Tracxn Research - Mobile App Distribution Report, June 2017

Mobile App Distribution – June 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 11
Who is Investing 18
Exit Outlook - IPO, Acquisitions 22
Sub Sector Analysis 25
Interesting Companies 34
Useful Links 40
Company List 43
Team 86
3

Sector Overview
Scope of report
Feed definition
It covers all platforms that provide an alternative to Google and Apple's app store. It also includes platforms that provide
developers & publishers with the insights & intelligence that aid in the distribution of the apps.
Primary inclusions in this feed
All platforms that provide a channel to download mobile apps or any such recommendation platforms and platforms that
provide analytics & intelligence at store level are part of the feed.
e.g. Wandoujia, App Annie, etc.
Primary exclusions from this feed
Media website or channels, mobile dev tools, user engagement analytics without any distribution analytics, and mobile ad-
networks are not a part of the feed.
e.g. businessinsider.com, techcrunch.com, mixpanel.com, inmobi.com
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till May 9, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
4

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Contents

40 41
28
43
35
32
12
0
10
20
30
40
50
2010 2011 2012 2013 2014 2015 2016
#ofCompanies
YoY – Number of companies founded
6
App Annie Drippler Shared2you 91muzhi 9dreams Apcery Maple Media
IronSource Iddiction Kuaiyong Quettra MightySignal iKashMobonaut

Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
48 Sep-2013 3 Distribution platforms > Deals > Rewards $94M cakecodes.com
CakeCodes
2014, Seattle
15 Aug-2012 9
Distribution platforms > App
Recommendation > Multi-category >
Curated > Algo-based
$168M quixey.com
Quixey
2009, Mountain View
35 Jul-2011 21
Tech for developers > Operations >
Analytics
$213M appannie.com
App Annie
2010, San Francisco
25 Jul-2011 10
Curated > Manual
$121M zappka.com
Zappka
2014, Gurgaon
23 Jan-2011 2 Distribution platforms > Deals > Discounts $15M appgratis.com
AppGratis
2010, Paris
14 May-2010 8
Recommendation > Gaming
$47M d.cn
Dang Le
2004, Beijing
15 Apr-2009 10 Tech for developers > Distribution $182M
Infindo
2007, Kuala Lumpur
51 Nov-2008 9
Distribution platforms > Alternate App
Stores > Android
$215M osmino.com
Osmino
2011, Moscow
25 Jul-2008 8
Distribution platforms > Alternate App
Stores > Multi-Platform
$92M handango.com
Handango
1998, Irving
7

Niche Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
6 Jan-2009 4
Tech for developers > Distribution >
Publisher services
$178M ironsrc.com
IronSource
2010, Tel Aviv
8

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
Contents

YoY – Number of Rounds and Total Funding
$20M
$9M
$33M
$94M
$67M
$224M
$248M
$191M
$160M
5
8
10
21
23 23
18
25
8
0
5
10
15
20
25
30
0
50
100
150
200
250
300
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
11

YoY – Number of Rounds by Stage
12
15
12
9
12
2
8
6
8
7
8
1
1
3
1
4
2
0
5
10
15
20
25
30
2011 2012 2013 2014 2015 2016
#ofRounds
Seed Early Late
12

YoY – Funding by Stage
$37M
$6M $5M
$7M $4M
$3M
$32M
$60M
$46M
$224M
$54M
$4M
$25M
$173M
$17M
$134M
$120M
0
50
100
150
200
250
300
2011 2012 2013 2014 2015 2016
TotalFundingin($M)
Seed Early Late
13

Average Ticket Size – Early Stage
$1.2M
$0.7M
$0.5M
$0.9M $0.5M
$2.7M
$4.6M
$1.0M
$6.2M
$3.1M $3.3M
$4.0M
$11.8M
$6.9M
$72.5M
$23.5M
0.0
16.0
32.0
48.0
64.0
80.0
2011 2012 2013 2014 2015 2016
FundingAmountin($M)
Seed Series A Series B
14

Company
Funding
Amount
Round
Name
Date Investors
maplemedia.io
Maple Media
(Los Angeles, 2016)
$30M Series A Feb-2017 Shamrock Capital Advisors
apptopia.com
Apptopia
(Boston, 2011)
$3M Seed Nov-2016
Sound Ventures, 500 Startups, Telegraph Hill Capital, Expansion Venture
Capital, RTAventures
15
Top investments in last one year

