Tracxn Research Sports Tech Landscape, August 2016

Sports Tech Report, August 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
3
Topic Page No.
Scope of Report 05
Entrepreneur Activity 07
Investment Trend 11
Who is Investing 19
Exit Outlook - IPO, Acquisitions 23
Sub Sector Analysis 26
Interesting Companies 38
Useful Links 50
Company List 52
Team 485

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILECONSUMER
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
SECOND HAND GOODS
SPORTS TECH
GAMING
INTERNET OF THINGS
3D PRINTING
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
This report covers companies that offer:
• Online platforms catering the needs of sports fan, sportsmen, club owners and broadcasters
• Solutions that connects sports fan to sports, athletes, sports teams, fellow fans and follow their passion towards sports in
the comfort of their home, online
• Solutions that increase sports fan engagement with sports via different means
• Solutions that help sports enthusiasts to go out and play
• Solutions which help Team/Club Owners and Media companies increase their revenue and efficiency
• Technology solutions to manage and optimize operations of amateur and professional teams
• Technology solutions that help sportsmen enhance performance on field
This report does not cover the following:
• Companies that use conventional technology to manufacture sports goods
• Companies that deal in sports goods retail via Brick and Mortar shops only
• Professional sports teams
• Companies that provide gambling and betting services (Exclusive sports betting companies are covered)
The scope of this report includes equity as well as debt funding received by the companies.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
66

115
157
213
234
277
302
54
0
70
140
210
280
350
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
7
YoY – Number of companies founded
CricHQ 90min DraftKings Kiswe Le Sports Qiuduoduo Ballr
Back9Network SportPursuit Fantex Gameface Media Vicis Parteam SportsHero

Large Upcoming Sectors

Niche Upcoming Sectors

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
10

YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$159M
$109M
$147M
$203M
$582M $557M
$732M
$1.6B
$1.5B
45
54
67
125
173
225 231
239
84
0
50
100
150
200
250
300
0
200
400
600
800
1000
1200
1400
1600
1800
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage

YoY – Funding by Stage

Average Ticket Size – Early Stage

Top investments in last one year

Funnel view of Sector

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
8
18

Most Active Investors in Sector
13
10
9 9 9
8
7
6 6 6
0
3
6
8
11
14
500 Startups Dodgers
Accelerator
Atlas Venture Techstars Wayra Canaan Partners Innovation
Works
Accel Partners Draper Fisher
Jurvetson
Startupbootcamp
TotalNumberofCompanies
Mitoo LeagueApps DraftKings StatMuse BragBet ACTIVE Network Diamond Kinetics Hudl UUSee Timpik
Vantage Sports Swish Analytics OYO Sports TOK.tv invoost MyTeam StatEasy SB Nation TheClymb.com Kiggit

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
2
22

Top IPOs Since 2000
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Jul-2015 catapultsports.
com
Catapult sports
(Melbourne, 2006)
Wearable tech for sports analytics
Follow $6M
CAT
June 2014 thescore.com
theScore
(Toronto, 2012)
Mobile first sports news platform
Undisclosed
SCR
Oct-2012 sportamore.se
Sportamore
(Solna, 2009)
Online retailer of sports goods
Net Departo AB Undisclosed
SPOR
Oct-2010 betfair.com
BETFAIR
(London, 2000)
Online sports betting exchange
Index Ventures, Balderton Capital, SoftBank Undisclosed
BET
Jun-2006 ladbrokes.com
Ladbrokes
(Harrow on the Hill, 1886)
Online betting and gaming
Undisclosed
LAD
Aug-2004 unibet.com
Unibet
(Valletta, 1997)
Sports betting and gaming platform
Undisclosed
UNIB

Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5
25

August 2016Tracxn BlueBox: Sports Tech
1900+ companies in the sector, 669 funded in last 5 years, $3.1B invested in 2015/16

Top Business Models by Funding
$4.1B
$1.2B
$340M
$204M $135M
$6M
0
900
1800
2700
3600
4500
Online Sports Platform Sports Management Tech Sports Goods Manufacturers Online sports platform Sports management tech Equipment Manufacturers
TotalFundingAmount(inMillions)
# Cos. 646 447 186 352 244 14
Avg. Age 2009.5 2006.4 2008.2 2010.1 2010.8 2011.6
Le Sports ACTIVE Network Mission Athletecare Back9Network MyTeam Zelosport
Fanatics Sportradar Whoop Digital Orchid CricHQ ShotTracker

