Tracxn's proprietary taxonomy brings to you top Business Models in Mobile rebrand.ly/9nh3xcp Get our free reports on Practice Area or sector of your interest to your mailbox regularly https://rb.gy/cx2upn

1. TRACXN TOP BUSINESS MODELS REPORT
June 08, 2021
MOBILE

2. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Contents
Mobile Funding - Overview 3
Top Funded Business Models 4
One pagers 8
Appendix 44
2

3. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Funding in last 1 year
3
Mobile Gaming $2.9B
Communication Apps $389M
Mobile Utility Tools $230M
Mobile Advertising $172M
Mobile App Distribution $93.0M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Play Ventures
Y Combinator
MY.GAMES Venture Capital
7
6
4
Early
Stage
Makers Fund
Velo Partners
Bitkraft
4
3
3
Late
Stage
Baillie Gifford
Sony
Fidelity Investments
3
3
2
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
United States (66%)
United Kingdom (7%)
India (6%)
China (4%)
Brazil (3%)
Singapore (3%)
Israel (2%)
Others (10%)
$ Funding # Rounds
Epic Games
(1991, United States)
$1.0B - Series E
Roblox
(2006, United States)
$520M - Series H
Scopely
(2011, United States)
$340M - Series E
Epic Games
(1991, United States)
$250M - Series E
Telegram
(2013, United Kingdom)
$150M - Series D
Glance
(2017, India)
$145M - Series B
Wildlife Studios
(2011, Brazil)
$120M - Series B
TalkingData
(2011, China)
$100M - Series D
UserZoom
(2007, United States)
$100M - Series B
Clubhouse
(2020, United States)
$100M - Series B
Metaworld
(2020, Singapore)
$100M - Series C
Tripledot
(2017, United Kingdom)
$78.0M - Series A

4. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (1/4)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1<> 0 Mobile Casual Game Developers $729M 37 Scopely | $340M | Series E Link
2▲2 Mobile Gaming Platforms $638M 14 Roblox | $520M | Series H Link
3-- Ephemeral Messaging Apps $150M 1 Telegram | $150M | Series D Link
4-- Voice Based Chat Rooms $100M 4 Clubhouse | $100M | Series B Link
5-- Mobile Ad Campaign Optimization $100M 1 TalkingData | $100M | Series D Link
6▲11 Video Calling Apps $70.5M 8 Yubo | $48.0M | Series C Link
7-- Mobile Password Manager $60.0M 1 Keeper Secur.. | $60.0M | Series C Link
8▲3 Mobile Core Game Developers $47.0M 17 Epic Games | $1.0B | Series E Link
9▲3 Mobile Mid Core Game Developers $46.7M 5 QC Play | $46.7M | Series C Link
10-- Location based Ad Network $40.0M 1 Vpon | $40.0M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (2/4)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11-- Alternative Android App Stores $39.9M 3 One Store | $23.1M | Series B Link
12-- Mobile Casino Game Developers $30.0M 1 Pokerface | $30.0M | Series A Link
13-- Chat Rooms $26.5M 6 Clubhouse | $100M | Series B Link
14-- Mobile Casual VR Game Developers $26.5M 1 Avakin | $26.5M | Series A Link
15▲18 App Review Analytics $25.0M 2 Apptopia | $20.0M | Series C Link
16▼2 Mobile Game Publishers $22.2M 8 Homa Games | $15.0M | Seed Link
17▼7 App Store Optimisation Platforms $22.0M 3 AppTweak | $22.0M | Series B Link
18▼3 Mobile Sports Game Developers $19.7M 3 GreenPark Sp.. | $14.0M | Series A Link
19▲7 Celebrity Chat Apps $17.9M 5 memmo | $10.0M | Series A Link
20▲1 Video Based Chat Rooms $16.4M 2 Kumu | $15.0M | Series B Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

6. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (3/4)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21-- Mobile Hypercasual Game Publishers $15.0M 2 Homa Games | $15.0M | Seed Link
22-- Location based Mobile Advertising $10.2M 2 NinthDecimal | $8.0M | Series E Link
23▼18 Mobile Social Game Developers $9.8M 2 Pocket Worlds | $8.3M | Series A Link
24▼4 In Game Mobile Ad Network $9.0M 1 Anzu | $9.0M | Series B Link
25-- Caller ID Tracking Tools $8.5M 2 Hiya | $8.5M | Series A Link
26▲6 Mobile Ad Fraud Detection $7.5M 1 Scalarr | $7.5M | Series A Link
27-- Mobile Keyboards $5.6M 4 Bobble AI | $3.2M | Series A Link
28▼3 Decentralized App Recommendation Platforms $5.0M 1 DappRadar | $5.0M | Series A Link
29▼6 Mobile Mid Core AR Game Developers $4.9M 3 Aglet | $4.5M | Series A Link
30-- Photo Storage Apps $2.5M 1 MiMedia | $2.5M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

7. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (4/4)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31▼2 Personal Messaging Chat Rooms $2.0M 1 Quorum | $2.0M | Seed Link
32▼13 Mobile Digital Collectible Card Game Developers $1.2M 1 LOCGame | $1.2M | Seed Link
33-- App Integration Platforms $1.1M 1 Appboxo | $1.1M | Seed Link
34▲3 Kids Mobile Game Developers $354K 1 Caper | $354K | Seed Link
35▲1 AR Based Mobile Advertising $100K 1 realityBLU | $100K | Seed Link
36-- Mobile MMO Game Developers $64.0K 1 Gnarly Game Studio | $64.0K | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

8. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual Game Developers
01
8
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$729M (▲7%)
37(▲2.8%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
153
$4.4B
769
41
4805
33
Mobile Gaming (Roblox)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Casual (JAM CITY)
(# Cos: 5574 | $5.5B)
Multi Genre (Zynga)
(# Cos: 4805 | $4.4B)
Zynga
(2007, United States, $707M)
JAM CITY
(2007, United States, $150M)
Team17
(1990, United Kingdom, $21.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Scopely (2011, United States)
$340M - Series E - Oct 2020
Wildlife Studios (2011, Brazil)
$120M - Series B - Aug 2020
Tripledot (2017, United Kingdom)
$78.0M - Series A - Apr 2021
Dream Games (2000, Turkey)
$50.0M - Series A - Feb 2021
JetSynthesys (2012, India)
$40.2M - Series C - Jul 2020
metacore (2014, Finland)
$17.8M - Series A - Sep 2020
Candivore (2018, Israel)
$12.0M - Series B - Feb 2021
View all 37 Funding Rounds on Tracxn Platform

9. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Gaming Platforms
02
9
Back to index
Mobile Gaming (Riot Games)
(# Cos: 7685 | $17.6B)
Gaming Platforms (Roblox)
(# Cos: 318 | $2.3B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$638M (▲242%)
14(▲40%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
8
$2.3B
109
4
318
8
Roblox
(2006, United States, $918M)
DeNA
(1999, Japan, $19.2M)
Garena
(2009, Singapore, $722M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Roblox (2006, United States)
$520M - Series H - Jan 2021
Metaworld (2020, Singapore)
$100M - Series C - Mar 2021
Bunch (2017, United States)
$20.0M - Series A - Sep 2020
One More Mult.. (1994, United States)
$17.5M - Series A - Apr 2021
Brain Buzz (2017, United States)
$6.7M - Series A - Mar 2021
Gamezop (2015, India)
$4.3M - Series A - Jul 2020
Gaggle Fun (2020, Canada)
$2.0M - Seed - Apr 2021
View all 14 Funding Rounds on Tracxn Platform

10. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Telegram (2013, United Kingdom)
$150M - Series D - Mar 2021
Ephemeral Messaging Apps
03
10
Back to index
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
Ephemeral (Signal)
(# Cos: 155 | $2.9B)
Engagement focused (Snapchat)
(# Cos: 97 | $2.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$150M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$2.8B
21
1
97
1
Snapchat
(2011, United States, $2.6B)
Telegram
(2013, United Kingdom, $150M)
EASE Applications
(2013, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

11. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Voice Based Chat Rooms
04
11
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$100M ( -- )
4( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$101M
4
-
20
1
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
App Community chat (Paltalk)
(# Cos: 809 | $283M)
Generic (Skout)
(# Cos: 514 | $196M)
Chat room (Club Cooee)
(# Cos: 232 | $130M)
Voice Based (Clubhouse)
(# Cos: 20 | $101M)
Clubhouse
(2020, United States, $100M)
LMK
(2019, United States)
Leher
(2018, India, $604K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clubhouse (2020, United States)
$100M - Series B - Jan 2021
Scenes (2021)
Undisclosed - Seed - May 2021
LMK (2019, United States)
Undisclosed - Seed - May 2021
Clubhouse (2020, United States)
Undisclosed - Series C - Apr 2021

12. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Ad Campaign Optimization
05
12
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$100M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
20
$520M
30
-
60
4
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Enabler (Adjust)
(# Cos: 110 | $1.2B)
Reporting and Analytics (AppsFlyer)
(# Cos: 79 | $1.2B)
Campaign Optimization (Integral
Ad Science)
(# Cos: 60 | $520M)
Integral Ad Science
(2009, United States, $80.8M)
TalkingData
(2011, China, $210M)
Flurry
(2005, United States, $63.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
TalkingData (2011, China)
$100M - Series D - Jan 2021

13. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Yubo (2015, France)
$48.0M - Series C - Nov 2020
Bunch (2017, United States)
$20.0M - Series A - Sep 2020
Smoothy (2016, South Korea)
$1.5M - Seed - Jul 2020
Chirrup (2019, India)
$305K - Seed - Sep 2020
Chirrup (2019, India)
$300K - Seed - Mar 2021
Together (2020, Spain)
$150K - Seed - Aug 2020
Rume (2020, United States)
$150K - Seed - Aug 2020
View all 8 Funding Rounds on Tracxn Platform
Video Calling Apps
06
13
Back to index
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
Calling (Rebtel)
(# Cos: 866 | $1.1B)
Video (House Party)
(# Cos: 244 | $699M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$70.5M (▲337%)
8(▲167%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$699M
61
1
244
7
House Party
(2005, United States, $81.1M)
Yubo
(2015, France, $60.3M)
Tango
(2009, Cyprus, $308M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

14. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Keeper Security (2009, United States)
$60.0M - Series C - Aug 2020
Mobile Password Manager
07
14
Back to index
Mobile Utility Tools (Glance)
(# Cos: 1964 | $1.7B)
Mobile Security (Avast)
(# Cos: 213 | $234M)
Password Manager (Keeper Security)
(# Cos: 73 | $87.7M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$60.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$87.7M
11
-
73
1
Keeper Security
(2009, United States, $60.0M)
LastPass
(2008, United States)
Myki
(2014, Lebanon, $5.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

15. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Epic Games (1991, United States)
$1.0B - Series E - Apr 2021
Epic Games (1991, United States)
$250M - Series E - Jul 2020
Multiverse En.. (2016, United States)
$17.5M - Series A - Apr 2021
Critical Force (2012, Finland)
$10.0M - Series B - Jan 2021
Carbonated (2015, United States)
$8.5M - Seed - Jul 2020
Madfinger Ga.. (2009, Czech Republic)
$6.1M - Series A - May 2021
Savage Game Studios (2020, Germany)
$4.4M - Seed - Jan 2021
View all 17 Funding Rounds on Tracxn Platform
Mobile Core Game Developers
08
15
Back to index
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Zynga)
(# Cos: 7039 | $14.3B)
Core (Riot Games)
(# Cos: 506 | $6.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$47.0M (▲12.1%)
17(▲6.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
23
$6.4B
188
24
506
19
Riot Games
(2006, United States, $15.0M)
Animocabrands
(2006, China, $150K)
Electronic Arts
(1982, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

16. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core Game Developers
09
16
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$46.7M (▲44.5%)
5(▼28.6%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
60
$2.3B
319
31
837
13
Mobile Gaming (Zynga)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Mid-Core (Machine Zone)
(# Cos: 952 | $2.4B)
Multi Genre (Supercell)
(# Cos: 837 | $2.3B)
Supercell
(2010, Finland, $143M)
Machine Zone
(2008, United States, $263M)
Pocket Gems
(2009, United States, $155M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
QC Play (2012, China)
$46.7M - Series C - Apr 2021
Aglet (2019, United Kingdom)
$4.5M - Series A - Dec 2020
Cerberus Inte.. (2016, United States)
$400K - Seed - Oct 2020
Krikey (2017, United States)
Undisclosed - Series A - Dec 2020
Snowprint Studios (2015, Sweden)
Undisclosed - Series B - Feb 2021

17. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Vpon (2008, Taiwan)
$40.0M - Series C - Sep 2020
Location based Ad Network
10
17
Back to index
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Ad Network (Vungle)
(# Cos: 918 | $3.0B)
Location based (GroundTruth)
(# Cos: 85 | $272M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$40.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$272M
30
2
85
4
GroundTruth
(2009, United States, $158M)
Vpon
(2008, Taiwan, $57.0M)
inMarket
(2010, United States, $2.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

18. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Alternative Android App Stores
11
18
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$39.9M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$213M
12
-
147
2
Mobile App Distribution (App Annie)
(# Cos: 577 | $1.2B)
Distribution platforms (Softonic)
(# Cos: 468 | $784M)
Alternate App Stores (Handmark)
(# Cos: 239 | $449M)
Android (Aptoide)
(# Cos: 147 | $213M)
Aptoide
(2011, Portugal, $6.5M)
Wandoujia
(2009, China, $128M)
Cafe Bazaar
(2010, Iran)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
One Store (2016, South Korea)
$23.1M - Series B - Mar 2021
One Store (2016, South Korea)
$15.3M - Series B - Jun 2021
Aptoide (2011, Portugal)
$1.5M - Series A - Nov 2020

19. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casino Game Developers
12
19
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$30.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
26
$217M
53
8
215
2
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Casual (Zynga)
(# Cos: 5574 | $5.5B)
Casino (Huuuge Games)
(# Cos: 215 | $217M)
Huuuge Games
(2014, United States, $8.6M)
Playtika
(2010, Israel, $1.5M)
PlayStudios
(2011, United States, $36.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pokerface (2017, Israel)
$30.0M - Series A - Jun 2021

20. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Chat Rooms
13
20
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$26.5M ( -- )
6( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$130M
13
-
232
1
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
App Community chat (Paltalk)
(# Cos: 809 | $283M)
Generic (Skout)
(# Cos: 514 | $196M)
Chat room (Clubhouse)
(# Cos: 232 | $130M)
Clubhouse
(2020, United States, $100M)
Club Cooee
(2007, Germany)
LMK
(2019, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clubhouse (2020, United States)
$100M - Series B - Jan 2021
Geneva (2018, United States)
$14.2M - Series B - Aug 2020
Geneva (2018, United States)
$12.3M - Series B - Jan 2021
Scenes (2021)
Undisclosed - Seed - May 2021
LMK (2019, United States)
Undisclosed - Seed - May 2021
Clubhouse (2020, United States)
Undisclosed - Series C - Apr 2021

21. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual VR Game Developers
14
21
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$26.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$54.9M
7
-
17
4
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Casual (Zynga)
(# Cos: 5574 | $5.5B)
VR Games (Resolution Games)
(# Cos: 17 | $54.9M)
Resolution Games
(2015, Sweden, $13.5M)
Avakin
(2013, United Kingdom, $27.8M)
WarDucks
(2014, Ireland, $5.9M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Avakin (2013, United Kingdom)
$26.5M - Series A - Oct 2020

22. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
App Review Analytics
15
22
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$25.0M (▲2173%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$92.1M
19
-
38
4
Mobile App Distribution (Appota)
(# Cos: 577 | $1.2B)
Technology Enablers (SensorTower)
(# Cos: 108 | $381M)
App Store Optimization (App Annie)
(# Cos: 85 | $344M)
App Reviews (Apptopia)
(# Cos: 42 | $92.1M)
Analysis (TUNE)
(# Cos: 38 | $92.1M)
TUNE
(2009, United States, $36.4M)
Apptopia
(2011, United States, $26.5M)
Fuller
(2011, Japan, $7.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Apptopia (2011, United States)
$20.0M - Series C - May 2021
AppFollow (2014, Finland)
$5.0M - Series A - Oct 2020

23. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Game Publishers
16
23
Back to index
Mobile Gaming (Riot Games)
(# Cos: 7685 | $17.6B)
Game Publishers (Voodoo)
(# Cos: 323 | $944M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$22.2M (▼8.1%)
8( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
21
$944M
102
7
323
8
Voodoo
(2013, France, $200M)
Kongregate
(2006, United States, $9.0M)
Ngmoco
(2008, United States, $34.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Nazara (2000, India)
$13.7M - Series C - Feb 2021
Carry1st (2018, United States)
$6.0M - Series A - May 2021
Rogue (2017, United States)
$2.5M - Series A - Mar 2021
Mamboo Games (2019, Belarus)
Undisclosed - Seed - Oct 2020
Carry1st (2018, United States)
Undisclosed - Seed - Nov 2020
Voodoo (2013, France)
Undisclosed - Series E - Aug 2020
View all 8 Funding Rounds on Tracxn Platform

24. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
AppTweak (2012, Belgium)
$22.0M - Series B - Apr 2021
Apptopia (2011, United States)
$20.0M - Series C - May 2021
AppFollow (2014, Finland)
$5.0M - Series A - Oct 2020
App Store Optimisation Platforms
17
24
Back to index
Mobile App Distribution (TUNE)
(# Cos: 577 | $1.2B)
Technology Enablers (SensorTower)
(# Cos: 108 | $381M)
App Store Optimization (App Annie)
(# Cos: 85 | $344M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$22.0M (▼51.1%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$344M
34
-
85
8
App Annie
(2010, United States, $157M)
SensorTower
(2013, United States, $46.1M)
TUNE
(2009, United States, $36.4M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

25. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Sports Game Developers
18
25
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$19.7M (▼12.4%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$80.0M
28
2
115
2
Mobile Gaming (Zynga)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Mid-Core (Supercell)
(# Cos: 952 | $2.4B)
Sports (Soccer Manager)
(# Cos: 115 | $80.0M)
Soccer Manager
(2004, United Kingdom, $5.8M)
Nextwave Multimedia
(1995, India)
Nifty Games
(2018, United States, $12.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
GreenPark Spo.. (2018, United States)
$14.0M - Series A - Aug 2020
Soccer Manager (2004, United Kingdom)
$4.2M - Series A - Feb 2021
Deftouch (2015, India)
$1.5M - Seed - Mar 2021

26. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
memmo (2019, Sweden)
$10.0M - Series A - Feb 2021
Looped (2019, United States)
$7.7M - Seed - Mar 2021
Famosos (1998, Spain)
$160K - Seed - Sep 2020
VIDSIG (2015, United States)
Undisclosed - Seed - Sep 2020
Obsesh (2010, United States)
Undisclosed - Seed - Mar 2021
Celebrity Chat Apps
19
26
Back to index
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
App Community chat (Clubhouse)
(# Cos: 809 | $283M)
Celebrity Chat (Looped)
(# Cos: 29 | $21.1M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$17.9M (▲738%)
5(▲400%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$21.1M
8
-
29
2
Looped
(2019, United States, $8.8M)
memmo
(2019, Sweden, $12.1M)
TrueFan
(2020, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

27. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Video Based Chat Rooms
20
27
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$16.4M (▲225%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$31.7M
11
-
184
1
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
App Community chat (Kumu)
(# Cos: 809 | $283M)
Generic (Clubhouse)
(# Cos: 514 | $196M)
Personal chat (Skout)
(# Cos: 280 | $65.9M)
Video calling (Paltalk)
(# Cos: 184 | $31.7M)
Paltalk
(1998, United States, $6.0M)
Kumu
(2017, Philippines, $6.2M)
HyperConnect
(2014, South Korea, $10.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kumu (2017, Philippines)
$15.0M - Series B - Mar 2021
Mentorcam (2019, United States)
$1.4M - Seed - Mar 2021

28. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Voodoo (2013, France)
Undisclosed - Series E - Aug 2020
Mobile Hypercasual Game Publishers
21
28
Back to index
Mobile Gaming (Riot Games)
(# Cos: 7685 | $17.6B)
Game Publishers (Kongregate)
(# Cos: 323 | $944M)
Hypercasual (Voodoo)
(# Cos: 4 | $215M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$15.0M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$215M
2
-
4
2
Voodoo
(2013, France, $200M)
Homa Games
(2018, France, $15.0M)
Kwalee
(2011, United Kingdom)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

29. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
NinthDecimal (2003, United States)
$8.0M - Series E - Sep 2020
Reveal Mobile (2015, United States)
$2.2M - Series A - Jun 2020
Location based Mobile Advertising
22
29
Back to index
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Data Management Platform (Affle)
(# Cos: 55 | $645M)
Location Based (Ubermedia)
(# Cos: 13 | $256M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$10.2M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$256M
7
-
13
3
Ubermedia
(2010, United States, $34.6M)
Factual
(2007, United States, $105M)
NinthDecimal
(2003, United States, $73.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

30. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Social Game Developers
23
30
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$9.8M (▼92.9%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$410M
54
1
118
3
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Casual (Zynga)
(# Cos: 5574 | $5.5B)
Social (Moon Active)
(# Cos: 118 | $410M)
Moon Active
(2012, Israel, $126M)
Gamee
(2014, Czech Republic)
Sulake
(2000, Finland, $11.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pocket Worlds (2001, Israel)
$8.3M - Series A - Jan 2021
Quicksave Interactive (2017, Finland)
$1.5M - Seed - Jun 2021

31. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Anzu (2017, Israel)
$9.0M - Series B - Feb 2021
In Game Mobile Ad Network
24
31
Back to index
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Ad Network (Vungle)
(# Cos: 918 | $3.0B)
In Game (Chartboost)
(# Cos: 21 | $76.6M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$9.0M (▲38.5%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$76.6M
10
-
21
1
Chartboost
(2011, United States, $21.0M)
Anzu
(2017, Israel, $17.0M)
Playhaven
(2010, United States, $31.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

32. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Caller ID Tracking Tools
25
32
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$8.5M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$179M
13
-
67
4
Mobile Utility Tools (Glance)
(# Cos: 1964 | $1.7B)
Dialer Apps (CallApp)
(# Cos: 331 | $212M)
Calls Management (Truecaller)
(# Cos: 167 | $184M)
Caller ID (Hiya)
(# Cos: 67 | $179M)
Hiya
(2016, United States, $26.0M)
Truecaller
(2009, Sweden, $91.2M)
CallApp
(2011, Israel, $5.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Hiya (2016, United States)
$8.5M - Series A - Apr 2021
Teddy Bear Mobile (2014, China)
Undisclosed - Series D - Feb 2021

33. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Scalarr (2016, United States)
$7.5M - Series A - Feb 2021
Mobile Ad Fraud Detection
26
33
Back to index
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Ad Verification (Machine Advertising)
(# Cos: 9 | $9.0M)
Fraud Detection (Scalarr)
(# Cos: 9 | $9.0M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$7.5M (▲400%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$9.0M
2
-
9
1
Scalarr
(2016, United States, $9.0M)
Machine Advertising
(2014, United Kingdom)
App Samurai
(2016, Turkey)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

34. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Bobble AI (2015, India)
$3.2M - Series A - Aug 2020
Typewise (2019, Switzerland)
$1.2M - Seed - Nov 2020
Typewise (2019, Switzerland)
$1.0M - Seed - Jul 2020
OneKey (2020, United States)
$150K - Seed - Aug 2020
Mobile Keyboards
27
34
Back to index
Mobile Utility Tools (Avast)
(# Cos: 1964 | $1.7B)
Personalization (Glance)
(# Cos: 494 | $719M)
Keyboard (Fleksy)
(# Cos: 173 | $267M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.6M ( -- )
4( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$267M
23
1
173
3
Fleksy
(2011, United States, $6.1M)
SwiftKey
(2008, United Kingdom, $31.7M)
Bobble AI
(2015, India, $10.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

35. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Decentralized App Recommendation
Platforms
28
35
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.0M (▲115%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.3M
1
-
1
1
Mobile App Distribution (App Annie)
(# Cos: 577 | $1.2B)
Distribution platforms (Handmark)
(# Cos: 468 | $784M)
App Recommendation (Quixey)
(# Cos: 126 | $306M)
Multi-category (Softonic)
(# Cos: 126 | $306M)
Decentralized Apps (DappRadar)
(# Cos: 1 | $7.3M)
DappRadar
(2018, Lithuania, $7.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DappRadar (2018, Lithuania)
$5.0M - Series A - May 2021

36. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core AR Game Developers
29
36
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.9M (▲12.2%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$91.0M
45
2
99
2
Mobile Gaming (Zynga)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Mid-Core (Machine Zone)
(# Cos: 952 | $2.4B)
Multi Genre (Supercell)
(# Cos: 837 | $2.3B)
AR Games (Nintendo)
(# Cos: 99 | $91.0M)
Nintendo
(1889, United States)
Illumix
(2017, United States, $11.6M)
Play Impossible
(2014, United States, $1.9M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Aglet (2019, United Kingdom)
$4.5M - Series A - Dec 2020
Cerberus Inte.. (2016, United States)
$400K - Seed - Oct 2020
Krikey (2017, United States)
Undisclosed - Series A - Dec 2020

37. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Photo Storage Apps
30
37
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$36.3M
6
-
24
1
Mobile Utility Tools (Glance)
(# Cos: 1964 | $1.7B)
Content & Media (Camera360)
(# Cos: 289 | $78.6M)
Gallery Management (Shoebox App)
(# Cos: 193 | $54.9M)
Cloud Storage (MiMedia)
(# Cos: 24 | $36.3M)
MiMedia
(2009, United States, $26.2M)
Shoebox App
(2012, Canada, $1.2M)
Picturelife
(2011, United States, $4.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MiMedia (2009, United States)
$2.5M - Series C - Feb 2021

38. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Personal Messaging Chat Rooms
31
38
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.0M (▲2.1%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$34.2M
9
-
94
0
Communication Apps (Life360)
(# Cos: 4137 | $5.7B)
App Community chat (Kumu)
(# Cos: 809 | $283M)
Generic (Clubhouse)
(# Cos: 514 | $196M)
Personal chat (Paltalk)
(# Cos: 280 | $65.9M)
Messaging (Skout)
(# Cos: 94 | $34.2M)
Skout
(2007, United States, $26.6M)
Just.me
(2011, United States, $3.4M)
Blindmatch
(2019, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Quorum (2020, United States)
$2.0M - Seed - Jul 2020

39. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Digital Collectible Card Game
Developers
32
39
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.2M (▼86.3%)
1(▼66.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$10.0M
12
-
24
0
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Zynga)
(# Cos: 7039 | $14.3B)
Core (Riot Games)
(# Cos: 506 | $6.4B)
Digital Collectible Card Games
(Asmodee Digital)
(# Cos: 24 | $10.0M)
Asmodee Digital
(2016, United States)
Horizon
(2015, United States, $8.8M)
PlayFusion
(2015, United Kingdom)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
LOCGame (2021, Netherlands)
$1.2M - Seed - Apr 2021

40. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
App Integration Platforms
33
40
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.1M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$1.1M
1
-
1
0
Mobile App Distribution (SensorTower)
(# Cos: 577 | $1.2B)
Technology Enablers (App Annie)
(# Cos: 108 | $381M)
White Label App Stores (Appolicious)
(# Cos: 13 | $7.0M)
Super Apps (Appboxo)
(# Cos: 1 | $1.1M)
Appboxo
(2019, Singapore, $1.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Appboxo (2019, Singapore)
$1.1M - Seed - Dec 2020

41. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Kids Mobile Game Developers
34
41
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$354K (▲1080%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$36.8M
29
-
178
0
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Riot Games)
(# Cos: 7039 | $14.3B)
Casual (Zynga)
(# Cos: 5574 | $5.5B)
Kids (TribePlay)
(# Cos: 178 | $36.8M)
TribePlay
(2008, China, $750K)
77SPARX
(2012, United States)
Upopa Games
(2012, Israel)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Caper (2019, United Kingdom)
$354K - Seed - Aug 2020

42. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
AR Based Mobile Advertising
35
42
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$100K (▼9.7%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.7M
9
-
27
0
Mobile Advertising (Applovin)
(# Cos: 1834 | $8.2B)
Creatives (Button)
(# Cos: 131 | $192M)
Interactive Ads (Adludio)
(# Cos: 83 | $89.6M)
Augmented Reality (realityBLU)
(# Cos: 27 | $7.7M)
realityBLU
(2017, United States, $100K)
Wowsome
(2015, India)
Scanta
(2016, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
realityBLU (2017, United States)
$100K - Seed - Jun 2020

43. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile MMO Game Developers
36
43
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$64.0K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$918M
25
9
48
3
Mobile Gaming (JAM CITY)
(# Cos: 7685 | $17.6B)
Game Developers (Zynga)
(# Cos: 7039 | $14.3B)
Core (Riot Games)
(# Cos: 506 | $6.4B)
MMO (Kabam)
(# Cos: 48 | $918M)
Kabam
(2006, United States, $245M)
Niantic
(2010, United States, $473M)
Com2uS
(1998, South Korea, $8.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Gnarly Game Studio (2020, Turkey)
$64.0K - Seed - Dec 2020

44. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
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46. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Mobile - Top Business Models Report
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