Tracxn Research — Ecommerce Enablers Landscape, November 2016

Ecommerce Enablers Report – November 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 12
Who is Investing 23
Exit Outlook - IPO, Acquisitions 27
Sub Sector Analysis 31
Interesting Companies 50
Useful Links 65
Company List 67
Team 289

Sector Overview
Scope of report
Ecommerce Enablers report aims to provide a brief landscape of the solutions that allow online retailers to provide a seamless
shopping experience to their customers by reaching out to them at various touchpoints.
This report covers B2B platforms that help retailers, brands or manufacturers to operate their businesses online. Such platforms
help in delivering elements of e-commerce including shopping cart, inventory management tools, payment gateways, digital
marketing tools, fraud prevention solutions, analytics solutions, order fulfillment softwares and more. It also includes companies
that provide add-ons to the existing web stores like gifting tools, universal checkout, fitting solutions, product search, etc.
Companies that enable vendors to list & sell on multiple channels like social media and online marketplaces are also covered.
Omni-Commerce platforms that allow retailers to manage and operate both their online & offline store are also included in the
report.
It does not cover consulting companies that help in planning & developing e-commerce firms. Website/App designing agencies
are also not included. Firms like IBM, NetSuite, etc. that serve multiple industries and provide various solutions apart from
e-commerce do not lie in the scope.
The scope of this report includes equity as well as debt funding received by the companies.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

125
175
206
264
228 223
46
0
60
120
180
240
300
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
Qubit Delhivery Slyce Ecom Express Blueshift NewStore NeoWize
Group Commerce Sift Science Curalate aCommerce 91App Revcascade DSYH

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
18 Jan-2013 10
Technology > Artificial Intelligence
based
$25M versus.com
Tinyclues
2010, Paris
61 Jun-2012 36 Multi-Channel Selling > Social $52M zuujit.com
8thBridge
2009, Minneapolis
17 Jun-2012 9 Analytics > Customer Insights $81M vantageanalytics.com
Custora
2011, New York City
50 Feb-2012 24 Shopping Cart > Proprietary > Mobile $133M storilabs.com
Shopgate
(2009, Palo Alto)
45 Feb-2012 31 Tools > Visual Search $114M wide-eyes.it
Wide Eyes
2013, Barcelona
79 Nov-2011 31 Backend > Shipping $198M zenstores.com
Zenstores
2013, Bristol
74 Aug-2011 33 Tools > Fitting Solutions $188M zeekit.co
Zeekit
2013, Tel Aviv

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
51 Aug-2011 40 Tools > Distributed Commerce $294M gethatch.com
Hatch
2010, Amsterdam
46 Aug-2011 26
Marketing > On-Site >
Recommendations
$83M perpetto.com
Perpetto
2013, Sofia
41 Jul-2011 23 Analytics > BI Tools $178M wunderdata.com
Wunderdata
2013, Berlin
31 Feb-2011 17 Marketing > Off-Site > Campaigns $56M zoomio.com
Klaviyo
(2012, Boston)
29 Jan-2011 19 Omni-Commerce $130M stentle.com
Stentle
2015, Milano
32 Nov-2010 20 Multi-Channel Selling > Marketplaces $114M selleract.com
Sellbrite
(2012, Pasadena)

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
3 Apr-2013 2
Tools > Distributed Commerce >
Content > Universal Basket
$3M varinode.com
Varinode
2014, Sunnyvale
8 Jan-2013 4 Tools > Gifting $36M smartgiftit.com
SmartGift
2014, New York City
4 Jan-2013 1 Tools > PIM > Catalog Management smedge.in
Dialective
(2012, Finchley)
4 Sep-2012 3 Analytics > Product Insights $6M trendlucid.com
TrendLucid
2015, Prague
7 Aug-2012 4
Tools > Distributed Commerce > Social
Media
$3M photoslurp.com
Photoslurp
2014, Barcelona
9 Jul-2012 5
Shopping Cart > Proprietary > Web >
Cloud-Based > Subscription
$7M subscriberly.com
Subscriberly
2015, Brighton
13 May-2012 7 Backend > Reverse Logistics $4M zigzag.globa
Zigzag Global
2015, London
15 Apr-2012 13
Videos
$16M wootag.com
Wootag
2014, Singapore

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
19 Feb-2012 14
Content
$78M stackcommerce.com
StackCommerce
2011, Los Angeles
16 Feb-2012 8 Tools > Checkout $8M vicinitycommerce.com
Vicinity Commerce
2015, San Francisco
4 Jan-2012 3 Backend > Post Purchase $34M narvar.com
Narvar
2012, San Mateo
2 Jun-2011 1 Backend > OMS > Automation $6M hublogix.com
Hublogix
2009, Atlanta
16 May-2011 9 Marketing > Off-Site > Retargeting $226M tellapart.com
TellApart
2009, Burlingame
19 Jan-2011 12 Tools > PIM > Product Search $32M zettata.com
Zettata
2013, Bangalore
8 Nov-2010 5
Cloud-Based > Multivendor
$52M marketplacesinc.com
Marketplaces Inc
2013, London
25 Aug-2010 15
Cloud-Based > Vertical
$23M spokecommerce.com
Spoke Commerce
2014, Sydney

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
11

YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$293M
$216M
$326M $341M
$596M
$853M
$1.1B
$1.3B
$921M
41
63
91
138
176
251
263
236
141
0
60
120
180
240
300
0
280
560
840
1120
1400
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage
75
120
140 141
108
57
52
40
83
95
103
67
8
16
20
19
22
15
0
60
120
180
240
300
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$35M
$78M $85M $100M $65M $39M
$258M $206M
$399M
$504M
$671M
$571M$43M
$313M
$343M
$466M
$535M
$280M
0
280
560
840
1120
1400
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$0.6M
$0.9M $0.8M $1.0M $0.9M
$1.1M
$4.0M $3.8M
$4.2M
$4.8M
$6.1M
$10.4M
$9.6M
$11.0M
$8.4M
$11.9M
$14.0M
$10.9M
0.0
3.2
6.4
9.6
12.8
16.0
2011 2012 2013 2014 2015 2016
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
ttkdex.com
Ttkdex
(Hangzhou, 1994)
$92M Series A Feb-2016 CICC-Qianhai Development Fund Management
bloomreach.com
BloomReach
(Mountain View, 2009)
$56M Series D Jan-2016 Bain Capital Ventures, Battery Ventures, NEA, Lightspeed Venture Partners, Salesforce
qubit.com
Qubit
(London, 2010)
$40M Series C Feb-2016 Goldman Sachs, Sapphire Ventures, Accel Partners, Salesforce
kjkd.com
FastExpress
(Shanghai, 1997)
$38M Series A May-2016
bigcommerce.com
Bigcommerce
(Austin, 2009)
$30M Series E May-2016
GGV Capital, General Catalyst Partners, Revolution, SoftBank, Tenaya Capital, Telstra,
American Express, Split Rock Partners
certona.com
Certona
(San Diego, 2004)
$30M PE Sep-2016 Primus Capital
siftscience.com
Sift Science
(San Francisco, 2011)
$30M Series C Jul-2016 Insight Venture Partners, Spark Capital, Union Square Ventures
threatmetrix.com
ThreatMetrix
(San Jose, 2005)
$30M Series F Oct-2016 Silicon Valley Bank

Company
Funding
Amount
Round
Name
Date Investors
curalate.com
Curalate
(Philadelphia, 2012)
$28M Series C Feb-2016 NEA, First Round Capital
riskified.com
Riskified
(Tel Aviv, 2012)
$25M Series B Feb-2016
Qumra Capital, NTT Docomo Ventures, Genesis Partners, Entree Capital, The Phoenix
Insurance
truefit.com
True Fit
(Woburn, 2005)
$25M Series B Jul-2016 Jump Capital, Signal Peak, Intel Capital
narvar.com
Narvar
(San Mateo, 2012)
$22M Series B Jun-2016 Battery Ventures, Fung Capital USA, Accel Partners, Freestyle Capital
yotpo.com
Yotpo
(Tel Aviv, 2011)
$22M Series C Jun-2016
Bessemer Venture Partners, Innovation Endeavors, Marker, Vintage Investment
Partners, Blumberg Capital, Access Industries
bluecore.com
Bluecore
(New York City, 2013)
$21M Series B Dec-2015 Georgian Partners, FirstMark Capital, Felicis Ventures
global-e.com
Global-e
(Petah Tikva, 2007)
$20M Series A May-2016 Red Dot Capital Partners, Temasek
signifyd.com
Signifyd
(Palo Alto, 2011)
$20M Series B Feb-2016 Menlo Ventures, Allegis Capital, IA Venttures, QED Investors

Company
Funding
Amount
Round
Name
Date Investors
signifyd.com
Signifyd
(Palo Alto, 2011)
$19M Series B Sep-2016 Menlo Ventures, TriplePoint Capital, American Express
reflektion.com
Reflektion
(San Mateo, 2012)
$18M Series B Feb-2016 Intel Capital, Battery Ventures, Hasso Plattner Ventures
singbada.cn
Singbada
(Beijing, 2012)
$16M Series A Dec-2015
trulioo.com
Trulioo
(Vancouver, 2009)
$15M Series B Dec-2015 Blumberg Capital, BDC Capital, American Express
thebase.in
BASE Inc
(Tokyo, 2012)
$14M Series A Oct-2016 SBI Holdings, SMBC Venture Capital, Suneight
contentful.com
Contentful
(Berlin, 2011)
$13M Series B May-2016 Balderton Capital, Point Nine Capital, Benchmark Capital, Trinity Ventures
spot.im
Spot.IM
(Tel Aviv, 2012)
$13M Series A Aug-2016 Index Ventures, AltaIR Capital
twiggle.com
Twiggle
(Tel Aviv, 2013)
$13M Series A Apr-2016 State of Mind Ventures, YJ Capital, Naspers

Company
Funding
Amount
Round
Name
Date Investors
anatwine.com
Anatwine
(Gloucester, 2013)
$12M Series B Jun-2016
boomerangcommerce.com
Boomerang Commerce
$12M Series B Jan-2016 Shasta Ventures, Madrona Venture Group, Trinity Ventures
orckestra.com
Orckestra
(Montreal, 2006)
$12M Series B Dec-2015 Fonds de solidarite FTQ, Fondaction, Groupe W inc
webscalenetworks.com
Webscale Networks
$12M Series A Oct-2016
Grotech Ventures, Silicon Valley Bank, Mohr Davidow Ventures, Benhamou Global
Ventures
predictspring.com
PredictSpring
(Los Altos, 2013)
$11M Series A Jun-2016 Felicis Ventures, Beanstalk
brightpearl.com
Brightpearl
(Bristol, 2007)
$11M Series C Jan-2016 Eden Ventures, MMC Ventures, Notion Capital, Silicon Valley Bank, CLPGrowth
heapanalytics.com
Heap
$11M Series A Aug-2016 NEA, Menlo Ventures, SV Angel, Pear Ventures, Initialized
marketplacer.com
Marketplacer
(South Melbourne,
2007)
$11M Series A Jun-2016

Company
Funding
Amount
Round
Name
Date Investors
symphonycommerce.com
Symphony Commerce
$11M Series C Aug-2016 Charles River Ventures, Blue Cloud Ventures, Bain Capital Ventures, FirstMark Capital
visenze.com
Visenze
(Singapore, 2012)
$11M Series B Sep-2016
Rakuten, WI Harper Group, Enspire Capital, Singapore Press Holdings, F&H Fund
Management, Phillip Private Equity, Raffles Venture Partners, UOB Venture
Management
holisollogistics.com
Holisol Logistics
(Delhi, 2009)
$10M Series B Dec-2015 CLSA Capital Partners
mobify.com
Mobify
(Vancouver, 2007)
$10M Series A Feb-2016 Acton Capital Partners
acommerce.asia
aCommerce
(Bangkok, 2013)
$10M Series B Jul-2016 MDI Ventures, DKSH, Blue Sky Funds
xmniao.com
Xmniao
(Guangzhou, 2014)
$9M Series A Apr-2016
zeekit.co
Zeekit
(Tel Aviv, 2013)
$9M Series A Sep-2016
avenues.info
Avenues
(Mumbai, 2001)
$9M Series A May-2016 Infibeam