Online Sports Platform – Business Model
Description

Online Sports Platform – Entrepreneur Activity
and Investment Trend

Online Sports Platform – Most Funded Companies

Sports Management Tech – Business Model
Description

Sports Management Tech – Entrepreneur Activity
and Investment Trend

Sports Management Tech – Most Funded
Companies

Sports Goods Manufacturers – Business Model
Description

Sports Goods Manufacturers – Entrepreneur
Activity and Investment Trend

Sports Goods Manufacturers – Most Funded
Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
7
37

Interesting Unfunded Companies
Company Overview Business Model
Coachcam
(2015, Atlanta)
Sports analytics in real>time.
Sports Tech > Online Sports
Platform > Online Media > News and
Livescores > Crowdsourced > Football
FanStream
(2016, San Francisco)
Connects sports fans in live audio conversation
Online Sports Platform > Social Platforms >
Messaging apps > Horizontal
Bibshot
(2016, Birmingham)
Marketplace for athletes to buy photos from spectators
Sports Management Tech > Marketplace >
Allied Services > Horizontal
Seatserve
(2014, New York)
A full technology solution for sports stadiums, vending and concessions
Sports Management Tech > Venue
Management > Smart Arenas > Enablers
STRIVRLabs
(2015, Palo Alto)
VR for sports training
Sports Goods Manufacturers > VR/AR
Devices > For Sportsmen
Vodience
(2012, Tel Aviv)
Virtual audience and identity while watching live game
Sports Goods Manufacturers > VR/AR
Devices > For Fans
Whowins
(2015, Noida)
Mobile app for prediction gaming
Online Sports Platform > Sports Betting >
Betting Platforms > Horizontal
Spportz
(2015, Contagem
Rewards for doing physical exercises
Online Sports Platform > Social Platforms >
Social Network > Horizontal
Curated list of companies by the sector analyst are defined as Interesting

Interesting Seed Companies

Interesting Series A Companies

Interesting Series B Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
49

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs Since 2000 Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Online Sports Platform – Most Funded Companies Sub Sector Understand Link
Sports Management Tech – Most Funded companies Sub Sector Understand Link
Sports Goods Manufacturers – Most Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
51

Sports Tech – Company List
COVERS THE FOLLOWING SECTORS
Online Sports Platform Sports Management Tech Sports Goods Manufacturers

Online Sports Platform (1/226)
Company Details Funding Investors
E-Commerce - Retail - Online Retail
Fanatics [Jacksonville, 1995]: Fanatics is an online retailer of officially licensed sports
merchandise providing e-commerce, merchandising, marketing and fulfillment services for
professional sports leagues and teams, collegiate athletic programs and conferences, and other
major sports properties. Fanatics caters to all major professional sports leagues (NFL, MLB, NBA,
NHL, NASCAR, PGA) and major media brands (NBC Sports, CBS Sports, FOX Sports). It leverages its
network of partners and its own collection of proprietary brands, including Fanatics, Fanatics
Authentic and FansEdge, to distribute goods to consumers all over the world. Has acquired
Kitbag.com in February 2016.
$620M
Insight Venture Partners, Bank
of America, Temasek, Silver
Lake, Alibaba Group
Netshoes [Sao Paulo, 2000]: Netshoes is online retailer of sporting goods. They offer over 40,000
sporting goods, in more than 25 categories such as running, football, fitness, bodybuilding,
supplements, biking, basketball and more. Founded in 2000 in Sao Paulo as physical shoes store
and then expanded their operations and moved online within 2 years. In 2007, Netshoes went
exclusively online for their operation. Netshoes comes under "netshoes group", which is
responsible for virtual store of Netshoes and Zattini (2014: fashion and lifestyle). They have
partnered with NBA, NFL, UFC, Havaianas, Puma, Timberland, Topper and Mizuno.
$426.81M
IFC, Tiger Global Management,
Temasek, Iconiq Capital,
Kaszek Ventures, GIC,
Riverwood Capital
Internetstores [Esslingen am Neckar, 2003]: Internetstores is online seller of biking and outdoor
products. It is an international multi-store e-commerce company. It sells over 50,000 products
through its brands fahrrad.de, Brügelmann, Bikeunit and Bikester for bikes as & CAMPZ for
outdoor. It has a leading position in its key market Germany and continues to increase an
international market share, in Switzerland, Austria and France. It operates through websites such
as bikester.com, addnature.com, campz.com, fahrrad.de, bikeunit.de and bruegelmann.de. It is
operational in 11 Countries. It claims to have 15% of share German online bike market.
$30M EQT
Wiggle [Portsmouth, 1999]: Wiggle is an online retailer of sports cycles, running, swimming,
triathlon and outdoor goods. Their website is translated across multiple international languages
including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They provide
deliveries to over 100 different countries and accept payment in ten different currencies. Mitch
Dall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched their
own brand's cycle. ISIS Equity partners took a 42% stake in Wiggle in 2006 and later sold to
Bridgepoint in £210 million deal in 2011.
$22.71M Livingbridge

