Zomato order and analytics support. Launched table reservation service called Zomato book. Users can make,
modify and cancel bookings at any time of the day. Over 500 establishments across 21 cities globally are using
the table management and booking systems as of Jan, 2016. Claims to have received over 2.5M bookings since
the release of the feature.
$223.8M
Info Edge India, Sequoia Capital, Vy
Capital, Temasek Holdings
Ricebook [Beijing, 2013]: Ricebook is a social food app that helps users take good photos of food and then share
them with friends over social networks like Sina Weibo. Ultimately, users can accumulate a record of the
eateries they and their friends like and dislike. IDG ventures, Sequoia and Ceyuan are the investors in Ricebook
$53.5M
Sequoia Capital, IDG Capital Partners,
Ceyuan Ventures, Shenzhen
Cornerstone Asset Management

Dine Out (2/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Kzhuo [Beijing, 2012]: Kzhuo is an online platform which provides restaurant recommendation, food coupons
and special services for white-collar lunch market. It provides restaurant recommendations using LBS (Location
Based Services). Restaurant owners can also register on the platform and provide food coupons to customers. Is
currently operational in Beijing, Shenzhen and other three tier cities. Has raised $30 million in series A round of
funding from Tiantu Capital in 2015.
$30M Tiantu Capital
Ness [Los Altos, 2009]: Ness offered a personal search engine. It offered a technology platform "Likeness
Engine", a combination of a recommendation engine and a traditional search engine. The company offered Ness
Dining App for restaurants. Based on a user's ratings and preferences, the platform delivered recommendations
for a particular time, location, price range, and cuisine preference. It was acquired by Opentable in Feb, 2014.
$20M
American Express, Khosla Ventures,
TomorrowVentures, Bullpen Capital,
Singtel, Alsop Louie Partners, Singtel
Innov8
MangoPlate [Seoul, 2013]: MangoPlate is your go-to app for discovering the best restaurants in South Korea.
Available in English and Korean, MangoPlate is a restaurant recommendation service that helps you resolve your
daily problem of where to go eat by connecting you with trustworthy reviews as well as the best restaurants in
South Korea.
$7.2M
Qualcomm Ventures, SoftBank
Ventures Korea, SparkLabs Global
Ventures, YJ Capital
Burpple [Singapore, 2011]: Founded in Singapore, Burpple is a food-review platform that allows users to share
photos, opinions and experiences of food using their smartphones as well as web. The platform is focusing on
community and curated list of food items. It crowdsources hyper-local knowledge about local foods, and
uncovers places with high visitation intent and those loved by the local community. The company has hand-
picked some of its users as ‘tastemakers’ for each city and recommends people follow them for a sort of
personal guide to the best places to eat and drink in Singapore. Globally, Burpple claims to have 150,000 listed
locations in 10 major cities and claims to have 200,000 monthly active users in Singapore (Jun'14).
$6.75M
Neoteny Labs, Bansea, Quest
Ventures, Tembusu Partners, Triumph
Capital, LLC Private Wealth
Management, SPHPlugandPlay

