Tracxn Startup Research — Mom and Baby Care Landscape, August 2016

Mom & Baby Care Report, August 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 07
Investment Trend 11
Who is Investing 20
Exit Outlook - IPO, Acquisitions 24
Sub Sector Analysis 27
Interesting Companies 45
Useful Links 52
Company List 54
Team 396

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
TECH
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
INTERNET OF THINGS
3D PRINTING
CONSUMER
FINTECH
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
FASHION TECH
MOM AND BABY CARE
TRAVEL
GAMING
BITCOIN
PAYMENTS
MOBILE
EDUCATION
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
EDUCATION IT
SELF LEARNING
ENTERPRISE
APPLICATIONS
HEALTHCARE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
The report covers companies that offer products and services to parents targeting to-be-moms and moms that have children
below the age of 6 years. It includes the following companies:
• Online platforms providing products like apparel, essentials, toys, gears and more for babies and also those that offer
maternity products.
• Parenting companies offering a platform for parents to help them in raising their children. These companies may be content
portals, Q/A platforms, social networks and community sites.
• Babysitting service providers offering online booking or listing platforms that helps parents reach caregivers.
• Healthcare companies providing online services to parents (telemedicine). It also covers consumer devices like wearables
that help in monitoring the health and whereabouts of the baby.
• Apps and interactive sites that assist in Education.
The report excludes Online Horizontal Players like Amazon, Flipkart that offer products in the baby & kids segment along with
other categories. It also excludes private blogs from parents. Companies offering products and services to kids (>6 years) are
also not covered.
The scope of this report includes equity as well as debt funding received by the companies.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
6

98
151
206 209
275
351
75
0
80
160
240
320
400
2010 2011 2012 2013 2014 2015 2016 (YTD)
NumberofCompanies
7
YoY – Number of companies founded
Windeln Mia.com Kidaptive Wzhouhui Beibei Starling by VersaMe Pearachute
FirstCry Honest Lost My Name Lamabang Easyhin iBaby Masilo

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
41 2013.9 6
ChildCare Providers > BabySitting
> Marketplace > On-Demand
$523K
CareDnD
2016, San Francisco
22 2013.8 5 Healthcare > Software Solutions $13M
Qidza
2015, San Francisco
26 2013.8 8
Commerce > Educational Products
> Activity Box
$11M
Declic et des Trucs
2014, Paris
25 2013.8 13 Healthcare > Services $60M
Easyhin
2014, Shenzhen
34 2013.7 5
ChildCare Providers > Concierge
Services
$10M
Pearachute
2016, Chicago
39 2013.3 13 Parenting > Tech Solutions $23M
My BabysList App
2015, Mexico City
21 2013.2 10
Education > Tech Products > Smart
Toys
$29M
Smartivity Labs
2015, Delhi
16 2012.9 7
Commerce > Horizontal > Second
Hand > Marketplace
$3M
Kidster
2015, San Francisco

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Tracxn Picks
2 2015 2
ChildCare Providers > BabySitting >
Own-Fleet
$3M
Trusted
2015, San Francisco
8 2014.8 1
Parenting > Tech Solutions > Software
Solutions > Monitoring
Undisclosed
Clever Ltd
2015, Hong Kong
3 2014.7 1
Commerce > Horizontal > Second Hand
> P2P Listing
Undisclosed
WannA
2014, Ramat Gan
8 2014.6 3
Parenting > Community > Expert
Advice
Undisclosed
Tinystep
2015, Bangalore
5 2014.6 2 Commerce > Food > Subscription $5K
Barley + Oats
2015, New York City
6 2014.2 2
Commerce > Educational Products >
Books > Subscription
$1M
Bookroo
2015, Springville
5 2014.1 1 Commerce > Apparel > Marketplace Undisclosed
3Claps
2015, Seoul
4 2014 4 Education > Tech Products > Wearables $1M
Joy
2016, San Francisco
10 2013.9 0 Commerce > Toys > Subscription $0M
Fundora's Box
2015, Bangalore

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
10

YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$134M
$38M
$155M
$243M
$441M
$275M
$601M
$1.4B
$857M
22 21
29
66
96
147
141
156
85
0
36
72
108
144
180
0
320
640
960
1280
1600
2008 2009 2010 2011 2012 2013 2014 2015 2016 (YTD)
NumberofRounds
FundingAmount(inmillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage
36
56
105
69
82
42
18
24
32
53
48
278
9
4
9
12
6
0
20
40
60
80
100
120
140
160
2011 2012 2013 2014 2015 2016 (YTD)
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$30M $24M $55M $51M $73M $30M
$88M $139M
$142M
$269M
$279M
$97M
$87M
$243M
$43M
$259M
$842M
$279M
0
280
560
840
1120
1400
2011 2012 2013 2014 2015 2016 (YTD)
TotalFundingAmount(inmillions)
Seed Early Late

Average Ticket Size – Early Stage
$0.9M $0.6M $0.7M
$0.9M $1.2M $1.2M
$4.2M
$6.8M
$4.9M
$5.7M $5.8M
$4.7M
$11.5M
$16.4M
$14.3M
$20.5M
$12.7M
$11.6M
0.0
5.0
10.0
15.0
20.0
25.0
2011 2012 2013 2014 2015 2016 (YTD)
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
babytree.com
Babytree
(Beijing, 2007)
$448M Series F Jun-2016 Matrix Partners China
wzhouhui.com
Wzhouhui
(Shenzhen, 2013)
$245M PE Dec-2015 Globalegrow
ageoflearning.com
Age of Learning
(Los Angeles, 2007)
$150M Series D May-2016 Iconiq Capital
mia.com
Mia.com
(Beijing, 2011)
$150M Series D Sep-2015 Baidu, H Capital
beibei.com
Beibei
(Hangzhou, 2014)
$100M Series D Jun-2016
New Horizon Capital, Capital Today Group, Banyan Capital, Northern
Light Venture Capital
honest.com
Honest
(Santa Monica, 2011)
$100M Series D Aug-2015
Glade Brook Capital, AllianceBernstein, Fidelity Investments, Wellington
Management, Institutional Venture Partners
wzhouhui.com
Wzhouhui
(Shenzhen, 2013)
$33M Series A Aug-2015 Globalegrow
neobear.com
NeoBear
(Shanghai, 2009)
$19M Series A Sep-2015 GGV Capital, Qualcomm, Liuhe Capital, ZTE, sinolink securities