Vaola [Berlin, 2010]: Vaola (formerly mysportworld) provides premium online store and the
shopping club and equipment on the topics of sports, outdoor and sports lifestyle with 300 top
sports brands in the area of outdoor, running, cycling, swimming & beach, football, sports
lifestyle, climbing and mountain sports, fitness & training as well as winter sports.
$16.6M
Nauta Capital, XAnge, Grazia
Equity, Cipio Partners
Heverest [Moscow, 2011]: Heverest.ru is an online sportswear retail company in Russia. The
company operates in mass and semi-professional sports goods segments, offering clothing,
footwear and equipment in most kinds of popular sports and outdoor activities. Since its launch in
2011, the company has established supplier relations with over 80 suppliers and 200 brands and
the website hosts more than 1.5 million visitors per month. Co-founder and CEO, Vladimir Kim,
left in February 2013 and the company was closed in 2014 because of bankruptcy (Refer:
https://roem.ru/04-03-2014/112166/onlayn-gipermarket-heverestru-zakrylsya-nesmotrya-na-65-
mln-investiciy/).
$12.5M
e.ventures, ruNet, Fastlane
Ventures, Infinity Ventures
Collectabillia [Bangalore, 2010]: Collectabillia.com is an online auction platform launched by
Universal Collectabillia Pvt Ltd (UCPL) for selling sports and celebrity merchandise. UCPL was set
up in 2010 and it also helps celebrities extend their overall brand value. Their product categories
include Football, Cricket, Tennis, Hollywood and few other celebrities. Also includes apparel,
sports equipment, office supplies, posters and other accessories. Raised INR 8 crore of venture
debt from Temasek's venture lending platform InnoVen Capital India after its Series B round.
InnoVen Capital India had also previously lent Rs 5 crore to the company just before it raised its
series B round of funding.
$10.2M
Accel Partners, InnoVen
Capital

PGA TOUR Superstore [Roswell, 2004]: PGA TOUR Superstore offer swing analysis, golf
instruction by PGA teaching professions, club fittings, hitting nets, and practice putting greens, as
well as a online selection of golf and tennis equipment, clothing, and home furnishings. The PGA
Tour is the organizer of the main professional golf tours played primarily by men in the United
States and North America. PGA TOUR Superstore has affiliation with the PGA TOUR organization,
every golfer has access to the same technology, expertise and TOUR Van experience that the
card-carrying professionals do. Golf & Tennis Pro Shop, Inc. owns and operates PGA Tour
Superstores. Golf & Tennis Pro Shop, Inc. was incorporated in 2003 and is based in Roswell,
Georgia. It also has stores in Schaumburg and Downers Grove. As per the transaction announced
on October 19, 2009, Golf & Tennis Pro Shop, Inc. operates as a subsidiary of AMB Group, LLC.
$9M
Evolucion Innovations [Seattle, 2001]: Evolucion Innovations, doing business as evo, is an online
retailer of action sports equipment, apparel, and accessories. It offers products in the areas of ski,
snowboard, wakeboard, and skate; and clothing for men and women, accessories, shoes, bags,
and products for kids. The company sells products online and through its store in Seattle,
Washington. Evolucion Innovations was founded and started their website in 2001 and is based in
Seattle, Washington.
$7.58M
Deporvillage [Manresa, 2010]: Deporvillage is an online sporting goods retailer specialized in
leading brands of sports equipment. It provides apparel for cycling, running, swimming and
outdoor activities. Users can order and pay online. The company had a turnover of €6.4 million in
2014, over €10m in 2015, and 350 orders a day on average and 1m monthly visits.
$7.21M
SeedRocket, La Nevera Roja,
Mediaset, P101, AD4Ventures,
Samaipata Ventures
Brand Zeven [Bangalore, 2015]: Zeven is an online brand for sports footwear and apparel. Caters
to several sports including Cricket, Football, Tennis, etc. Plans to open 4 exclusive brand stores in
2016. The products will be designed in India but sourcing will be done globally. The footwear will
be made in China, while apparel will be manufactured in India, Sri Lanka and other countries. Co-
founded by Hemchandra Javeri and Mahesh Bhupathi with a seed investment of $5 million.
$5M

Sports Management Tech (1/159)

Sports Goods Manufacturers (1/46)

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
4
484

Team
Ashwani Singh
Lead Analyst – Sports Tech
Abhay Kumar
Analyst – Sports Tech

Tracxn Research Sports Tech Landscape, August 2016

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