Dine Out (3/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Chefs Feed [San Francisco, 2011]: Chefs Feed is a provider of unique and credible food-related
recommendations and content. The only people who can recommend a dish on the platform are the 600
professional chefs that make up the Chefs Feed roster of curators. A participating chef can recommend and
upload a photo of any dish, as long as it’s not one of their own. The resulting unique and dynamic content is
being monetized across a range of media distribution platforms including mobile/web, tv/video, and events.
$6M
Subtraction Capital, Structure Capital,
ARTIS Ventures, Haas Portman
LocalEats [Nashville, 2008]: LocalEats (formerly Magellan Press) offers curated search results for local
eateries.s. The app has a handy Nearby Search button on its launch screen to help find top-rated places to eat in
a nearby radius. A directory of states and cities and an ability to save favorites also makes LocalEats a good
download for frequent travellers.
$5M
Luka [New York City, 2014]: Luka, a social concierge that gets local recommendations, launched its beta version
in 2014. IO provides with digital menu card of restaurants, pictures of dishes. Raised series A in April 2016 with
adding additional bots to the platform. Started from Moscow, Russia, Soon team moved to NYC. Raised $4.4M in
Series A in April, 2014 and released AI-powered chat bots.
$4.54M
Y Combinator, Ludlow Ventures,
Sherpa Capital
Retty [Tokyo, 2011]: Retty is a social gourmet site where user can share the restaurants they have been to or
want to go to with your friends. The iPhone and Android apps are coming soon.
$4.4M
ITOCHU Technology Ventures,
Mitsubishi UFJ Capital, Cyberagent
Ventures, Gree Ventures, Mizuho
Capital, Eight Roads Ventures
Foodspotting [San Francisco, 2009]: Foodspotting is an app for finding and rating restaurant dishes. With this
visual guide to good food and where to find it, users can find the dish they want and see what’s good at any
restaurantFoodspotting was acquired by OpenTable in 2013 for $10M.
$3.75M
500 Startups, Felicis, BlueRun
Ventures, Zelkova Ventures, High Line
Venture Partners, 2020 Ventures

Dine Out (4/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Salir.com [2007]: Salir.com is the entertainment platform that provides information, photographs, and opinions
over restaurants, billboard, cafeterias, pubs, museums, specialized stores, theaters, concerts, shows, and sports
events.
€2.4M
Bonsai Venture Capital, Grupo
Intercom, corporaccioncan.com
Chengmi [Beijing, 2013]: Chengmi is a restaurant recommendation app. Has its presence in Beijing, Shanghai,
Canton, Shenzhen and Hongkong cities. Has over 1 million users on the platform. Raised $2.3M from Tencent.
$2.3M Tencent
Burrp [Mumbai, 2006]: Burrp is an online platform for Indian food discovery. It provides local food and
restaurant review and recommendation. They were present in 14 cities in the country. Features: search within
more than 50,000 restaurants and view menus, contact information, addresses and locations, ratings, reviews,
photographs and short precise tips. Burrp got acquired by Web18 Pvt. Ltd - A Network 18 Group Company in
2009 .
$2.15M Infomedia18
AiMeiWei [Shanghai, 2011]: AiMeiWei is a mobile platform that enables users to upload and edit their food
pictures, as well as share and view restaurant reviews. Users can login with either Sina Weibo or QQ accounts.
Aimeiwei will recommend dishes to users according to their geographical proximity and the popularity degree of
dishes. Users can save favorite dishes to their “itineraries” before hand and the app will push alerts to users
when they are within 500 meters of the restaurant.
$2M Gobi Partners
Laiyaoyao [Beijing, 2011]: Iron Chef shakes is a restaurant recommendation app. Was one of the top 20 Food
application of app store in Free class list. It is the very first personalized restaurant recommendation application
in China. As of Feb 2016 the website is not working.
$2M
Sequoia Capital, Morningside
Ventures

Dine Out (5/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Zodio [Bangkok, 2011]: Based in Thailand, Zodio is a local search and discovery platform similar to Yelp. Users
can post their reviews and rate the places. While discovering, users can see the overall ratings and the ratings
done by their friends.
$1.6M Sparx Ventures
CityHawk [London, 2012]: CityHawk is a restaurant app that enables diners to instantly discover and book
tables at local restaurants. Database of over 800 restaurants. Delivers a curated shortlist of most relevant
restaurants through a combination of user preferences and booking history, as well as reviews from other
diners. Provides a selection of London restaurants with available tables. Restaurenteurs can add allocations on
the platform with has features to turn listings on and off, check bookings, give promotions and advertisments
and more.
$1.6M
AIRGRUB [Millbrae, 2015]: AirGrub is an App that allows air travelers to preorder their food from their phone
and pick up their freshly made meal at the airport, without waiting in line.
$1.5M Streamlined Ventures
Hak Cipta dipegang oleh Abratable PTE LTD [Jakarta, 2012]: Abraresto is an online restaurant and eatery
discovery source through which users can get an insight about the place and also rate and give feedback. Also,
users can share their views with online communities and write blogs. Users can also follow popular critics and
get their views on food related issues.
$1.5M
iPeen [Taipei]: iPeen is a user generated restaurant review websites in Taiwan. As of 2011, the website had
more than 85,000 restaurants listed on its website and up to 200,000 visitors each day.
$1M Cyberagent Ventures