Funnel view of Sector
174
81
180
436
936
1722
0 400 800 1200 1600 2000
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
23

Most Active Investors in Sector
34
28
25
18 18
13
12 12
11 11
0
8
16
24
32
40
500 Startups Plug and Play
Tech Center
Y Combinator SV Angel Western
Technology Investment
Techstars Accel
Partners
Start-Up
Chile
NEA Startup
bootcamp
TotalNumberofRounds
KartRocket Monetate Sift Science Sift Science AdRoll Bluecore Coremetrics Unbxd BloomReach SendCloud
Shippo Trulioo Weebly RJMetrics Orderdynamics StyleSage AdRoll Sharetribe ChannelAdvisor Swogo

Where are Top Investors investing
500 Startups
Plug and
Play Tech
Center
Y
Combinator
SV Angel
Western
Technology
Investment
Techstars
Accel
Partners
Start-Up
Chile
NEA
Startupboot
camp
Marketing
Lexity,
Boostable,
Talkable
Monetate,
Booshaka,
LimeSpot
Boostable,
Talkable,
Perfect
Audience
TellApart,
Boostable,
Booshaka
AdRoll,
Monetate,
loomia
Bluecore,
BetaOut,
eRated
Coremetrics,
AdRoll, Qubit
Recensus
BloomReach,
Blueshift
Loyaltylion,
TribZi, Spirala
Backend
Shippo,
TradeGecko,
Lettuce
Shippo,
Itembase,
Bringsy
Shipbob,
EasyPost,
Shotput
Shipbob,
EasyPost,
Shipfusion
Postmaster
Narvar,
Vinculum
Solutions,
Yakit
Fantastic SendCloud
Tools
Shoppable,
StackCommerce,
EasySize
Ship2MyID,
Pcsso,
GoFind
Chute, Two
Tap,
Semantics3
SnapTell, Two
Tap, Celery
JustVisual
Ub, Fashion
Metric,
Pomika
Zettata
Unbxd,
Imaginate,
Dres.sy
Curalate,
IntelligenceNo
de, SnapTell
Swogo,
EasySize,
StoreGecko
Shopping Cart
KartRocket,
Shopline,
ShopGo
Grability
Weebly,
Cratejoy
Cratejoy
Tictail,
eponym,
GPShopper
MartMobi,
Ordrx
Squarespace
Sharetribe,
Ombu Shop,
Jumpseller
Mapplico
Analytics Plus Margin
Heap,
Custora,
Freshplum
RJMetrics,
WibiData,
Heap
Content
Analytics
StyleSage
WibiData,
Heap,
Compass.co
Plytix.com
Fraud & Risk
Management
Trulioo,
Certilogo
Sift Science Sift Science
Multi-Channel
Selling
Soldsie,
ShopIntoIt,
Shopseen
Shopseen
Auctomatic,
Branch8,
Beetailer
Andale,
Soldsie
Andale
Channel
Advisor
CrazyLister,
Sellify

Top Investor by Stage of Entry
Battery Ventures 7
Accel Partners 5
First Round Capital 5
Bain Capital Ventures 4
Felicis Ventures 4
Austin Ventures 3
Balderton Capital 3
Benchmark Capital 3
FirstMark Capital 3
Fung Capital USA 3
General Catalyst Partners 5
Accel Partners 4
Battery Ventures 4
Bessemer Venture Partners 4
Alibaba Group 3
Austin Ventures 3
Bain Capital Ventures 3
Benchmark Capital 3
Carmel Ventures 3
Seed Series A Series B Later Stage
Accel Partners 7
500 Startups 6
Felicis Ventures 5
FirstMark Capital 5
Lerer Hippeau Ventures 5
NEA 5
Alven Capital 4
Delta Partners 4
Notion Capital 4
500 Startups 24
Y Combinator 24
SV Angel 16
Techstars 9
Kima Ventures 8
Plug and Play Tech Center 8
Start-Up Chile 8
High-Tech Grunderfonds 7
FundersClub 5
NEA 5

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
27

Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
May-2015 shopify.com
Shopify
(Ottawa, 2004)
Cloud based online multichannel storefront software provider for SMBs
Insight Venture Partners, Bessemer Venture Partners, FirstMark Capital, Felicis
Ventures, OMERS Ventures, Georgian Partners
$122M NYSE:SHOP
May-2015 baozun.com
Baozun
(Shanghai, 2007)
End-to-end ecommerce solutions provider
Infinity Group, Alibaba Group, New Access Capital, Crescent Group NASDAQ:BZUN
Aug-2014 attraqt.com
Attraqt
(London, 2002)
Online visual merchandising, site search and product recommendations to
eCommerce sites $5.01M LON:ATQT
Apr-2016 litium.se
Litium
(Stockholm, 1998)
End-to-End eCommerce Solutions
FastPartner $2.97M
AktieTorget:
Litium
Apr-2015 slyce.it
Slyce
(Toronto, 2012)
Mobile shopping with visual search platform
New York Angels, AlphaNorth Asset Management, Cormark Securities, Beacon
Securities, Canaccord Genuity, PI Financial Corp, Salman Partners, Harrington Global
Associates
$41.22M CVE:SLC

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Sep-2016 baynote.com
Baynote
(San Jose, 2004)
Kibo Undisclosed
Multi channel product recommendation
Steamboat Ventures, JK&B Capital, Chess Ventures, Novirian
Capital, Singtel Innov8, Hummer Winblad Venture Partners
$34.52M
Sep-2016 wiser.com
Wiser
(Tel Aviv, 2012)
Quad Analytix Undisclosed
Retail price intelligence
500 Startups, Plug and Play Tech Center, SGVC, Wing Venture
Capital, Elevator Fund, Star Farm Ventures
Oct-2016 corrigon.com
Corrigon
(Tel Aviv, 2007)
eBay $30M
Provider of Image Recognition and Visual Search Technologies
Qualcomm Ventures
$2.1M
Oct-2016 sellerworx.com
Sellerworx
(Bangalore, 2014)
Capillary Tech Undisclosed
SaaS order fulfilment platform for merchants
Axilor Ventures
$1M
Nov-2015 sphereup.com
SphereUp
(Rehovot, 2009)
Zoomd $7M
Technology to increase engagement using search tools
$2.5M
Nov-2015 seoshop.com
SEOshop
(Amsterdam, 2008)
Lightspeed POS Undisclosed
European SaaS E-commerce platform
henQ
$2.01M
May-2016 storefront.net
StoreFront
(Olathe, 1996)
Awesome
Commerce
Undisclosed
eCommerce solutions
Shasta Ventures
$6M
May-2016 trycelery.com
Celery
Indiegogo Undisclosed
White-label platform for pre-order crowdfunding
Y Combinator, SV Angel
$2M

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
May-2016 targetingmantra.com
TargetingMantra
(Gurgaon, 2013)
Snapdeal Undisclosed
Personalization tools for enhanced web experience on eCommerce
stores
Nexus Venture Partners, One97 Mobility Fund, 500 Startups
$1.1M
Mar-2016 stagebloc.com
StageBloc
(Chicago, 2011)
Fullscreen Undisclosed End-to-end context marketing & commerce $500k
Mar-2016 yto.net.cn
YTO Express
(Shanghai, 2000)
Dalian Dayang
Trands
$2.7B
Tech-enabled express delivery services provider in China
YF Capital, Alibaba Group
Mar-2016 orderbot.com
Orderbot
(Vancouver, 2009)
Weblinc Undisclosed B2B Order Management
Jun-2016 demandware.com
Demandware
(Burlington, 2004)
Salesforce $2.8B
Enterprise cloud commerce solutions
General Catalyst Partners, North Bridge Venture Partners, Bain
Capital
$57.84M
Jun-2016 boostable.com
Boostable
Metric Collective Undisclosed
Cooperative Digital Advertising Solution for ecommerce platforms
Y Combinator, Omidyar Network, SV Angel, 500 Startups,
Lightbank, Digital Garage, Morado Ventures, Scrum Ventures, DG
Incubation, Vast Ventures, Cyberagent Ventures, Fuel Capital,
Technicolor Ventures, Wamda Capital, Alpha JWC Ventures,
Amasia, Expon Capital
$3.7M
Jun-2016 deskwolf.com
Deskwolf
(Copenhagen, 2012)
Søgemedier Undisclosed
Builds website and Facebook pages for SMEs
Seed Capital, Vaekstfonden
$3M
Jun-2016 shippingeasy.com
ShippingEasy
(Austin, 2011)
Stamps.com $55M
eCommerce & Shipping Logistics
Square Peg Capital
$2M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
31

November 2016Tracxn BlueBox : Ecommerce Enablers
Cumulative funding in the sector
1700+ companies in the sector, 718 funded in last 5 years, $2.23B invested in 2015/16 (YTD)
Most Active Investors: Y Combinator, 500 Startups, Plug and Play Tech
SHOPPING CART
Proprietary
Shopify (2006, IPO)
SUITE
Symphony Commerce (2011, $47M)
$204M
Open Source
Magento (2008, $22.5M, Acq.)
$1B OMNI-COMMERCE
Orderdynamics (2003, $51M)
$130M
TOOLS $1.1B BACKEND $1.2B
Suite
Ecom Express (2013, $150M)
Fulfillment
SPS Commerce (1998, $43M, Acq.)
Shipping
Slice (2010, $38M, Acq.)
FRAUD & RISK MGMT
ThreatMetrix (2005, $56M)
$288M
MARKETING $2.2B
On-Site
BloomReach (2009, $97M)
Off-Site
AdRoll (2007, $90M)
Optimisation
Bazaarvoice (2005, $131M)
ANALYTICS $390M
Customer Insights
ClickTale (2006, $53M)
Business Intelligence Tools
Blue Yonder (2008, $75M)
Distributed Commerce
Delivery Agent (2001, $138M)
Product Information Mgmt
Salsify (2012, $25M)
Fitting Solutions
True Fit (2005, $46.5M)
Visual Search
Slyce (2012, IPO)
MULTI-CHANNEL SELLING
ChannelAdvisor (2001, IPO)
$217M PAYMENT GATEWAY
BlueSnap (2001, $68M, Acq.)
$140M

Top Business Models by Funding
$2.1B
$1.2B
$1.1B $1.0B
$383M
$288M
$215M $178M $149M $127M
0
500
1000
1500
2000
2500
Marketing Backend Tools Shopping Cart Analytics Fraud & Risk
Management
Multi-Channel
Selling
Suite Payment Omni-Commerce
TotalFundingAmount(inMillions)
# Cos. 299 323 351 354 94 19 99 39 46 29
Avg. Age May-10 Apr-10 Jan-11 Jan-11 Sep-11 Aug-09 Aug-11 Jul-05 May-07 Jan-11
Bazaarvoice Ecom Express Delivery Agent Bigcommerce Blue Yonder ThreatMetrix ChannelAdvisor
Symphony
Commerce
BlueSnap Orderdynamics
Gigya Delhivery Mercado Shopify Clicktale Sift Science Andale Infopia 2Checkout NewStore

