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Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Startup Research Platform
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Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 11
Who is Investing 22
Exit Outlook - IPO, Acquisitions 26
Sub Sector Analysis 31
Interesting Companies 43
Useful Links 53
Company List 56
Team 265
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.4
Sector Overview
Scope of report
This report contains companies which offer software for automating functions of finance and accounting department of an organization. These software
solutions record and process accounting transactions within functional modules such as accounts payable, accounts receivable, payroll, trial balance,
inventory, general ledger. The report also includes companies which offer software for auditing, taxation and end-of-month account reconciliation. The
report also include companies that offer software for digitizing the paper-based transactions of a business. Companies which provide software to CPA firms
to collaborate and share confidential documents with their clients are also included. Companies offering business insights using accounting data for
budgeting, planning and forecasting are also included.
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till January 18, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
Business Model Description
Accounting Suite Provides integrated invoicing, expense management, account reconciliation, auditing and payroll solutions
Bookkeeping Companies tracking and recording every transaction of a business.
Invoicing Offers automated invoicing solutions with online payments
Payroll & Benefits Management Provides automated payroll, time-tracking, tax filings and various compliance related functions
Expense Management Offers expense management solutions including reporting and spend analytics
Quote-to-cash Automated management of sales cycle from creating quote to managing contract and billing
Procure-to-pay Automated management of procurement cycle from purchase order creation to payments
Auditing Provides auditing solutions to perform various audit checks
Taxation Delivers compliance solutions related to sales tax and other transactional taxes
Financial Management Offers various financial planning tools for valuation, forecasting and other corporate performance indicators.
Accounting Enablers Offers solutions for accounting data standardization and collaboration
Account Reconciliation Offers month end account reconciling applications
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
97
107
129
154
182
198
80
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
Tidemark Gusto Viewpost PromisePay Karmic Labs Gongziqianbao Cardlay
Tipalti Cloudability freee Bento Dazhangfang TravelBank LumaTax
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.7
Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
425 Jan-2009 125
Accounting Solutions > Invoice
Management
$2.0B ivy-invoicing.com
Viewpost
2012, Maitland
64 Feb-2007 20
Accounting Solutions > Taxation > Tax
Software
$730M avalara.com
Avalara
2004, Bainbridge Island
198 May-2006 39
Accounting Solutions > Accounting
Suite > SMB
$1.3B financialforce.com
FinancialForce
2009, San Francisco
16 Sep-2005 12 Accounting Solutions > Quote-to-cash $843M apttus.com
Apttus
2006, San Mateo
38 Aug-2001 22 Accounting Solutions > Procure-to-pay $805M tradeshift.com
Tradeshift
2009, San Francisco
19 Jun-1991 9
Accounting Solutions > Accounting
Suite > Enterprise
$388M workday.com
Workday
2005, Pleasanton
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.8
Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
10 Feb-2012 6
Accounting Solutions > Invoice
Management > Dynamic Discounting
$239M taulia.com
Taulia
2009, San Francisco
136 Sep-2009 52
Accounting Solutions > Expense
Management > Expense Tracking
Software
$758M cloudability.com
Cloudability
2011, Portland
48 Nov-2007 18
Accounting Solutions > Payroll
Management > Payroll Software
$379M gusto.com
Gusto
2011, San Francisco
56 May-2004 29
Accounting Solutions > Invoice
Management > Receivables >
Collections
$572M symend.com
Symend
2016, Calgary
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
9
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.10
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.11
YoY – Number of Rounds and Total Funding
$470M
$574M $555M
$421M
$551M
$1.4B
$1.1B
$2.0B
$1.3B
$41M
29
57
51
64
89 89
130
147
139
4
0
32
64
96
128
160
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.12
YoY – Number of Rounds by Stage
18
39 40
60 60
50
26
27 25
38
47
55
11
13 17
22
27 23
0
32
64
96
128
160
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.13
YoY – Funding by Stage
$17M $18M $22M $45M $40M $40M
$188M $181M
$100M
$281M
$565M
$370M
$125M $258M
$607M
$678M
$986M
$804M
0
360
720
1080
1440
1800
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.14
Average Ticket Size – Early Stage
$0.8M $0.8M $0.7M $1.0M $0.9M $1.1M
$4.5M
$8.1M $7.6M
$7.4M
$6.2M
$5.1M
$12.5M
$10.3M
$7.0M
$12.0M
$31.7M
$15.2M
0.0
7.0
14.0
21.0
28.0
35.0
2011 2012 2013 2014 2015 2016
FundingAmount(inMillions)
Seed Series A Series B
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.15
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
paysimple.com
PaySimple
(Denver, 2006)
$115M PE Oct-2016 Providence Equity Partners
anaplan.com
Anaplan
(San Francisco, 2006)
$90M Series E Jan-2016
Baillie Gifford, Founders Circle, Harmony Partners, Brookside Capital, Coatue, DFJ
Growth, Granite Ventures, Meritech Capital, Salesforce, Sands Capital, Shasta Ventures,
Premji Invest
gusto.com
Gusto
(San Francisco, 2011)
$90M Series C Oct-2016 General Catalyst Partners, CapitalG, Obvious Ventures
apttus.com
Apttus
(San Mateo, 2006)
$88M Series D Sep-2016
Iconiq Capital, Kuwait Investment Authority, K1 Investment Management, Gulf Islamic
Investments
tradeshift.com
Tradeshift
(San Francisco, 2009)
$75M Series D Jun-2016
Data Collective, HSBC Group, American Express, Notion Capital, CreditEase, Pavilion
Capital Partners
confirmation.com
Capital Confirmation
(Brentwood, 2000)
$60M PE Oct-2016 Great Hill Partners
ariasystems.com
Aria
(San Francisco, 2003)
$50M Series E Feb-2016
Bain Capital Ventures, Hummer Winblad Venture Partners, InterWest Partners, Venrock,
VMware, Rembrandt Venture Partners, Madison Bay Capital Partners, HTGC
avalara.com
Avalara
(Bainbridge Island, 2004)
$50M Series D Sep-2016 Warburg Pincus, Technology Crossover Ventures, Sageview Capital, Arthur Ventures
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.16
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
taulia.com
Taulia
(San Francisco, 2009)
$46M Series E Jan-2016 Zouk Capital
justworks.com
Justworks
(New York City, 2012)
$33M Series C Mar-2016 Redpoint Ventures, Bain Capital Ventures, Thrive Capital, Index Ventures
gongziqianbao.com
Gongziqianbao
(Shanghai, 2015)
$30M Series B Jul-2016 SBCVC
transactis.com
Transactis
(New York City, 2001)
$30M Series E Apr-2016
Fifth Third Bancorp, PNC Financial Services Group, Safeguard Scientifics, TD Bank, Wells
Fargo, Capital One
venasolutions.com
Vena Solutions
(Toronto, 2011)
$30M Series B Jul-2016 Centana Growth
nexussystems.com
Nexus Systems, Inc.
(Falls Church, 1999)
$28M Series B Oct-2016 Mainsail Partners
cloudability.com
Cloudability
(Portland, 2011)
$24M Series B Jun-2016 Foundry Group
kyriba.com
Kyriba
(San Diego, 2000)
$23M Series D Sep-2016 Bpifrance, Daher Capital, HSBC Group
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.17
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
tradeshift.com
Tradeshift
(San Francisco, 2009)
$20M Series D Feb-2016
avidxchange.com
AvidXchange
(Charlotte, 2000)
$18M Series B Nov-2016 Fifth Third Bancorp, Pivot Investment Partners
bench.co
Bench
(Vancouver, 2012)
$16M Series B May-2016 Bain Capital Ventures, Altos Ventures, Contour Venture Partners
waveapps.com
Wave Accounting
(Toronto, 2009)
$15M Series D Oct-2016 BDC Capital, Harbourvest Partners, Charles River Ventures, Social Capital
tipalti.com
Tipalti
(Palo Alto, 2010)
$14M Series B Sep-2016 SGVC
centage.com
Centage
(Natick, 2002)
$14M Series A Feb-2016 TVC Capital, Northgate
gocardless.com
GoCardless
(London, 2011)
$13M Series C Mar-2016 Notion Capital, Balderton Capital, Accel Partners, Passion Capital
karmiclabs.com
Karmic Labs
(San Francisco, 2014)
$12M Series B Sep-2016
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.18
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
dazhangfang.com
Dazhangfang
(Beijing, 2014)
$12M Series A Mar-2016 Renren
promisepay.com
PromisePay
(Melbourne, 2013)
$10M Series A Jun-2016 carsales, Rampersand, Reinventure Group, Cultivation Capital
nexonia.com
Nexonia
(Toronto, 2002)
$10M Series B Feb-2016
nvoicepay.com
Nvoicepay
(Beaverton, 2009)
$10M Series B Oct-2016 Napier Park Global Capital
receipt-bank.com
Receipt Bank
(London, 2011)
$10M Series A Feb-2016 Kennet
streamlinksoftware.com
StreamLink Software
(Cleveland, 2008)
$10M Series A Jun-2016
First Analysis, North Coast Angel Fund, North Coast Venture Fund, Blu Venture
Investors, HPVP, Hyde Park Angels, Jumpstart, Silicon Valley Bank
travelbank.com
TravelBank
(San Francisco, 2015)
$10M Series A Oct-2016 NEA, Accel Partners
klipfolio.com
Klipfolio
(Ottawa, 2001)
$9M Series B Jan-2017
OMERS Ventures, Mistral Ventures, Boldstart Ventures, BDC Capital, Converge Venture
Partners
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.19
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
bentoforbusiness.com
Bento
(San Francisco, 2013)
$7M Series A Jun-2016 Comcast Ventures, Anthemis Group, Blumberg Capital, Lionbird
procurify.com
Procurify
(Vancouver, 2011)
$7M Series A Nov-2016 Runa Capital, Point Nine Capital, Nexus Venture Partners, BDC Capital
waveapps.com
Wave Accounting
(Toronto, 2009)
$7M Series C Mar-2016 BDC Capital
satago.com
Satago
(London, 2012)
$7M Series A Jun-2016 ESF Capital
floqast.com
FloQast
(Los Angeles, 2013)
$7M Series A Mar-2016 Polaris Partners, Toba Capital, Amplify, Wavemaker Partners
fusebill.com
Fusebill
(Kanata, 2011)
$6M Series A Sep-2016 Scale-Up Venture Capital
payfit.com
Payfit
(Paris, 2015)
$6M Series A Oct-2016 Otium Capital, The Family, Kima Ventures
zervant.com
Zervant
(Espoo, 2010)
$5M Series A Aug-2016 Northzone, Conor Venture Partners
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.20
Funnel view of Sector
Percent of
Previous
33%
38%
52%
168
61
108
206
537
1638
0 360 720 1080 1440 1800
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
21
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.22
Most Active Investors in Sector
13
9 9 9
8 8
7 7
6 6
0
3
6
8
11
14
500 Startups Accel Partners Silicon
Valley Bank
Techstars Bain Capital
Ventures
Y Combinator Kima
Ventures
Salesforce FundersClub Redpoint
Ventures
TotalNumberofRounds
Cloudability Invoice2go Bill.com Cloudability Cortera Gusto esharesinc Apttus inDinero Zuora
inDinero MetraTech Tidemark Bench AvidXchange GoCardless PromisePay Anaplan Sourcery Tidemark
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.23
Where are Top Investors investing
500
Startups
Accel
Partners
Silicon
Valley Bank
Techstars
Bain Capital
Ventures
Y
Combinator
Kima
Ventures
Salesforce FundersClub
Redpoint
Ventures
Accounting
Solutions
Cloudability,
inDinero,
AuditFile
Invoice2go,
MetraTech,
Kds
Bill.com,
Intacct, Liquid
Engines
Cloudability,
Bench, Dopay
Cortera,
AvidXchange,
Aria
Gusto,
inDinero,
Abacus
Payfit,
ExpenseBot,
Make Leaps
Apttus,
FinancialForce,
Gusto
inDinero,
Sourcery,
Abacus
Zuora,
Justworks,
Expensify
Financial
Management
Trufa
Tidemark,
StreamLink
Software,
FiREapps
Cashforce,
Mentio
esharesinc,
Visible
Anaplan,
Adaptive
Insights
Leap Financial Tidemark
Accounting
Enablers
Billplz
GoCardless,
Chargebee
B2B Pay
iPay
Technologies
GoCardless,
Billforward
PromisePay
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.24
Top Investor by Stage of Entry
Bain Capital Ventures 5
Emergence Capital 4
Ribbit Capital 3
Shasta Ventures 3
Sigma Partners 3
Silicon Valley Bank 3
Accel Partners 2
Advanced Technology
Ventures
2
Apex Venture Partners 2
Arbor Ventures 2
Salesforce 5
Bain Capital Ventures 4
DCM Ventures 4
Greylock Partners 4
Advanced Technology
Ventures
3
Battery Ventures 3
Emergence Capital 3
Iconiq Capital 3
Meritech Capital 3
Redpoint Ventures 3
Seed Series A Series B Later Stage
Accel Partners 7
500 Startups 4
DCM Ventures 3
Polaris Partners 3
Ribbit Capital 3
Advanced Technology
Ventures
2
BDC Capital 2
Edison Partners 2
Emergence Capital 2
First Analysis 2
500 Startups 8
Y Combinator 8
Techstars 6
BDC Capital 4
Draper Associates 4
Startupbootcamp 4
Enterprise Ireland 3
FundersClub 3
High-Tech Grunderfonds 3
Kima Ventures 3
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
25
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.26
Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Oct-2016 coupa.com
Coupa
(San Mateo, 2006)
Cloud spend management software.
Mohr Davidow Ventures, Battery Ventures, Meritech Capital, Crosslink Capital,
BlueRun Ventures, T. Rowe Price, Iconiq Capital, Northgate, El Dorado Ventures, Icon
Ventures, Rally Ventures
$169M COUP
Mar-2016 cerillionskyline.com
Cerillion Skyline
(London, 1999)
Subscription billing, charging and CRM solution provider.
Baird Capital, Digital Capital
$9M CER
May-2015 myob.com
MYOB
(Glen Waverley, 1991)
Business management solutions provider.