Company
Funding
Amount
Round
Name
Date Investors
bbmycare.com
BBMyCare
(Chongqing, 2014)
$15M Seed Dec-2015 Zongshen, Infinity Group
easyhin.com
Easyhin
(Shenzhen, 2014)
$15M Series B May-2016
Morningside Ventures, SBCVC, Hawthorn Investment, Fosun Kinzon
Capital
hopscotch.in
Hopscotch
(Mumbai, 2011)
$13M Series C Feb-2016
speakaboos.com
Speakaboos
(New York City, 2008)
$13M Series B May-2016 Advancit Capital, KYOWON, Wellington Management
fengxz.com.cn
Fengxinzi
(Beijing, 2014)
$10M Series A Jan-2016
niaobushi360.com
Niaobushi360
(Hangzhou, 2014)
$8M Series A Apr-2016 Haitong International Securities Group
giggle.com
Giggle
$8M PE Feb-2016
kidaptive.com
Kidaptive
(Mountain View, 2012)
$8M Series C Jan-2016

Company
Funding
Amount
Round
Name
Date Investors
bbmycare.com
Primary
$8M Series A Jun-2016 US Venture Partners, Grace Beauty, Homebrew, Harrison Metal
easyhin.com
Epic
(Palo Alto, 2013)
$8M Series B Dec-2015
Morningside Ventures, SBCVC, Hawthorn Investment, Fosun Kinzon
Capital
hopscotch.in
Mamaya
(Jinhua, 2010)
$8M Series A Aug-2015
speakaboos.com
Sunnymum
(Beijing, 2013)
$8M Series A Jan-2016 Daoming Optics & Chemicals
fengxz.com.cn
Owlet Baby Care
(Dallas, 2013)
$7M Series A Aug-2015 Formation 8, Azimuth, ff Venture Capital, Eniac Ventures, Peak Capital
niaobushi360.com
Hatch Baby
(Menlo Park, 2012)
$7M Series A Oct-2015 True Ventures, Veddis
giggle.com
Starling by VersaMe
(Palo Alto, 2015)
$7M Series B May-2016
kidaptive.com
Nanit
$7M Seed Jun-2016 RRE Ventures, 645 Ventures, Cornell, Flextronics, AME Cloud Ventures

Funnel view of Sector
76
42
65
212
547
1643
0 360 720 1080 1440 1800
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
19

Most Active Investors in Sector
21
8
5 5
6 6
5
6
10
5
0
5
10
15
20
25
500 Startups Wayra Matrix Partners
China
Greycroft
Partners
SoftTech VC Western
Technology
CrunchFund SOSV Techstars Accel Partners
TotalNumberofCompanies
ecomom Infantium Babytree Lost My Name Educents JumpStart Bellabeat SmarTots Owlet Baby Care Mind Candy
First Opinion PollitoIngles Lamabang Seedling Ubooly Sittercity Kidaptive Babybe Hullabalu babyoye

Where are Top Investors investing
500
Startups
Wayra
Matrix
Partners
China
Greycroft
Partners
SoftTech VC CrunchFund
Western
Technology
Investment
SOSV Techstars
Accel
Partners
Commerce
ecomom,
TotSpot,
sproutkin
PollitoIngles
Lost My
Name,
Seedling
Wittlebee Primary, Pley Barley + Oats
weeSpring,
PopUp Play,
Twigtale
Baby.com.br,
babyoye,
Diapers.com
Parenting
Red Tricycle,
Parenthoods,
Evoz
Familink
Babytree
Lamabang
Lovewawa
Babble,
Parent Media
Group Inc
Fatherly,
Maya’s Mom,
Circle of
Moms
Red Tricycle
Circle of
Moms
Uparenting ChoreMonster
Education
Ubooly,
Monkimun,
Stickeryapp
Infantium,
Karisma Kidz
Moonfrye
Educents,
Ubooly
Kidaptive JumpStart
SmarTots,
Linkitz
Ubooly,
Hullabalu
Mind Candy
Osmo
ChildCare
Providers
Tinkergarten,
CareLuLu,
MomTrusted
Pocket
Explorers
Youfu Mama
Trusted,
CareLuLu
Sittercity Trusted
Healthcare
First Opinion,
Mahmee
Amplisense,
Baby2Body
Vdaifu Bellabeat
Owlet Baby
Care
Babybe
Owlet Baby
Care, Ovia,
Amp Idea

Top Investor by Stage of Entry
500 Startups 14
Techstars 6
SoftTech VC 5
CrunchFund 4
Tandem 4
Wayra 4
Blumberg Capital 3
Brooklyn Bridge Ventures 3
Crosslink Capital 3
First Round Capital 3
Menlo Ventures 3
Matrix Partners China 2
Morningside Ventures 2
Pritzker Group 2
Accel Partners 1
Active Venture Partners 1
Acton Capital Partners 1
Advancit Capital 1
Allegro Venture Partners 1
Alven Capital 1
Iconiq Capital 2
Institutional Venture
Partners
2
Intel Capital 2
NEA 2
Trinity Ventures 2
AllianceBernstein 1
American Capital 1
Asiavest Partners 1
Azure Capital Partners 1
Baird Capital 1
Seed Series A Series B Later Stage
Matrix Partners China 4
Accel Partners 3
FirstMark Capital 3
Greycroft Partners 3
Index Ventures 3
Shunwei 3
ZhenFund 3
500 Startups 2
DN Capital 2
DT Capital Partners 2

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
3
23

Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
IPO Ticker
06-05-2015 windeln.de
Windeln
(Munich, 2010)
Online Baby Shop in Germany
Goldman Sachs, High-Tech Grunderfonds, DN Capital, b-to-v Partners, Deutsche Bank,
360 Capital Partners, MCI Capital, Acton Capital Partners
$72.7M WDL:GR
24-01-2014 care.com
Care.com
(Waltham, 2006)
Helps families find caregivers
NEA, Trinity Ventures, Institutional Venture Partners, Matrix Partners, USAA, Cross Creek
Advisors
$111M NYSE:CRCM
15-11-2013 zulily.com
zulily
(Seattle, 2009)
Deals for moms and kids
Andreessen Horowitz, Trinity Ventures, Maveron, Meritech Capital, August Capital,
Greenspring Associates, TrueBridge Capital Partners
$138.6M NASDAQ:ZU