Funnel view of Sector
Percent of
Previous
30%
34%
48%
36
6
16
33
96
322
0 70 140 210 280 350
M&A & IPO
Late
Series B
Series A
Funded
Founded
# of Companies
16

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
17
Contents

Most Active Investors in Sector
7
3
2 2 2 2 2 2 2 2
0
2
3
5
6
8
500 Startups Felicis
Ventures
Accel
Partners
Altos
Ventures
Bonsai Venture
Capital
CrunchFund DT Capital
Partners
Eventures Goldman Sachs IDG Capital
Partners
TotalNumberofCompanies
18
OtherInbox Iddiction GetJar OtherInbox Softonic Quettra 91Wireless App Annie Quixey App Annie
Mobile Action Mobile Action TUNE Hooked Media Group Appszoom Mobile Action Gfan Aptoide Wandoujia 91Wireless

Where are Top Investors investing
500
Startups
Felicis
Ventures
Accel
Partners
Altos
Ventures
Bonsai
Venture
Capital
CrunchFund
DT Capital
Partners
Eventures
Goldman
Sachs
IDG Capital
Partners
Distribution
platforms
OtherInbox,
AppGrooves
Iddiction,
Chomp
GetJar
OtherInbox,
Hooked Media
Group
Softonic,
Appszoom
91Wireless,
Gfan
Aptoide
Quixey,
Wandoujia
91Wireless
Tech for
developers
Mobile Action,
Kompyte,
Apptopia
Mobile Action TUNE
Quettra ,
Mobile Action
App Annie App Annie
19

Top Investor by Stage of Entry
Accel Partners 2
Access Industries
Advanced Technology
Ventures
Apax Partners
Atlantic Bridge Capital
Bessemer Venture Partners
Bezos Expeditions
Borealis Ventures
CenterPoint Ventures
Common Angels
Institutional Venture
Partners
2
Advanced Technology
Ventures
Alibaba Group
Atlantic Bridge Capital
CenterPoint Ventures
Converge Venture Partners
Eventures
FirstFloor Capital
GGV Capital
Seed Series A Series B Later Stage
Accel Partners 2
U.S Venture Partners 2
500 Startups
Altos Ventures
Apax Partners
Apex Venture Partners
BlueRun Ventures
Borealis Ventures
Common Angels
500 Startups 3
Felicis Ventures 3
SV Angel 2
Signia Venture Partners 2
Alantis Capital
Altos Ventures
Amino Capital
AngelPad
Archimedes Labs
Bayview Capital Group
20

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
21
Contents

Date Company Acquirer
Deal
size
Overview
Total
Funding
Jan-2017 apperian.com
Apperian
(Boston, 2009)
arxan.com
Mobile application management and White label app store
solution
Bessemer Venture Partners, KPCB, Intel Capital, LaunchCapital,
North Bridge, Common Angels, FirstFloor Capital, Converge
Venture Partners
$40M
Jul-2016 wandoujia.com
Wandoujia
(Beijing, 2009)
alibabagroup.com $0.2B
Android App Store and Search
Goldman Sachs, Softbank, DCM Ventures, Sinovation Ventures
$128M
May-2016 participate.com
Appolearning
(Chicago, 2013)
viflearn.com
Discovery platform for educational apps
22
Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
23
Contents

May 2017Tracxn BlueBox : Mobile App Distribution
Cumulative funding in the sectorPractice Area - Mobile | Analyst: @francisxavier88
300+ companies in the sector, 56 funded in last 5 years, $66M invested in 2016/17
Most Active Investors: 500 Startups, Felicis Ventures, Altos Ventures, Accel Partners
DISTRIBUTION PLATFORMS
TECH FOR DEVELOPERS $388M
Analytics
App Annie (2010, $156M)
Distribution Optimization
Appnique(2012, $400k)
White Label App Store
Appolicious (2009, $2.57M)
$737M
APP RECOMMENDATION $320M
Manually Curated
Softonic (1997, $114M)
Algo-based Curation
AppHero (2011, $1.8M, Acq.)
Crowdsourced
Iddiction(2011, $3.5M)
Gaming
Dang Le(2004, $32M)
ALTERNATE APP STORES $308M
Multi-Platform
Handango (1998, $70M, Acq.)
Android
Wandoujia (2009, $128M, Acq.)
DEALS $108M
Rewards
Jana (2009, $94M)
Discounts
ICS Mobile (2007, $1M)
25