Dine Out (6/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
TrustedPlaces [London, 2006]: TrustedPlaces is a social network focused on local reviews, where people share
opinions on their favourite places and discover new ones through other people’s recommendations. The
company is based in London, UK with a development office in Tel Aviv, Israel. The majority of the content is
focused on lifestyle and entertainment locations, such as restaurants, bars, pubs, clubs. There are currently
reviews for 45 countries across the world with the bulk of them in the UK and London in particular.
TrustedPlaces provides an API for content syndication and also supports Clickpass and Facebook for registration.
$1M HOWZAT media
WineDemon [Norwich, 2011]: WineDemon allows it’s users to share wines with their friends, and get
recommendations for which wines to purchase in restaurants, bars, supermarkets and online.
£500k
BlockBeacon [Santa Monica, 2012]: BlockBeacon connects local businesses and local consumers when their
needs and wants match in real-time Using a map-centric website (www.blockbeacon.com) and mobile
application (iOS, Android coming soon), BlockBeacon gives locals a live view of everything nearby businesses
have to offer, from limited-time inventory, to a new happy hour special, to a one-time event. It’s a real-time
experience, and the content is continuously updated 24/7, so nothing is stale, and the map is different every
single day. Focused on the singular mission to help merchants answer the question, “Why should a local
customer stop by your store right now?”, BlockBeacon provides a dead-simple interface to update the map with
the latest promotions. It’s as easy as typing a tweet, although merchants can expect to reach a much larger
audience, and importantly an audience of potential customers that were not (necessarily) already a customer or
fan. BlockBeacon is currently focused on the Food & Drink vertical, helping locals find amazing lunch specials,
happy hours and future date-night venues throughout the state of California. More verticals and more cities
coming very soon. BlockBeacon is proudly based in the heart of Silicon Beach at 5th and Santa Monica Blvd.
$500k Resolute Ventures

Dine Out (7/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
EveningFlavors [Bangalore, 2009]: EveningFlavors offers an online portal for restaurant discovery and
information, table booking and party planning services. Also provides information about different events,
parties and offers being provided by different restaurants. Currently catering to Bangalore, Mumbai, Pune,
Delhi, Kolkata, Hyderabad, Jaipur. Offers database of 20K+ restaurants. raised a $500k round of funding from
independent angel investor Sandiep Shrivatsava for expansion across India. currently makes reservations for
over 1,000 customers in a day and plans to expand into Tier-2 cities like Indore, Goa and Surat in the upcoming
phase. The company reports annual revenues of over INR 1.5 crores from commissions made from bookings and
reservations as of May 2015. Owned by WebAffinity Technologies Pvt Ltd
$500K
Hoppit [New York City, 2011]: Hoppit is the ambience search engine for restaurants. Hoppit is an award-
winning local search engine that finds restaurants and bars by atmosphere. The product uses Natural Language
Processing and its proprietary database of high-resolution, location-based photos to power its suggestions.
Available on iPhone, Android, and web. It also provides APIs to developers which gives them access to their
repository of restaurant photography and vibe data.
$500k
Digital Food Talk Pvt Ltd [Gurgaon, 2013]: Food Talk India is an invite-only food community. It is a platform
where people share their culinary adventures, post reviews and discover restaurants in real-time. Conducts
events for promotion of food brands. Launched a hyper-local dish discovery mobile app Food Talk Plus. Started
as an invite-only community on Facebook, claims to have over 50,000 members and an online audience of
400,000 on all major media platforms, such as Facebook, Instagram, Twitter and Viber (Aug 2015). Recently
signed a deal with Star World and Star World HD as the exclusive digital partner for the MasterChef Australia
season 7 series in India. Raised $500,000 (Rs 3.3 crore) from an unnamed private investor.
$500k
takokat [Pasadena, 2011]: Takokat is a search engine that enables users to search and locate nearby
restaurants by cuisine. Restaurant owners manage their information on the platform and keep it up to date. It
provides menu items, images & reviews and organizes the information into ‘image’ search results. As of
February 18, 2016, Takokat is deadpooled.
$350k