Major Acquisitions in last one year
Date Company Acquirer
Deal
Size
Overview
Total
Funding
Aug-2015 kokopax.com
Zulily
(Seattle, 2009)
Liberty
interactive.com
$2.4B
Andreessen Horowitz, Trinity Ventures, Maveron, Meritech Capital, August
Capital, Greenspring Associates, TrueBridge Capital Partners
$138.6M
Feb-2016 redbaby.com.cn
LeapFrog
(Emeryville, 1995)
vtech.com $72M
Educational and Entertainment products for children
Monitor Ventures
Jan-2016 wee-web.com
Sproutling
(San Francisco, 2012)
mattel.com Undisclosed
Wearable smart baby monitoring device
First Round Capital, FirstMark Capital, FundersClub, Accelerator Ventures,
Forerunner Ventures, Lemnos Labs, Basset Investment, BoxGroup
$6.55M
Aug-2015 njoybaby.com
Bebitus
(Espana, 2011)
windeln.de $5.5M Spanish online retailer for baby products
Aug-2015 wittlebee.com
MeeGenius
hmhco.com Undisclosed
Children's Digital Bookstor
Najafi, Sunrise Capital, Broadway Angels
$2.4M
Feb-2016 drypers.com.my
Sprig Toys
(Fort Collins, 2007)
Beginagain
toys.com
Undisclosed
Eco-Friendly Toys for kids
Mantucket, BrandJourney
$2.3M
Aug-2015 totsy.com
Moxie Jean
schoola.com Undisclosed
Resale site for buying and selling kids' clothes
Excelerate Labs, Pritzker Group
$1.91M
Aug-2015 sevenacademy.com
Smarty Ants
(Redwood Shoes, 2008)
Achieve
3000.com
Undisclosed Gamified learning platform for 4-7 age kids $1.44M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
6
26

August 2016Tracxn BlueBox : Mom and Baby Care
Cumulative funding in the sector
1600+ companies in the sector, 398 funded in last 5 years, $2.3B invested in 2015/16 (YTD)
Most Active Investors: 500 Startups, Techstars, Wayra
27
COMMERCE
ESSENTIALS
Retailer
Wzhouhui (2013, $278M)
Subscription
Honest (2011, $228M)
APPAREL
Private Label
Aden & Anais (2006, $57M)
Second Hand
Percentil (2012, $6M)
TOYS
Retailer
Le Lutin Rouge (2005, $5M)
Rentals
Pley (2013, $16.7M)
GEARS
4moms (2005, $78M)
ART AND CRAFT
Retailer
Seedling (2007, $11M)
$2.2B PARENTING $989M
CHILDCARE PROVIDERS
BABYSITTING
Marketplace
Care.com (2006, IPO)
Own-Fleet
Trusted (2015, $2.1M)
$235M
EDUCATIONHEALTHCARE
Digital Learning
Age of Learning (2007, $150M)
Tech Products
NeoBear (2009, $19M)
Tech Products
Kinsa (2012, $11.5M)
Services
Easyhin (2014, $27M)
$509M$162M
DAYCARES/PRESCHOOL
Babycare (1998, $16M)
Booking Platform
CareLuLu (2013, $1.7M)
COMMUNITY
Babytree (2007, $653M)
Sharing Media
JustFamily (2010, $5M)
CONTENT
FamilyEducation (1996, $51M)
Videos
Wauwaa (2012, $1.6M)
HORIZONTAL
Retailer
Windeln (2010, IPO)
Private Label
Munchkin (1991, $45M)
Second Hand
Swap (2008, $18.5M)
Flash Sales
Zulily (2009, IPO)
Marketplace
Ecomom (2008, $11M)
Subscription
Nonabox (2011, $638k)

Top Business Models by Funding
$2.2B
$990M
$510M
$235M
$163M
0
500
1000
1500
2000
2500
Commerce Parenting Education ChildCare Providers Healthcare
TotalFundingAmount
# Cos. 834 285 253 147 124
Avg. Age 2011.50 2011.46 2011.55 2012.63 2013.02
Wzhouhui Babytree Age of Learning Care.com Easyhin
Mia.com Lamabang JumpStart Sittercity Kinsa

Commerce – Business Model Description
Commerce segment of the Mom and Baby Care sector include companies that sell baby and maternity products like clothes, diapers, toys,
strollers, baby formula, activity kits, gifts and more online. Brands like Johnson & Johnson, P&G, Munchkin, Carters, and Nestle hold the major
chunk of the commerce market. However, players like Windeln (Germany), Zulily & Honest (USA), MiyaBaobei & BeiBei (China), and FirstCry &
Hopscotch (India) have significant online presence.
Upcoming Trends:
• There is a rise in the demand of personalized baby products including apparel, baby furniture, bedding and gifts. Curated monthly boxes for
children and new moms are also gaining traction.
• Organic Products like clothes, teethers, toys, etc. for babies and maternity fashion clothes are in high demand among millennials.
Horizontal Apparel Toys Educational Products Essentials
Companies offering
clothes for babies and
moms
Companies engaged in
retailing and renting of
toys for kids
Companies offering
books, art & craft, and
activity kits for children
Companies offering
diapers, wipes, and
other lifestyle products
for babies and moms
Retailers offering baby &
maternity products in
multiple categories

Commerce – Entrepreneur Activity and
Investment Trend
$65M
$11M
$121M $121M
$305M
$93M
$407M
$901M
$161M7 6
21
27
45
51
58
59
34
0
14
28
42
56
70
0
200
400
600
800
1000
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
NumberofRounds
YoY – Total Funding and No. of Rounds
$1.3B
$533M
$143M
$82M $78M $78M
0
280
560
840
1120
1400
Horizontal Essentials Apparel Gears Toys Educational
Products
BM wise Investment
17
33
52
73
95
106
127
180
44
0
40
80
120
160
200
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
NumberofCompaniesFounded
YoY – No. of Companies Founded
265
130
79 69
46
27 25 16
0
60
120
180
240
300
US India UK Singapore China Australia Spain Canada
NumberofCompanies
Distribution of Companies across Countries