Top Business Models by Funding
$738M
$389M
0
160
320
480
640
800
Distribution platforms Tech for developers
TotalFundingin($M)
Avg. Age Sep-10 Jan-11
26
# Cos. 264 57
Quixey App Annie
Wandoujia IronSource

Distribution Platforms – Business Model
Description
Platforms that allow consumers to discover & download apps
App Recommendation Alternate App Stores Deals
App recommendation
platforms based on editorial
content, algorithmic
recommendations, social circle, etc.
App stores other than Google Play
Store and Apple App Store
Platforms that provide
deals/offers/gifts on downloading
or referring the apps

Distribution Platforms – Key Trends
$20M
$6M
$32M
$83M
$45M
$193M
$140M
$71M
$91M
5 5
8
16
15 15
9
9
4
0
4
7
11
14
18
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
YoY – Total Funding and No. of Rounds
15
30
35
29
22
29 28
31
11
0
8
16
24
32
40
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofCompaniesFounded
YoY – No. of Companies Founded
101
38
33
9 8 8 8 6
0
24
48
72
96
120
United
States
China India France Germany Israel United
Kingdom
Canada
#ofCompanies
Distribution of Companies across Countries
$321M
$309M
$109M
38
20
5
0
8
16
24
32
40
0
70
140
210
280
350
App Recommendation Alternate App Stores Deals
#ofFundedCompanies
FundingAmountin($M)
BM wise Investment
28

Company Overview Business Model
Funding
Amount
quixey.com
Quixey
(2009, Mountain
View)
Functional Search Engine For Apps
Goldman Sachs, SoftBank, U.S Venture Partners, GGV Capital, Innovation Endeavors, Webb
Investment Network, Western Technology Investment, TransLink Capital, SK Telecom
Ventures, Atlantic Bridge Capital, WI Harper Group, Archimedes Labs, Alibaba Group
Recommendation > Multi-category
> Curated > Algo-based
$134.9M
wandoujia.com
Wandoujia
(2009, Beijing)
Distribution platforms > Alternate
App Stores > Android
$128M
softonic.com
Softonic
(1997, Barcelona)
Application discovery platform
Bonsai Venture Capital, Jolt Capital, Partners Group, Espiga Capital
> Curated > Manual
$114.4M
jana.com
Jana
(2009, Boston)
Mobile rewards and apps discovery platform
Qualcomm Ventures, Spark Capital, Flywheel Ventures, RBC Capital Markets, Publicis,
Verizon Ventures, INFORMATION
Distribution platforms > Deals >
Rewards
$94M
handango.com
Handango
(1998, Irving)
Provides cross-platform mobile apps
Institutional Venture Partners, Advanced Technology Ventures, SSM Partners, Neocarta
Ventures, Pharos Capital Group, CenterPoint Ventures, CenterPoint Ventures
App Stores > Multi-Platform
$70M
getjar.com
GetJar
(2004, San Mateo)
Appstore for android apps
Accel Partners, Tiger Global Management
App Stores > Android
$42M
d.cn
Dang Le
(2004, Beijing)
Appstore to download mobile games
SAIF Partners, Qiming Venture Partners
Recommendation > Gaming
$32M
91.com
91Wireless
(2010, Fuzhou)
Android apps marketplace
Vertex Ventures, IDG Capital Partners, iD TechVentures, DT Capital Partners, Vision
Knight Capital
Distribution platforms >
Alternate App Stores > Android
$30M
29
Distribution Platforms – Most Funded Companies

Tech for developers – Business Model Description
Platforms that provide insights regarding app distribution and help in app distribution
Operations Distribution
Platforms that enable app
developers to track and control
operational metrics related to app
distribution.
Companies that provide
distribution platforms as a service.
Also, includes service companies
that provide end to end app
distribution.

Tech for developers – Key Trends
$3M $1M
$11M
$23M
$31M
$108M
$120M
$69M
3
2
5
8 8
9
16
4
0
4
7
11
14
18
0
28
56
84
112
140
2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
YoY – Total Funding and No. of Rounds
1
7
5
12
6
13
7
1 1
0
3
6
8
11
14
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofCompaniesFounded
YoY – No. of Companies Founded
27
3 3 3 2 2 2 2
0
6
12
18
24
30
United
States
Germany India United
Kingdom
France Israel Spain Sweden
#ofCompanies
Distribution of Companies across Countries
$209M $180M
23
10
0
5
10
15
20
25
0
50
100
150
200
250
Operations Distribution
#ofFundedCompanies
FundingAmountin($M)
BM wise Investment
31