Marketing – Business Model Description
Online Solutions that helps retailers raise awareness about their online store’s brand and product offerings. This includes driving traffic to the
website and optimizing the user’s experience for better conversions. Marketing can be done using advertising, content creation, social media
engagement, via reviews & comparisons and through emails.
Companies under this segment, initially, provided rewards to their visitors, sent emails to registered users and engaged customers on its site using
ads and content. Gradually, the sector evolved to analytics-based personalization solutions that helped retailers to target specific customers based
on their purchase history and intent. Predictive on-site solutions like interactive content, product recommendations and customized web fronts
have raised lots of traction. Remarketing and Cross-Device Targeting & Retargeting solutions via ads and emails are being used by retailers to drive
traffic to their sites and boost repeat purchases.
On-Site Off-Site OptimisationSuite
Retargeting and Campaign
Management solutions via
emails, ads or social channels
Analytics and Research based
marketing solutions that
monitors user’s journey and
provides insights
End to end multi-channel
marketing solutions for
ecommerce players
Solutions that help engage
customers by providing
personalised content,
notifications & product
recommendations

Marketing – Entrepreneur Activity and Investment
Trend
$150M
$67M $70M
$151M
$350M
$266M
$344M
$191M
$234M
18
26
18
49
54
61 63
54
31
0
14
28
42
56
70
0
80
160
240
320
400
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
YoY – Total Funding and No. of Rounds
14
21 22
35
37
47
32
29
6
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
129
25 20 19
12 11 9 6
0
28
56
84
112
140
United
States
Israel India United
Kingdom
Germany Canada France Russia
NumberofCompanies
Distribution of Companies across Countries
$909M
$634M
$425M
$75M $56M
$16M
214
111
104 78
30 6
0
50
100
150
200
250
0
200
400
600
800
1000
On-Site Optimisation Off-Site Suite Loyalty Product
Management
NumberofCompanies
BM wise Investment

Marketing – Most Funded Companies
Company Overview Business Model
Funding
Amount
bazaarvoice.com
Bazaarvoice
(2005, Austin)
SaaS product that promotes word of mouth marketing
First Round Capital, General Atlantic, Lead Edge Capital, Battery Ventures, Signia Venture Partners,
Floodgate, Austin Ventures, Homebrew, Corsa Ventures, Constantin Partners, AVX Partners
Marketing >
Optimisation > Reviews
$131M
gigya.com
Gigya
(2006, Mountain View)
Customer Identity Management Suite
Adobe, First Round Capital, Mayfield, Benchmark Capital, Intel Capital, DAG Ventures, Advance,
Greenspring Associates, Commonfund, Vintage Investment Partners, Advance Vixeid Partners
Marketing >
Optimisation > User
Identity Management
$105.8M
BloomReach
Customer Analytics and site optimization Machine Intelligence Platform
Lightspeed Venture Partners, Salesforce, NEA, Bain Capital Ventures, Battery Ventures, Chris P.C. srl
Personalisation
$97M
coremetrics.com
Coremetrics
(1999, San Mateo)
Digital Marketing Optimization and Web Analytics Software
Accel Partners, Highland Capital Partners, Selby Ventures, Harmony Partners, FTVentures, 3i Group,
TransCosmos
Marketing >
Optimisation >
Analytics > Customer
Insights
$91M
adroll.com
AdRoll
(2007, San Francisco)
Retargeting and Display Advertising Platform
Accel Partners, Institutional Venture Partners, Foundation Capital, Western Technology Investment,
Floodgate, Merus Capital, Northgate, Performance Equity Management, Glenmede, Darwin Ventures,
Enspire Capital
Marketing > Off-Site >
Retargeting
$89.95M
richrelevance.com
RichRelevance
Omnichannel Personalisation for Ecommerce
Greylock Partners, Tugboat Ventures, Felicis Ventures, Draper Fisher Jurvetson, RTP Ventures, Crosslink
Capital, Draper Richards, HTGC, J F Shea Company, Scope Capital Advisory, Centerview Capital
Personalisation >
Omnichannel
$81.8M
qubit.com
Qubit
(2010, London)
Personalization solution for online businesses
Accel Partners, Salesforce, Balderton Capital, Goldman Sachs, Sapphire Ventures, Sapphire Ventures
Marketing > Suite $74.8M

Backend – Business Model Description
Solutions that helps retailers in planning, execution and control of receiving orders, storing products and shipping them to their end destinations
are covered under this segment. The sector also covers companies that manage post purchase operations like returns and reverse logistics.
With the advent of innovations like data-driven IoT, the one-size-fits-all approach in the shipping industry has been eliminated and the sector has
seen a convergence where shipping platforms are moving upstream into fulfillment and stock management. This has been evident from the recent
acquisitions and the type of companies founded recently. Companies that help in the intelligent routing of products and distributed order
management are also gaining traction. Warehouse Outsourcing companies like DarkStore is another upcoming model.
Fulfillment Shipping Suite OMS IMS
Provides shipping
solution to businesses
like trackers and parcel
labelling
End-to-End logistics and
management solutions
provider
Tools that enable
retailers to manage
placed orders and
ensure that they are
processed correctly and
on time
Technology which help
display inventory levels
of products in real time
or inventory
by location if required
Companies providing end
to end services from
point of sales inquiry to
delivery of the product
to the customer

Backend – Entrepreneur Activity and Investment
Trend
$5M
$65M
$28M $29M $43M
$112M $119M
$409M
$244M
2
6
11
15
20
33
43
54
31
0
12
24
36
48
60
0
90
180
270
360
450
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
4
17
21 23
30
47
39
64
9
0
14
28
42
56
70
2008 2009 2010 2011 2012 2013 2014 2015 2016
101
73
36
16
10 7 6 6
0
24
48
72
96
120
United
States
India United
Kingdom
China Netherlands Germany Australia France
NumberofCompanies
$602M
$199M $188M
$78M $71M
$34M
78 62
44
38
47
7
0
18
36
54
72
90
0
140
280
420
560
700
Suite Shipping Fulfillment IMS OMS Post
Purchase
NumberofCompanies
BM wise Investment

Backend – Most Funded Companies
Funding
Amount
ecomexpress.in
Ecom Express
(2013, Delhi)
Logistics services and solutions for eCommerce
Peepul Capital, Warburg Pincus, Oliphans Capital
Backend > Suite $149.5M
delhivery.com
Delhivery
(2011, Gurgaon)
Logistics services for Indian eCommerce companies
Nexus Venture Partners, Tiger Global Management, Times Internet, Multiples Equity
Backend > Suite $125M
ttkdex.com
Ttkdex
(1994, Hangzhou)
Tech-enabled express courier delivery and logistics
HNA Group, CICC-Qianhai Development Fund Management
electroneconomy.com
Electron Economy
(1999, Cupertino)
End to end e-commerce operations management software
SoftBank, Crosspoint Venture Partners, Chase Capital Partners, Flatiron Investors
intelligrated.com
Intelligrated
(2001, Mason)
Automated material handling solutions
Sapphire Ventures, Permira, Spring Lake Equity Partners
Backend > Fulfillment
> Automation
$57.5M
temando.com
Temando
(2006, Brisbane)
Shipping and fulfillment software platform for Commerce
Neopost, Ellerston Capital
Backend > Shipping >
API
$56M
spscommerce.com
SPS Commerce
(1998, Minneapolis)
Cloud-based software for omni channel retail supply chain management
Adams Street Partners, Split Rock Partners, iandpdev.com, Axiom Venture Partners, CID
Capital, Granite Partners, River Cities Capital Funds
Backend > Fulfillment $43M
kjkd.com
FastExpress
(1997, Shanghai)
Logistics platform for first mile delivery service

Tools – Business Model Description
E-commerce tools provides e-commerce sites additional capabilities to improve site performance, manage content, and drive customers to the
website. Such solutions can be integrated with the retailer’s existing webstore.
• Content Management and Merchandising Tools enhances the webstore and helps in customer retention.
• Product Attributes and Customization including product videos and 360o view enhances user’s experience and helps them to make better
purchase decisions.
• Gifting and Optimized Checkout solutions lead to increased conversions.
• Visual Search helps in product discovery from blogs, social media, etc. and Distributed Commerce solutions adds a Buy button to those
discovered products making them instantly shoppable.
• Fitting Solutions for Fashion and Eyewear industries helps customers in buying products of the best fit and hence reduces product returns.
PIM Fitting Solutions Distributed Commerce Visual Search
Virtual makeover technology for
fashion and apparels; customer
can virtually try products
Making product in
content/ads/videos directly
buyable i.e checkout solutions
linkable to webpages
Technology for product
discovery through images in
ecommerce sites
Tools that manage information
about products like attributes
and also helps retailers in
cataloguing & merchandising

Tools – Entrepreneur Activity and Investment
Trend
$15M
$34M
$84M $80M $75M
$172M
$154M
$201M
$142M
6
15
25 27
37
67
56
63
31
0
16
32
48
64
80
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
15
12
31 32
61 60
53
29
8
0
14
28
42
56
70
2008 2009 2010 2011 2012 2013 2014 2015 2016
131
42
33 31
17 13
7 7
0
28
56
84
112
140
United
States
India United
Kingdom
Israel Germany Canada Australia France
NumberofCompanies
$321M
$289M
$182M
$113M
$66M
$36M
137
69
57 62
15
8
0
32
64
96
128
160
0
70
140
210
280
350
PIM Distributed
Commerce
Fitting
Solutions
Visual Search Content
Management
Gifting
NumberofCompanies
BM wise Investment

Tools – Most Funded Companies
Funding
Amount
deliveryagent.com
Delivery Agent
Platform for brands and media companies to engage with customers directly through ads
Bessemer Venture Partners, Intel Capital, Carmel Ventures, Focus Ventures, Cardinal Venture
Capital, Worldview Technology Partners, Ironwood Capital, ATEL Capital Group, Grazia
Equity, Liberty Global, Pinnacle Ventures, Rising Tide Fund, Deutsche Telekom, Samsung
Venture Investment, Partners for Growth, Coral Group, Rising Tide Fund, Telekom Capital
Tools > Distributed
Commerce > Ads' > T-
commerce
$138.14M
truefit.com
True Fit
(2005, Woburn)
Fit Personalization Software
Founder Collective, Intel Capital, Promus Ventures, Guggenheim Partners, Breakaway,
Breakaway Capital Partners, Jump Capital, Signal Peak
Tools > Fitting Solutions $46.5M
slyce.it
Slyce
(2012, Toronto)
Mobile shopping with visual search platform
New York Angels, AlphaNorth Asset Management, Cormark Securities, Beacon Securities,
Canaccord Genuity, PI Financial Corp, Salman Partners, Harrington Global Associates
Tools > Visual Search $41.22M
curalate.com
Curalate
(2012, Philadelphia)
Image based analytics provider
First Round Capital, NEA, MentorTech Ventures, Vayner/RSE
Tools > Distributed
Commerce > Horizontal
$40M
loopcommerce.com
Loop Commerce
E-gifting Saas platform
PayPal, Houzz, Tommy Hilfiger, Chegg
Tools > Gifting $29M

Shopping Cart – Business Model Description
E-commerce Shopping Cart is a piece of software that acts as an online store’s catalogue and ordering process. It is similar to the original grocery
store shopping cart through which a customer can read a list of products & mark off the selections they want. Upon checkout, the software
typically calculates a customer's total cost, including any applicable taxes and shipping fees. Elements that are critical to a shopping cart should be
website wizards, merchant tools, shopping features, payment options, shipping and taxes configurations, statistics and security.
The sector emerged from companies providing licensed self-hosted solutions for big ecommerce firms and providing standalone shopping carts
(mostly PHP-based) for small businesses. Full-featured SaaS-based ecommerce solutions like Shopify, Bigcommerce, etc. were later founded that
enabled small and medium-sized retailers to operate and maintain an online store. With the advent of mobile commerce, m-commerce solutions
also started emerging that helped retailers build their presence on apps & mobile sites. Recently founded companies target vertical industries like
Fashion and help in running subscription and multivendor businesses.
Proprietary Open Source
Companies which help build online
stores by providing
original website building source codes
which can
be modified
Licensed and Hosted software stacks
for building online stores which
charges an initial one-time or
subscription fee