Harbourvest Partners, Bain Capital
ASX:MYO
Dec-2014 wdesk.com
Workiva
(Ames, 2008)
Cloud based platform for risk, compliance, finance and audit
$53.84M WK
Mar-2014 promikbook.com
PromikBook
(Gothenburg, 2010)
Billing and bookkeeping software provider.
PB
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.27
Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Nov-2016 dinero.dk
Dinero
(Copenhagen, 2010)
visma.com Undisclosed
Cloud-based accounting platform for SMBs.
Nov-2016 reval.com
Reval
(New York City, 1999)
iongroup.com Undisclosed
Accounting and Risk Management Software
North Bridge Venture Partners, Commonwealth Capital Ventures,
North Bridge, Blue Cloud Ventures
$28M
Oct-2016 bankstream.co.uk
Bankstream
(London, 2013)
intuit..com Undisclosed
Provider of software for automatically providing financial transaction
data from banks.
Sep-2016 transcentra.com
TransCentra
(Norcross, 1991)
sourcehov.com Undisclosed
Multichannel billing and payment solutions provider.
SourceHOV, HandsOn Global Management
Sep-2016 vindicia.com
Vindicia
(Redwood City, 2003)
amdocs.com Undisclosed
SaaS subscription and recurring billing
ONSET Ventures, DCM Ventures, BDMI, FTV Capital, Leader Ventures
$41M
Sep-2016 runbook.com
Runbook
(Mount Arlington, 2004)
blackline.com null USD
Enhanced Financial Controls and Automation Platform
PPM Oost
Aug-2016 kds.com
Kds
(Issy-les-moulineaux,
1994)
amexglobalbusiness
travel.com
null USD
Tourism Industry Software
Accel Partners, Atlas Venture, Cross Continental Ventures
$13.3M
Aug-2016 tesch-gruppe.com
Tesch Inkasso GmbH
(Wiehl, 1985)
gfkl.com null USD
Receivables Management Firm
Avedon Capital Partners
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.28
Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Jul-2016 galliumtechnologies.com
Gallium Technologies
(Richmond, 2009)
Ansoniacredit
data.com
null USD
Provider of software to automate credit collections.
$2.71M
Jul-2016 prevero.com
prevero
(Munich, 1994)
unit4.com null USD
Corporate Finance Management
BayBG
Jun-2016 disclosurenet.com
DisclosureNet
(Toronto, 2002)
certent.com null USD
Disclosure Management Solution
BEST Funds, RoyNat Capital
$10M
Jun-2016 preferredreturn.com
Preferred Return
(New York City, 2011)
gust.com undisclosed
Cap Table management software.
Jun-2016 e-conomic.com
e-conomic
(Copenhagen, 2001)
teamsystem.com undisclosed
Cloud-based accounting software for small and medium businesses.
Jun-2016 sharewave.com
Gust Equity
Management
(New York City, 2012)
gust.com Undisclosed
Cap table management software for private companies
Draper Richards, Allegis Capital, Thomvest Ventures, Kita Capital,
Divergent Ventures, KLM Capital Group
$2M
Jun-2016 invoicewareint.com
Invoiceware
International
(Marietta, 2008)
sovos.com Undisclosed
Tax compliance solution for invoicing and fiscal reporting.
May-2016 k12enterprise.com
K12 Enterprise
(Towson, 2009)
jitasa.is Undisclosed
K12 Financial Management Software
$3M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
29
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.30
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
1680+ companies in the sector, 332 funded in last 5 years, $1.3B invested in 2016/17
Most Active Investors: Accel Partners, Silicon Valley Bank, Bain Capital Ventures
Practice Area – FinTech | Analysts: @GautamJagan Cumulative funding in the sector
February 2017Tracxn BlueBox : Finance & Accounting
FINANCIAL MANAGEMENT
Commerce Sync (2005, $50.4M)
ACCOUNTING ENABLERS
SUITE
Anaplan (2006, $240M)
BUDGETING & FORECASTING
Centage (2002, $23M)
BUSINESS INTELLIGENCE
Klipfolio (2001, $19.4M)
TREASURY MANAGEMENT
Kyriba (2000, $113.5M)
EQUITY ADMINISTRATION
Certent (2002, $36M)
B2B PAYMENTS
Escrow (1999, $30M)
DATA DIGITIZATION
CommerceSync (2005, $50M)
SUBSCRIPTION BILLING
Vindicia (2003, $41M)
COLLABORATION SOFTWARE
GetSqrl (2013, $550K)
$1.1B
$324M
ACCOUNTING SOLUTIONS
ACCOUNTING SUITE
Intuit (1983, IPO)
PAYROLL MANAGEMENT QUOTE-TO-CASH
Gusto (2011, $176M) Apttus (2006, $274M)
BOOKKEEPING
Bench (2012, $33M)
INVOICE MANAGEMENT
AvidXchange (2000, $258M)
PROCURE-TO-PAY
Tradeshift (2009, $266M)
EXPENSE MANAGEMENT
ItzCash (2006, $51M)
TAXATION
Avalara (2004, $311M)
ACCOUNT RECONCILIATION
Blackline (2001, IPO)
AUDITING
Capital Confirmation (2000, $63M)
REGULATORY REPORTING
Workiva (2008, $54M)
$6.0B
31
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.32
Top Business Models by Funding
$6.1B
$1.0B
$0.3B
0.0
1.4
2.8
4.2
5.6
7.0
Accounting Solutions Financial Management Accounting Enablers
TotalFundingAmount(inBillions)
Avg. Age Sep-07 Sep-06 Feb-09
# Cos. 1201 251 186
Cortera Anaplan Commerce Sync
Avalara Adaptive Insights Vindicia
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.33
Accounting Solutions – Business Model
Description
Invoice Management Accounting Suite Expense Management Taxation Bookkeeping
Provides invoicing,
expense management,
account reconciliation,
auditing, payroll,
taxation and reporting
solutions
Offer expense
management solutions
including reporting and
spend analytics
Delivers an array of
compliance and filing
solutions related to sales
tax and other
transactional taxes
Companies tracking and
recording every
transaction of a
business.
Offers automated
invoice management
solutions with online
payments.
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.34
Accounting Solutions – Entrepreneur Activity and
Investment Trend
$398M
$198M
$497M
$380M $448M
$1.2B
$777M
$1.8B
$1.0B
17
40 41
48
58
58
96
111
105
0
24
48
72
96
120
0
400
800
1200
1600
2000
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
YoY – Total Funding and No. of Rounds
56
70
62
76
87
112
139
156
57
0
36
72
108
144
180
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
436
130 115
45 42 37 34 33
0
100
200
300
400
500
United
States
India United
Kingdom
Canada Australia Netherlands Germany Sweden
NumberofCompanies
Distribution of Companies across Countries
$1.9B
$929M $856M $817M
$419M $400M
237
132
36
51
54 50
0
50
100
150
200
250
0
500
1000
1500
2000
2500
Invoice
Management
Accounting
Suite
Quote
-to-cash
Procure
-to-pay
Taxation Payroll
Management
NumberofCompanies
FundingAmount(inMillions)
BM wise Investment
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.35
Accounting Solutions – Most Funded Companies
Company Overview Business Model
Funding
Amount
ecredit.com
Cortera
(1993, Boca Raton)
Credit scoring and Collection automation solution provider (formerly known as eCredit)
SAP, Bain Capital Ventures, J.P. Morgan, Citi, Battery Ventures, Trident Capital, Draper Richards, Apex Venture
Partners, FTV Capital, Internet Capital Group, North Hill Ventures, Sterling Partners, Actua, Vertex Ventures
Accounting Solutions >
Invoice Management >
Receivables > Collections
$482M
avalara.com
Avalara
(2004, Bainbridge Island)
Cloud-based Taxation Service
Battery Ventures, Technology Crossover Ventures, Warburg Pincus, Arthur Ventures, Sageview Capital,
Benaroya Companies
Accounting Solutions >
Taxation > Tax Software
$311.12M
apttus.com
Apttus
(2006, San Mateo)
CRM SaaS Pricing, Quoting, and Contracts
Salesforce, Iconiq Capital, K1 Investment Management, Kuwait Investment Authority, Gulf Islamic Investments
Accounting Solutions >
Quote-to-cash
$274M
tradeshift.com
Tradeshift
(2009, San Francisco)
Collaboration, electronic invoicing and dynamic discounting solution
PayPal, American Express, HSBC Group, Intuit, Data Collective, e.ventures, ruNet, Recruit Strategic Partners,
Notion Capital, Kite Ventures, CreditEase, Morten Lund, Santander InnoVentures, Pavilion Capital Partners
Accounting Solutions >
Procure-to-pay
$ 265.77M
avidxchange.com
AvidXchange
(2000, Charlotte)
Online bill-pay for business
Foundry Group, Bain Capital Ventures, QED Investors, Harbourvest Partners, KeyBank, Fifth Third Bancorp,
Boathouse Capital, Square 1 Bank, Piedmont Angel Network, Nyca Partners, Pivot Investment Partners, CT
Communications
Accounting Solutions >
Invoice Management >
Payables
$257.95M
workday.com
Workday
(2005, Pleasanton)
Human Resources and Financial Management Suite.
Greylock Partners, Morgan Stanley, NEA, InterWest Partners, T. Rowe Price, Bezos Expeditions, Janus
Accounting Solutions >
Accounting Suite >
Enterprise
$252.64M
zuora.com
Zuora
(2007, Foster City)
Subscription billing and management
Greylock Partners, Redpoint Ventures, Index Ventures, Next World Capital, Benchmark Capital, Vulcan, Shasta
Ventures, DAG Ventures, Webb Investment Network, BlackRock, Tenaya Capital, Passport Capital, Northgate,
Wellington Management
Accounting Solutions >
Quote-to-cash
$250M
blackline.com
BlackLine
(2001, Woodland Hills)
Account Reconciliation Software
Silver Lake, Iconiq Capital
Accounting Solutions >
Account Reconciliation
$220M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.36
Financial Management – Business Model
Description
Offers various financial planning tools for valuation, forecasting and other corporate performance indicators.
Budgeting & Forecasting Treasury Management Business Intelligence Equity Administration Suite
Companies managing a
firm's liquidity and
mitigating its
operational, financial
and reputational risk.
Companies providing
analytics software for
effective reporting and
performance
management.
Companies that
integrate with existing
accounting software to
automatically create
budgets and forecasts.
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.37
Financial Management – Entrepreneur Activity
and Investment Trend
$41M
$347M
$34M
$11M
$86M
$145M
$236M
$167M $188M
8
11
7
9
14
17
20
22 23
0
5
10
15
20
25
0
80
160
240
320
400
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
YoY – Total Funding and No. of Rounds
7
12
19
11
26
18
24 23
15
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
115
26
18
11 11 7 5 5
0
28
56
84
112
140
United
States
United
Kingdom
Australia Canada Germany France Ireland New
Zealand
NumberofCompanies
Distribution of Companies across Countries
$575M
$173M $171M
$76M
$38M
$14M
36
49
39
28
18
4
0
12
24
36
48
60
0
140
280
420
560
700
Suite Budgeting &
Forecasting
Treasury
Management
Equity
Administration
Business
Intelligence
Grant
Management
NumberofCompanies
FundingAmount(inMillions)
BM wise Investment
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.38
Financial Management – Most Funded Companies
Company Overview Business Model
Funding
Amount
anaplan.com
Anaplan
(2006, San Francisco)
SaaS Corporate Performance Management Platform
Salesforce, Shasta Ventures, Meritech Capital, DFJ Growth, Coatue, Harmony Partners,
Granite Ventures, Workday, Baillie Gifford, Sands Capital, VinaCapital, Premji Invest,
Founders Circle, Founders Circle, Brookside Capital
Financial Management >
Suite
$240M
adaptiveinsights.com
Adaptive Insights
(2003, Palo Alto)
SaaS Corporate Finance Management
Salesforce, Bessemer Venture Partners, Norwest Venture Partners, ONSET Ventures, Relay
Ventures, JMI Equity Fund, Cardinal Venture Capital, Monitor Ventures, RBC, INFORMATION
Financial Management >
Suite
$176.3 M
kyriba.com
Kyriba
(2000, San Diego)
Treasury automation and risk management
American Express, HSBC Group, Upfront Ventures, Iris Capital, Daher Capital, Bpifrance,
Mitsubishi UFJ Capital, BRED Banque Populaire, Coface, Mangrove Capital Partners
Financial Management >
Treasury Management
$113.51M
tidemark.com
Tidemark
(2010, Redwood City)
SaaS Corporate Performance Management
Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon Valley Bank, Tenaya
Capital, Workday, Marlin Equity Partners
Financial Management >
Budgeting & Forecasting
$105.3M
hostanalytics.com
Host Analytics
(2000, Redwood City)
Cloud Enterprise Performance Management
Next World Capital, Eastward Capital Partners, StarVest Partners, Trident Capital, Advanced
Technology Ventures, Cultivation Capital, Centerview Capital
Financial Management >
Suite
$88.65M
venasolutions.com
Vena Solutions
(2011, Toronto)
Corporate Performance Management
Difference Capital, Montage Capital, Klass, Partners for Growth, Centana Growth
Financial Management >
Suite
$36M
certent.com
Certent
(2002, Pleasanton)
Equity compensation and financial compliance software provider.
Bridge Bank
Financial Management >
Equity Administration
$35.93M
arcplan.com
arcplan
(1993, Wayne)
Corporate Performance Management
ViewPoint Capital Partners, Marlin Equity Partners
Financial Management >
Suite
$34.01M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.39
Accounting Enablers – Business Model Description
Offers solutions like bookkeeping reminder automation and accounting data standerdization
Subscription Billing B2B Payments Data Digitization Collaboration Software Plug-ins
Companies providing
software or service to
digitize paper-based
invoices.
Companies providing
software that help
accountants and their
clients to collaborate
and share financial
documents.