Commerce – Most Funded Companies
Company Overview Business Model
Funding
Amount
wzhouhui.com
Wzhouhui
(2013, Shenzhen)
B2C retailer of imported baby and maternal care products
Globalegrow
Commerce > Essentials >
Retailer
$278M
mia.com
Mia.com
(2011, Beijing)
Online retailer for imported infant care products
Sequoia Capital, Baidu, ZhenFund, H Capital, K2 VC (Xianfeng Evergreen)
Commerce > Horizontal $231.6M
honest.com
Honest
(2011, Santa Monica)
Ecofriendly Infant Products Subscription
Fidelity Investments, Lightspeed Venture Partners, General Catalyst Partners,
Institutional Venture Partners, Pritzker Group, Iconiq Capital, Glade Brook Capital,
Wellington Management, Darwin Ventures, AllianceBernstein
Commerce > Essentials >
Subscription
$228M
beibei.com
Beibei
(2014, Hangzhou)
Maternal and infant product e-commerce platform
IDG Capital Partners, Capital Today Group, New Horizon Capital, Northern Light Venture
Capital, Banyan Capital, HUSOR
Commerce > Horizontal
> Flash Sales
$224.3M
zulily.com
zulily
(2009, Seattle,
IPO/Acq.)
Andreessen Horowitz, Trinity Ventures, Maveron, Meritech Capital, August Capital,
Greenspring Associates, TrueBridge Capital Partners
> Flash Sales
$138.6M
4moms.com
4moms
(2005, Pittsburgh)
Innovative robotic baby products
Bain Capital Ventures, Innovation Works, Bain Capital, Castanea Partners, Vencore
Capital, West Capital
Commerce > Gears >
Private Label
$77.84M
giggle.com
Giggle
(2003, New York City)
Retailer of baby care products
> Retailer
$73.21M
windeln.de
Windeln
(2010, Munich, IPO)
Online Baby Shop in Germany
Goldman Sachs, High-Tech Grunderfonds, DN Capital, b-to-v Partners, Deutsche Bank,
360 Capital Partners, MCI Capital, Acton Capital Partners
> Retailer
$72.7M

Parenting – Business Model Description
Parenting segment of the Mom and Baby Care report include companies which helps and guides new parents and parents-to-be in the
upbringing of their child. Traditionally, parenting has been a word-of-mouth process. Online parenting companies try to assist parents by providing
them content related to pregnancy, growth of the child, and other child-related issues. These platforms enable parents connect with other parents
or childcare experts. It helps them ask questions, take advice, arrange playdates and share photos & videos. Parenting companies also provide
solutions to parents to monitor and track their child’s growth and safety. Big players in the segment include BabyTree, Lamabang, Cafemom,
Babble, Filip, and more.
Upcoming Trends:
• Companies that help mothers to connect with experts including Q&A platforms are becoming popular along with Content platforms that
provide articles from childcare experts.
• Data Management Software solutions that help parents track & record child’s growth and development are also upcoming.
Community Content Tech Solutions
Content Aggregators and User Generated
information portals that provide articles
and blogs on parenting
Platforms that help parents to connect with
other parents and discuss issues or arrange
playdates
Consumer Devices and data management
tools that help parents monitor their child’s
safety and growth

Parenting – Entrepreneur Activity and Investment
Trend
$42M
$3M $3M
$11M $9M
$36M
$64M
$419M
$454M
7
4
3
16 15
26
22
35
15
0
8
16
24
32
40
0
100
200
300
400
500
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
NumberofRounds
$887M
$82M
$21M
0
200
400
600
800
1000
Community Content Tech Solutions
BM wise Investment
12
9
15
24
34 32
55 55
14
0
12
24
36
48
60
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
118
44
23 21
12 7 5 4
0
28
56
84
112
140
United
States
India China United
Kingdom
Singapore Australia Japan Canada
NumberofCompanies

Parenting – Most Funded Companies
Funding
Amount
babytree.com
Babytree
(2007, Beijing)
Pregnancy and parenting website + eCommerce platform for mothers
CBC Capital, TAL Education Group, SIG China, Matrix Partners China
Parenting > Community $653.1M
lamabang.com
Lamabang
(2013, Beijing)
Parenting Community and e-commerce for mothers
Morningside Ventures, Greenwoods Asset Management, Matrix Partners China
Parenting > Community $130M
familyeducation.com
FamilyEducation
(1996, Boston)
Content Platform for Parenting
America Online, Intel Capital, Sprout Group
Parenting > Content $51M
yaolan.com
Yaolan
(1999, Beijing)
Online social parenting community and education portal
Foundation Capital, Sutter Hill Ventures, Saints Capital, Chengwei Capital, Orchid Asia
Group
cafemom.com
CafeMom
Social network for mothers and mothers to be
Highland Capital Partners, Draper Fisher Jurvetson
Parenting > Community $17M
babycentre.co.uk
BabyCenter
(1997, San Francisco)
Online resource for pregnancy and parenting
Trinity Ventures, Intel Capital, Bassin Ventures
Parenting > Content $10M
myfilip.com
FiLIP
Waterproof location tracking device designed for parents and children to keep in touch
Horizons Ventures, S23P, KEC Ventures
Parenting > Tech
Solutions > Consumer
Devices > Location
$9.2M
mama.cn
Mama
(2006, Guangzhou)
Web Portal for Mothers
Tencent

ContentTech ProductsDigital Learning
35
Education – Business Model Description
Education segment in the Mom and Baby Care sector include companies that provides resources for learning and tools that help children in their
overall development. The sector emerged with companies providing an online resource offering a collection of books and content for parents to
teach their young toddlers. Following this, technology based learning took its roots and startups began offering gamified and interactive platform
for pre-K children. These platforms help kids in language and cognitive learning, which results in engagement and better development of skills.
Smart Toys and Wearables using AR/VR also made a huge impact. Big Players in the sector include Age of Learning, JumpStart, PlayKids,
Speakaboos, and more.
Upcoming Trends:
• Companies offering interactive apps using AR/VR that help kids in learning numbers, colors, etc. and connected smart toys are emerging.
• Interactive Storybooks providing startups are also gaining traction.
Consumer Devices that interact with
children to enhance and monitor their skills
Educational Resources and Content
Aggregators that help parents teach their
children
Companies offering interactive platforms
that help children learn through
gamification

Education – Entrepreneur Activity and Investment
Trend
$9M $5M $11M
$53M $54M
$114M
$86M
$60M
$183M
5 5 4
16
19
41
32
25
12
0
9
18
27
36
45
0
40
80
120
160
200
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
NumberofRounds
$424M
$55M
$31M
0
90
180
270
360
450
Digital Learning Tech Products Content
BM wise Investment
9 9
22
38
47
29
31
44
4
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
112
14 13 10 9 8 8 5
0
24
48
72
96
120
United
States
United
Kingdom
Israel Canada India China Spain Russia
NumberofCompanies