Funding
Amount
appannie.com
App Annie
(2010, San Francisco)
Provides app store analytics and market intelligence
Sequoia Capital, Greycroft Partners, Institutional Venture Partners, IDG Capital Partners,
Wellington Partners, Greycroft Partners, Eventures, Strive Capital, Greenspring Associates,
Infinity Ventures
Analytics
$156M
ironsrc.com
IronSource
(2010, Tel Aviv)
Provides suite of tools for app developers, advertisers, OEMs & carriers
Viola Group, CBC Capital, Access Industries, Elaia Partners, Saban Capital Group, 83North,
Redline Capital
Publisher services
$105M
apperian.com
Apperian
(2009, Boston)
Mobile application management and White label app store solution
Bessemer Venture Partners, KPCB, Intel Capital, LaunchCapital, North Bridge, Common
Angels, FirstFloor Capital, Converge Venture Partners
Publisher services
$40M
tune.com
TUNE
(2009, Seattle)
Attribution Analytics and Performance Tracking
Accel Partners, Performance Equity Management, Icon Ventures
Analytics
$36.4M
maplemedia.io
Maple Media
(2016, Los Angeles)
Offers full-service mobile ad operations and revenue growth services
Shamrock Capital Advisors
Publisher services
$30M
quettra.com
Quettra
Mobile User preference identification and analytics platform
SV Angel, GV, CrunchFund, Data Collective, Horizons Ventures, Miramar Venture Partners,
Miramar Digital Ventures, Sungy Mobile
Analytics
$2.9M
mobileaction.co
Mobile Action
AppStore Optimization platform
500 Startups, Felicis Ventures, CrunchFund, Streamlined Ventures
Analytics
$2.8M
appolicious.com
Appolicious
(2009, Chicago)
Mobile application finder
Whitelabel App Store
$2.6M
32
Tech for developers – Most Funded Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
33
Contents

Interesting Unfunded Companies
ottocat.com
Ottocat
(2012, Oakland)
App discovery platform for App Store
Curated
osmino.com
Osmino
(2011, Moscow)
Alternate app store for Android apps Distribution platforms > Alternate App
Stores > Android
cakecodes.com
CakeCodes
(2014, Seattle)
Platform that rewards users for completing tasks
Distribution platforms > Deals > Rewards
freepaisa.co
Freepaisa
(2014, Bangalore)
Mobile app that gives incentives to users for trying out other apps
Distribution platforms > Deals > Rewards
Curated list of companies by the sector analyst are defined as Interesting

Total
Funding
maplemedia.io
Maple Media
(2016, Los Angeles)
Tech for developers >
Distribution > Publisher
services
$30M
Drippler
(2011, Tel Aviv)
Discovery of apps, features & updates based on reviews
Titanium Investments, iAngels, TMT Investments
Mobile App Distribution >
Recommendation > Multi-
category > Curated > Manual
$6M
35
Interesting Series A Companies

Total
Funding
ironsrc.com
IronSource
(2010, Tel Aviv)
Viola Group, CBC Capital, Access Industries, Elaia Partners, Saban Capital
Group, 83North, Redline Capital
services
$105M
tune.com
TUNE
(2009, Seattle)
Attribution Analytics and Performance Tracking
Accel Partners, Performance Equity Management, Icon Ventures
Operations > Analytics
$36.4M
36
Interesting Series B Companies

Total
Funding
appannie.com
App Annie
Provides app store analytics and market intelligence
Sequoia Capital, Greycroft Partners, Institutional Venture Partners, IDG
Capital Partners, Wellington Partners, Greycroft Partners, Eventures, Strive
Capital, Greenspring Associates, Infinity Ventures
Operations > Analytics
$156M
Jana
(2009, Boston)
Mobile rewards and apps discovery platform
Qualcomm Ventures, Spark Capital, Flywheel Ventures, Verizon Ventures,
Publicis
Mobile App Distribution >
Rewards
$94M
37
Interesting Late Stage Companies

Total
Funding
appgratis.com
AppGratis
(2010, Paris)
App recommendation platform
Iris Capital, Publicis, Orange
Discounts
$13.5M
yogiplay.com
YogiPlay
(2011, Menlo Park)
Interactive learning app discovery for kids
DN Capital
Recommendation > Education
$1M
appkeyz.com
AppKeyz
(2012, Austin)
Personalized app discovery for users
$60K
myster.io
Mysterio
(2011, Vina Del Mar)
Mobile only app discovery platform
Start-Up Chile
> Curated > Manual
$40K
mapsaurus.com
Mapsaurus
(2012, Princeton)
Platform to discover apps
Tigerlabs
> Curated > Manual
$20K
joineureka.com
Eureka
(2012, Toronto)
Mobile app for discovering new apps
$15K
appgrooves.com
AppGrooves
(2011, Mountain View)
iOS apps recommendation platform
500 Startups
38
Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
39
Contents