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.40
Accounting Enablers – Entrepreneur Activity and
Investment Trend
$32M
$29M
$24M
$29M
$17M
$10M
$39M
$14M
$48M
4
6
3
7
17
14
14
14
11
0
4
7
11
14
18
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
YoY – Total Funding and No. of Rounds
6
10
16
20
16
24
19 19
8
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
68
17 15 13 10 9 8 6
0
16
32
48
64
80
United
States
Australia India Germany United
Kingdom
Netherlands Canada Ireland
NumberofCompanies
Distribution of Companies across Countries
$122M
$109M
$88M
$5M
60
30 31
5
0
14
28
42
56
70
0
28
56
84
112
140
Subscription
Billing
Data
Digitization
B2B
Payments
Collaboration
Software
NumberofCompanies
FundingAmount(inMillions)
BM wise Investment
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.41
Accounting Enablers – Most Funded Companies
Company Overview Business Model
Funding
Amount
commercesync.com
Commerce Sync
(2005, Denver)
Accounting software to keep track of financial health of the business
Intel Capital, Venrock, Appian Ventures, Meritage Funds, TTV Capital, Augury
Capital Partners, Iron Gate Capital, Camp One Ventures, Service Provider Capital,
First Data Merchant Services Corporation
Accounting Enablers > Data
Digitization
$50.4M
vindicia.com
Vindicia
(2003, Redwood City)
SaaS subscription and recurring billing
ONSET Ventures, DCM Ventures, BDMI, FTV Capital, Leader Ventures
Accounting Enablers >
Subscription Billing
$41M
escrow.com
Escrow.com
(1999, Rancho Santa Margarita)
Licensed escrow service provider.
SoftBank, PCCW, VerticalNet, madisononline.com
Accounting Enablers > B2B
Payments > Escrow Services
$30M
gocardless.com
GoCardless
(2011, London)
Online payments solutions for recurring payments
Y Combinator, Accel Partners, SV Angel, Balderton Capital, Notion Capital, ACE and
Company, Passion Capital, Hoxton Ventures, BGF Ventures
Accounting Enablers >
Subscription Billing
$25M
recurly.com
Recurly
(2009, San Francisco)
Subscription Billing Automation
Greycroft Partners, Polaris Partners, Harrison Metal, e.ventures, Freestyle Capital,
Infinity Ventures, F-Prime Capital Partners
Accounting Enablers >
Subscription Billing
$19.6M
traxpay.com
Traxpay
(2009, Frankfurt Am Main)
A B2B Payment Platform
Earlybird, Software AG, Apax Partners, Commerzbank
Accounting Enablers > B2B
Payments > Automation
$19M
neat.com
The Neat Company
(2002, Philadelphia)
Digital Filing System for small businesses
Edison Partners, MentorTech Ventures, Ben Franklin Technology Partners of
Southeastern Pennsylvania
Accounting Enablers > Data
Digitization
$16.7M
gruntworx.com
GruntWorx
(2005, Hampton)
Paperless Tax Workflow Solution
Commonwealth Capital Ventures, Pilot House Ventures
Accounting Enablers > Data
Digitization
$16.2M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
42
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.43
Interesting Seed Companies
Curated list of companies by the sector analyst are defined as Interesting
Company Overview Business Model
Total
Funding
payable.com
Payable
(2013, San Francisco)
Billing Solution for Gig-Economy
Redpoint Ventures, General Catalyst Partners, Rothenberg Ventures, Freestyle
Capital, Hay Stack, Moment Ventures, Sherpa Ventures, Lerer Hippeau Ventures
Accounting Solutions > Payroll
Management > Payroll Software
$2.1M
wagepoint.com
Wagepoint
(2012, Kitchener)
SaaS payroll application for SMBs
Atlantic, Cardinal Bank, EVP
Accounting Solutions > Payroll
Management > Payroll Software
$2M
chartmogul.com
ChartMogul
(2014, Berlin)
Recurring Revenue Analytics for Subscription Businesses
Point Nine Capital, RTAventures
Financial Management > Business
Intelligence
$1.5M
symend.com
Symend
(2016, Calgary)
Cloud-based solutions for debt recovery.
Accounting Solutions > Invoice
Management > Receivables >
Collections
$1M
paytango.com
PayTango
(2012, Mountain View)
Invoicing platform
Y Combinator, Andreessen Horowitz
Accounting Solutions > Invoice
Management > Receivables
$700K
mrshoebox.com
Mr. Shoebox
(2010, Stockholm)
Marketplace for businesses to choose offline accountants for accounting services.
Collector, NFT Ventures
Accounting Solutions > Accounting
Suite > Tech-enabled Services
$686.9K
happay.in
Happay
(2012, Bangalore)
Web/mobile based business expense management solution
TLabs, Prime Venture Partners
Accounting Solutions > Expense
Management > Expense Cards
$520K
salarium.com
Salarium
(2013, Manila)
Cloud based payroll management
Seedstars World, Future Now Ventures
Accounting Solutions > Payroll
Management > Payroll Software
$500K
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.44
Interesting Seed Companies
Company Overview Business Model
Total
Funding
visagepayroll.com
Visage Payroll
(2014, Dallas)
Free full service payroll for small businesses and startups
Stage 1 Ventures
Accounting Solutions > Payroll
Management > Payroll Software
$500K
plooto.co
Plooto
(2015, Toronto)
B2B payment software
Real Ventures
Accounting Enablers > B2B
Payments > Automation
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.45
Interesting Series A Companies
Company Overview Business Model
Total
Funding
commercesync.com
Commerce Sync
(2005, Denver)
Accounting software to keep track of financial health of the business
Intel Capital, Venrock, Appian Ventures, Meritage Funds, TTV Capital, Augury
Capital Partners, Iron Gate Capital, Camp One Ventures, Service Provider Capital,
First Data Merchant Services Corporation
Accounting Enablers > Data
Digitization
$50.4M
tsheets.com
TSheets
(2006, Eagle)
Time Tracking Software
Summit Partners
Accounting Solutions > Invoice
Management > Receivables > Time
Tracking
$15M
receipt-bank.com
Receipt Bank
(2011, London)
Invoice data extraction software.
Kennet
Accounting Enablers > Data
Digitization
$15M
procurify.com
Procurify
(2011, Vancouver)
Procure-to-Pay Automation for SMBs
Nexus Venture Partners, GrowLab, Point Nine Capital, BDC Capital, Runa Capital,
HIGHLINE
Accounting Solutions > Procure-to-
pay
$12.6M
travelbank.com
TravelBank
(2015, San Francisco)
Cloud-based expense management Android and iOS app for SMBs
Accel Partners, NEA
Accounting Solutions > Expense
Management > Expense Tracking
Software
$10M
canopytax.com
Canopy
(2014, Lehi)
Tax resolution and practice management software provider for tax professionals.
NEA, EPIC Ventures, Deep Fork Capital
Accounting Solutions > Taxation >
Tax Software
$10M
xpenditure.com
Xpenditure
(2011, Mechelen)
Expense Management Software
Accounting Solutions > Expense
Management > Expense Tracking
Software
$8.7M
zervant.com
Zervant
(2010, Espoo)
Invoicing and time tracking for SMBs
Northzone, Conor Venture Partners, Tekes
Accounting Solutions > Invoice
Management > Receivables
$8.66M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.46
Interesting Series A Companies
Company Overview Business Model
Total
Funding
floqast.com
FloQast
(2013, Los Angeles)
SaaS month end Account Management for SMBs
Toba Capital, Polaris Partners, Amplify, Siemer and Associates, Wavemaker
Partners
Accounting Solutions > Account
Reconciliation
$7.85M
aplos.com
Aplos
(2009, California)
Accounting Software for Non-profits
San Joaquin Capital
Accounting Solutions > Accounting
Suite > Non-Profit
$7.4M
exactor.com
Exactor
(2006, Philadelphia)
Cloud-based sales tax compliance software.
Accounting Solutions > Taxation $3.3M
galliumtechnologies.com
Gallium Technologies
(2009, Richmond)
Provider of software to automate credit collections.
Accounting Solutions > Invoice
Management > Receivables >
Collections
$2.71M
virteo.com
Virteo
(2013, Heverlee)
Cloud-based platform for credit collection and debt recovery.
Ark Angels Activator Fund NV (AAAF), PMV, Sherpa Invest
Accounting Solutions > Invoice
Management > Receivables >
Collections
$2.36M
nordkap.se
Nordkap
(2012, Stockholm)
Cloud-based treasury platform for pricing debt investments.
NFT Ventures
Financial Management > Treasury
Management
jurnal.id
Jurnal
(2014, Jakarta)
Cloud based accounting for SMEs
Fenox Venture Capital, East Ventures
Accounting Solutions >
Bookkeeping
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.47
Interesting Series B Companies
Company Overview Business Model
Total
Funding
avidxchange.com
AvidXchange
(2000, Charlotte)
Online bill-pay for business
Foundry Group, Bain Capital Ventures, QED Investors, Harbourvest Partners, KeyBank,
Fifth Third Bancorp, Boathouse Capital, Square 1 Bank, Piedmont Angel Network, Nyca
Partners, Pivot Investment Partners, CT Communications
Accounting Solutions > Invoice
Management > Payables
$257.95M
cloudpay.net
CloudPay
(1996, Raleigh)
SaaS Payroll software and services
Rho Capital Partners
Accounting Solutions > Payroll
Management > Payroll Software
$46M
cloudability.com
Cloudability
(2011, Portland)
Financial Management Tool for the Cloud
First Round Capital, 500 Startups, Foundry Group, Trinity Ventures, Techstars, Data
Collective, Walden Venture Capital, SK Ventures, Peninsula Ventures, PIE,
Wieden+Kennedy
Accounting Solutions > Expense
Management > Expense Tracking
Software
$44.03M
gongziqianbao.com
Gongziqianbao
(2015, Shanghai)
Online wallet and payroll management application
SBCVC
Accounting Solutions > Payroll
Management > Payroll Software
$30M
tipalti.com
Tipalti
(2010, Palo Alto)
Automated online mass payment system and account payable platform.
SGVC
Accounting Solutions > Invoice
Management > Payables
$27M
karmiclabs.com
Karmic Labs
(2014, San Francisco)
Saas to manage cash flow and expenses for a business
Greycroft Partners, Correlation Ventures, RPM Ventures, Greycroft Partners, Alsop Louie
Partners, New Ground Ventures, Camp One Ventures, Draper Associates, LaunchCapital
Accounting Solutions > Expense
Management > Expense Cards
$19.88M
traxpay.com
Traxpay
(2009, Frankfurt Am Main)
A B2B Payment Platform
Earlybird, Software AG, Apax Partners, Commerzbank
Accounting Enablers > B2B Payments
> Automation
$19M
nexonia.com
Nexonia
(2002, Toronto)
Software provider for accounting modules like expenses, accounts payable.
Accounting Solutions > Expense
Management > Expense Tracking
Software
$14.2M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48
Interesting Series B Companies
Company Overview Business Model
Total
Funding
paymate.in
PayMate
(2006, Mumbai)
B2B Payments platform
Mayfield, KPCB, Sherpalo Ventures, Lightbox Ventures
Accounting Enablers > B2B
Payments > Automation
$14M
avangate.com
Avangate
(2006, Redwood Shores)
eCommerce and channel sales management solution provider
Francisco Partners, 3TS Capital Partners, GECAD
Accounting Enablers >
Subscription Billing
$7.5M
chargebee.com
Chargebee
(2011, Chennai)
Managed subscription billing service for SaaS
Accel Partners, Tiger Global Management
Accounting Enablers >
Subscription Billing
$6.17M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.49
Interesting Late Stage Companies
Company Overview Business Model
Total
Funding
avalara.com
Avalara
(2004, Bainbridge Island)
Cloud-based Taxation Service
Battery Ventures, Technology Crossover Ventures, Warburg Pincus, Arthur Ventures, Sageview Capital, Benaroya
Companies
Accounting Solutions >
Taxation > Tax Software
$311.12M
apttus.com
Apttus
(2006, San Mateo)
CRM SaaS Pricing, Quoting, and Contracts
Salesforce, Iconiq Capital, K1 Investment Management, Kuwait Investment Authority, Gulf Islamic Investments
Accounting Solutions >
Quote-to-cash
$274M
tradeshift.com
Tradeshift
(2009, San Francisco)
Collaboration, electronic invoicing and dynamic discounting solution
PayPal, American Express, HSBC Group, Intuit, Data Collective, e.ventures, ruNet, Recruit Strategic Partners, Notion
Capital, Kite Ventures, CreditEase, Morten Lund, Santander InnoVentures, Pavilion Capital Partners
Accounting Solutions >
Procure-to-pay
$ 265.77M
zuora.com
Zuora
(2007, Foster City)
Subscription billing and management
Greylock Partners, Redpoint Ventures, Index Ventures, Next World Capital, Benchmark Capital, Vulcan, Shasta
Ventures, DAG Ventures, Webb Investment Network, BlackRock, Tenaya Capital, Passport Capital, Northgate,
Wellington Management
Accounting Solutions >
Quote-to-cash
$250M
anaplan.com
Anaplan
(2006, San Francisco)
SaaS Corporate Performance Management Platform
Salesforce, Shasta Ventures, Meritech Capital, DFJ Growth, Coatue, Harmony Partners, Granite Ventures, Workday,
Baillie Gifford, Sands Capital, VinaCapital, Premji Invest, Founders Circle, Founders Circle, Brookside Capital
Financial Management >
Suite
$240M
financialforce.com
FinancialForce
(2009, San Francisco)
Cloud ERP solutions provider
Salesforce, Advent International, Technology Crossover Ventures, MaRS IAF
Accounting Solutions >
Accounting Suite > SMB
$193.94M
adaptiveinsights.com
Adaptive Insights
(2003, Palo Alto)
SaaS Corporate Finance Management
Salesforce, Bessemer Venture Partners, Norwest Venture Partners, ONSET Ventures, Relay Ventures, JMI Equity
Fund, Cardinal Venture Capital, Monitor Ventures, RBC, INFORMATION
Financial Management >
Suite
$176.3 M
gusto.com
Gusto
(2011, San Francisco)
SaaS Payroll Management and Health Plan services
Y Combinator, Salesforce, Emergence Capital, KPCB, General Catalyst Partners, GV, Sherpalo Ventures, Glynn
Capital, Data Collective, Western Technology Investment, Rothenberg Ventures, Ribbit Capital, Obvious Ventures,
Entree Capital, Homebrew, CapitalG, Designer Fund, Y Ventures, Aspect Ventures, Pivot Investment Partners, Cota
Capital, CSC Venture Capital, Pear Ventures
Accounting Solutions >
Payroll Management >
Payroll Software
$176.1M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.50
Interesting Late Stage Companies
Company Overview Business Model
Total
Funding
bill.com
Bill.com
(2006, Palo Alto)
Provider of cloud-based payables and receivables payment solutions.