Education – Most Funded Companies
Funding
Amount
ageoflearning.com
Age of Learning
(2007, Los Angeles)
Gamified platform and content for kids of age 2-7
Iconiq Capital
Education > Digital Learning
> Gamified Platform
$150M
jumpstart.com
JumpStart
(1989, Boston)
3D educational Games for K-12
Western Technology Investment, Azure Capital Partners, TeleSoft Partners, HTGC,
Social Starts
> Gamified Platform
$65.9M
playkidsapp.com
PlayKids
(2013, Sao Paulo)
Subscription based pre-school videos, games, and books
Naspers, Movile
> Gamified Platform
$30M
speakaboos.com
Speakaboos
Subscription-based interactive storybooks
Advancit Capital, 212Media, KYOWON, KYOWON CREATIVE, Wellington
Management
> Interactive books >
Storytelling
$25.2M
mindcandy.com
Mind Candy
(2003, London)
Digital media for kids and their families
Accel Partners, Index Ventures, Spark Ventures
> Gamified Platform
$21.5M
kidaptive.com
Kidaptive
(2012, Mountain
View)
Adaptive gamified learning platform for kids
Stanford University, Newschools Venture Fund, Menlo Ventures, CrunchFund,
Formation 8, Scrum Ventures, Veddis, S Cubed Capital, VKRM Services, iCamp, Prana
Studios, Sands Capital Ventures
> Gamified Platform
$19.62M
neobear.com
NeoBear
(2009, Shanghai)
AR-based educational products for kids
Qualcomm, GGV Capital, Liuhe Capital, ZTE, sinolink securities
Education > Tech Products >
Smart Toys > Augmented
Reality
$18.9M
kidzui.com
KidZui
(2006, San Diego)
Age appropriate web content for kids through a browser plugin
First Round Capital, Emergence Capital, Maveron, Rose Tech Ventures, Mission
Ventures, Costella Kirsch
Education > Content $18.4M

ChildCare Providers – Business Model Description
ChildCare providers is a segment that helps parents find caregivers and preschools for their toddlers. Offline childcare centers and preschool
chains existed to help parents manage their children and leave them their under supervision when they had errands to do. Online segment came
up when tech savvy parents needed to find and book babysitters online. Consequently, listing platforms and subscription-based marketplaces
emerged. Mobile apps that allow parents to search for hyperlocal activities and camps for children were founded. Big Players include Care.com,
Sittercity, Urbansitter, CareLuLu and others.
Upcoming Trends:
• On demand booking of babysitters and last minute booking of classes in offline centers is an emerging segment.
• Social Recommendation based booking platforms for babysitters are gaining traction.
• ClassPass model providing subscription-based booking for children’s activities is also an upcoming model.
Enablers
Companies that help parents
find and book babysitters
find and book activities for their
children
Companies that help companies
find and book classes at offline
childcare centers
Tools for better management of
childcare centres and
babysitters
BabySitting Concierge Services DayCares/Preschool
find and book babysitters
find and book activities for their
children
find and book classes at offline
childcare centres

ChildCare Providers – Entrepreneur Activity and
Investment Trend
$17M
$13M
$20M
$56M
$69M
$19M $17M
$12M $11M
2
3
1
3
9
11
9
11
13
0
2
5
7
10
12
14
0
16
32
48
64
80
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
NumberofRounds
$191M
$34M
$10M $1M
0
50
100
150
200
250
BabySitting DayCares/Preschool Concierge Services Enablers
BM wise Investment
3
1
8
6
12
22
27
45
11
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
63
15
11 10 8 6 6
3
0
14
28
42
56
70
US UK India Australia France Canada China Netherlands
NumberofCompanies

ChildCare Providers – Most Funded Companies
Funding
Amount
care.com
Care.com
(2006, Waltham)
Helps families find caregivers
NEA, Trinity Ventures, Institutional Venture Partners, Matrix Partners,
USAA, Cross Creek Advisors
> Marketplace > Subscription
$111M
sittercity.com
Sittercity
(2001, Chicago)
Marketplace for caregivers
Point Judith Capital, Western Technology Investment, Pritzker Group,
Square 1 Bank, Baird Capital, Apex Venture Partners, Baird Venture, I2A
Fund, Bright Horizons Family Solutions
$43.6M
urbansitter.com
UrbanSitter
Find Babysitters through Social Recommendation
First Round Capital, Canaan Partners, Menlo Ventures, Rustic Canyon
Partners, Inventec Appliances, Aspect Ventures, DBL Partners
$22.95M
babycare.cn
Babycare
(1998, Beijing)
Childcare and education center for babies
Vertex Ventures Israel, Harbinger Venture Management
ChildCare Providers >
DayCares/Preschool
$16M
eurokidsindia.com
EuroKids International
(2001, Mumbai)
Play school and Pre school education
Gaja Capital, Educomp
ChildCare Providers >
DayCares/Preschool
$15M
youfumama.com
Youfu Mama
(2012, Beijing)
Platform connecting nursing mothers with care providers
Greenwoods Asset Management, Matrix Partners China
ChildCare Providers > BabySitting $4.8M
ihomeclub.com
iHomeClub
(2014, Beijing)
O2O platform for booking mom and baby care services
58.com
> Marketplace
$4.75M
mycity4kids.com
MyCity4Kids
(2010, Gurgaon)
Listings for kids-related services
Yournest, SIDBI Venture Capital
Services > Listing
$3M

ServicesSoftware SolutionsTech Products
41
Healthcare – Business Model Description
Healthcare segment in the Mom and Baby Care sector includes companies that provides care solutions to babies and mothers. It includes
companies providing tools for monitoring the health of babies and pregnant women through consumer devices like heart rate monitors, prenatal
monitors and wearable devices. Personal health management software solutions that help mothers track their feeding and other health records of
their children are included. Telemedicine companies that help parents interact with pediatrics and doctors through chats or videos are also
available. Big Players include Easyhin, Kinsa, Fengxinzi, Owlet Baby Care and more.
Upcoming Trends:
• Health industry has seen innovations in the wearable market that involve fetal sensors for pregnant ladies.
• IoT devices that measure body vitals of the babies are being invented.
• Smart Baby feeders that help parents track the feeding performance of the baby are also being made.
Consumer devices that help monitor health
of babies and pregnant women
Solutions that help monitor and record
essential vitals of babies and mothers
Solutions that enable mothers to consult
paediatrics and gynecologists

Healthcare – Entrepreneur Activity and
Investment Trend
$2M
$6M
$1M
$4M
$13M
$27M
$57M
$49M
1 3 4
8
18
20
26
12
0
6
12
18
24
30
0
14
28
42
56
70
2008 2009 2011 2012 2013 2014 2015 2016
(YTD)
NumberofRounds
$90M
$60M
$13M
0
20
40
60
80
100
Tech Products Services Software Solutions
BM wise Investment
1 1 1
10
18
20
35
27
4
0
8
16
24
32
40
2008 2009 2010 2011 2012 2013 2014 2015 2016
(YTD)
57
19
11 10
3 3 2 2
0
12
24
36
48
60
United
States
China India United
Kingdom
Germany Israel Canada France
NumberofCompanies