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Distribution platforms – Most Funded Companies Sub Sector Understand Link
Tech for developers – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
40

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
42
Contents

Mobile App Distribution – List of Companies
Distribution platforms Tech for developers
96 FUNDED COMPANIES AND 225 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

Distribution platforms (1/33)
Total
Funding
paytm.com
Wandoujia
(2009, Beijing)
Alternate App Stores > Android $128M
GetJar
(2004, San Mateo)
Appstore for android apps
Accel Partners, Tiger Global Management
91Wireless
(2010, Fuzhou)
Android apps marketplace
Vertex Ventures, IDG Capital Partners, iD TechVentures, DT Capital
Partners, Vision Knight Capital
Aptoide
(2010, Lisbon)
Allow users to create their own appstore
Gobi Partners, Eventures, Golden Gate Ventures, Portugal Ventures,
Mavcap
Gfan
(2000, Beijing)
Alternative mobile app store for Android devices
Qualcomm Ventures, DT Capital Partners
91muzhi
(2013, Shenzhen)
Mobile games Appstore
Huawei
Alternate App Stores > Android $4.6M
appchina
(2011, Beijing)
Appstore for Android
Sinovation Ventures
Alternate App Stores > Android $750k
Gudang Aplikasi
(2013, Jakarta)
Mobile app distribution platform
Go to BM List >> Tech for developers

Total
Funding
paytm.com
MoboPlay
(2015, Fuzhou)
Alternate app store for iOS and Android
Dianshijia
(2014, Beijing)
Appstore for smart TVs
Osmino
(2011, Moscow)
Alternate app store for Android apps
Androidsite.In
(2014, Kochi)
Alternate app store for android apps
App Bazaar
(2006, Mumbai)
App distribution platform for Indus OS phones
Android World Store
(2016, Surat)
Distribution website for Android apps
Yasmine Market
(2011, Tunis)
Android app distribution platform

Total
Funding
paytm.com
Zhushou.360.cn
(2003, Beijing)
Android Appstore from Qihoo
Appstore.Huawei
(2000, Shenzhen)
Mobile appstore (Part of Huawei)
ProHP
(2013, Singapore)
Platform to download mobile applications
155.cn
(2004, Shenzhen)
Online platform to download mobile, web and WAP based games
AppKart
(2016, Trichy)
App store for android
Oppo Store
(2004, Dongguan)
Android Appstore
APK Bazar
(2014, Rajkot)
Online platform to publish and download Android apps and games
Baidu Appstore
(1999, Beijing)
Mobile appstore

Tech for developers (1/8)
Total
Funding
paytm.com
IronSource
(2010, Tel Aviv)
Viola Group, CBC Capital, Access Industries, Elaia Partners, Saban Capital
Group, 83North, Redline Capital
services
$105M
Apperian
(2009, Boston)
Mobile application management and White label app store solution
Bessemer Venture Partners, KPCB, Intel Capital, LaunchCapital, North
Bridge, Common Angels, FirstFloor Capital, Converge Venture Partners
services
$40M
Maple Media
(2016, Los Angeles)
services
$30M
Trilink
(2014, Limassol)
App publishing services provider Distribution > Publisher
services
Mobile Streams
(1999, Orlando)
Mobile content retailer Distribution > Publisher
services
Metaflow Solutions
(2006, Poole)
Mobile app management and distribution solutions Distribution > Publisher
services
Appolicious
(2009, Chicago)
Mobile application finder
Distribution > Whitelabel App
Store
$2.6M
Appstores.com
White label appstores
Ecosystem Ventures, Zelkova Ventures, Sand Hill Angels, Seraph Group,
Ventures
Distribution > Whitelabel App
Store
$1.2M
Distribution
platforms
<< Go to BM List

Distribution
platforms
<< Go to BM List

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
85
Contents

Team
86
Francis Xavier
Lead Analyst – Mobile App Distribution

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Tracxn Research - Mobile App Distribution Report, June 2017

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Tracxn Research - Mobile App Distribution Report, June 2017