American Express, Bank of America, Emergence Capital, Silicon Valley Bank, Scale Venture Partners,
August Capital, Jafco Ventures, DCM Ventures, Commerce Ventures, TTV Capital, Napier Park Global
Capital, Fifth Third Bancorp, West Capital, Icon Ventures
Accounting Solutions > Invoice
Management > Payables &
Receivables
$159.1M
taulia.com
Taulia
(2009, San Francisco)
Electronic invoicing and dynamic discounting solution.
Trinity Ventures, TELUS, Matrix Partners, DAG Ventures, Lakestar, Questmark Partners, Ulu Ventures,
EDBI, Zouk Capital, The Angels’ Forum (TAF), BBVA Ventures, Propel Venture Partners
Accounting Solutions > Invoice
Management > Dynamic
Discounting
$137.46M
paysimple.com
PaySimple
(2006, Denver)
Online Payment and Invoicing for small business
Susquehanna Growth Equity, Providence Equity Partners, Escalate Capital, Aurionpro, Costella Kirsch
Accounting Solutions > Invoice
Management > Receivables
$137.29M
ariasystems.com
Aria
(2003, San Francisco)
Subscription Billing & Management Software
VMware, Rembrandt Venture Partners, Bain Capital Ventures, Tugboat Ventures, Venrock, InterWest
Partners, HTGC, Hummer Winblad Venture Partners, Madison Bay Capital Partners
Accounting Solutions > Quote-
to-cash
$126.78M
chromeriver.com
Chrome River
(2007, Los Angeles)
SaaS Expense Reporting & Invoice Management
Bain Capital Ventures, Adams Street Partners, Great Hill Partners, First Analysis, Argentum Group
Accounting Solutions > Procure-
to-pay
$120M
kyriba.com
Kyriba
(2000, San Diego)
Treasury automation and risk management
American Express, HSBC Group, Upfront Ventures, Iris Capital, Daher Capital, Bpifrance, Mitsubishi UFJ
Capital, BRED Banque Populaire, Coface, Mangrove Capital Partners
Financial Management >
Treasury Management
$113.51M
tidemark.com
Tidemark
(2010, Redwood City)
SaaS Corporate Performance Management
Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon Valley Bank, Tenaya Capital,
Workday, Marlin Equity Partners
Financial Management >
Budgeting & Forecasting
$105.3M
c2fo.com
C2FO
(2008, Fairway)
Provides platform for cash flow optimization between business and suppliers
Union Square Ventures, Tiger Global Management, Citi, Temasek, Summerhill Venture Partners,
OpenAir Equity Partners, Vformation, Iron Mountain, Juvo Capital, Mithril
Accounting Solutions > Invoice
Management > Dynamic
Discounting
$97.7M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.51
Interesting Late Stage Companies
Company Overview Business Model
Total
Funding
hostanalytics.com
Host Analytics
(2000, Redwood City)
Cloud Enterprise Performance Management
Next World Capital, Eastward Capital Partners, StarVest Partners, Trident Capital, Advanced
Technology Ventures, Cultivation Capital, Centerview Capital
Financial Management >
Suite
$88.65M
transactis.com
Transactis
(2001, New York City)
White label for bill payments
Capital One, Metamorphic Ventures, Wells Fargo, ff Venture Capital, StarVest Partners, Safeguard
Scientifics, Fifth Third Bancorp, New York Angels, Alpine Meridian, PNC Financial Services Group,
Harland Financial Solutions, TD Bank
Accounting Solutions >
Invoice Management >
Receivables
$66.7M
waveapps.com
Wave Accounting
(2009, Toronto)
SaaS Accounting for SMBs and personal finance management.
Charles River Ventures, OurCrowd, Harbourvest Partners, BDC Capital, OMERS Ventures, Feddev
Ontario, Inkef Capital, Social Capital
Accounting Solutions >
Accounting Suite > SMB
$62.3M
freee.co.jp
freee
(2012, Minato)
Automated cloud accounting and payroll software.
e.ventures, DCM Ventures, Recruit Strategic Partners, Infinity Ventures, SBI Investment, Recruit
Holdings, Pavilion Capital Partners
Accounting Solutions >
Accounting Suite > SMB
$54.8M
justworks.com
Justworks
(2012, New York City)
Online payroll and benefits platform
Redpoint Ventures, Index Ventures, Bain Capital Ventures, Thrive Capital, Bain Capital, Daring
Journey Ventures
Accounting Solutions >
Payroll Management >
Payroll Software
$53M
itzcash.com
ItzCash
(2006, Mumbai)
Multi Purpose Prepaid Cash Card
Lightspeed Venture Partners, Matrix Partners India, Intel Capital
Accounting Solutions >
Expense Management >
Expense Cards
$50.6M
2go.com
Invoice2go
(2002, Sydney)
Invoice App
Accel Partners, Ribbit Capital
Accounting Solutions >
Invoice Management >
Receivables
$50M
gocardless.com
GoCardless
(2011, London)
Online payments solutions for recurring payments
Y Combinator, Accel Partners, SV Angel, Balderton Capital, Notion Capital, ACE and Company,
Passion Capital, Hoxton Ventures, BGF Ventures
Accounting Enablers >
Subscription Billing
$25M
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
52
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.53
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Accounting Suite – Most Funded Companies Sub Sector Understand Link
Payroll Management – Most Funded companies Sub Sector Understand Link
Invoice Management – Most Funded Companies Sub Sector Understand Link
Financial Management – Most Funded Companies Sub Sector Understand Link
Quote-to-cash – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.54
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
55
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.56
Finance & Accounting – Company List
Accounting Solutions Financial Management Accounting Enablers
537 FUNDED COMPANIES AND 1101 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.57
Accounting Solutions (1/151)
Company Overview Business Model Total Funding
BlackLine
(2001, Woodland Hills)
Account Reconciliation Software
Silver Lake, Iconiq Capital Account Reconciliation $220M
FloQast
(2013, Los Angeles)
SaaS month end Account Management for SMBs
Toba Capital, Polaris Partners, Amplify, Siemer and Associates,
Wavemaker Partners
Account Reconciliation $7.85M
Pazien
(2013, Newton)
Payments data aggregation with actionable insights.
Account Reconciliation $3M
SkyStem
(2009, New York City)
Account Reconciliation
Start-Up Chile Account Reconciliation $40k
Checkit
(2015, Madrid)
Account reconciliation software.
Account Reconciliation
Concil
(1993, Sao Paulo)
Account reconciliation software
Account Reconciliation
Sembro Development
(2013, Charlotte)
Bitcoin accounting software.
Account Reconciliation
RecWise
(2000, Adelaide)
Account reconciliation software provider.
Account Reconciliation
Go to BM List >>
Financial
Management
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.58
Accounting Solutions (2/151)
Company Overview Business Model Total Funding
Treasury Software
(1999, Richmond)
ACH file creation software, Positive Pay and bank reconciliation
software provider. Account Reconciliation
Cashbook
(1992, Limerick)
Cash management software provider.
Account Reconciliation
Adra
(1989, Oslo)
Account reconciliation solution provider.
Account Reconciliation
Duco
(2010, London)
SAAS reconciliation solution for financial services firms
Euclid Opportunities, Illuminate Financial Account Reconciliation
ProfitModeler
(2015, San Francisco)
Financial Planning and Analytics for Business.
Account Reconciliation
Runbook
(2004, Mount Arlington)
Enhanced Financial Controls and Automation Platform
PPM Oost Account Reconciliation
AUTOREK
(1994, Glasgow)
Reconciliations and financial controls software
Account Reconciliation
SkyStem
(2009, New York City)
Reconciliation Software
Account Reconciliation
Go to BM List >>
Financial
Management
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.59
Accounting Solutions (3/151)
Company Overview Business Model Total Funding
Chesapeake System Solutions
(1993, Birmingham)
Financial solutions software and services provider
Account Reconciliation
Trintech
(2000, Addison)
Financial solutions for the Record-to-Report process
Spectrum Equity, Vista Equity Partners, Endeavour Vision Account Reconciliation
ReconArt Software
(2008, Alexandria)
Reconciliation Solution
Account Reconciliation
Adra
(1989, Oslo)
Software for the Financial Close Process
Pod Investment Account Reconciliation
Simple Accounting
(2013, Singapore)
Provides software for enterprise solution
Accounting Suite
Iris Software
(1979, Datchet)
Business software for accounting and payroll sectors using 3rd party
software.
LDC
Accounting Suite
Workday
(2005, Pleasanton)
Human Resources and Financial Management Suite.
Greylock Partners, Morgan Stanley, NEA, InterWest Partners, T. Rowe
Price, Bezos Expeditions, Janus
Accounting Suite > Enterprise $252.64M
PowerPlan
(1994, Atlanta)
Asset accounting, tax and budgeting solutions
JMI Management, TPG, FS Investors Accounting Suite > Enterprise $110M
Go to BM List >>
Financial
Management
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Accounting Solutions (4/151)
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Financial
Management
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Accounting Solutions (5/151)
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Financial
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Accounting Solutions (6/151)
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Financial
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Financial
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Accounting Solutions (8/151)
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Financial
Management
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Accounting Solutions (9/151)
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Financial
Management
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Accounting Solutions (10/151)
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Financial
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Accounting Solutions (11/151)
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Financial
Management
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Accounting Solutions (12/151)
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Financial
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Accounting Solutions (13/151)
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Financial
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Accounting Solutions (14/151)
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Financial
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Accounting Solutions (15/151)
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Financial
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Financial
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Financial
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Accounting Solutions (18/151)
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Financial
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Accounting Solutions (19/151)
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Financial
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Accounting Solutions (20/151)
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Financial
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Accounting Solutions (21/151)
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Financial
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Accounting Solutions (22/151)
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Financial
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Accounting Solutions (23/151)
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Financial
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Accounting Solutions (24/151)
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Financial
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Accounting Solutions (25/151)
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Financial
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Accounting Solutions (26/151)
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Financial
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Accounting Solutions (27/151)
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Financial
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Accounting Solutions (28/151)
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Financial
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Accounting Solutions (29/151)
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Financial
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Accounting Solutions (30/151)
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Financial
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Accounting Solutions (31/151)
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Financial
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Accounting Solutions (32/151)
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Financial
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Accounting Solutions (33/151)
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Financial
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Accounting Solutions (34/151)
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Financial
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Accounting Solutions (35/151)
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Financial
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Accounting Solutions (36/151)
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Financial
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Accounting Solutions (37/151)
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Financial
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Accounting Solutions (38/151)
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Financial
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Accounting Solutions (39/151)
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Financial
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Accounting Solutions (40/151)
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Financial
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Accounting Solutions (41/151)
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Financial
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Accounting Solutions (42/151)
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Financial
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Accounting Solutions (43/151)
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Financial
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Accounting Solutions (44/151)
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Financial
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Accounting Solutions (45/151)
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Financial
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Accounting Solutions (46/151)
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Financial
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Accounting Solutions (47/151)
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Financial
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Accounting Solutions (48/151)
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Financial
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Accounting Solutions (49/151)
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Financial
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Accounting Solutions (50/151)
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Financial
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Accounting Solutions (51/151)
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Financial
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Accounting Solutions (52/151)
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Financial
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Accounting Solutions (53/151)
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Financial
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Accounting Solutions (54/151)
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Financial
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Accounting Solutions (55/151)
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Financial
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Accounting Solutions (56/151)
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Financial
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Accounting Solutions (57/151)
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Financial
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Accounting Solutions (58/151)
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Financial
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Accounting Solutions (59/151)
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Financial
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Accounting Solutions (60/151)
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Financial
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Financial
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Accounting Solutions (62/151)
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Financial
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Accounting Solutions (63/151)
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Financial
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Financial
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Financial Management (1/32)
Company Overview Business Model Total Funding
Viareport
(2005, Paris)
Provider of financial software for financial consolidation, management
reporting and budgeting.
IDF Capital
$1.33M
Improve Working Capital
(2014, London)
Provider of cloud-based working capital management platform;
Tidemark
(2010, Redwood City)
SaaS Corporate Performance Management
Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon
Valley Bank, Tenaya Capital, Workday, Marlin Equity Partners
Budgeting & Forecasting $105.3M
Centage
(2002, Natick)
Budgeting and planning software solutions for small to medium sized
businesses.
Northgate, TVC Capital, Massachusetts Growth Capital Corporation
(MCGG)
Budgeting & Forecasting $23.25M
Jedox
(2002, Freiburg)
Open source Self-service BI and Corporate Performance Management
eCAPITAL Budgeting & Forecasting $15.59M
Finagraph
(2010, Mercer Island)
Business Intelligence Tool for understanding the financial position of
small businesses
Moody
Budgeting & Forecasting $7.1M
Spotlight Reporting
(2011, Wellington)
Performance reporting software for accountants and SMBs.
NZVIF Budgeting & Forecasting $7M
XLerant
(2008, Stamford)
Provider of cloud-based budgeting, forecasting and reporting solutions.
Connecticut Innovations, Chrysalis Ventures Budgeting & Forecasting $5.39M
Accounting
Solutions
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Enablers
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Financial Management (2/32)
Company Overview Business Model Total Funding
K12 Enterprise
(2009, Towson)
K12 Financial Management Software
Budgeting & Forecasting $3M
60mo
(2009, Edinburgh)
Business Finance & Forecasting Software
Lightbank Budgeting & Forecasting $1.2M
Cashforce
(2012, New York City)
Cash management & forecasting platform
Techstars, Barclays Accelerator, Volta Ventures, Pamica Budgeting & Forecasting $1.09M
Decision Curve
(1996, Barcelona)
License-based financial forecasting applications.
Merseyside Special Investment Fund Budgeting & Forecasting $1.08M
Synapse Information
(2012, Birmingham)
Cloud-based corporate performance management software provider.
HSBC Group, Coventry, Finance Birmingham, Innovate UK Budgeting & Forecasting $773.62k
Asteria
(2015, Stockholm)
Automated invoice advisory and cash flow optimization solution based
on account receivables.