Healthcare – Most Funded Companies
Funding
Amount
easyhin.com
Easyhin
(2014, Shenzhen)
Mobile health management services platform for mothers and babies
Morningside Ventures, SBCVC, Fosun Kinzon Capital, Hawthorn Investment
Healthcare > Services >
TeleMedicine
$27.02M
kinsahealth.com
Kinsa
Smart thermometer
IA Venttures, FirstMark Capital, Founder Collective, KPCB, Zenstone Venture
Capital
Healthcare > Tech Products >
Monitoring Devices >
Temperature
$11.5M
fengxz.com.cn
Fengxinzi
(2014, Beijing)
Mobile based telemedicine app for pregnant women Healthcare > Services >
TeleMedicine
$10M
owletcare.com
Owlet Baby Care
(2013, Dallas)
Vitals monitoring for baby's health
ff Venture Capital, Techstars, Western Technology Investment, Formation 8,
NextGen Venture Partners, Life Science Angels, Eniac Ventures, Peak Capital,
R/GA, Azimuth, Peak Ventures
Wearables
$8.85M
firstopinionapp.com
First Opinion
Mobile application for pregnancy queries
Greylock Partners, 500 Startups, Felicis Ventures, True Ventures, Polaris
Partners, Promus Ventures, Scrum Ventures, Monashees+, Scrum Ventures
TeleMedicine
$8.6M
sunnymum.com
Sunnymum
(2013, Beijing)
Healthcare mobile application for pre and post pregnancy
Daoming Optics & Chemicals, Tendence Capital
TeleMedicine
$7.6M
monicahealthcare.com
Monica Healthcare
(2005, Nottingham)
Wearable devices for fetal and maternal management
Wren Capital, Catapult Ventures, East Midlands Business Angels, New Hill
Management, Origin Capital, The University of Nottingham, Lachesis Fund
Wearables
$7.57M
hatchbaby.com
Hatch Baby
(2012, Menlo Park)
Smart Products for new parents
True Ventures, Veddis
Monitoring Devices
$7M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
44

Interesting Seed Companies
Total
Funding
totspot.me
TotSpot
(2014, Mountain View)
Shop and sell kids clothing on iPhone
500 Startups, GGV Capital, Structure Capital, Strong Ventures, QueensBridge
Venture Partners, 7seasvc.com
Commerce > Apparel > Second
Hand > Marketplace
$3.3M
applecrumbyandfish.com
Applecrumby & Fish
(2012, Petaling Jaya)
Estore for organic baby products
500 Startups, Teak Capital
Commerce > Horizontal >
Marketplace
$300k
Ourlittlefoxes
(2014, Sydney )
Activity Box for Children
Right Click Capital, Sydney Seed Fund
Commerce > Educational
Products > Activity Box >
Subscription
$130k
Trusted
(2015, San Francisco )
Booking platform for Child Care services
Metamorphic Ventures, KPCB, CrunchFund, Techstars, Great Oaks Venture
Capital, Slow Ventures
ChildCare Providers > Babysitting
> Own-Fleet> On-Demand
$2.1M
Monkimun
Adaptive educational games for kids
500 Startups, IncuVest, Lnzame, SHO-zemi Innovation Ventures
Education > Digital Learning >
Language Learning
$1M
Pearachute
(2016, Chicago)
Subscription Service for Kids activities
Chicago Ventures, HPVP
Services > Subscription
$1.2M
BabyScripts
(2012, Washington D.C. )
A clinical, mobile prescription for pregnancy assistance
Kensington Capital, ENSE GROUP, 1776
Monitoring Devices
$3.1M
Thrive
(2015, San Diego)
Smart baby feeder Healthcare > Tech Products >
Monitoring Devices > Feeding
$500k
Curated list of companies by the sector analyst are defined as Interesting

Interesting Series A Companies
Total
Funding
lollywollydoodle.com
Lolly Wolly Doodle
(2009, Lexington)
Personalized monogrammed children's wear
FirstMark Capital, Revolution
Commerce > Apparel > Private
Label
$23M
swap.com
Swap.com
(2008, Boston)
Kids' Online Consignment Store
Safeguard Scientifics, Cleantech Invest
Second Hand > Consignment
$18.49M
sproutling.com
Sproutling
Wearable smart baby monitoring device
First Round Capital, FirstMark Capital, FundersClub, Accelerator Ventures,
Forerunner Ventures, Lemnos Labs, Basset Investment, BoxGroup
Wearables
$6.55M
tricae.com.br
Tricae
(2011, Sao Paulo)
Baby and kids e-commerce portal in Brazil
Rocket Internet
Marketplace
$6.5M
ovuline.com
Ovia by Ovuline
(2011, Cambridge)
A mobile app for conceiving assistance
Lead Edge Capital, Techstars, Lightbank, Lionbird, Martin Ventures, Zaffre,
LaunchCapital
Healthcare > Software Solutions
> Personal Health Management
$5.76M
mifold.com
MiFold
(2013, Ra'anana)
Designer and Manufacturer of Foldable car seats for kids
JamJar Investments, Sweet Capital
Commerce > Gears > Private
Label > Car Seats
$3.3M
fabkids.com
FabKids
Subscription Shopping site for Kids
Uprise Ventures
Commerce > Apparel >
Subscription
$2.6M
meegenius.com
MeeGenius
Children's Digital Bookstore
Najafi, Sunrise Capital, Broadway Angels
Education > Content > eBooks $2.4M

Interesting Series A Companies
Total
Funding
baby.com.br
ToucanBox
(2012, London)
Subscription for creative projects for kids
Business Growth Fund, Playfair Capital, JamJar Investments, BGF Ventures
Products > Activity Box >
Subscription
$4.6M
pley.com
TinyKicks
(2015, Irvine)
Fetal sensor to detect baby movement
Tech Coast Angels
Wearables
$5.06M
tabtale.com
Infantium
(2012, Barcelona)
Games for cognitive development in kids
European Union, Keiretsu Forum, SeedRocket, Grupo Itnet, 101 Startups,
Wayra
Education > Tech Products $2.32M
NeoBear
(2009, Shanghai)
AR-based educational products for kids
Qualcomm, GGV Capital, Liuhe Capital, ZTE, sinolink securities
Smart Toys > Augmented Reality
$18.9M
Lost My Name
(2012, London)
Publishing of Personalised Story Books
Greycroft Partners, GV, Allen & Company, Project A Ventures, Forward
Partners
Products > Books > Private Label
> Personalized
$14.46M
Primary
Private label kids clothing brand
US Venture Partners, Harrison Metal, Western Technology Investment,
Homebrew, Grace Beauty, Female Founders Fund
Commerce > Apparel > Private
Label
$12.74M
Osmo
(2013, Palo Alto)
Hardware-based iPad games for kids
Accel Partners, Upfront Ventures, K9 Ventures, XG Ventures
Interactive Devices
$12M