Shopping Cart – Entrepreneur Activity and
Investment Trend
$45M
$28M
$104M
$45M
$61M
$203M
$238M
$147M
$105M
8
6 16
24
31
39
40
26
31
0
9
18
27
36
45
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
20
12
29
37
33
53
56
48
9
0
12
24
36
48
60
2008 2009 2010 2011 2012 2013 2014 2015 2016
113
88
19
14 11 9 9 9
0
24
48
72
96
120
India United
States
United
Kingdom
China Germany Australia Canada France
NumberofCompanies
$929M
$84M
231
28
0
50
100
150
200
250
0
200
400
600
800
1000
Proprietary Open Source
NumberofCompanies
BM wise Investment

Shopping Cart – Most Funded Companies
Funding
Amount
bigcommerce.com
Bigcommerce
(2009, Austin)
E-commerce platform builder for SMBs
American Express, General Catalyst Partners, GGV Capital, SoftBank, Tenaya Capital, Telstra,
Floodgate, Revolution, Millennium Technology Value Partners, Split Rock Partners,
telestra.com.au
Shopping Cart >
Proprietary > Web >
Cloud-Based
$160M
shopify.com
Shopify
(2004, Ottawa)
Cloud based online multichannel storefront software provider for SMBs
Insight Venture Partners, Bessemer Venture Partners, FirstMark Capital, Felicis Ventures,
OMERS Ventures, Georgian Partners
Shopping Cart >
Proprietary > Web >
Cloud-Based
$122M
squarespace.com
Squarespace
(2004, New York
City)
Fully-hosted website creator platform
Accel Partners, General Atlantic, Index Ventures, Mosaic Ventures
Shopping Cart >
Proprietary > Web >
Cloud-Based
$78.5M
demandware.com
Demandware
(2004, Burlington)
Enterprise cloud commerce solutions
General Catalyst Partners, North Bridge Venture Partners, Bain Capital
Shopping Cart >
Proprietary > Web >
Cloud-Based
$57.84M
volusion.com
Volusion
(1999, Austin)
E-commerce solutions for online businesses.
Silicon Valley Bank, Main Street Capital, Main Street Merchant Partners
Shopping Cart >
Proprietary > Web >
Cloud-Based
$55M
weebly.com
Weebly
End to end solution for storefront
Y Combinator, Sequoia Capital, Weebly, Tencent
Shopping Cart >
Proprietary > Web >
Cloud-Based
$35.67M
tictail.com
Tictail
(2010, Stockholm)
DIY freemium Storefront
Balderton Capital, Thrive Capital, Creandum, Western Technology Investment, Project A
Ventures, German Startups Group, Scott Belsky, Acton Capital Partners, BGF Ventures
Shopping Cart >
Proprietary > Web >
Cloud-Based
$32.36M

Analytics – Business Model Description
Tools that help retailers in reporting visitor metrics, identifying order trends, monitoring visits, optimizing conversion rates, and more. Such
companies provide a suite of reports on various metrics that provides insights on how the business is performing. These include information on
site traffic, conversion, top-selling products and other statistics.
BI Tools Customer Insights
Solutions that analyse data of the visitors &
shoppers and predict their behaviour or
provide insights on their past actions
Analytical tools for ecommerce that utilizes
big data and machine learning to provide
insights for better management of the
businesses

Analytics – Entrepreneur Activity and Investment
Trend
$5M $7M $11M
$25M
$79M
$43M
$175M
$26M3 5
8
12
21 20
15
31
0
7
14
21
28
35
0
40
80
120
160
200
2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
5
3
7
12
10
25
10
12
2
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015 2016
34
10 9
5 4 3 2 2
0
8
16
24
32
40
United
States
India United
Kingdom
Germany Israel Canada Argentina Australia
NumberofCompanies
$178M
$76M
$6M $5M
45
20 4
63
0
14
28
42
56
70
0
40
80
120
160
200
BI Tools Customer Insights Product Insights Social
NumberofCompanies
BM wise Investment

Analytics – Most Funded Companies
Funding
Amount
blue-yonder.com
Blue Yonder
(2008, Karlsruhe)
Predictive Analytics based on Artificial Intelligence
Warburg Pincus
Analytics > BI Tools $75M
clicktale.com
Clicktale
(2006, Ramat Gan)
Customer Experience Analytics
Viola Group, KKR, Amadeus Capital, YL Ventures, Goldrock Capital, Talis Capital
Analytics >
Customer Insights
$52.6M
stellaservice.com
StellaService
(2008, New York
City)
Solution provider for customer service performance
Gotham Ventures, Norwest Venture Partners, Battery Ventures, Toba Capital, Comcast Ventures,
RRE Ventures, Forerunner Ventures, Consigliere Brand Capital, Homebrew, Brand Foundry Ventures
Analytics $39M
indix.com
Indix
(2010, Chennai)
SaaS based Big Data product intelligence platform
Nexus Venture Partners, Nokia Growth Partners, Avalon Ventures, Tola Capital, Anthemis Group,
Milliways Ventures
Analytics $29.49M
clavisinsight.com
Clavis Insight
(2007, Dublin)
cloud-based eCommerce Intelligence and Online Store Audit solutions
Enterprise Ireland, Delta Partners, Scottish Equity Partners, Accel-KKR, Unilever Ventures
Analytics > BI Tools $27.7M
rjmetrics.com
RJMetrics
Business Intelligence Solution
SV Angel, Trinity Ventures, SoftTech VC, August Capital, Zelkova Ventures, Red Swan Ventures,
Upstage Ventures, Lerer Hippeau Ventures
Analytics $23.95M
wibidata.com
WibiData
Data Management and Analysis
Canaan Partners, NEA, Amplify Partners, SV Angel, ericschmidt-photography.com, Mike And Mike

Omni-Channel Presence and Omni-Commerce
Solutions
Customer
Touchpoints
Webstore Mobile Store Offline Store
Marketplaces
VideosSocial Media
EmailsAdvertisements
Blogs/Posts
Fully-Owned Stores
Across Channels
Real-Time
Inventory Sync
Click n Collect
Showrooming/
Webrooming
Clienteling
Solutions such as Collectec that
allow shoppers to reserve an item
online and pick it up in store.
Solutions that leverages
all the inventory in real-
time and ensure
intelligent order
management
Solutions that enable
consumers to check out a
product in-store and purchase
it online or vice-versa
Solutions for Sales Representatives to
engage customers at various
touchpoints and provides them offers
& help based on their past behavior
Omni-Commerce

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
51

Interesting Unfunded Companies
Company Overview
Business
Model
eunimart.com
Eunimart
(2015, Bangalore)
Order fulfillment platform for cross border eCommerce Suite > Cloud-Based > Cross Border
stylumia.com
Stylumia
(2015, Bangalore)
Intelligence Platform for fashion and lifestyle e-commerce Technology > Artificial Intelligence based
fashwell.com
Fashwell
(2014, Zurich)
Image Recognition for the fashion industry Tools > Visual Search
measuremate.co
MeasureMate
(2014, Delhi)
Mobile app based virtual try-on and measurement tool for fashion retail Tools > Fitting Solutions
flippar.com
Flippar
(2014, Bangalore)
Provider of mobile based augmented reality platform Technology > Augmented Reality based
ebutor.com
Ebutor
(2015, Hyderabad)
Order fulfillment and logistic services for retailers Backend > Fulfillment
payubiz.in
PayUbiz
(2011, Gurgaon)
Payment gateway provider Payment > Gateway
ecomerc.in
Maker.do
(2015, Santiago)
AI based website building Platform for eCommerce
Shopping Cart > Proprietary > Web > Cloud-
Based > Artificial Intelligence
Curated list of companies by the sector analyst are defined as Interesting

Company Overview
Business
Model
Torch Suite
(2015, Bend)
AI-Based Business Suite for eCommerce companies Suite > Cloud-Based > AI
Kibo
(2016, Petaluma)
OmniChannel Commerce solution for retailers Omni-Commerce
AMZ.One
(2014, Graz)
Suite of eCommerce Tools for Amazon Sellers Multi-Channel Selling > Marketplaces > Suite
MagicLinks
(2014, Los Angeles)
Social Commerce Tools for Content Creators & Influencers Tools > Distributed Commerce > Content
Doddle
(2013, London)
Online platform for sending, receiving and returning parcels Backend > Access Point
Smartr Mail
(2013, Melbourne)
Personalized Targeting Platform for Ecommerce Marketing > Off-Site > Suite > Email
Spark Shipping
(2013, Boston)
Personalized Targeting Platform for Ecommerce Backend > Fulfillment > Automation
Fitle
(2013, Paris)
Size fitting technology for e-commerce Tools > Fitting Solutions

Company Overview
Business
Model
smedge.in
SMEdge
(2015, Surat)
E-retail solutions for fashion and lifestyle brands
Tools > PIM > Catalog Management
Pathover
(2016, Sunnyvale)
Intelligent routing and logistics Backend > Fulfillment > Automation
fitrrati.com
Fitrrati
(2014, Bangalore)
Cloud based fit personalisation technology for online brands and retailers
Tools > Fitting Solutions
expertrec.com
ExpertRec
(2015, Bangalore)
On-site user engagement tool Marketing > On-Site > Recommendations >
Predictive
guesswork.co
Guesswork
(2014, San Carlos)
Product recommendation engine for ecommerce sites.
Marketing > On-Site > Recommendations
Tapbuy
(2016, Paris)
Optimized Mobile Checkout Solution for Retailers Tools > Checkout
Rewindit.io
(2015, Ottawa)
Backup Solutions for eCommerce Stores
Fraud & Risk Management > Backup
Solutions
Darkstore
Outsourced fulfillment services for digitally native brands Backend > Fulfillment > Outsourced

Interesting Seed Companies
Total
Funding
Klaviyo
(2012, Boston)
Software for E-Commerce Mail Campaigns
Maiden Lane, Accomplice
Campaigns > Email
$1.5M
Ometria
(2013, London)
Customer Insights & eCommerce intelligence solution for online retailers
Inventure Partners, Eden Ventures, Force Over Mass, Beacon Capital,
Saatchinvest, Craigie Capital
Analytics > Customer Insights $4.5M
LemonStand
(2010, Vancouver)
Fully customizable eCommerce platform for growing businesses
BDC Capital
Shopping Cart > Proprietary >
Web > Cloud-Based
$4.5M
Callpage
(2015, Krakow)
Call Widgets for Websites
Startup Wise Guys, AIP Seed Capital, bValue VC
Marketing > On-Site > Live
Chat
$639K
Salesoar
(2015, Florence)
Creation and management of search engine advertising campaigns
Nana Bianca
Campaigns > AdWords
Undisclosed
Fulfil.IO
(2015, Walnut)
Multichannel retail, ERP and Inventory Management for SMBs
500 Startups
Backend > IMS $125k
Styla
(2012, Berlin)
AI based Content Marketing Software
Redalpine, WestTech Ventures, Atlantic Labs, Cherry Ventures, Cherry
Personalisation > Content
$2.73M
Reaction Commerce
(2013, Santa Monica)
Open Source Ecommerce Solutions for SMBs
Crosscut Ventures, Double M Partners, QueensBridge Venture Partners, Cavalry
Ventures
Shopping Cart > Open Source >
Web > Cloud-Based
$2.7M