Nordea
Budgeting & Forecasting $718.2k
Fraxion
(2001, Cape Town)
Budgeting and Forecasting Software
Venfin Budgeting & Forecasting $457k
getconfer
(2009, Chicago)
Enterprise Communication
Budgeting & Forecasting $400k
Accounting
Solutions
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Enablers
Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.210
Financial Management (3/32)
Company Overview Business Model Total Funding
The Float Yard Ltd CodeBase
(2010, Edinburgh)
Float - Real time Financial Forecasting
Wychwood Capital Partners S.A. R.L. Budgeting & Forecasting $169k
Mentio
(2014, Vancouver)
Financial intelligence platform for small-sized businesses
Techstars Budgeting & Forecasting $110k
Profitbase
(1991, Sandnes)
BI Corporate Performance Management Solution
Budgeting & Forecasting $100k
ProfitSee
(2008, Chanhassen)
Financial Analysis and Forecasting Software
Budgeting & Forecasting $80.5k
Opstarts
(2014, San Francisco)
Budgeting and forecasting solution provider for subscription
businesses.
Foundry Group, Zelkova Ventures, V1.VC
Budgeting & Forecasting $50k
Edge Forecast
(2010, Bath)
Provider of spreadsheet applications for forecasting.
Crowdcube Budgeting & Forecasting $17.87k
Finaly
(2013, Sint-niklaas)
Forecasting tool.
Budgeting & Forecasting
Sapphire Innovation
(2013, Zug)
SaaS platform for working capital optimisation and cash flow
forecasting Budgeting & Forecasting
Accounting
Solutions
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Accounting
Enablers
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Solutions
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Solutions
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Solutions
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Solutions
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Solutions
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Solutions
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Financial Management (11/32)
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Solutions
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Financial Management (12/32)
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Solutions
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Solutions
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Solutions
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Financial Management (15/32)
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Solutions
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Financial Management (16/32)
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Solutions
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Financial Management (17/32)
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Solutions
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Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017
Tracxn Research - Finance & Accounting Landscape, February 2017

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Tracxn Research - Finance & Accounting Landscape, February 2017

  • 1.
  • 2. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Tracxn World’s Largest Startup Research Platform 2
  • 3. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3 Contents Topic Page No. Scope of Report 04 Entrepreneur Activity 06 Investment Trend 11 Who is Investing 22 Exit Outlook - IPO, Acquisitions 26 Sub Sector Analysis 31 Interesting Companies 43 Useful Links 53 Company List 56 Team 265
  • 4. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.4 Sector Overview Scope of report This report contains companies which offer software for automating functions of finance and accounting department of an organization. These software solutions record and process accounting transactions within functional modules such as accounts payable, accounts receivable, payroll, trial balance, inventory, general ledger. The report also includes companies which offer software for auditing, taxation and end-of-month account reconciliation. The report also include companies that offer software for digitizing the paper-based transactions of a business. Companies which provide software to CPA firms to collaborate and share confidential documents with their clients are also included. Companies offering business insights using accounting data for budgeting, planning and forecasting are also included. The scope of this report includes equity as well as debt funding received by the companies. Disclaimer: The information and data in the report is based on global developments tracked in the sector till January 18, 2017. This is to categorically state that any events and relevant developments after the said date will not reflect in the report. Business Model Description Accounting Suite Provides integrated invoicing, expense management, account reconciliation, auditing and payroll solutions Bookkeeping Companies tracking and recording every transaction of a business. Invoicing Offers automated invoicing solutions with online payments Payroll & Benefits Management Provides automated payroll, time-tracking, tax filings and various compliance related functions Expense Management Offers expense management solutions including reporting and spend analytics Quote-to-cash Automated management of sales cycle from creating quote to managing contract and billing Procure-to-pay Automated management of procurement cycle from purchase order creation to payments Auditing Provides auditing solutions to perform various audit checks Taxation Delivers compliance solutions related to sales tax and other transactional taxes Financial Management Offers various financial planning tools for valuation, forecasting and other corporate performance indicators. Accounting Enablers Offers solutions for accounting data standardization and collaboration Account Reconciliation Offers month end account reconciling applications
  • 5. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 5
  • 6. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. 97 107 129 154 182 198 80 0 50 100 150 200 250 2010 2011 2012 2013 2014 2015 2016 NumberofCompanies 6 YoY – Number of companies founded Tidemark Gusto Viewpost PromisePay Karmic Labs Gongziqianbao Cardlay Tipalti Cloudability freee Bento Dazhangfang TravelBank LumaTax
  • 7. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.7 Large Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 425 Jan-2009 125 Accounting Solutions > Invoice Management $2.0B ivy-invoicing.com Viewpost 2012, Maitland 64 Feb-2007 20 Accounting Solutions > Taxation > Tax Software $730M avalara.com Avalara 2004, Bainbridge Island 198 May-2006 39 Accounting Solutions > Accounting Suite > SMB $1.3B financialforce.com FinancialForce 2009, San Francisco 16 Sep-2005 12 Accounting Solutions > Quote-to-cash $843M apttus.com Apttus 2006, San Mateo 38 Aug-2001 22 Accounting Solutions > Procure-to-pay $805M tradeshift.com Tradeshift 2009, San Francisco 19 Jun-1991 9 Accounting Solutions > Accounting Suite > Enterprise $388M workday.com Workday 2005, Pleasanton
  • 8. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.8 Niche Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 10 Feb-2012 6 Accounting Solutions > Invoice Management > Dynamic Discounting $239M taulia.com Taulia 2009, San Francisco 136 Sep-2009 52 Accounting Solutions > Expense Management > Expense Tracking Software $758M cloudability.com Cloudability 2011, Portland 48 Nov-2007 18 Accounting Solutions > Payroll Management > Payroll Software $379M gusto.com Gusto 2011, San Francisco 56 May-2004 29 Accounting Solutions > Invoice Management > Receivables > Collections $572M symend.com Symend 2016, Calgary
  • 9. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 9
  • 10. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.10
  • 11. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.11 YoY – Number of Rounds and Total Funding $470M $574M $555M $421M $551M $1.4B $1.1B $2.0B $1.3B $41M 29 57 51 64 89 89 130 147 139 4 0 32 64 96 128 160 0 500 1000 1500 2000 2500 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 NumberofRounds FundingAmount(inMillions) Funding Amount Number of Rounds
  • 12. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.12 YoY – Number of Rounds by Stage 18 39 40 60 60 50 26 27 25 38 47 55 11 13 17 22 27 23 0 32 64 96 128 160 2011 2012 2013 2014 2015 2016 NumberofRounds Seed Early Late
  • 13. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.13 YoY – Funding by Stage $17M $18M $22M $45M $40M $40M $188M $181M $100M $281M $565M $370M $125M $258M $607M $678M $986M $804M 0 360 720 1080 1440 1800 2011 2012 2013 2014 2015 2016 TotalFundingAmount(inMillions) Seed Early Late
  • 14. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.14 Average Ticket Size – Early Stage $0.8M $0.8M $0.7M $1.0M $0.9M $1.1M $4.5M $8.1M $7.6M $7.4M $6.2M $5.1M $12.5M $10.3M $7.0M $12.0M $31.7M $15.2M 0.0 7.0 14.0 21.0 28.0 35.0 2011 2012 2013 2014 2015 2016 FundingAmount(inMillions) Seed Series A Series B
  • 15. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.15 Top investments in last one year Company Funding Amount Round Name Date Investors paysimple.com PaySimple (Denver, 2006) $115M PE Oct-2016 Providence Equity Partners anaplan.com Anaplan (San Francisco, 2006) $90M Series E Jan-2016 Baillie Gifford, Founders Circle, Harmony Partners, Brookside Capital, Coatue, DFJ Growth, Granite Ventures, Meritech Capital, Salesforce, Sands Capital, Shasta Ventures, Premji Invest gusto.com Gusto (San Francisco, 2011) $90M Series C Oct-2016 General Catalyst Partners, CapitalG, Obvious Ventures apttus.com Apttus (San Mateo, 2006) $88M Series D Sep-2016 Iconiq Capital, Kuwait Investment Authority, K1 Investment Management, Gulf Islamic Investments tradeshift.com Tradeshift (San Francisco, 2009) $75M Series D Jun-2016 Data Collective, HSBC Group, American Express, Notion Capital, CreditEase, Pavilion Capital Partners confirmation.com Capital Confirmation (Brentwood, 2000) $60M PE Oct-2016 Great Hill Partners ariasystems.com Aria (San Francisco, 2003) $50M Series E Feb-2016 Bain Capital Ventures, Hummer Winblad Venture Partners, InterWest Partners, Venrock, VMware, Rembrandt Venture Partners, Madison Bay Capital Partners, HTGC avalara.com Avalara (Bainbridge Island, 2004) $50M Series D Sep-2016 Warburg Pincus, Technology Crossover Ventures, Sageview Capital, Arthur Ventures
  • 16. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.16 Top investments in last one year Company Funding Amount Round Name Date Investors taulia.com Taulia (San Francisco, 2009) $46M Series E Jan-2016 Zouk Capital justworks.com Justworks (New York City, 2012) $33M Series C Mar-2016 Redpoint Ventures, Bain Capital Ventures, Thrive Capital, Index Ventures gongziqianbao.com Gongziqianbao (Shanghai, 2015) $30M Series B Jul-2016 SBCVC transactis.com Transactis (New York City, 2001) $30M Series E Apr-2016 Fifth Third Bancorp, PNC Financial Services Group, Safeguard Scientifics, TD Bank, Wells Fargo, Capital One venasolutions.com Vena Solutions (Toronto, 2011) $30M Series B Jul-2016 Centana Growth nexussystems.com Nexus Systems, Inc. (Falls Church, 1999) $28M Series B Oct-2016 Mainsail Partners cloudability.com Cloudability (Portland, 2011) $24M Series B Jun-2016 Foundry Group kyriba.com Kyriba (San Diego, 2000) $23M Series D Sep-2016 Bpifrance, Daher Capital, HSBC Group
  • 17. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.17 Top investments in last one year Company Funding Amount Round Name Date Investors tradeshift.com Tradeshift (San Francisco, 2009) $20M Series D Feb-2016 avidxchange.com AvidXchange (Charlotte, 2000) $18M Series B Nov-2016 Fifth Third Bancorp, Pivot Investment Partners bench.co Bench (Vancouver, 2012) $16M Series B May-2016 Bain Capital Ventures, Altos Ventures, Contour Venture Partners waveapps.com Wave Accounting (Toronto, 2009) $15M Series D Oct-2016 BDC Capital, Harbourvest Partners, Charles River Ventures, Social Capital tipalti.com Tipalti (Palo Alto, 2010) $14M Series B Sep-2016 SGVC centage.com Centage (Natick, 2002) $14M Series A Feb-2016 TVC Capital, Northgate gocardless.com GoCardless (London, 2011) $13M Series C Mar-2016 Notion Capital, Balderton Capital, Accel Partners, Passion Capital karmiclabs.com Karmic Labs (San Francisco, 2014) $12M Series B Sep-2016
  • 18. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.18 Top investments in last one year Company Funding Amount Round Name Date Investors dazhangfang.com Dazhangfang (Beijing, 2014) $12M Series A Mar-2016 Renren promisepay.com PromisePay (Melbourne, 2013) $10M Series A Jun-2016 carsales, Rampersand, Reinventure Group, Cultivation Capital nexonia.com Nexonia (Toronto, 2002) $10M Series B Feb-2016 nvoicepay.com Nvoicepay (Beaverton, 2009) $10M Series B Oct-2016 Napier Park Global Capital receipt-bank.com Receipt Bank (London, 2011) $10M Series A Feb-2016 Kennet streamlinksoftware.com StreamLink Software (Cleveland, 2008) $10M Series A Jun-2016 First Analysis, North Coast Angel Fund, North Coast Venture Fund, Blu Venture Investors, HPVP, Hyde Park Angels, Jumpstart, Silicon Valley Bank travelbank.com TravelBank (San Francisco, 2015) $10M Series A Oct-2016 NEA, Accel Partners klipfolio.com Klipfolio (Ottawa, 2001) $9M Series B Jan-2017 OMERS Ventures, Mistral Ventures, Boldstart Ventures, BDC Capital, Converge Venture Partners
  • 19. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.19 Top investments in last one year Company Funding Amount Round Name Date Investors bentoforbusiness.com Bento (San Francisco, 2013) $7M Series A Jun-2016 Comcast Ventures, Anthemis Group, Blumberg Capital, Lionbird procurify.com Procurify (Vancouver, 2011) $7M Series A Nov-2016 Runa Capital, Point Nine Capital, Nexus Venture Partners, BDC Capital waveapps.com Wave Accounting (Toronto, 2009) $7M Series C Mar-2016 BDC Capital satago.com Satago (London, 2012) $7M Series A Jun-2016 ESF Capital floqast.com FloQast (Los Angeles, 2013) $7M Series A Mar-2016 Polaris Partners, Toba Capital, Amplify, Wavemaker Partners fusebill.com Fusebill (Kanata, 2011) $6M Series A Sep-2016 Scale-Up Venture Capital payfit.com Payfit (Paris, 2015) $6M Series A Oct-2016 Otium Capital, The Family, Kima Ventures zervant.com Zervant (Espoo, 2010) $5M Series A Aug-2016 Northzone, Conor Venture Partners
  • 20. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.20 Funnel view of Sector Percent of Previous 33% 38% 52% 168 61 108 206 537 1638 0 360 720 1080 1440 1800 M&A & IPO Late Series B Series A Funded Founded Number of Companies
  • 21. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 21
  • 22. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.22 Most Active Investors in Sector 13 9 9 9 8 8 7 7 6 6 0 3 6 8 11 14 500 Startups Accel Partners Silicon Valley Bank Techstars Bain Capital Ventures Y Combinator Kima Ventures Salesforce FundersClub Redpoint Ventures TotalNumberofRounds Cloudability Invoice2go Bill.com Cloudability Cortera Gusto esharesinc Apttus inDinero Zuora inDinero MetraTech Tidemark Bench AvidXchange GoCardless PromisePay Anaplan Sourcery Tidemark