Dine Out (8/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
FoodFan [New York City, 2011]: FoodFan curates restaurant listings, menus, photos, ratings and reviews from
users and trusted critics. Users can also order takeout or delivery, make a reservation through OpenTable, and
share favorite restaurants and dishes with your friends.
$250k
Jybe [Redwood City, 2011]: Jybe is social recommendation startup focused on food and entertainment industry.
Jybe is an iOS app personalized recommendations for user to search, browse, recommend, explain about dining
places. It has been acquired by Yahoo in March,2013
$250k
dish.fm [San Francisco, 2011]: Dish.fm is an online platform for restaurant dish discovery and provides
recommendations by analyzing food reviews on the web. Their technology counts citations of dishes in already
existing reviews (on Yelp, Foursquare and Tripadviser), adds pictures of each dish and is able to recommend
what’s best to order in any restaurant. As of February 2016, company is deadpooled.
$150k Farminers
MondeCafes [Fontenay-sous-Bois, 2009]: MondeCafes is an online platform which provide information about
restaurants, bars, cafes and nightclubs etc. Users can search cuisine, vote, comment and share the info. Their
database is completely user generated. 250,000+ restaurants, bars, cinemas, nightclubs, theaters etc, covers
New York, Paris, Montreal, Sydney, London, Barcelona, Mumbai, San Francisco, Vancouver and 60 cities and
have 300,000 visitors/month. MondeCafes has been closed.
€100k
ClubJumpr.com [Mill Valley, 2008]: ClubJumpr is a social metrics app and website that ranks the most popular
bars and clubs in real time by venue type, neighborhood, age and gender. As of February 2016, clubjumper is
deadpooled.
$120k

Dine Out (9/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Springster [London, 2011]: MenuSpring enables users to review, rate, and share pictures and restaurant
discoveries with their friends on Facebook and Twitter. As of 2015, they have more than 800,000 dishes from
over 8,500 restaurants across London.
£60.4k
Myfab5 [Ann Arbor, 2012]: MyFab5 is a restaurant discovery platform. Users rank their top restaurants. The
company only shows the top 5 restaurants as ranked by members in each category of cuisines. Monetizes by
providing customers data about customers and other competitors. Received initial funding via grants from an
incubator program - TechTown Detroit, alma mater, and the Michigan state government.
$67.5k Detroit Innovate
Menuspring [London, 2011]: Eet is a marketplace for restaurants where users can search for restaurants, dishes
etc, find availability and book table. Also provides user reviews and food critic reviews through its food social
network. Provides a platform to manage and edit online content on multiple channels and track customer
preferences, popular dishes among critics and customers. Fixed pricing of 2 pounds per table booking. Also
provides API to publishers for reviews and menus.
$60K
Hundo [Seattle, 2012]: Hundo (formerly Greentape) makes personalized recommendations on food, movies,
and products by taste matching. Also provide support to restaurants.
$50k Betaspring
Traffic [San Francisco, 2012]: Traffic is a mobile app that lets users share restaurant reviews. Users can discover
restaurants in a map-based UI. Users can read and write reviews on restaurants.
$50k