Total
Funding
Followprice
(2014, Lisbon)
Price and Availability Alert for online stores
Portugal Ventures, Best Horizon Portugal
Tools > PIM > Pricing Undisclosed
Printify
On-Demand Publishing Service for eCommerce
Portugal Ventures, Best Horizon Portugal
Shopping Cart > Proprietary >
Web > Cloud-Based > Vertical
> On-Demand
Undisclosed
GoFind
(2015, Berkeley)
Visual search engine for e-commerce retailers using AI and VR
Plug and Play Tech Center, The Batchery
Tools > Visual Search Undisclosed
ShopCo
(2014, Cologne)
Machine learning based one-click check-out solution
Silicon Valley Bank, Seedcapital Dortmund, Commerzbank
Tools > Visual Search $2M
Smartzer
(2012, London)
Interactive video app
Tools > Distributed Commerce
> Videos
$650k
InDemand
Custom On-Demand eCommerce Solution
500 Startups
Suite > Cloud-Based > On-
Demand
Undisclosed
Feedbackly
(2012, Helsinki)
Customer feedback and analytics tool
East Wings Ltd.
Analytics > Customer Insights >
Feedback
$566.5k
eRated
(2013, Tel Aviv)
Seller identity builder across all e-commerce sites
Techstars, HardGamma, Howzat Partners, Ballpark Ventures
Marketing > Optimisation >
Reviews
$1.7M

Total
Funding
semantics3.com
Semantics3
Online database of products & prices
Y Combinator, Golden Gate Ventures
Tools > PIM > Pricing $2.15M
betaout.com
BetaOut
(2013, Noida)
Marketing personalisation and engagement software for eCommerce
LetsVenture, Yournest, Hyderabad Angels, Mumbai Angels, Techstars, The
Chennai Angels, Stanford Angels & Entrepreneurs, Beenext
Marketing > Suite $2M
avari.io
Happy Returns
(2015, Los Angeles)
Network of physical stores for in-person returns of online purchases
Upfront Ventures, Maveron, Lowercase Capital
Backend > Reverse Logistics $1.9M
dataweave.com
DataWeave
(2011, Bangalore)
Cloud based data visualization and analytics platform
TLabs, 5ideas, Blume Ventures
Analytics > BI Tools $270K
martmobi.com
Girafi
(2016, Berlin)
Social Media engagement and lead generation platform
Axel Springer Plug and Play Accelerator
Campaigns > Social
$27K
swym.it
Selery Fulfillment
(2014, Dallas)
Personalized Logistics and Fulfilment Solutions for online businesses
Tech Wildcatters, Deep Space Ventures
Backend > Fulfillment $325K

Interesting Series A Companies
Total
Funding
Heap
Web & iOS Analytics
Y Combinator, Redpoint Ventures, Salesforce, NEA, SV Angel, Menlo Ventures,
Initialized, RTAventures, WME Entertainment, Netprice, Pear Ventures
Insights
$13M
Poq
(2011, London)
Mobile Commerce Platform
Shopping Cart >
Proprietary > Mobile >
Cloud-Based > Vertical
$4.5M
Cainiao Logistics
(2013, Hangzhou)
Tech-enabled logistics provider in China
Temasek, YF Capital, GIC, Khazanah Nasional, Primavera Capital
Backend > Suite Undisclosed
BASE Inc
(2012, Tokyo)
Online storefront development platform
Cyberagent Ventures, East Ventures, Global Brain, SMBC Venture Capital, SBI
Holdings, Suneight, Global Brain
Shopping Cart >
Proprietary > Web > Cloud-
Based
$19M
Shippo
API for international shipping
Union Square Ventures, 500 Startups, SoftTech VC, Plug and Play Tech Center,
FundersClub, Slow Ventures, East Ventures, Version One Ventures, Wamda Capital
Backend > Shipping > API $9M
eponym
(2010, Brooklyn)
Platform for branded eyewear
Western Technology Investment, Tribeca Venture Partners, Alexis Ohanian,
Riverpark Funds
Shopping Cart > Open
Source > Web > On-
Premise > Vertical
$8M
Spot.IM
(2012, Tel Aviv)
Technology to increase customer engagement using social networking features
Index Ventures, AltaIR Capital
Suite > Social
$13M
Shoppable
(2012, Tel Aviv)
Universal Checkout technology
500 Startups, MI Ventures, Bodley Group, On Grid Ventures, Canary Ventures
Distributed Commerce >
Content > Universal Basket
$3.5M

Interesting Series A Companies
Total
Funding
ShoppinPal
(2011, Pune)
Mobile commerce platform for brick & mortar retail stores
Plug and Play Tech Center, Alchemist Accelerator, Right Side Capital Management, Steelhead
Ventures
Omni-Commerce $1.57M
PredictSpring
(2013, Los Altos)
Mobile Commerce platform builder
Felicis Ventures, Beanstalk
Shopping Cart >
Cloud-Based
$14.25M
Twiggle
(2013, Tel Aviv)
Improved Product Search and discovery using AI
Naspers, AfterDox, Alibaba Group, YJ Capital, State of Mind Ventures
Tools > PIM > Product
Search
$14.7M
Shipbob
(2014, Chicago)
App for On-demand packaging and delivery service
Y Combinator, SV Angel, FundersClub, Recruit Strategic Partners, HPVP, Wefunder
Backend > Shipping $7M
Zettata
(2013, Bangalore)
eCommerce Search Software
Accel Partners, Helion Venture Partners, Milliways Ventures
Search
$4.3M
Blueshift
Big data powered MultiChannel Predictive Marketing Automation
Nexus Venture Partners, NEA, Storm Ventures, Milliways Ventures
Recommendations >
Predictive
$10.6M
Body Labs
(2013, New York City)
Technology providing true-to-life 3D body models
FirstMark Capital, Intel Capital, New York Angels, Osage Partners, Catalus Capital, MaxPlanck-
Innovation
Tools > Fitting
Solutions
$14.3M
Fuisz Video
(2013, Santa Monica)
Provides technology to add interactive elements to video
MESA Ventures, Metamorphic Ventures, TPG Growth, Ulu Ventures, WGI Group, Luminari
Capital, Media Link, Modern Times Group, Participant Media, Evolution Media Capital, Lerer
Hippeau Ventures
Tools > Distributed
Commerce > Videos
$12M

Interesting Series B Companies
Company Overview
Business
Model
Total
Funding
riskified.com
Riskified
(2012, Tel Aviv)
Machine learning based payment fraud prevention solution
Founder Collective, Genesis Partners, Formation 8, T5 Capital, Entree Capital, NTT Docomo
Ventures, Qumra Capital, The Phoenix Insurance
Fraud & Risk
Management
$30.65M
unicommerce.com
Bluecore
Automated personalized trigger-based email marketing
FirstMark Capital, Felicis Ventures, Techstars, Founders' Co-op, Georgian Partners
Marketing > Off-
Site > Suite > Email
$28M
unbxd.com
Narvar
(2012, San Mateo)
Post-purchase experience platform for retailers
Accel Partners, Battery Ventures, Commerce Ventures, Fung Capital USA, Freestyle Capital,
Riverpark Funds, Social Leverage, High Alpha, Crosscut Ventures
Backend > Post
Purchase
$34M
Visenze
(2012, Singapore)
Visual search technology company
Walden International, WI Harper Group, UOB Venture Management, SPRING Singapore, Singapore
Press Holdings, Phillip Private Equity, Rakuten, Raffles Venture Partners, Enspire Capital, F&H Fund
Management
Tools > Visual
Search
$14M
Signifyd
(2011, Palo Alto)
Fraud prevention & payment validation for online retailers
American Express, Andreessen Horowitz, IA Ventures, QED Investors, TriplePoint Capital, Menlo
Ventures, Data Collective, Tekton Ventures, Resolute Ventures, Allegis Capital, Lucas Venture
Group, Streamlined Ventures, Thinkplus, Allegis Capital
Fraud & Risk
Management
$50M
aCommerce
(2013, Bangkok)
OMS provider in South East Asia
Sumitomo Corporation Equity Asia, Cyberagent Ventures, NTT Docomo Ventures, Blue Sky Funds,
DKSH, NTT DOCOMO, Sinar Mas, Ideosource, Inspire Ventures, JL Capital Pte Ltd., APD ., Alpha JWC
Ventures, Ardent Capital, MDI Ventures
CoolaData
(2012, Tel Aviv)
Behavioral and predictive analysis for eCommerce and gaming
Salesforce, Greylock Partners, Viola Group, Carmel Ventures, TEEC Angel Fund, 83North

Interesting Series B Companies
Total
Funding
Anatwine
(2013, Gloucester)
Platform integrating retailers and brands Backend > IMS $22M
Contentful
(2011, Berlin)
Content Management Platform API for web and mobile apps
Benchmark Capital, Balderton Capital, Trinity Ventures, Point Nine Capital
Tools > Content
Management
$16.8M
True Fit
(2005, Woburn)
Fit Personalization Software
Founder Collective, Intel Capital, Promus Ventures, Guggenheim Partners, Breakaway,
Breakaway Capital Partners, Jump Capital, Signal Peak
Tools > Fitting
Solutions
$46.5M
Vee24
(2011, Cambridge)
Live Assiatance Communication platform
Point Judith Capital, Ascent Venture Partners, Data Point Capital
Live Chat
$14M
Unbxd
(2010, Bangalore)
Product Search Software for e-Store
Start-Up Chile, Inventus Capital Partners, IDG Ventures India, Indian Angel Network,
Nirvana Ventures Advisors, Orios Venture Partners
Search
$2M
Reflektion
(2012, San Mateo)
Predictive analytics platform for ecommerce personalization
Nike, Intel Capital, Battery Ventures, Hasso Plattner Ventures
Recommendations
$29M
Boomerang
Commerce
(2012, Mountain
View)
Omnichannel price tracking and price management
Trinity Ventures, Shasta Ventures, Madrona Venture Group
Orckestra
(2006, Montreal)
Omni-channel commerce solution
Fonds de solidarite FTQ, Fondaction, Groupe W inc
Omni-Commerce $20M

Interesting Late Stage Companies
Total
Funding
gigya.com
Gigya
Customer Identity Management Suite
Adobe, First Round Capital, Mayfield, Benchmark Capital, Intel Capital, DAG Ventures,
Advance, Greenspring Associates, Commonfund, Vintage Investment Partners, Advance Vixeid
Partners
Marketing >
Optimisation > User
Identity Management
$105.8M
threatmetrix.com
ThreatMetrix
(2005, San Jose)
Fraud prevention & context based authentication solution
US Venture Partners, Silicon Valley Bank, Adams Street Partners, Tenaya Capital, August
Capital, Technology Venture Partners, In-Q-Tel, Talu Ventures
Fraud & Risk
Management
$92.45M
siftscience.com
Sift Science
Machine learning optimized fraud detection
Y Combinator, First Round Capital, Insight Venture Partners, SV Angel, Founder Collective,
Union Square Ventures, Spark Capital, DN Capital, Levchin
Fraud & Risk
Management
$53.5M
curalate.com
Curalate
Image based analytics provider
First Round Capital, NEA, MentorTech Ventures, Vayner/RSE
Tools > Distributed
Commerce > Horizontal
$40M
Yotpo
(2011, Tel Aviv)
Generates Reviews from Customers
Bessemer Venture Partners, Innovation Endeavors, Vintage Investment Partners, Access
Industries, Blumberg Capital, Marker, Rhodium, 2B Angels, CalTech, Plus Ventures, Explore,
Gandyr Investments, Vintage Investment Partners, magna-partners.com
Marketing >
Optimisation > Reviews
$50M
Bigcommerce
(2009, Austin)
E-commerce platform builder for SMBs
American Express, General Catalyst Partners, GGV Capital, SoftBank, Tenaya Capital, Telstra,
Floodgate, Revolution, Millennium Technology Value Partners, Split Rock Partners,
telestra.com.au
Shopping Cart >
Proprietary > Web >
Cloud-Based
$160M
Delhivery
(2011, Gurgaon)
Logistics services for Indian eCommerce companies
Nexus Venture Partners, Tiger Global Management, Times Internet, Multiples Equity