  • 23. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.23 Where are Top Investors investing 500 Startups Accel Partners Silicon Valley Bank Techstars Bain Capital Ventures Y Combinator Kima Ventures Salesforce FundersClub Redpoint Ventures Accounting Solutions Cloudability, inDinero, AuditFile Invoice2go, MetraTech, Kds Bill.com, Intacct, Liquid Engines Cloudability, Bench, Dopay Cortera, AvidXchange, Aria Gusto, inDinero, Abacus Payfit, ExpenseBot, Make Leaps Apttus, FinancialForce, Gusto inDinero, Sourcery, Abacus Zuora, Justworks, Expensify Financial Management Trufa Tidemark, StreamLink Software, FiREapps Cashforce, Mentio esharesinc, Visible Anaplan, Adaptive Insights Leap Financial Tidemark Accounting Enablers Billplz GoCardless, Chargebee B2B Pay iPay Technologies GoCardless, Billforward PromisePay
  • 24. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.24 Top Investor by Stage of Entry Bain Capital Ventures 5 Emergence Capital 4 Ribbit Capital 3 Shasta Ventures 3 Sigma Partners 3 Silicon Valley Bank 3 Accel Partners 2 Advanced Technology Ventures 2 Apex Venture Partners 2 Arbor Ventures 2 Salesforce 5 Bain Capital Ventures 4 DCM Ventures 4 Greylock Partners 4 Advanced Technology Ventures 3 Battery Ventures 3 Emergence Capital 3 Iconiq Capital 3 Meritech Capital 3 Redpoint Ventures 3 Seed Series A Series B Later Stage Accel Partners 7 500 Startups 4 DCM Ventures 3 Polaris Partners 3 Ribbit Capital 3 Advanced Technology Ventures 2 BDC Capital 2 Edison Partners 2 Emergence Capital 2 First Analysis 2 500 Startups 8 Y Combinator 8 Techstars 6 BDC Capital 4 Draper Associates 4 Startupbootcamp 4 Enterprise Ireland 3 FundersClub 3 High-Tech Grunderfonds 3 Kima Ventures 3
  • 25. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 25
  • 26. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.26 Top IPOs in last three years IPO Date Company Overview Funding Amount Mcap at IPO Exch:Ticker Oct-2016 coupa.com Coupa (San Mateo, 2006) Cloud spend management software. Mohr Davidow Ventures, Battery Ventures, Meritech Capital, Crosslink Capital, BlueRun Ventures, T. Rowe Price, Iconiq Capital, Northgate, El Dorado Ventures, Icon Ventures, Rally Ventures $169M COUP Mar-2016 cerillionskyline.com Cerillion Skyline (London, 1999) Subscription billing, charging and CRM solution provider. Baird Capital, Digital Capital $9M CER May-2015 myob.com MYOB (Glen Waverley, 1991) Business management solutions provider. Harbourvest Partners, Bain Capital ASX:MYO Dec-2014 wdesk.com Workiva (Ames, 2008) Cloud based platform for risk, compliance, finance and audit $53.84M WK Mar-2014 promikbook.com PromikBook (Gothenburg, 2010) Billing and bookkeeping software provider. PB
  • 27. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.27 Major Acquisitions in last one year Date Company Acquirer Deal Size Overview Total Funding Nov-2016 dinero.dk Dinero (Copenhagen, 2010) visma.com Undisclosed Cloud-based accounting platform for SMBs. Nov-2016 reval.com Reval (New York City, 1999) iongroup.com Undisclosed Accounting and Risk Management Software North Bridge Venture Partners, Commonwealth Capital Ventures, North Bridge, Blue Cloud Ventures $28M Oct-2016 bankstream.co.uk Bankstream (London, 2013) intuit..com Undisclosed Provider of software for automatically providing financial transaction data from banks. Sep-2016 transcentra.com TransCentra (Norcross, 1991) sourcehov.com Undisclosed Multichannel billing and payment solutions provider. SourceHOV, HandsOn Global Management Sep-2016 vindicia.com Vindicia (Redwood City, 2003) amdocs.com Undisclosed SaaS subscription and recurring billing ONSET Ventures, DCM Ventures, BDMI, FTV Capital, Leader Ventures $41M Sep-2016 runbook.com Runbook (Mount Arlington, 2004) blackline.com null USD Enhanced Financial Controls and Automation Platform PPM Oost Aug-2016 kds.com Kds (Issy-les-moulineaux, 1994) amexglobalbusiness travel.com null USD Tourism Industry Software Accel Partners, Atlas Venture, Cross Continental Ventures $13.3M Aug-2016 tesch-gruppe.com Tesch Inkasso GmbH (Wiehl, 1985) gfkl.com null USD Receivables Management Firm Avedon Capital Partners
  • 28. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.28 Major Acquisitions in last one year Date Company Acquirer Deal Size Overview Total Funding Jul-2016 galliumtechnologies.com Gallium Technologies (Richmond, 2009) Ansoniacredit data.com null USD Provider of software to automate credit collections. $2.71M Jul-2016 prevero.com prevero (Munich, 1994) unit4.com null USD Corporate Finance Management BayBG Jun-2016 disclosurenet.com DisclosureNet (Toronto, 2002) certent.com null USD Disclosure Management Solution BEST Funds, RoyNat Capital $10M Jun-2016 preferredreturn.com Preferred Return (New York City, 2011) gust.com undisclosed Cap Table management software. Jun-2016 e-conomic.com e-conomic (Copenhagen, 2001) teamsystem.com undisclosed Cloud-based accounting software for small and medium businesses. Jun-2016 sharewave.com Gust Equity Management (New York City, 2012) gust.com Undisclosed Cap table management software for private companies Draper Richards, Allegis Capital, Thomvest Ventures, Kita Capital, Divergent Ventures, KLM Capital Group $2M Jun-2016 invoicewareint.com Invoiceware International (Marietta, 2008) sovos.com Undisclosed Tax compliance solution for invoicing and fiscal reporting. May-2016 k12enterprise.com K12 Enterprise (Towson, 2009) jitasa.is Undisclosed K12 Financial Management Software $3M
  • 29. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 29
  • 30. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.30
  • 31. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. 1680+ companies in the sector, 332 funded in last 5 years, $1.3B invested in 2016/17 Most Active Investors: Accel Partners, Silicon Valley Bank, Bain Capital Ventures Practice Area – FinTech | Analysts: @GautamJagan Cumulative funding in the sector February 2017Tracxn BlueBox : Finance & Accounting FINANCIAL MANAGEMENT Commerce Sync (2005, $50.4M) ACCOUNTING ENABLERS SUITE Anaplan (2006, $240M) BUDGETING & FORECASTING Centage (2002, $23M) BUSINESS INTELLIGENCE Klipfolio (2001, $19.4M) TREASURY MANAGEMENT Kyriba (2000, $113.5M) EQUITY ADMINISTRATION Certent (2002, $36M) B2B PAYMENTS Escrow (1999, $30M) DATA DIGITIZATION CommerceSync (2005, $50M) SUBSCRIPTION BILLING Vindicia (2003, $41M) COLLABORATION SOFTWARE GetSqrl (2013, $550K) $1.1B $324M ACCOUNTING SOLUTIONS ACCOUNTING SUITE Intuit (1983, IPO) PAYROLL MANAGEMENT QUOTE-TO-CASH Gusto (2011, $176M) Apttus (2006, $274M) BOOKKEEPING Bench (2012, $33M) INVOICE MANAGEMENT AvidXchange (2000, $258M) PROCURE-TO-PAY Tradeshift (2009, $266M) EXPENSE MANAGEMENT ItzCash (2006, $51M) TAXATION Avalara (2004, $311M) ACCOUNT RECONCILIATION Blackline (2001, IPO) AUDITING Capital Confirmation (2000, $63M) REGULATORY REPORTING Workiva (2008, $54M) $6.0B 31
  • 32. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.32 Top Business Models by Funding $6.1B $1.0B $0.3B 0.0 1.4 2.8 4.2 5.6 7.0 Accounting Solutions Financial Management Accounting Enablers TotalFundingAmount(inBillions) Avg. Age Sep-07 Sep-06 Feb-09 # Cos. 1201 251 186 Cortera Anaplan Commerce Sync Avalara Adaptive Insights Vindicia
  • 33. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.33 Accounting Solutions – Business Model Description Invoice Management Accounting Suite Expense Management Taxation Bookkeeping Provides invoicing, expense management, account reconciliation, auditing, payroll, taxation and reporting solutions Offer expense management solutions including reporting and spend analytics Delivers an array of compliance and filing solutions related to sales tax and other transactional taxes Companies tracking and recording every transaction of a business. Offers automated invoice management solutions with online payments.
  • 34. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.34 Accounting Solutions – Entrepreneur Activity and Investment Trend $398M $198M $497M $380M $448M $1.2B $777M $1.8B $1.0B 17 40 41 48 58 58 96 111 105 0 24 48 72 96 120 0 400 800 1200 1600 2000 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 56 70 62 76 87 112 139 156 57 0 36 72 108 144 180 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 436 130 115 45 42 37 34 33 0 100 200 300 400 500 United States India United Kingdom Canada Australia Netherlands Germany Sweden NumberofCompanies Distribution of Companies across Countries $1.9B $929M $856M $817M $419M $400M 237 132 36 51 54 50 0 50 100 150 200 250 0 500 1000 1500 2000 2500 Invoice Management Accounting Suite Quote -to-cash Procure -to-pay Taxation Payroll Management NumberofCompanies FundingAmount(inMillions) BM wise Investment
  • 35. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.35 Accounting Solutions – Most Funded Companies Company Overview Business Model Funding Amount ecredit.com Cortera (1993, Boca Raton) Credit scoring and Collection automation solution provider (formerly known as eCredit) SAP, Bain Capital Ventures, J.P. Morgan, Citi, Battery Ventures, Trident Capital, Draper Richards, Apex Venture Partners, FTV Capital, Internet Capital Group, North Hill Ventures, Sterling Partners, Actua, Vertex Ventures Accounting Solutions > Invoice Management > Receivables > Collections $482M avalara.com Avalara (2004, Bainbridge Island) Cloud-based Taxation Service Battery Ventures, Technology Crossover Ventures, Warburg Pincus, Arthur Ventures, Sageview Capital, Benaroya Companies Accounting Solutions > Taxation > Tax Software $311.12M apttus.com Apttus (2006, San Mateo) CRM SaaS Pricing, Quoting, and Contracts Salesforce, Iconiq Capital, K1 Investment Management, Kuwait Investment Authority, Gulf Islamic Investments Accounting Solutions > Quote-to-cash $274M tradeshift.com Tradeshift (2009, San Francisco) Collaboration, electronic invoicing and dynamic discounting solution PayPal, American Express, HSBC Group, Intuit, Data Collective, e.ventures, ruNet, Recruit Strategic Partners, Notion Capital, Kite Ventures, CreditEase, Morten Lund, Santander InnoVentures, Pavilion Capital Partners Accounting Solutions > Procure-to-pay $ 265.77M avidxchange.com AvidXchange (2000, Charlotte) Online bill-pay for business Foundry Group, Bain Capital Ventures, QED Investors, Harbourvest Partners, KeyBank, Fifth Third Bancorp, Boathouse Capital, Square 1 Bank, Piedmont Angel Network, Nyca Partners, Pivot Investment Partners, CT Communications Accounting Solutions > Invoice Management > Payables $257.95M workday.com Workday (2005, Pleasanton) Human Resources and Financial Management Suite. Greylock Partners, Morgan Stanley, NEA, InterWest Partners, T. Rowe Price, Bezos Expeditions, Janus Accounting Solutions > Accounting Suite > Enterprise $252.64M zuora.com Zuora (2007, Foster City) Subscription billing and management Greylock Partners, Redpoint Ventures, Index Ventures, Next World Capital, Benchmark Capital, Vulcan, Shasta Ventures, DAG Ventures, Webb Investment Network, BlackRock, Tenaya Capital, Passport Capital, Northgate, Wellington Management Accounting Solutions > Quote-to-cash $250M blackline.com BlackLine (2001, Woodland Hills) Account Reconciliation Software Silver Lake, Iconiq Capital Accounting Solutions > Account Reconciliation $220M
  • 36. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.36 Financial Management – Business Model Description Offers various financial planning tools for valuation, forecasting and other corporate performance indicators. Budgeting & Forecasting Treasury Management Business Intelligence Equity Administration Suite Companies managing a firm's liquidity and mitigating its operational, financial and reputational risk. Companies providing analytics software for effective reporting and performance management. Companies that integrate with existing accounting software to automatically create budgets and forecasts.
  • 37. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.37 Financial Management – Entrepreneur Activity and Investment Trend $41M $347M $34M $11M $86M $145M $236M $167M $188M 8 11 7 9 14 17 20 22 23 0 5 10 15 20 25 0 80 160 240 320 400 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 7 12 19 11 26 18 24 23 15 0 6 12 18 24 30 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 115 26 18 11 11 7 5 5 0 28 56 84 112 140 United States United Kingdom Australia Canada Germany France Ireland New Zealand NumberofCompanies Distribution of Companies across Countries $575M $173M $171M $76M $38M $14M 36 49 39 28 18 4 0 12 24 36 48 60 0 140 280 420 560 700 Suite Budgeting & Forecasting Treasury Management Equity Administration Business Intelligence Grant Management NumberofCompanies FundingAmount(inMillions) BM wise Investment
  • 38. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.38 Financial Management – Most Funded Companies Company Overview Business Model Funding Amount anaplan.com Anaplan (2006, San Francisco) SaaS Corporate Performance Management Platform Salesforce, Shasta Ventures, Meritech Capital, DFJ Growth, Coatue, Harmony Partners, Granite Ventures, Workday, Baillie Gifford, Sands Capital, VinaCapital, Premji Invest, Founders Circle, Founders Circle, Brookside Capital Financial Management > Suite $240M adaptiveinsights.com Adaptive Insights (2003, Palo Alto) SaaS Corporate Finance Management Salesforce, Bessemer Venture Partners, Norwest Venture Partners, ONSET Ventures, Relay Ventures, JMI Equity Fund, Cardinal Venture Capital, Monitor Ventures, RBC, INFORMATION Financial Management > Suite $176.3 M kyriba.com Kyriba (2000, San Diego) Treasury automation and risk management American Express, HSBC Group, Upfront Ventures, Iris Capital, Daher Capital, Bpifrance, Mitsubishi UFJ Capital, BRED Banque Populaire, Coface, Mangrove Capital Partners Financial Management > Treasury Management $113.51M tidemark.com Tidemark (2010, Redwood City) SaaS Corporate Performance Management Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon Valley Bank, Tenaya Capital, Workday, Marlin Equity Partners Financial Management > Budgeting & Forecasting $105.3M hostanalytics.com Host Analytics (2000, Redwood City) Cloud Enterprise Performance Management Next World Capital, Eastward Capital Partners, StarVest Partners, Trident Capital, Advanced Technology Ventures, Cultivation Capital, Centerview Capital Financial Management > Suite $88.65M venasolutions.com Vena Solutions (2011, Toronto) Corporate Performance Management Difference Capital, Montage Capital, Klass, Partners for Growth, Centana Growth Financial Management > Suite $36M certent.com Certent (2002, Pleasanton) Equity compensation and financial compliance software provider. Bridge Bank Financial Management > Equity Administration $35.93M arcplan.com arcplan (1993, Wayne) Corporate Performance Management ViewPoint Capital Partners, Marlin Equity Partners Financial Management > Suite $34.01M
  • 39. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.39 Accounting Enablers – Business Model Description Offers solutions like bookkeeping reminder automation and accounting data standerdization Subscription Billing B2B Payments Data Digitization Collaboration Software Plug-ins Companies providing software or service to digitize paper-based invoices. Companies providing software that help accountants and their clients to collaborate and share financial documents.