Interesting Series B Companies
Total
Funding
tabtale.com
TabTale
(2010, Ramat HaSharon)
Interactive Media platform
Qualcomm, Magma Venture Partners, Vintage Investment Partners
Gamified Platform
$13.5M
4moms
(2005, Pittsburgh)
Innovative robotic baby products
Bain Capital Ventures, Innovation Works, Bain Capital, Castanea Partners,
Vencore Capital, West Capital
Commerce > Gears > Private
Label
$77.84M
Percentil
(2012, Madrid)
Buy and Sell Second-hand Kids Clothes
Active Venture Partners, Seaya Ventures
Hand > Consignment
$5.85M
Wildflower Health
App to identify high risk pregnancies & assistance
Rock Health, Cambia Health Solutions, HealthTech Capital, Easton Capital,
Hatteras Venture Partners, KMG Capital Partners
Healthcare > Software Solutions
> Monitoring
$6.8M
pley.com
Pley
(2013, San Jose)
LEGO sets rentals for kids on monthly subscription
Correlation Ventures, Western Technology Investment, Floodgate, Allegro
Venture Partners, Maven Ventures, Sozo Ventures
Commerce > Toys > Rentals $16.75M
Baby.com.br
(2010, Sao Paulo)
Online retail for baby products
Accel Partners, SV Angel, Felicis Ventures, Thrive Capital, Tiger Global
Management, Menlo Ventures, Monashees+, Valor Capital Group, Greenoaks
Retailer
$21.1M
UrbanSitter
Find Babysitters through Social Recommendation
First Round Capital, Canaan Partners, Menlo Ventures, Rustic Canyon
Partners, Inventec Appliances, Aspect Ventures, DBL Partners
$23M

Interesting Late Stage Companies
Total
Funding
mia.com
Mia.com
(2011, Beijing)
Online retailer for imported infant care products
Sequoia Capital, Baidu, ZhenFund, H Capital, K2 VC (Xianfeng Evergreen)
Commerce >
Horizontal
$231.6M
ageoflearning.com
Age of Learning
(2007, Los Angeles)
Gamified platform and content for kids of age 2-7
Iconiq Capital
Education > Digital
Learning > Gamified
Platform
$150M
giggle.com
Giggle
Retailer of baby care products Commerce >
Horizontal > Retailer
$73.21M
Babytree
(2007, Beijing)
Pregnancy and parenting website + eCommerce platform for mothers
CBC Capital, TAL Education Group, SIG China, Matrix Partners China
Parenting >
Community
$653M
BeiBei
(2014, Hangzhou)
Maternal and infant product e-commerce platform
IDG Capital Partners, Capital Today Group, New Horizon Capital, Northern Light Venture
Capital, Banyan Capital, HUSOR
Commerce >
Horizontal > Flash
Sales
$224M
FirstCry
(2010, Pune)
Online retail for baby products
SAIF Partners, NEA, Vertex Ventures, IDG Ventures India, Temasek, InnoVen Capital
Commerce >
Horizontal > Retailer
$69M
Honest
(2011, Santa Monica)
Ecofriendly Infant Products Subscription
Fidelity Investments, Lightspeed Venture Partners, General Catalyst Partners,
Institutional Venture Partners, Pritzker Group, Iconiq Capital, Glade Brook Capital,
Wellington Management, Darwin Ventures, AllianceBernstein
Commerce >
Essentials >
Subscription
$228M

Top Funded Deadpooled Companies
Funding
Amount
totsy.com
Totsy
Online Private Sale for kids and moms
Gotham Ventures, Silicon Valley Bank, Rho Capital Partners, DFJ Gotham
Ventures, Rho Ventures
Commerce > Toys > Flash Sales $52.22M
mindshapes.com
Mindshapes
Standardised books learning through virtual worlds for kids
Index Ventures
Gamified Platform
$9M
mamaya.la
Mamaya
(2010, Jinhua)
Crossborder products retail platform for mothers
Commerce > Horizontal > Retailer
> Cross Border
$7.84M
mompery.com
Mompery
(2013, Istanbul)
Online shopping mall for mothers and children Commerce > Horizontal > Flash
Sales
$2M
moxiejean.com
Moxie Jean
(2011, Arlington Heights)
Resale site for buying and selling kids' clothes.
Excelerate Labs, Pritzker Group
Hand > Consignment
$1.91M
wauwaa.com
Wauwaa
(2012, London)
Social platform for parents
Tekes, VisionPlus Fund
Parenting > Content > Videos $1.63M
shidonni.com
shidonni
(2008, Rehovot)
Virtual World for Kids Education > Digital Learning >
Gamified Platform
$1.5M
wummelkiste.de
Wummelkiste
(2012, Berlin)
Activity box subscription service for kids
Blumberg Capital, Team Europe, German Startups Group
Commerce > Educational Products
> Activity Box > Subscription
$1M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5151

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Commerce – Most Funded Companies Sub Sector Understand Link
Parenting – Most Funded companies Sub Sector Understand Link
Education – Most Funded Companies Sub Sector Understand Link
ChildCare Providers – Most Funded Companies Sub Sector Understand Link
Healthcare Processors – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
5353

Mom and Baby Care – Company List
DETAILS CLOSE TO 1650 COMPANIES
(550 FUNDED AND 1100 UNFUNDED COMPANIES)
COVERS THE FOLLOWING SECTORS
Commerce Parenting Education ChildCare Providers Healthcare