Interesting Late Stage Companies
Total
Funding
Ecom Express
(2013, Delhi)
Logistics services and solutions for eCommerce
Peepul Capital, Warburg Pincus, Oliphans Capital
Shopgate
(2009, Palo Alto)
Mobile websites and native apps for online merchants
Northcap, Creathor Venture
Shopping Cart >
Cloud-Based
$22.4M
Clicktale
(2006, Ramat Gan)
Customer Experience Analytics
Viola Group, KKR, Amadeus Capital, YL Ventures, Goldrock Capital, Talis Capital
Insights
$52.6M
Brightpearl
(2007, Bristol)
SaaS based multi-channel eCommerce ERP
Silicon Valley Bank, Eden Ventures, Notion Capital, MMC Ventures, Quayle Munro,
VentureFounders, CLPGrowth
Backend > OMS $35.5M
LiveIntent
Real time email advertising platform
First Round Capital, Shasta Ventures, Battery Ventures, Data Collective, FTV Capital,
Homebrew, Escalate Capital, Alpha Capital Partners, Valor Capital Group, Alpha Venture
Partners, Bullpen Capital, Lerer Hippeau Ventures
Suite > Email
$74M
Qubit
(2010, London)
Accel Partners, Salesforce, Balderton Capital, Goldman Sachs, Sapphire Ventures, Sapphire
Ventures
Marketing > Suite $75M
BloomReach
(2009, Mountain
View)
Lightspeed Venture Partners, Salesforce, NEA, Bain Capital Ventures, Battery Ventures,
Chris P.C. srl
Personalisation
$97M

Top Funded Deadpooled Companies
Total
Funding
n2ncommerce.com
N2N Commerce
(2006, Cambridge)
eCommerce software to multi-channel retailers
General Catalyst Partners, Limited Brands
Shopping Cart > Proprietary
> Web > Cloud-Based >
Multivendor
$30M
efashionsolutions.com
eFashion Solutions
(2000, Secaucus)
Ecommerce storefront provider
ABS Capital Partners, Piper Jaffray, Seacoast Capital
Shopping Cart > Proprietary
> Web > Cloud-Based >
Vertical
$20.4M
justvisual.com
JustVisual
(2006, Petah Tikva)
Visual Search & Image Recognition API
Draper Fisher Jurvetson, Western Technology Investment, Vintage Investment
Partners, NetService Ventures Group, Tamir Fishman, Xenia, The Individuals' Venture
Fund
Tools > Visual Search $19.3M
loomia.com
loomia
Recommendation engine provider
Telefonica, Western Technology Investment, Peacock Equity, Asset Management
Ventures
Recommendations
$7.5M
winbuyer.com
WinBuyer
(2005, Tel Aviv)
Onsite Comparative Pricing Application
Pitango Venture Capital, Giza Venture Capital
netopstec.com
Netopstec
(2009, Hangzhou)
One-stop e-commerce solutions for brand customers
zhonglu.com
Backend $3.73M
zuujit.com
Zuujit
(2010, Santa Barbara)
Social Marketplace Multi-Channel Selling >
Social
$2.7M
nooked.com
nooked
(2004, Sligo)
eCommerce platform for retailers to promote their products
Enterprise Ireland, Web Development Company
Tools > Distributed
Commerce
$1.56M

Top Funded Deadpooled Companies
Total
Funding
optimus3.com
Optimus3
AI-powered Ecommerce Sales Engines Technology > Artificial
Intelligence based
$1.35M
shustir.com
Shustir
Social Commerce for Small Business Multi-Channel Selling >
Social
$1.33M
inporia.com
Inporia
ecommerce + machine learning + social data
NEA, SV Angel, 500 Startups, Ignition Partners, Clearstone Venture Partners,
Southern Cross Venture Partners
Technology > Artificial
Intelligence based
$1.25M
inmarkit.com
InMarkit
Online Shopping Solutions Tools > Social
Recommendation
$1.19M
iguiders.com
iGuiders
(2008, Beachwood)
Platform for retailers to build guided shopping solutions for customers
Jumpstart
Search
$1.17M
onetouchpurchasing.com
OneTouch Purchasing
(2003, Bet Shemesh)
online payment processing
The Zitelman Group
Payment > Gateway $1.1M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
66

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Marketing – Most Funded Companies Sub Sector Understand Link
Backend – Most Funded companies Sub Sector Understand Link
Tools – Most Funded Companies Sub Sector Understand Link
Shopping Cart – Most Funded Companies Sub Sector Understand Link
Analytics – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
69

Ecommerce Enablers – Company List
Marketing Backend Tools Shopping Cart Analytics
Fraud & Risk
Management
Multi-Channel Selling Suite Payment Omni-Commerce Technology
936 FUNDED COMPANIES AND 786 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

Marketing (1/39)
Company Overview Business Model Total Funding
Fabl
(2015, Durham)
Cloud-based content marketing software
Rivendell
(2015, Buenos Aires)
Marketing solution provider for eCommerce
Channel Intelligence, Inc.
(1999, Orlando)
Performance based e-commerce marketing service
MentorTech Ventures, Aweida Venture Partners, Intermediate Capital
Group
Digital Space Monetizing $6.08M
Dijipop
(2009, Providence)
eeCommerce Ad management solution
Angel Street Capital, Betaspring Digital Space Monetizing $2M
Involve Aisa Technologies
(2014, Kuala Lumpur)
E-commerce performance-based digital marketing solution
500 Startups, Cradle Seed Ventures Digital Space Monetizing
Magnify360
(2005, Los Angeles)
Landing page optimization platform
MHS Capital LPO $2.5M
Instapage
Landing Page Automation
LPO $150k
Clutch
(2012, Ambler)
Customer management Platform
Ben Franklin Technology Partners, NewSpring Capital, Safeguard
Scientifics
Loyalty $14.89M
Go to BM List >> Backend

Marketing (2/39)
PunchTab
(2011, Palo Alto)
Omni channel customer engagement SaaS platform
Mohr Davidow Ventures, CrunchFund, Milliways Ventures, Social Capital Loyalty $11.5M
SparkBase
(2004, Cleveland)
Develops private label gift and loyalty card programs for the financial
and merchant services industries
North Coast Angel Fund, Ohio Techangels, Glengary, Blue Olive Partners
Loyalty $8.4M
Chirpify
(2012, Portland)
White Label Platform For Social & Mobile Loyalty
Voyager Capital, Upstart Labs, Provenance Ventures, Theorem
Ventures, Saturn Partners
Loyalty $8.22M
Empathy Marketing
(2000, Dublin)
Reward based consumer website
Hotbed Loyalty $4.65M
Mphoria
(2010, Huntersville)
Platform that allows merchants to provide loyalty deals to customers
Loyalty $2.46M
Sweet Tooth
(2009, Kitchener)
White-labelled, point-based loyalty programs for eCommerce
MaRS, OMERS Ventures, MaRS IAF Loyalty $2.25M
RewardStream
(1999, Vancouver)
Referral based rewards and engagement platform
Loyalty $2M
Loyalty Bay
(2013, London)
Software for converting more sales and signups
Howzat Partners, Talis Capital, Forward Partners, Neon Adventures Loyalty $1.05M

Marketing (3/39)
RetentionGrid
(2013, Berlin)
Customer loyalty segmentation & lifecycle analytics
Connect Ventures, Connect Ventures Loyalty $687k
Loyaltylion
(2012, London)
Online reward platform
Startupbootcamp, Downing, EC1 Capital Loyalty $389k
PointsPay
(2013, Zurich)
A loyalty program that offers payment solutions
Loyalty
Voucherify
(2015, Katowice)
SaaS based e-commerce enabler tool for generating trackable
promocodes Loyalty
Incrwd
(2011, Cambridge)
Loyalty platform that awards users for their online contributions
10Xelerator Loyalty
Loyalis.co
Ecommerce Loyalty Scheme
StartLabs Loyalty
Yourvine
(2012, London)
Marketing platform used for customer engagement
Loyalty > Gamification
Windsor Circle
(2011, Durham)
Automated customer retention marketing
Comcast Ventures, Origin Ventures, IDEA Fund Partners, Triangle Angel
Partners, Square 1 Bank, Alerion
Off-Site $12.7M

Marketing (4/39)
Gloople
(2011, London)
Social shopping e-commerce platform
London Business Angels Off-Site $243k
Swym
(2012, Bangalore)
Cross device customer engagement for eCommerce websites
GSF India Off-Site
Revenue Conduit
(2012, Chicago)
Platform to sync e-commerce store to marketing automation platform
Innovation Fund America Off-Site
TogaBOX
(2013, Dallas)
Commerce focused e-mailbox platform
REVTECH Accelerator Off-Site
Kitsy Lane
(2012, Maynard)
Curated boutiques online
Point Judith Capital, Western Technology Investment, Longworth
Venture Partners, Data Point Capital
Off-Site > Affiliate > Social $6.5M
Zoomio Holding
(2002, Copenhagen)
Digital direct marketing software solutions
Via Venture Partners, Vecata Off-Site > Campaigns $7.13M
Lexity
Ecommerce platform of apps
500 Startups, Spark Capital, True Ventures Off-Site > Campaigns $5.7M
PrajnaLabs
(2014, Bangalore)
Personalized marketing and customer analytics solutions for
enterprises Off-Site > Campaigns

Marketing (5/39)
Knolseed
(2011, Bangalore)
Cloud based customer analytics platform for eCommerce
Off-Site > Campaigns
Firecart
(2015, Mumbai)
Marketing automation platform for e-commerce
Veinteractive
(2009, London)
Conversion Optimization company
ROAR
(2015, Jersey City)
Cloud based augmented reality platform to create marketing
campaigns Off-Site > Campaigns > AR
Salesoar
(2015, Florence)
Creation and management of search engine advertising campaigns
Nana Bianca
Off-Site > Campaigns >
AdWords
Pure360
(2001, Brighton)
Email Marketing platform
Scottish Equity Partners Off-Site > Campaigns > Email $15.9M
Mojn
(2009, Copenhagen)
Personalization platfrom without PII
Northzone, Notion Capital Off-Site > Campaigns > Email $7M
Klaviyo
(2012, Boston)
Software for E-Commerce Mail Campaigns
Maiden Lane, Accomplice Off-Site > Campaigns > Email $1.5M

Marketing (6/39)
PushMarket
Engagement Personalization tool for e-commerce
Y Combinator, Kima Ventures, Tamares Off-Site > Campaigns > Email $700k
Receiptful
(2014, London)
Supercharged e-mail receipts for personalization
Off-Site > Campaigns > Email $500k
eCommerce Cosmos
(2013, Fort Lauderdale)
Email marketing and CRO solution for eCommerce stores
Off-Site > Campaigns > Email
MotionMail
(2012, Orange County)
Countdown timers for Emails
Recapture
(2015, Elkhart)
Magento Abandoned Cart Email Extension
Triggmine
(2013, Kiev)
Abandoned carts recovery service
Jilt
Abandoned cart app
Rejoiner
(2011, Boston)
Rescues abandon Sign ups and purchases

Marketing (7/39)
Buyapowa
(2010, London)
Social commerce, co-buying technology
Bright Station Limited, Juno Capital
> Referral
$7.6M
ReferralCandy
(2009, Singapore)
Customer referral platform for businesses
BAF Spectrum, Innosight Ventures, Amasia
> Referral
$778k
Bronto
(2002, Durham)
Marketing Automation for Commerce
Off-Site > Campaigns >
Omnichannel
Hubblr
(2011, Sydney)
Social media engagement platform
Off-Site > Campaigns > Social $100k
Girafi
(2016, Berlin)
Social Media engagement and lead generation platform
Axel Springer Plug and Play Accelerator Off-Site > Campaigns > Social $27k
Storewoot
(2013, London)
Social promotion tool for Etsy sellers to promote on Pinterest
Off-Site > Campaigns > Social
Sociable Labs
SAAS provider of social and viral marketing solutions
Facebook, Javelin Venture Partners, Founders Fund, Battery Ventures,
Western Technology Investment, Real Ventures, Quest Venture
Partners, Rho Canada Ventures, KPG Ventures, Javelin Venture Partners
> Referral
$7M
Talkable
Marketing using Referral systems for businesses
Y Combinator, 500 Startups, Stage One Capital, Accelerator Ventures,
Draper Nexus, Structure Capital, Reinmkr, Bassin ventures
> Referral
$ 1.2M