  • 40. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.40 Accounting Enablers – Entrepreneur Activity and Investment Trend $32M $29M $24M $29M $17M $10M $39M $14M $48M 4 6 3 7 17 14 14 14 11 0 4 7 11 14 18 0 10 20 30 40 50 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 6 10 16 20 16 24 19 19 8 0 6 12 18 24 30 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 68 17 15 13 10 9 8 6 0 16 32 48 64 80 United States Australia India Germany United Kingdom Netherlands Canada Ireland NumberofCompanies Distribution of Companies across Countries $122M $109M $88M $5M 60 30 31 5 0 14 28 42 56 70 0 28 56 84 112 140 Subscription Billing Data Digitization B2B Payments Collaboration Software NumberofCompanies FundingAmount(inMillions) BM wise Investment
  • 41. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.41 Accounting Enablers – Most Funded Companies Company Overview Business Model Funding Amount commercesync.com Commerce Sync (2005, Denver) Accounting software to keep track of financial health of the business Intel Capital, Venrock, Appian Ventures, Meritage Funds, TTV Capital, Augury Capital Partners, Iron Gate Capital, Camp One Ventures, Service Provider Capital, First Data Merchant Services Corporation Accounting Enablers > Data Digitization $50.4M vindicia.com Vindicia (2003, Redwood City) SaaS subscription and recurring billing ONSET Ventures, DCM Ventures, BDMI, FTV Capital, Leader Ventures Accounting Enablers > Subscription Billing $41M escrow.com Escrow.com (1999, Rancho Santa Margarita) Licensed escrow service provider. SoftBank, PCCW, VerticalNet, madisononline.com Accounting Enablers > B2B Payments > Escrow Services $30M gocardless.com GoCardless (2011, London) Online payments solutions for recurring payments Y Combinator, Accel Partners, SV Angel, Balderton Capital, Notion Capital, ACE and Company, Passion Capital, Hoxton Ventures, BGF Ventures Accounting Enablers > Subscription Billing $25M recurly.com Recurly (2009, San Francisco) Subscription Billing Automation Greycroft Partners, Polaris Partners, Harrison Metal, e.ventures, Freestyle Capital, Infinity Ventures, F-Prime Capital Partners Accounting Enablers > Subscription Billing $19.6M traxpay.com Traxpay (2009, Frankfurt Am Main) A B2B Payment Platform Earlybird, Software AG, Apax Partners, Commerzbank Accounting Enablers > B2B Payments > Automation $19M neat.com The Neat Company (2002, Philadelphia) Digital Filing System for small businesses Edison Partners, MentorTech Ventures, Ben Franklin Technology Partners of Southeastern Pennsylvania Accounting Enablers > Data Digitization $16.7M gruntworx.com GruntWorx (2005, Hampton) Paperless Tax Workflow Solution Commonwealth Capital Ventures, Pilot House Ventures Accounting Enablers > Data Digitization $16.2M
  • 42. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 42
  • 43. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.43 Interesting Seed Companies Curated list of companies by the sector analyst are defined as Interesting Company Overview Business Model Total Funding payable.com Payable (2013, San Francisco) Billing Solution for Gig-Economy Redpoint Ventures, General Catalyst Partners, Rothenberg Ventures, Freestyle Capital, Hay Stack, Moment Ventures, Sherpa Ventures, Lerer Hippeau Ventures Accounting Solutions > Payroll Management > Payroll Software $2.1M wagepoint.com Wagepoint (2012, Kitchener) SaaS payroll application for SMBs Atlantic, Cardinal Bank, EVP Accounting Solutions > Payroll Management > Payroll Software $2M chartmogul.com ChartMogul (2014, Berlin) Recurring Revenue Analytics for Subscription Businesses Point Nine Capital, RTAventures Financial Management > Business Intelligence $1.5M symend.com Symend (2016, Calgary) Cloud-based solutions for debt recovery. Accounting Solutions > Invoice Management > Receivables > Collections $1M paytango.com PayTango (2012, Mountain View) Invoicing platform Y Combinator, Andreessen Horowitz Accounting Solutions > Invoice Management > Receivables $700K mrshoebox.com Mr. Shoebox (2010, Stockholm) Marketplace for businesses to choose offline accountants for accounting services. Collector, NFT Ventures Accounting Solutions > Accounting Suite > Tech-enabled Services $686.9K happay.in Happay (2012, Bangalore) Web/mobile based business expense management solution TLabs, Prime Venture Partners Accounting Solutions > Expense Management > Expense Cards $520K salarium.com Salarium (2013, Manila) Cloud based payroll management Seedstars World, Future Now Ventures Accounting Solutions > Payroll Management > Payroll Software $500K
  • 44. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.44 Interesting Seed Companies Company Overview Business Model Total Funding visagepayroll.com Visage Payroll (2014, Dallas) Free full service payroll for small businesses and startups Stage 1 Ventures Accounting Solutions > Payroll Management > Payroll Software $500K plooto.co Plooto (2015, Toronto) B2B payment software Real Ventures Accounting Enablers > B2B Payments > Automation
  • 45. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.45 Interesting Series A Companies Company Overview Business Model Total Funding commercesync.com Commerce Sync (2005, Denver) Accounting software to keep track of financial health of the business Intel Capital, Venrock, Appian Ventures, Meritage Funds, TTV Capital, Augury Capital Partners, Iron Gate Capital, Camp One Ventures, Service Provider Capital, First Data Merchant Services Corporation Accounting Enablers > Data Digitization $50.4M tsheets.com TSheets (2006, Eagle) Time Tracking Software Summit Partners Accounting Solutions > Invoice Management > Receivables > Time Tracking $15M receipt-bank.com Receipt Bank (2011, London) Invoice data extraction software. Kennet Accounting Enablers > Data Digitization $15M procurify.com Procurify (2011, Vancouver) Procure-to-Pay Automation for SMBs Nexus Venture Partners, GrowLab, Point Nine Capital, BDC Capital, Runa Capital, HIGHLINE Accounting Solutions > Procure-to- pay $12.6M travelbank.com TravelBank (2015, San Francisco) Cloud-based expense management Android and iOS app for SMBs Accel Partners, NEA Accounting Solutions > Expense Management > Expense Tracking Software $10M canopytax.com Canopy (2014, Lehi) Tax resolution and practice management software provider for tax professionals. NEA, EPIC Ventures, Deep Fork Capital Accounting Solutions > Taxation > Tax Software $10M xpenditure.com Xpenditure (2011, Mechelen) Expense Management Software Accounting Solutions > Expense Management > Expense Tracking Software $8.7M zervant.com Zervant (2010, Espoo) Invoicing and time tracking for SMBs Northzone, Conor Venture Partners, Tekes Accounting Solutions > Invoice Management > Receivables $8.66M
  • 46. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.46 Interesting Series A Companies Company Overview Business Model Total Funding floqast.com FloQast (2013, Los Angeles) SaaS month end Account Management for SMBs Toba Capital, Polaris Partners, Amplify, Siemer and Associates, Wavemaker Partners Accounting Solutions > Account Reconciliation $7.85M aplos.com Aplos (2009, California) Accounting Software for Non-profits San Joaquin Capital Accounting Solutions > Accounting Suite > Non-Profit $7.4M exactor.com Exactor (2006, Philadelphia) Cloud-based sales tax compliance software. Accounting Solutions > Taxation $3.3M galliumtechnologies.com Gallium Technologies (2009, Richmond) Provider of software to automate credit collections. Accounting Solutions > Invoice Management > Receivables > Collections $2.71M virteo.com Virteo (2013, Heverlee) Cloud-based platform for credit collection and debt recovery. Ark Angels Activator Fund NV (AAAF), PMV, Sherpa Invest Accounting Solutions > Invoice Management > Receivables > Collections $2.36M nordkap.se Nordkap (2012, Stockholm) Cloud-based treasury platform for pricing debt investments. NFT Ventures Financial Management > Treasury Management jurnal.id Jurnal (2014, Jakarta) Cloud based accounting for SMEs Fenox Venture Capital, East Ventures Accounting Solutions > Bookkeeping
  • 47. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.47 Interesting Series B Companies Company Overview Business Model Total Funding avidxchange.com AvidXchange (2000, Charlotte) Online bill-pay for business Foundry Group, Bain Capital Ventures, QED Investors, Harbourvest Partners, KeyBank, Fifth Third Bancorp, Boathouse Capital, Square 1 Bank, Piedmont Angel Network, Nyca Partners, Pivot Investment Partners, CT Communications Accounting Solutions > Invoice Management > Payables $257.95M cloudpay.net CloudPay (1996, Raleigh) SaaS Payroll software and services Rho Capital Partners Accounting Solutions > Payroll Management > Payroll Software $46M cloudability.com Cloudability (2011, Portland) Financial Management Tool for the Cloud First Round Capital, 500 Startups, Foundry Group, Trinity Ventures, Techstars, Data Collective, Walden Venture Capital, SK Ventures, Peninsula Ventures, PIE, Wieden+Kennedy Accounting Solutions > Expense Management > Expense Tracking Software $44.03M gongziqianbao.com Gongziqianbao (2015, Shanghai) Online wallet and payroll management application SBCVC Accounting Solutions > Payroll Management > Payroll Software $30M tipalti.com Tipalti (2010, Palo Alto) Automated online mass payment system and account payable platform. SGVC Accounting Solutions > Invoice Management > Payables $27M karmiclabs.com Karmic Labs (2014, San Francisco) Saas to manage cash flow and expenses for a business Greycroft Partners, Correlation Ventures, RPM Ventures, Greycroft Partners, Alsop Louie Partners, New Ground Ventures, Camp One Ventures, Draper Associates, LaunchCapital Accounting Solutions > Expense Management > Expense Cards $19.88M traxpay.com Traxpay (2009, Frankfurt Am Main) A B2B Payment Platform Earlybird, Software AG, Apax Partners, Commerzbank Accounting Enablers > B2B Payments > Automation $19M nexonia.com Nexonia (2002, Toronto) Software provider for accounting modules like expenses, accounts payable. Accounting Solutions > Expense Management > Expense Tracking Software $14.2M
  • 48. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.48 Interesting Series B Companies Company Overview Business Model Total Funding paymate.in PayMate (2006, Mumbai) B2B Payments platform Mayfield, KPCB, Sherpalo Ventures, Lightbox Ventures Accounting Enablers > B2B Payments > Automation $14M avangate.com Avangate (2006, Redwood Shores) eCommerce and channel sales management solution provider Francisco Partners, 3TS Capital Partners, GECAD Accounting Enablers > Subscription Billing $7.5M chargebee.com Chargebee (2011, Chennai) Managed subscription billing service for SaaS Accel Partners, Tiger Global Management Accounting Enablers > Subscription Billing $6.17M
  • 49. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.49 Interesting Late Stage Companies Company Overview Business Model Total Funding avalara.com Avalara (2004, Bainbridge Island) Cloud-based Taxation Service Battery Ventures, Technology Crossover Ventures, Warburg Pincus, Arthur Ventures, Sageview Capital, Benaroya Companies Accounting Solutions > Taxation > Tax Software $311.12M apttus.com Apttus (2006, San Mateo) CRM SaaS Pricing, Quoting, and Contracts Salesforce, Iconiq Capital, K1 Investment Management, Kuwait Investment Authority, Gulf Islamic Investments Accounting Solutions > Quote-to-cash $274M tradeshift.com Tradeshift (2009, San Francisco) Collaboration, electronic invoicing and dynamic discounting solution PayPal, American Express, HSBC Group, Intuit, Data Collective, e.ventures, ruNet, Recruit Strategic Partners, Notion Capital, Kite Ventures, CreditEase, Morten Lund, Santander InnoVentures, Pavilion Capital Partners Accounting Solutions > Procure-to-pay $ 265.77M zuora.com Zuora (2007, Foster City) Subscription billing and management Greylock Partners, Redpoint Ventures, Index Ventures, Next World Capital, Benchmark Capital, Vulcan, Shasta Ventures, DAG Ventures, Webb Investment Network, BlackRock, Tenaya Capital, Passport Capital, Northgate, Wellington Management Accounting Solutions > Quote-to-cash $250M anaplan.com Anaplan (2006, San Francisco) SaaS Corporate Performance Management Platform Salesforce, Shasta Ventures, Meritech Capital, DFJ Growth, Coatue, Harmony Partners, Granite Ventures, Workday, Baillie Gifford, Sands Capital, VinaCapital, Premji Invest, Founders Circle, Founders Circle, Brookside Capital Financial Management > Suite $240M financialforce.com FinancialForce (2009, San Francisco) Cloud ERP solutions provider Salesforce, Advent International, Technology Crossover Ventures, MaRS IAF Accounting Solutions > Accounting Suite > SMB $193.94M adaptiveinsights.com Adaptive Insights (2003, Palo Alto) SaaS Corporate Finance Management Salesforce, Bessemer Venture Partners, Norwest Venture Partners, ONSET Ventures, Relay Ventures, JMI Equity Fund, Cardinal Venture Capital, Monitor Ventures, RBC, INFORMATION Financial Management > Suite $176.3 M gusto.com Gusto (2011, San Francisco) SaaS Payroll Management and Health Plan services Y Combinator, Salesforce, Emergence Capital, KPCB, General Catalyst Partners, GV, Sherpalo Ventures, Glynn Capital, Data Collective, Western Technology Investment, Rothenberg Ventures, Ribbit Capital, Obvious Ventures, Entree Capital, Homebrew, CapitalG, Designer Fund, Y Ventures, Aspect Ventures, Pivot Investment Partners, Cota Capital, CSC Venture Capital, Pear Ventures Accounting Solutions > Payroll Management > Payroll Software $176.1M