Dine Out (10/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
YoBelly [Plano, 2013]: YoBelly for customers is a discovery platform for restaurants and dishes, based on users’
food preferences and recommendations from people similar to themselves. For restaurants - it is a free way to
market their establishment and product offerings to customers. Other fee-based services include consumer
relations management, menu management and reservations. Advertisers can use the platform to get products
and services in front of consumers at the very point they are making buying decisions.
$50k
paonde [Santiago]: paOnde is mobile platform to look for places to eat and drink. As of Mar 2016, the company
has no website or any other online presence.
$40k Start-Up Chile
AlikeApp [Bellevue, 2010]: The Alike is a location based iPhone app that lets consumers discover about nearby
restaurants, bars, and cafes. Users just enter the name of their favorite spot, and it’ll suggest other like it in the
user's proximity. The app ranks recommendations based on how “alike” they are to the user's search queries. It
also allows users to know the distance of the spot suggested and write review about it.
$25K SocialStarts, Social Starts
Nommunity [Dallas, 2011]: Nommunity is a web/mobile solutions that help users locate restaurants based on
dietary need/preference and location.
$25k Tech Wildcatters
What's On Foodie [London, 2010]: What’s On Foodie is a discovery platform for food, drinks and related events.
Services in UK, USA, Canada, Europe, Oceania, Asia Middle East Africa. Website not availabe as of may 2016.
$20k

Dine Out (11/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Virtual Restaurants [Liverpool, 2011]: VirtualRestaurants.co.uk is a web directory for restaurants that offers a
unique perspective: a 360 virtual interactive tour. When consumers are looking for a place to have a special
event they can just go to virtualrestaurants.co.uk, search for a venue by city and/or cuisine. After this they can
“step inside” and see how it looks like. Each restaurant receives login to their admin panel where they can
monitor the number of visitors, visits and banner clicks in total and per day for the last month.
$18.5k
Lozi.vn [Ho Chi Minh City, 2014]: Vietnam based Lozi.vn is a social discovery platform for restaurants that
allows users to find dining places based on ratings and reviews by their peers. The app lets users upload photos
of the dishes and restaurants they want to share online, along with their reviews of the food, as well as details
like addresses and prices. Other users can use such reviews to decide a suitable restaurant for them. Lozi claims
to have more than 8.4 million users and more than 250,000 reviewed places for the app available on both iOS
and Android (as of Dec'15).
$10k
Golden Gate Ventures, designone.jp,
siliconvalley.com.vn
FoodAdvisor.my [Kuala Lumpur, 2014]: Based in Malaysia, Food Advisor is a food discovery application. It
provides users with suggestions of dishes at a particular place. It allows user to search through dish name as
keyword and location . It provides suggestions ranked as per the website through its research. It provides
content on each of these dishes at famous food places.
Und 500 Startups
DyshApp [Santa Monica, 2014]: DyshApp merges user-generated content and technology to create a
conversation around the food. Users are encouraged to post photos of meals and to help users decide what to
order by rating dishes on a 100-point scale. As of May 2016, available for iOS (Android in beta).
Und Chaotic Investments, BAM Ventures
Tasteful [Palo Alto, 2014]: Tasteful helps its customers discover healthy dishes and restaurants in the service
location. Differentiates by focusing on diners with dietary preferences and restrictions. Platform filters out the
noise surrounding the restaurants listings and provides segmentation of the same based on dietary needs like
vegan, Kosher, Halal, allergic to nuts or gluten free. Formerly known as Almond Systems.
$9M
Charles River Ventures, Matrix
Partners

Dine Out (12/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
Karavan Lists [New York City, 2015]: Karavan Lists is a mobile app that helps user discover the best food,
services and experiences around them through simple lists upvoted and curated by the community.
Dorm Room Fund, Dreamit Ventures
Grub [Delhi, 2015]: Grub is an upcoming mobile app to discover dishes within an area. Claims to provide
curated content of dishes from restaurants based on crowdsourced reviews. Each dish would have a
popularity/like count. Mobile app yet to be launched as of September, 2015.
FasterCapital
Restaurant-Kritik [Hamburg, ]: A restaurant review service. As of Oct 2014, claims to have over 330,000 reviews
of more than 94,000 restaurants across Germany.
Holtzbrinck Ventures
Drinkasaur [Mumbai, 2014]: Drinkasaur provides verified listings of pubs across various cities. Also lists stores
and professionals including bartenders, party organizers, cab drivers, etc. Currently in beta.
IndusAge Partners
grabbd deals [London, 2010]: Grabbd is a social app where users can create their go-to list of restaurants, café’s
and bars, tag the places and keep them organised and share with friends.
Jabbar