Marketing (8/39)
Yuzu
eMerchants cross-selling network
> Referral
$650K
Owned it
(2011, Birmingham)
Cloud based social referral platform for online stores
Finance Birmingham
> Referral
$157K
TribZi
(2012, Hadera)
Social Engagement Platform for eCommerce Businesses
Startupbootcamp
> Referral
$20k
ditiz
(2016, Horizontina)
Referral marketing for E-commerce businesses
> Referral
Rebelmail
Interactive Email Marketing for Online Businesses
Western Technology Investment, Boldstart Ventures, Deep Fork Capital,
Vaizra Investments, Vayner/RSE, Lerer Hippeau Ventures, BoxGroup
Off-Site > Emails $2M
MailTrig.ru
(2014, St. Petersburg)
Automatic email alerts for E-commerce companies
Internet Initiatives Development Fund
Off-Site > Emails >
Automation
$45k
Boostable
Cooperative Digital Advertising Solution for ecommerce platforms
Y Combinator, Omidyar Network, SV Angel, 500 Startups, Lightbank,
Digital Garage, Morado Ventures, Scrum Ventures, DG Incubation, Vast
Ventures, Cyberagent Ventures, Fuel Capital, Technicolor Ventures,
Wamda Capital, Alpha JWC Ventures, Amasia, Expon Capital
Off-Site > Promotions $3.7M

Marketing (9/39)
Lucky Cart
(2010, Paris)
Ecommerce promotional platform
Partech Ventures, Kima Ventures, Fadiese, Pléiade Venture Off-Site > Promotions $1.8M
metabar
(2010, Moscow)
Tool for retailers & brands to increase customer traffic and loyalty
Runa Capital Off-Site > Promotions $1M
Thrive Commerce
White Label Deal Management Platform for Retailers
seventysixcapital Off-Site > Promotions $875K
ShopLogic
(2011, Los Altos)
Promotions optimization for ecommerce
Data Collective, AngelPad Off-Site > Promotions $250k
Now In Store
(2012, Montreal)
Catalog and flyer creator
Real Ventures, FounderFuel Off-Site > Promotions $50k
Ajungo
Customer engagement platform
Off-Site > Promotions
RareLogic
(2014, Ontario)
Predictive email marketing tool for online stores
Mistral Ventures
Off-Site > Promotions >
Email
SO1
(2012, Berlin)
Personalized promotions platform for B2C brands
Target Partners, Shortcut
Personalised

Marketing (10/39)
ShareYourCart
(2011, Sofia)
Social Cart sharing platform for small eBusinesses
Eleven, Eleven Accelerator Venture Fund
Social
€50k
AdRoll
Retargeting and Display Advertising Platform
Accel Partners, Institutional Venture Partners, Foundation Capital,
Western Technology Investment, Floodgate, Merus Capital, Northgate,
Performance Equity Management, Glenmede, Darwin Ventures, Enspire
Capital
Off-Site > Retargeting $89.95M
myThings
(2005, Tel Aviv)
Conversion-driven personalized display retargeting platform.
Accel Partners, Viola Group, Iris Capital, Eastward Capital Partners,
Carmel Ventures, Viola Credit, T-Venture, GP Bullhound, Deutsche
Telekom, NFX Guild, Telekom Capital, Dotcorp
Off-Site > Retargeting $34M
TellApart
(2009, Burlingame)
Cloud based Customer Analytics and Engagement platform for
Predictive Marketing
Greylock Partners, SV Angel, Bain Capital Ventures, Harrison Metal,
Baseline Ventures
Off-Site > Retargeting $17.75M
Remerge
(2014, Berlin)
Platform built for app retargeting
Point Nine Capital, IBB Beteiligungsgesellschaft, German Startups
Group, Rheingau Founders, WestTech Ventures
Off-Site > Retargeting $4M
Perfect Audience
Self-Serve Re-targeting Platform.
Y Combinator, SV Angel, Pritzker Group, Knight Foundation Off-Site > Retargeting $1.1M
Mamaya
(2014, Palo)
Promote ads on facebook
UpWest Labs Off-Site > Retargeting

Marketing (11/39)
Retention Factory
(2013, Jacksonville)
Marketing tool for retargeting
Off-Site > Retargeting
Carts Guru
Retargeting solution for e-commerce businesses
Moberce
(2015, Leeds)
E-commerce Cart abandonment solution
Criteo
(2005, Paris)
Personalized Retargeting Company
Bessemer Venture Partners, Index Ventures, SoftBank, Idinvest Partners,
Sapphire Ventures, Elaia Partners, 123Venture, Idinvest Partners,
Mosaic Ventures, Sapphire Ventures
Off-Site > Retargeting > Ads $63.4M
Struq
(2008, London)
Cross-device retargeting and dynamic personalised advertising
Allen & Company, Pentech Ventures, Reed Elsevier Ventures Off-Site > Retargeting > Ads $8.5M
RetargetApp
(2015, Kyiv)
Automated Solution for businesses to launch retargeting campaigns
Off-Site > Retargeting > Ads
CampaignGO
(2014, Atlit)
Provider of Marketing tools for eBay sellers
Off-Site > Retargeting > Ads
Shopback
(2015, Sao Paulo)
Email Retargeting and User Retention Platform
Off-Site > Retargeting > Email

Marketing (12/39)
Cartstack
(2012, Saint Paul)
Abandon Cart Re-Marketing System
Off-Site > Retargeting > Email
StitcherAds
(2009, Austin)
Facebook Performance Advertising Tools
Enterprise Ireland, Delta Partners, Bank of Ireland, Irrus Investments
Off-Site > Retargeting >
Social
$4M
Brand24
(2010, Warsaw)
Social Media monitoring tool
Inovo VC, CAM Media Off-Site > Social Monitoring $562k
Bluecore
Automated personalized trigger-based email marketing
FirstMark Capital, Felicis Ventures, Techstars, Founders' Co-op,
Georgian Partners
Off-Site > Suite $28.22M
LiveIntent
Real time email advertising platform
First Round Capital, Shasta Ventures, Battery Ventures, Data Collective,
FTV Capital, Homebrew, Escalate Capital, Alpha Capital Partners, Valor
Capital Group, Alpha Venture Partners, Bullpen Capital, Lerer Hippeau
Ventures
Off-Site > Suite > Email $74.1M
SmartrMail
(2013, Melbourne)
Personalized Targeting Platfrom for Ecommerce
Off-Site > Suite > Email
Spot.IM
(2012, Tel Aviv)
Technology to increase customer engagement using social networking
features
Index Ventures, AltaIR Capital
Off-Site > Suite > Social $13M

Marketing (13/39)
Pipit Interactive
(2008, Los Angeles)
Social commerce SaaS platform
Off-Site > Suite > Social $900k
Oct8ne
(2010, Tulsa)
Customer engagement software for a web store
On-Site
DeskGod
Software as a Service
LAUNCHub On-Site €65k
Optimonk
(2014, Debrecen)
Onsite retargeting
On-Site
TouchCommerce
(1999, Agoura Hills)
Online Interaction Optimization
Emergence Capital, Sierra Ventures, Partech Ventures, Hudson Venture
Partners, HTGC, Dolphin Equity Partners, Vertrue
On-Site > Live Chat $30.93M
Vee24
(2011, Cambridge)
Live Assiatance Communication platform
Point Judith Capital, Ascent Venture Partners, Data Point Capital On-Site > Live Chat $14M
ROBIN
(2011, Arnhem)
Customer Service Software for Ecommerce
Trinity Ventures On-Site > Live Chat $2.5M
GloMantra
(2008, Bangalore)
Personal assistance technology solutions for mobile and ecommerce.
On-Site > Live Chat $1.65M

Marketing (14/39)
Callpage
(2015, Krakow)
Call Widgets for Websites
Startup Wise Guys, AIP Seed Capital, bValue VC On-Site > Live Chat $639.06k
ChatStat
(2006, Oceanside)
Live chat for ecommerce industry
On-Site > Live Chat $500k
Zopim
(2008, Singapore)
Live Chat Support Software
National University of Singapore, SPRING Singapore On-Site > Live Chat $241k
KIT
Chatbot sending suggestions via text to customers
Western Technology Investment, Visionnaire Ventures, Technicolor
Ventures
On-Site > Live Chat
Chatalog
(2012, Columbus)
Online social shopping enabler connecting offline retailers with
customers On-Site > Live Chat > Social $100k
Speax.io
(2013, Tel Aviv)
Crowd-assistance tool for online shopping
Vola Investments On-Site > Live Chat > Social
BloomReach
Lightspeed Venture Partners, Salesforce, NEA, Bain Capital Ventures,
Battery Ventures, Chris P.C. srl
On-Site > Personalisation $97M
Qubit
(2010, London)
Accel Partners, Salesforce, Balderton Capital, Goldman Sachs, Sapphire
Ventures, Sapphire Ventures
Suite $74.8M

Marketing (15/39)
Katch
(2002, Los Angeles)
Ad Targeting eCommerce SaaS platform
Scale Venture Partners, Spring Lake Equity Partners On-Site > Personalisation $70M
Strands Retail
(2003, Barcelona)
Automated merchandising solution provider
Sequel Venture Partners, BBVA Ventures, Debaeque, JLA Ventures On-Site > Personalisation $55M
MyBuys
(2006, San Mateo)
Cross-channel personalization solution for online retailers
Lightspeed Venture Partners, Palomar Ventures, Rho Ventures, NXT
Capital
On-Site > Personalisation $41.3M
Baynote
(2004, San Jose)
Multi channel product recommendation
Steamboat Ventures, JK&B Capital, Chess Ventures, Novirian Capital,
Singtel Innov8, Hummer Winblad Venture Partners
Emarsys
(2000, Vienna)
B2C marketing personalization platform
Vector Capital On-Site > Personalisation $33M
SmartFocus
(1999, London)
Omnichannel Marketing Automation and Customer Engagement
platform
Seventure Partners, Izurium Capital Management
personali
(2011, Tel Aviv)
Incentives personalization platform
Norwest Venture Partners, Cedar Fund On-Site > Personalisation $16.19M
Sparkow FR
(2004, Lille)
Omni Channel Retail Booster
iSource, XAnge, Bpifrance, Siparex On-Site > Personalisation $11.52M

Marketing (16/39)
Net Perceptions
(1996, Stamford)
Real-Time Personalisation Solutions for Businesses
Vulcan, Globespan Capital Partners, Jafco Ventures, Hummer Winblad
Venture Partners, St. Paul Venture Capital, London Pacific Life and
Annuity
MyAlerts
(2012, Minnesota)
Intent identification for e-commerce platforms
Grotech Ventures, Chicago Ventures, Origin Ventures, Confluence
Capital Partners, Wisconsin Investment Partners, NEW Capital Fund,
Matchstick Ventures
Zafu
(2005, Berkeley)
Ecommerce Enabler for personalizing shopping
The Carlyle Group, Wasserstein & Co. On-Site > Personalisation $4.1M
The Echo System
Delivering Return on Social
GSV Capital On-Site > Personalisation $3.34M
Styla
(2012, Berlin)
AI based Content Marketing Software
Redalpine, WestTech Ventures, Atlantic Labs, Cherry Ventures, Cherry On-Site > Personalisation $2.73M
4-Tell
(2009, Portland)
Provides personalized product recommendation
Portland Seed Fund, Keiretsu Forum, yoshida.com On-Site > Personalisation $2.53M
Peerius
(2007, London)
Personalisation and merchandising for ecommerce
Beringea On-Site > Personalisation $2.02M