  • 50. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.50 Interesting Late Stage Companies Company Overview Business Model Total Funding bill.com Bill.com (2006, Palo Alto) Provider of cloud-based payables and receivables payment solutions. American Express, Bank of America, Emergence Capital, Silicon Valley Bank, Scale Venture Partners, August Capital, Jafco Ventures, DCM Ventures, Commerce Ventures, TTV Capital, Napier Park Global Capital, Fifth Third Bancorp, West Capital, Icon Ventures Accounting Solutions > Invoice Management > Payables & Receivables $159.1M taulia.com Taulia (2009, San Francisco) Electronic invoicing and dynamic discounting solution. Trinity Ventures, TELUS, Matrix Partners, DAG Ventures, Lakestar, Questmark Partners, Ulu Ventures, EDBI, Zouk Capital, The Angels’ Forum (TAF), BBVA Ventures, Propel Venture Partners Accounting Solutions > Invoice Management > Dynamic Discounting $137.46M paysimple.com PaySimple (2006, Denver) Online Payment and Invoicing for small business Susquehanna Growth Equity, Providence Equity Partners, Escalate Capital, Aurionpro, Costella Kirsch Accounting Solutions > Invoice Management > Receivables $137.29M ariasystems.com Aria (2003, San Francisco) Subscription Billing & Management Software VMware, Rembrandt Venture Partners, Bain Capital Ventures, Tugboat Ventures, Venrock, InterWest Partners, HTGC, Hummer Winblad Venture Partners, Madison Bay Capital Partners Accounting Solutions > Quote- to-cash $126.78M chromeriver.com Chrome River (2007, Los Angeles) SaaS Expense Reporting & Invoice Management Bain Capital Ventures, Adams Street Partners, Great Hill Partners, First Analysis, Argentum Group Accounting Solutions > Procure- to-pay $120M kyriba.com Kyriba (2000, San Diego) Treasury automation and risk management American Express, HSBC Group, Upfront Ventures, Iris Capital, Daher Capital, Bpifrance, Mitsubishi UFJ Capital, BRED Banque Populaire, Coface, Mangrove Capital Partners Financial Management > Treasury Management $113.51M tidemark.com Tidemark (2010, Redwood City) SaaS Corporate Performance Management Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon Valley Bank, Tenaya Capital, Workday, Marlin Equity Partners Financial Management > Budgeting & Forecasting $105.3M c2fo.com C2FO (2008, Fairway) Provides platform for cash flow optimization between business and suppliers Union Square Ventures, Tiger Global Management, Citi, Temasek, Summerhill Venture Partners, OpenAir Equity Partners, Vformation, Iron Mountain, Juvo Capital, Mithril Accounting Solutions > Invoice Management > Dynamic Discounting $97.7M
  • 51. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.51 Interesting Late Stage Companies Company Overview Business Model Total Funding hostanalytics.com Host Analytics (2000, Redwood City) Cloud Enterprise Performance Management Next World Capital, Eastward Capital Partners, StarVest Partners, Trident Capital, Advanced Technology Ventures, Cultivation Capital, Centerview Capital Financial Management > Suite $88.65M transactis.com Transactis (2001, New York City) White label for bill payments Capital One, Metamorphic Ventures, Wells Fargo, ff Venture Capital, StarVest Partners, Safeguard Scientifics, Fifth Third Bancorp, New York Angels, Alpine Meridian, PNC Financial Services Group, Harland Financial Solutions, TD Bank Accounting Solutions > Invoice Management > Receivables $66.7M waveapps.com Wave Accounting (2009, Toronto) SaaS Accounting for SMBs and personal finance management. Charles River Ventures, OurCrowd, Harbourvest Partners, BDC Capital, OMERS Ventures, Feddev Ontario, Inkef Capital, Social Capital Accounting Solutions > Accounting Suite > SMB $62.3M freee.co.jp freee (2012, Minato) Automated cloud accounting and payroll software. e.ventures, DCM Ventures, Recruit Strategic Partners, Infinity Ventures, SBI Investment, Recruit Holdings, Pavilion Capital Partners Accounting Solutions > Accounting Suite > SMB $54.8M justworks.com Justworks (2012, New York City) Online payroll and benefits platform Redpoint Ventures, Index Ventures, Bain Capital Ventures, Thrive Capital, Bain Capital, Daring Journey Ventures Accounting Solutions > Payroll Management > Payroll Software $53M itzcash.com ItzCash (2006, Mumbai) Multi Purpose Prepaid Cash Card Lightspeed Venture Partners, Matrix Partners India, Intel Capital Accounting Solutions > Expense Management > Expense Cards $50.6M 2go.com Invoice2go (2002, Sydney) Invoice App Accel Partners, Ribbit Capital Accounting Solutions > Invoice Management > Receivables $50M gocardless.com GoCardless (2011, London) Online payments solutions for recurring payments Y Combinator, Accel Partners, SV Angel, Balderton Capital, Notion Capital, ACE and Company, Passion Capital, Hoxton Ventures, BGF Ventures Accounting Enablers > Subscription Billing $25M
  • 52. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 52
  • 53. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.53 Useful Links Slide Title Content Platform Link List of All Companies in readable format Companies Link Large Upcoming Sectors Entrepreneur Activity Link Niche Upcoming Sectors Entrepreneur Activity Link Top investments in last one year Investment Trend Link Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link Accounting Suite – Most Funded Companies Sub Sector Understand Link Payroll Management – Most Funded companies Sub Sector Understand Link Invoice Management – Most Funded Companies Sub Sector Understand Link Financial Management – Most Funded Companies Sub Sector Understand Link Quote-to-cash – Most Funded companies Sub Sector Understand Link Top Funded Deadpooled Companies Companies Link
  • 54. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.54
  • 55. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 55
  • 56. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.56 Finance & Accounting – Company List Accounting Solutions Financial Management Accounting Enablers 537 FUNDED COMPANIES AND 1101 UNFUNDED COMPANIES COVERS THE FOLLOWING SECTORS
  • 57. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.57 Accounting Solutions (1/151) Company Overview Business Model Total Funding BlackLine (2001, Woodland Hills) Account Reconciliation Software Silver Lake, Iconiq Capital Account Reconciliation $220M FloQast (2013, Los Angeles) SaaS month end Account Management for SMBs Toba Capital, Polaris Partners, Amplify, Siemer and Associates, Wavemaker Partners Account Reconciliation $7.85M Pazien (2013, Newton) Payments data aggregation with actionable insights. Account Reconciliation $3M SkyStem (2009, New York City) Account Reconciliation Start-Up Chile Account Reconciliation $40k Checkit (2015, Madrid) Account reconciliation software. Account Reconciliation Concil (1993, Sao Paulo) Account reconciliation software Account Reconciliation Sembro Development (2013, Charlotte) Bitcoin accounting software. Account Reconciliation RecWise (2000, Adelaide) Account reconciliation software provider. Account Reconciliation Go to BM List >> Financial Management
  • 58. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.58 Accounting Solutions (2/151) Company Overview Business Model Total Funding Treasury Software (1999, Richmond) ACH file creation software, Positive Pay and bank reconciliation software provider. Account Reconciliation Cashbook (1992, Limerick) Cash management software provider. Account Reconciliation Adra (1989, Oslo) Account reconciliation solution provider. Account Reconciliation Duco (2010, London) SAAS reconciliation solution for financial services firms Euclid Opportunities, Illuminate Financial Account Reconciliation ProfitModeler (2015, San Francisco) Financial Planning and Analytics for Business. Account Reconciliation Runbook (2004, Mount Arlington) Enhanced Financial Controls and Automation Platform PPM Oost Account Reconciliation AUTOREK (1994, Glasgow) Reconciliations and financial controls software Account Reconciliation SkyStem (2009, New York City) Reconciliation Software Account Reconciliation Go to BM List >> Financial Management
  • 59. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.59 Accounting Solutions (3/151) Company Overview Business Model Total Funding Chesapeake System Solutions (1993, Birmingham) Financial solutions software and services provider Account Reconciliation Trintech (2000, Addison) Financial solutions for the Record-to-Report process Spectrum Equity, Vista Equity Partners, Endeavour Vision Account Reconciliation ReconArt Software (2008, Alexandria) Reconciliation Solution Account Reconciliation Adra (1989, Oslo) Software for the Financial Close Process Pod Investment Account Reconciliation Simple Accounting (2013, Singapore) Provides software for enterprise solution Accounting Suite Iris Software (1979, Datchet) Business software for accounting and payroll sectors using 3rd party software. LDC Accounting Suite Workday (2005, Pleasanton) Human Resources and Financial Management Suite. Greylock Partners, Morgan Stanley, NEA, InterWest Partners, T. Rowe Price, Bezos Expeditions, Janus Accounting Suite > Enterprise $252.64M PowerPlan (1994, Atlanta) Asset accounting, tax and budgeting solutions JMI Management, TPG, FS Investors Accounting Suite > Enterprise $110M Go to BM List >> Financial Management
  • 60. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.60 Accounting Solutions (4/151) Go to BM List >> Financial Management
  • 61. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.61 Accounting Solutions (5/151) Go to BM List >> Financial Management
  • 62. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.62 Accounting Solutions (6/151) Go to BM List >> Financial Management
  • 63. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.63 Accounting Solutions (7/151) Go to BM List >> Financial Management
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  • 208. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.208 Financial Management (1/32) Company Overview Business Model Total Funding Viareport (2005, Paris) Provider of financial software for financial consolidation, management reporting and budgeting. IDF Capital $1.33M Improve Working Capital (2014, London) Provider of cloud-based working capital management platform; Tidemark (2010, Redwood City) SaaS Corporate Performance Management Greylock Partners, Redpoint Ventures, Andreessen Horowitz, Silicon Valley Bank, Tenaya Capital, Workday, Marlin Equity Partners Budgeting & Forecasting $105.3M Centage (2002, Natick) Budgeting and planning software solutions for small to medium sized businesses. Northgate, TVC Capital, Massachusetts Growth Capital Corporation (MCGG) Budgeting & Forecasting $23.25M Jedox (2002, Freiburg) Open source Self-service BI and Corporate Performance Management eCAPITAL Budgeting & Forecasting $15.59M Finagraph (2010, Mercer Island) Business Intelligence Tool for understanding the financial position of small businesses Moody Budgeting & Forecasting $7.1M Spotlight Reporting (2011, Wellington) Performance reporting software for accountants and SMBs. NZVIF Budgeting & Forecasting $7M XLerant (2008, Stamford) Provider of cloud-based budgeting, forecasting and reporting solutions. Connecticut Innovations, Chrysalis Ventures Budgeting & Forecasting $5.39M Accounting Solutions << Go to BM List >> Accounting Enablers
  • 209. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.209 Financial Management (2/32) Company Overview Business Model Total Funding K12 Enterprise (2009, Towson) K12 Financial Management Software Budgeting & Forecasting $3M 60mo (2009, Edinburgh) Business Finance & Forecasting Software Lightbank Budgeting & Forecasting $1.2M Cashforce (2012, New York City) Cash management & forecasting platform Techstars, Barclays Accelerator, Volta Ventures, Pamica Budgeting & Forecasting $1.09M Decision Curve (1996, Barcelona) License-based financial forecasting applications. Merseyside Special Investment Fund Budgeting & Forecasting $1.08M Synapse Information (2012, Birmingham) Cloud-based corporate performance management software provider. HSBC Group, Coventry, Finance Birmingham, Innovate UK Budgeting & Forecasting $773.62k Asteria (2015, Stockholm) Automated invoice advisory and cash flow optimization solution based on account receivables. Nordea Budgeting & Forecasting $718.2k Fraxion (2001, Cape Town) Budgeting and Forecasting Software Venfin Budgeting & Forecasting $457k getconfer (2009, Chicago) Enterprise Communication Budgeting & Forecasting $400k Accounting Solutions << Go to BM List >> Accounting Enablers
  • 210. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.210 Financial Management (3/32) Company Overview Business Model Total Funding The Float Yard Ltd CodeBase (2010, Edinburgh) Float - Real time Financial Forecasting Wychwood Capital Partners S.A. R.L. Budgeting & Forecasting $169k Mentio (2014, Vancouver) Financial intelligence platform for small-sized businesses Techstars Budgeting & Forecasting $110k Profitbase (1991, Sandnes) BI Corporate Performance Management Solution Budgeting & Forecasting $100k ProfitSee (2008, Chanhassen) Financial Analysis and Forecasting Software Budgeting & Forecasting $80.5k Opstarts (2014, San Francisco) Budgeting and forecasting solution provider for subscription businesses. Foundry Group, Zelkova Ventures, V1.VC Budgeting & Forecasting $50k Edge Forecast (2010, Bath) Provider of spreadsheet applications for forecasting. Crowdcube Budgeting & Forecasting $17.87k Finaly (2013, Sint-niklaas) Forecasting tool. Budgeting & Forecasting Sapphire Innovation (2013, Zug) SaaS platform for working capital optimisation and cash flow forecasting Budgeting & Forecasting Accounting Solutions << Go to BM List >> Accounting Enablers
  • 211. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.211 Financial Management (4/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 212. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.212 Financial Management (5/32) Accounting Solutions << Go to BM List >> Accounting Enablers
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  • 219. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.219 Financial Management (12/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 220. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.220 Financial Management (13/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 221. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.221 Financial Management (14/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 222. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.222 Financial Management (15/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 223. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.223 Financial Management (16/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 224. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.224 Financial Management (17/32) Accounting Solutions << Go to BM List >> Accounting Enablers
  • 225. Finance & Accounting Report – February 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.225 Financial Management (18/32) Accounting Solutions << Go to BM List >> Accounting Enablers