Dine Out (13/62)
Dine Out
Food Ordering
Platforms
Chef
Marketplace
Tech for
Restaurants
Technology
Solutions
Specialty
Food
Food
Substitutes
Waste
Management
Pet Foods Others
bubblo [London, 2014]: Bubblo is an Android and IOS app that provides users with real-time information about
venues and recommends best nearby Pubs, Restaurants and Bars. It recommends top 5 local venues based on
preferences and check-ins/reviews from Facebook, Foursquare, Instagram, Google, and Twitter. Users can set
preferences on type of venue, price, gender ratio, and deal filters. Bubblo also provides 10 second videos and
photos uploaded from the venue. Venues are recommended based historical data of the venue to compare its
peaks over time. Bubblo also tracks and shows friends who are at the venue and those have visited the venue.
Venue contact information, reviews and Twitter mentions are also available on the venue profile page.
Currently operational in London. Has over 80,000 venues on the platform.
Jenson Seed EIS
Dishero [San Francisco, 2013]: Dishero offers a wide range of services to the restaurant industry, including a
centralized visual menu platform that enables the restaurants to present their menu in appetizing way.
Customers can browse for cuisines and find nearest restuarant where they are available along with pricing.
K9 Ventures
RoundMenu [ , 2010]: RoundMenu is a restaurant discovery and table booking platform in Dubai. The website
provides with reviews, contacts, reservations and delivery menus.
Middle East Venture Partners, BECO
Capital
Gaultmillau [Courbevoie, 1972]: Gault&Millau is a media service in Europe for restaurant and wine ranking,
with more than 10,000 restaurants and 15,000 wines tested each year across 14 countries in Europe and
Australia. These reviews are made available through their website, mobile app and subscription based
magazines and guides.
Otiumcapital.com

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Cibando [Rome, 2011]: Cibando is an iPhone application that makes it easy to find Rome, Milan, Florence and
other cities in Italy. claims to be the most restaurant downloaded discovery app in Italy.
Point Nine Capital
Wongnai [Bangkok, 2010]: Based in Thailand, Wongnai is an online restaurant discovery and review platform. It
claims itself to be 'Yelp' of Thailand. Users can review a restaurant share pictures of restaurants etc. Other users
can browse through the restaurants through a map based search.
Recruit Strategic Partners, InVent
Quchy [Tokyo, 2013]: Quchy is an online platform that enables users to save, organize and recommend their
favorite restaurants and shops with friends.
Samurai Incubate
Flavour [New York City, 2014]: Flavour is an application that enables users to discover restaurants in New York,
San Francisco, and Chicago. It connects with chefs, local experts, and notable publications to provide a curated
reviews. Also enables in-app booking through OpenTable. A subsidiary of TDT Media Inc. The Flavour app is
available exclusively on the iPhone and is free to download and to use.
Scripps Networks Interactive, Aspect
Ventures
Greenease [Washington, 2014]: This mobile app connects consumers with restaurants, cafes and grocers that
buy from local and/or sustainable farms. Users can search for restaurants based on terms like sustainable
seafood, gluten-free, veg-friendly, and drug-free. Greenease does not charge restaurants to be listed. According
to their website, Greenease partners with a number of B2B businesses that connect chefs and farmers.
SOSV