Marketing (17/39)
Leap Commerce
Social Mobile Shopping Solution
Avari
(2013, Berlin)
Dynamic Email Content Personalization platform
Connect Ventures On-Site > Personalisation $1.26M
Brainsins
(2010, Majadahonda)
Personalization technology & eCommerce analytics for online retailers
Keiretsu Forum, Inveready, Caixa Capital Risc, Alantis Capital, The
Crowd Angel, CDTi
Passo
Personalization and recommendation for online shopping
Deep Fork Capital On-Site > Personalisation $1.13M
TargetingMantra
(2013, Gurgaon)
Personalization tools for enhanced web experience on eCommerce
stores
Nexus Venture Partners, One97 Mobility Fund, 500 Startups
Liquid
(2014, Lisbon)
Mobile Analytics and Personalized Targeting platform
Faber Ventures, Portugal Ventures On-Site > Personalisation $1M
blueknow
(2009, Barcelona)
Personalized buying experience provider
SeedRocket On-Site > Personalisation $854K
LimeSpot
Advanced content personalization technology
Plug and Play Tech Center, Simon Venture Group On-Site > Personalisation $825k

Marketing (18/39)
Giosg
(2011, Helsinki)
Digital Solutions for enhancing online experience
Vendep On-Site > Personalisation $560K
Softcube
(2014, Kiev)
Solution for personalised merchandising and product
recommendations
Digital Future
On-Site > Personalisation $400k
E-Contenta
(2014, Saint Petersburg)
Customer Intelligence and Media Recommendation platform
TheUntitled On-Site > Personalisation $250k
Teritree
(2012, Bangalore)
Customer experience management platform
Quixby
(2010, Cleveland)
[Deapooled] Personalized E-Commerce Solutions
Innovation Fund Northeast Ohio, Bizdom On-Site > Personalisation $125k
Metrilo
(2014, Sofia)
Customer Analytics and Intelligent Marketing for eCommerce platforms
Speedinvest, LAUNCHub, Eleven Accelerator Venture Fund On-Site > Personalisation $124.68K
CartRescuer
(2013, Orlando)
Recover cart abandonment
ClearGist
(2011, Athens)
[Deadpooled] Commoditizing personalization technology
taneo.gr On-Site > Personalisation $16.75k

Marketing (19/39)
Cart Defender
(2015, Warsaw)
SaaS-based Cart Abandonment Solution for Online Retailers
On-Site > Personalisation
Scarab Research
(2010, Budapest)
ML based Recommendation & Personalization engine
SMARTASSISTANT
(2006, Sunnyvale)
Interactive Guided Selling Solution for Personalized shopping
Plug and Play Tech Center On-Site > Personalisation
Prudsys
(1998, Chemnitz)
Omni-channel personalization for ecommerce
Predix.it
(2015, Milano)
E-Commerce and Content Personalisation Technology
VibeTrace
(2011, Newcastle Upon Tyne)
E-commerce marketing automation & personalization system
Orankl
SaaS platform for managing reviews on web store
Y Combinator On-Site > Personalisation
SecondFunnel
(2010, Kitchener)
Marketing automation platform to turn visitors into customers
Plug and Play Tech Center, Real Ventures, GTAN On-Site > Personalisation

Marketing (20/39)
Cognate Tech
(2013, Gurgaon)
Consumer identity and personalisation platform
Sitecore
(2001, Copenhagen)
Customer experience management software
Technology Crossover Ventures, Omnes Capital On-Site > Personalisation
MaxTraffic
(2012, Riga)
Cart abandonment solution
Imprimatur Capital On-Site > Personalisation €50k
Exitbee
(2014, Athens)
Conversion optimization software provider
Predictive Edge
Web platform for e-commerce personalization, testing and targeting
Aimee Soft
(2011, Kfar Saba)
Automated Adaptive Marketing
Personyze
(2008, Tel Aviv)
Site Personalization and Analytics provider
Apptus
(2000, Lund)
Personalisation software for ecommerce
Vinnova, InnovationsKapital Nordic Advisors On-Site > Personalisation

Marketing (21/39)
NeoWize
(2016, Tel Aviv)
AI-based personalisation solution for eCommerce players
Y Combinator, Carmel Ventures
On-Site > Personalisation >
Artificial Intelligence
$740k
Commerce Sciences
(2011, Herzliya)
Website personalization tools
Genesis Partners, Innovation Endeavors, SGVC, T5 Capital, KGC Capital
Content
$5.8M
Jetlore
(2012, Sunnyvale)
Optimized retail email marketing
Charles River Ventures, Sierra Ventures, Data Collective, Holtzbrinck
Ventures, Kibo Ventures, Fenox Venture Capital, Ulu Ventures, Alsop
Louie Partners, StartX
Content
$1.3M
8digits
(2011, Istanbul)
Conversion rate optimization tool for E-commerce portals
Notifications
RichRelevance
Omnichannel Personalisation for Ecommerce
Greylock Partners, Tugboat Ventures, Felicis Ventures, Draper Fisher
Jurvetson, RTP Ventures, Crosslink Capital, Draper Richards, HTGC, J F
Shea Company, Scope Capital Advisory, Centerview Capital
Omnichannel
$81.8M
Monetate
Multi channel personalization
First Round Capital, OpenView, Lead Edge Capital, Rose Tech Ventures,
Plug and Play Tech Center, Signia Venture Partners, Western
Technology Investment, Floodgate, Commonfund, Openview, Ben
Franklin Technology Partners of Southeastern Pennsylvania
Omnichannel
$50.19M
Sailthru
Marketing automation and personalization platform
Gotham Ventures, Metamorphic Ventures, Benchmark Capital, Thrive
Capital, Scale Venture Partners, RRE Ventures, Bowery Capital, The Pilot
Group, AOL Ventures, Lerer Hippeau Ventures
Omnichannel
$48M

Marketing (22/39)
Certona
(2004, San Diego)
Real time omni-channel personalization
ABS Ventures, Escalate Capital, Express Ventures, Primus Capital
Omnichannel
$37M
nGage Labs
(2011, Scottsdale)
Mobile Shopper Engagement Platform
Metamorphic Ventures, AZ Digital Farm
Omnichannel
$20.9M
MarketLive
(1995, Petaluma)
E-Commerce retail technology platform.
Sequoia Capital, Globespan Capital Partners, Sigma Partners, Jafco
Ventures, Northgate, Atrium Capital, Icon Ventures, Jackson Square
Ventures
Omnichannel
$20M
Attune
Proven personalization as a service
Google Ventures, Harrison Metal, Western Technology Investment,
Partech Ventures, Tekton Ventures, Basset Investment
Omnichannel
$2M
Mall-Connect
(2011, Laren)
Software for omni-channel marketing and multiple store location
management
Newion Investments
Omnichannel
$1.09M
The Digital Marvels
Omnichannel marketing platform
Omnichannel
$600k
Ciapple
(2009, Amman)
Marketing automation products for online retailers
Omnichannel
$21k
Omknee
(2015, )
Cloud-based solution for personalising sales & service
Omnichannel

Marketing (23/39)
Favizone
(2014, Paris)
Omnichannel Personalisation solutions for e-tailers
Omnichannel
Kevy
(2012, Atlanta)
eCommerce Marketing Automation platform
Omnichannel
Katori
Personalization solution for multi-channel retailers
Omnichannel
Reflektion
(2012, San Mateo)
Predictive analytics platform for ecommerce personalization
Nike, Intel Capital, Battery Ventures, Hasso Plattner Ventures On-Site > Recommendations $29.33M
The Filter
(2004, Bath)
Personalized recommendation platform for digital and retail businesses
Eden Ventures On-Site > Recommendations $9.7M
Nosto
(2011, Helsinki)
Personalized Product Recommendation
Open Ocean, Wellington Partners, Wellington Financial, Idinvest
Partners, SanomaVentures
On-Site > Recommendations $8.3M
loomia
Deadpooled recomendation engine provider
Telefonica, Western Technology Investment, Peacock Equity, Asset
Management Ventures
On-Site > Recommendations $7.5M
Netwave
(2009, Toulouse)
Big Data Insight Technologies for eCommerce
Banexi Ventures Partners On-Site > Recommendations $7.01M

Marketing (24/39)
CleverSet
(2001, Seattle)
Ecommerce Recommendation Engine
Alliance of Angels, National Science Foundation, Ridgewood Capital On-Site > Recommendations $3.6M
Gravity R&D
(2007, Budapest)
Recommendation engine provider
Docler Investments, PortfoLion On-Site > Recommendations $2M
mmuze
(2014, Herzliya)
Marketing platform for brands and retailers based on live social trends
Microsoft Ventures, 2B Angels, Plus Ventures, Explore On-Site > Recommendations $900K
Retail Rocket
(2013, Moscow)
Big data based multichannel personalization platform for eCommerce
Impulse VC On-Site > Recommendations $450k
ShareRails
(2012, Melbourne)
Increase Customer Engagement through Personalised
Recommendations
TomorrowVentures, Grace Beauty, Vert Capital
On-Site > Recommendations $350k
Inside Warehouse
Integrating eContent and eCommerce
Alchemist Accelerator On-Site > Recommendations $320k
eXenSa
(2011, Montrouge)
Provides machine learning solutions for BigData to build
recommendation engines On-Site > Recommendations $157K
SocialMart
(2011, Moscow)
Shopping recommendation platform
Startup Sauna, AltaIR Capital On-Site > Recommendations $150k

Marketing (25/39)
Shopboostr
(2014, Berlin)
Machine learning for e-retailers to deliver personalized customer
experience
Centre for Entrepreneurship TU - Berlin
On-Site > Recommendations $100K
Perpetto
(2013, Sofia)
eCommerce personalization software to provide recommendations
based on user's purchase history
LAUNCHub, Eleven Accelerator Venture Fund
On-Site > Recommendations $54.64k
Cognection
Deadpooled online retail product recommendation company
Dreamit Ventures On-Site > Recommendations $25k
Directed Edge
(2008, Berlin)
API provider
Y Combinator On-Site > Recommendations $15k
bitREC
(2012, Vilnius)
Provider of personalized and context-aware recommendations and
search for e-Commerce
Startup Sauna
On-Site > Recommendations
Findmine
SaaS for recommending products to buyers on the website
StyleScript
(2014, S-hertogenbosch)
Plugin for product recommendation on E-commerce website
Quarticon
(2011, Warsaw)
Personalized product recommendation plug-in for online retailers

Marketing (26/39)
Price Rhythm
(2013, Caesarea)
Personal Shopping Advisor
BestMatch
(2012, Tel Aviv)
Product recommendation tool for online shopping
Linkcious
(2012, Singapore)
Product recommendation search engine
MDA Singapore On-Site > Recommendations
SocioGraph Solutions
(2016, Bangalore)
Customer experience platform for e-commerce companies
iGoDigital
(2004, Indianapolis)
Predictive marketing for online businesses
Guesswork
(2014, San Carlos)
Product recommendation engine for ecommerce sites.
Angel Intelligence Group
Shopping Assistant for e-commerce retailers
YOOCHOOSE
(2015, Cologne)
Personalized Solutions provider for online retailers
T-Venture, High-Tech Grunderfonds On-Site > Recommendations

Tracxn Research — Ecommerce Enablers Landscape, November 2016

Tracxn Research — Ecommerce Enablers Landscape, November 2016

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Tracxn Research — Ecommerce Enablers Landscape, November 2016