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ChiShenMa [Shanghai, 2014]: Service account in Wechat that connects the user to meals, depending on his
mood, by making personal food recommendations. Part of Chinaccelerator Batch V. Backed by SOSVentures as
on AngelList.
SOSV
Cravely [Plainfield, 2012]: Crave.ly lets users search for food closest restaurants around them. Start Garden
Go Zmenu [Burlingame, 2013]: ZMenu is an online food discovery platform that provides photos and rating at
individual dish level. The "featured dishes" showcases the best offering of a particular restaurant. Users can also
explore the full menu of a restaurant with dish photos, ratings and reviews. The "food journal" helps track your
tasting history and serve as your bookmark to those impressive food you tried before. Over time, the app learns
users' personal tastes and connects them with their favorite food and restaurants. The company claimed a 75%
growth month on month growth in active customers in Feb 2014. Incubated by Tandem Capital.
Tandem
Tavern [Greenville, 2012]: Tavern is a mobile app that lets users share the beers they like with their friends.
Users can share and discover popular brews and share their choices on social platforms. Member of The Iron
Yard 2013 startup accelerator.
The Iron Yard
Foody [Ho Chi Minh City, 2012]: Foody.vn is a free restaurant review app dedicated to help users find nearby
restaurants with honest restaurant ratings and reviews by consumers and food critics. The app features a wide
network of food restaurants ranging from restaurants, bars, cafes, bars, bakeries, and resorts in the local
neighborhoods of Vietnam. Foody allows its members to submit image and text reviews and participate in an
online evaluation based on 5 topics: food, location, space, and price and service.
Tiger Global Management,
Cyberagent Ventures, CyberAgent,
Garena, Pix Vine Capital

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Munch On Me [San Francisco, 2011]: Munch On Me is a food discovery portal that connects people with daily
deals on food in local communities. Took a smaller commission on their meals. Part of Y Combinator 2011
summer batch. Was present in 20 college towns in California, before being acquired by CollegeBudget in May
2012.
Y Combinator
YumDots [San Francisco, 2007]: YumDots is a mobile application for finding restaurant places to eat depending
upon the users review and price range. It uses interactive maps to display information and location about the
local restaurants. The app also has reviews posted from other users to make it easier to understand the quality
of food. The company is dead pooled as February 2012.
Y Combinator
Gimemo [Delhi, 2013]: Gimemo is a food discovery platform that enables users to play a virtual game of
guessing dishes and win points. On the platform, users can browse and discover dishes in their city and add
them to wishlist. The platform is in beta stage as of Sep 2014.
Zagat [New York City, 1979]: ZAGAT.com features over 30,000 of the best places to eat, drink, and stay
worldwide. The site is published by and based on the renowned 30 years, Zagat Survey (a survey-based
restaurant guide). ZAGAT.com provides access to ratings and reviews for restaurants, nightspots, hotels and
attractions in hundreds of cities worldwide. It features menus, photos, virtual tours, updates on the latest
openings and closings with ZAGAT BUZZ.
Svaad [Hyderabad, 2014]: Svaad is a food and restaurant discovery app. It provides restaurant listings based on
recommendations from social connections and local food experts. Users can search for restaurant based on the
dishes they offer. Users can also add dishes that are recommended to their wishlist and app will show them
when user is in a restaurant. Covering only Hyderabad as on April 2015

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MyPref [Indore, 2012]: Location based food finder, planner and reminder app. Available for both iOS and
Android. Has social sharing features. Helps restaurants connect better to their customers through their mobile
apps. Present in Indore, Bangalore, Mumbai as of Aug 2014
Redfoodie [Delhi, 2014]: Redfoodie is an online food guide and restaurant directory. On the platform, people
can read and write reviews about their favourite restaurants and help other foodies make a choice.
forkly [Denver, 2010]: Forkly is a mobile and web platform for restaurant discovery based on dishes. Users can
rate, share, and explore food at a individual dish level.
milmenus [Bogota, 2010]: Milmenus.com is a restaurant guide in Bogota. They offer a neutral data base of
restaurants filtered by zone, type of food and with complete information about the restaurant with the menu,
location, phone, and map. Website not operational as of May, 2016.
[San Francisco]: Nosh is an app that lets users share pictures of their food and also recommend specific
dishes/meals that they would want other people to try at a particular restaurant. It is a product from Firespotter
labs. Nosh uses third party vendors and hosting partners to provide the necessary hardware, software,
networking, storage, and related technology required to run the Service.

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Quintisocial [London, 2014]: Quintisocial is a bar and pub listing portal. The website is a free listing and reviews
website. To write a review user needs to simply sign up, either by filling in the sign up form or by logging in with
facebook account.
Tabelog [Tokyo, 2005]: Tablelog, owned by Kakaku.com, is a restaurant discovery platform in Japan providing
information on local restaurants.
Toresto [Bandung, 2011]: Toresto is an Indonesia based food discovery app. User can search for restaurants
with address and contact number, check menu, get direction from Google map.
Twenty Something London [London, 2012]: TSL is a recommendation site that targets 20-35 young
professionals looking for unique and inspirational businesses. The site features independent businesses and
events ranging from food and drink to products.
IndianDelicacy [Surat, 2012]: Indian Delicacy is an portal for discovering restaurants in Surat. Provides online
menu, maps, ratings, reviews and photos. Does not have an online ordering or table reservation feature. Indian
Delicacy is an offering by Blue Coinage Networks LLP.

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FoodiesCompass [Gurgaon, 2014]: Online food recommendation social platform which helps customer to
search for restaurants using dishes. Has listed around 200 of Gurgaon’s restaurants on the platform displaying
their selected food items. Has a dedicated team that collects data and photos of dishes directly from the
restaurants.
FoodSome [Surat, 2013]: FoodSome offers a restaurant discovery platform. Provides details including online
menu, interior decor, basic contact information, user reviews, photos. Offers exclusive discount offers from
various restaurants. Currently lists restaurants from Surat, Vadodara and Navsari. Offers mobile app. Designed
by Pixml Solutions
bestfoodplaces [Indore, 2011]: Best Food Places is an online platform to discover food by restaurant listings.
Users can search for restaurants, type of food, cuisines, ratings and reviews of the restaurant through the
platform. Operational in Indore as of Apr'16. Offers mobile app on Android and IOS platform.
TestyFood [Pune, 2013]: TestyFood is an online platform that lets users discover restaurants based on location,
budget, cuisine and ratings. Users can review restaurants. Provides menu, photos and contact information about
the restaurant. Restaurants can request to be listed on the platform. Claims to have listed over 200 restaurants.
Koottan [Kochi, 2013]: Koottan is an online restaurant discovery portal currently operational in Kerala and Goa.
Provides restaurant ratings, social recommendations, community generated reviews and food ratings. Offers
discounts via partnerships with restaurants. Also provides free listings for teashops and bakeries. Mobile app
currently in testing phase. Has a separate website for Tanzania's Dar Es Salaam, spinack.com. 600+ restaurants
listed. Incubated at Startup Village, Kerala.

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SuggestMe [Delhi, 2012]: SuggestMe is an upcoming online platform that aims to become a food discovery
platform to suggest restaurants, hangout places based on budget and food preferences. Yet to launch as of April
2016.
StreetfoodQuest [2016]: Street Food Quest is a mobile app for discovering street food locations around the city.
Users can filter food joint by establishment type, food type, distance and schedule and have them displayed on
a map. They can also share the same on various social networks and find directions to various food joints.
Foodress [Ahmedabad, 2012]: Foodress is an online and mobile local food outlet & restaurant discovery service.
Claims to list restaurants in over 140 towns in India, however, their coverage is significant only in Ahmedabad.
Registered users can find food outlets in specific locations of the city & also review the outlets. Claims to have
apps on Android & iOS platforms, but only iOS app is functional as of April 2014. It's a part of Orane Inc based at
Ahmedabad.
Foodieshunt [Ahmedabad, 2014]: Foodieshunt is an online platform for food discovery. Users can search for
food-joints, best deals and restaurants. Restaurant owners can post the details of their restaurant. Claims to
have listed over 2000 restaurants on the portal. As of November 2015, present in Ahmadabad. Planning to
launch mobile app in future.
Mycoolhangouts [Bangalore, 2014]: Mycoolhangouts is an online platform to discover and seek
recommendations about places from friends. Integrates friends from Facebook and then users can request for
recommendations and share experiences on places they have been to.

Tracxn Food Tech Startup Landscape, July 2016

Tracxn Food Tech Startup Landscape, July 2016

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Tracxn Food Tech Startup Landscape, July 2016