Commerce (1/170)
Commerce Parenting Education Child Care Providers Healthcare
Company Details Funding Investors
Accessories
Spuni [New York City, 2012]: Spuni has launched an ergonomically ingenious spoon designed to help babies(0
to 3 year old) eat solid food with less mess. The spoon is Dishwasher safe, non-toxic, Phthalate (BPA & BPS) and
PVC free. Spuni comes in various colors at a cost of $25.
$37k Indiegogo
Accessories
Soapets [Miami, 2011]: Soapets offer bath/shower utility products which are disguised as toys for children. It
uses a pouch with selected fibers that holds sponge(liquid soap) or soap bar. The foam interior of the Soapet
allows for a bubbling while the polyester and rayon allow for safe, bacteria-killing bath for children.
$10k
Accessories - Private label
Tribe Bags [Singapore, 2011]: Tribe Bags is an online store for luxury bags and wallets based out of Singapore.
The user can purchase a Tribe e-gift certificate which can be shared among their friends and family. This gift
card has no expiry date so it can be redeemed on the platform as and when required.
Accessories - Private label
House of Bibs [London, 2015]: House of bibs is a private label brand of baby accessories like bandana dibs,
dummy clips, cloth bags etc. They also sell gift packs with these accessories. They claim to source only organic
fabrics for their products and also manufacture only in the EU.
Accessories - Retailer
Baby Monitors UK [London, 2015]: BabyMonitors is a marketplace of baby monitors and accessories. They offer
different types of baby monitors with features like sensors, video, audio, digital clock, out of range, etc. Sellers
can sell through the platform at their own prices. Accessories they offer include adapters, batteries, Brands they
feature on the platform includes AngelCare, Motorola, Tomy, VTech, Philips, Samsung, etc.

Commerce (2/170)
Cookiie Pie Co [Mumbai, 2014]: Cookiie Pie Co is an online retailer of baby carry and care products such as baby
carriers, droolers, teethers, swaddlers. Baby carry products offered are in compliance with ASTM safety
standards. Most products offered fill the gap in the under served baby product market.
BeaBaby [Singapore, 2013]: BeaBaby is an online store for baby products based out of Singapore. Products
listed in the platform includes bottle warmer, toys, teddys, jollypop etc.
Apparel
Scarlet Ribbon Merino [London, 2014]: Scarlet Ribbon Merino manufactures 100% merino wool knitwear and
leather shoes for babies aged between 0-18 months. The collection comprises an all-in-one knitted daysuit,
cardigan, leggings, blanket and bobble hat with soft leather shoes. The company supplies its products to
individual boutique owners and other online retail platforms.
Apparel
Tea Collection [San Francisco, 2002]: Tea collection is a private label apparel brand for children. It sells baby
clothes, sweaters, skirts, skorts, jackets, kids clothes, pants, shorts, shirts, jumpers, onesies, layettes, rompers,
outerwear, leggings, jeans, leg warmers, newborn clothing etc. It sells through its website teacollection.com,
Nordstrom, and hundreds of speciality boutiques across the USA. It offers free shipping for orders above $100.
Apparel
Little Stack [San Francisco, 2016]: Little Stack provides curated clothes, shoes, and accessories for babies. They
deliver the hand-selected products to consumers in a box. The company is in private beta stage, as of July 2016.

Commerce (3/170)
Apparel
MidWest Comfy Baby [Austin, 2014]: MidWest Comfy Baby is an online store for baby fashion. The organic
cotton apparel is designed and manufactured in Germany, Portugal, and Hungary with a GOTS certificate. The
product line includes baby clothing, accessories, blankets, diapers, gifts, etc.
Apparel
Violet'z Closet [Scottsdale, 2016]: Violet'z Closet is an online boutique that sell fashion products for babies and
toddlers. The products include clothing, bibs, footwear, socks, etc. The website also sells a small quantity of
boys' clothing and unisex items. The platform does not issue refunds, only supports exchanges.
Apparel
bundiebaby [Columbia, 2003]: Bundiebaby was founded in 2003 by Jody Williams to make children's clothing
for special needs. These clothing products answers the need to safely, securely and discreetly store medical
devices and tubes. The idea gained national recognition when Bundiebaby was named a 2005 YOU, Inc.
Entrepreneurial Search contest winner on ABC's Good Morning America.
Apparel - Flash Sales
Xiaoher [Shenzhen, 2014]: Xiaoher is an flash sales e-commerce platform targeting mothers and children with
discounted products. The flash sales begin every morning at 7am with pre selected discounted products.
Xiaoher.com has thousands of suppliers, including emerging brands and smaller boutique vendors.
$10M Lightspeed China Partners
Apparel - Marketplace
3Claps [Seoul, 2015]: 3Claps is an online children's fashion retailer with unique designer labels. 3Claps provide
fast fashion for kids on a daily basis. 3Claps focuses on providing customers with products of high-quality and
new styles.
Sazze, Strong Ventures

Commerce (4/170)
KidStylin [Chicago, 2014]: KidStylin is a social marketplace and discovery engine piloted by bloggers, stylists, and
tastemakers. It provides a curated selection of fashion items for kids.
BabyFairyland [Singapore, 2012]: BabyFairyland is an online store for baby and toddler apparels based out of
Singapore. Products listed in the platform includes clothing, gift set, accessories etc.
Kide Fashion [Braga, 2015]: KIDE is a curated marketplace that connects parents with independent baby and
kids fashion brands. The platform provides apparel for children aged between 0-14 years old. Parents can buy
products both from the website as well as the app.
Noble Carriage [San Diego, 2014]: Noble carriage sells clothes, accessories and toys for babies and kids. All the
items sold by them are organic and created using fair business practices and eco-friendly methods.
Apparel - Private Label
Aden & Anais [Brooklyn, 2006]: Aden & Anais provides muslin fabric products for babies and toddlers. It offers
swaddles, sleeping bags, dream and security blankets, bib and burp cloths and gift sets, teething toys, and
muslin toys. The company also provides baby nursery products, laundry care products and skin care. In addition,
it offers various gifts for birthdays, baby showers and other events. The company offers products through
boutiques, specialty stores and online retailers in the United States, Canada, Europe, Australia, Japan and
internationally, as well as online.
$57.2M Swander Pace Capital

Commerce (5/170)
Lolly Wolly Doodle [Lexington, 2009]: Lolly Wolly Doodle designs and manufactures personalized children's
clothing and accessories using real-time feedback from customers through social networks to refine and iterate
its products on an hourly basis. The company has developed an innovative design studio and just-in-time
manufacturing process in the Lexington NC factory to support this innovative model.
$23M FirstMark Capital, Revolution
Primary [New York City, 2014]: Primary is a direct to consumer kids clothing brand. It designs and sells basic
clothing for kids and babies from age 1-10. The brand aims to bring affordable basics by sellling products directly
to consumer and maintain a smaller SKU size offering limited color options suited for the kids market. The
maximum retail price for any item on the site is $25.
$12.74M
US Venture Partners, Harrison Metal,
Western Technology Investment,
Homebrew, Grace Beauty, Female
Founders Fund
BEKIZ [Beijing, 2011]: Beijing Tongyiku Network Technology Development Co., Ltd. (BEKIZ for short) is founded
in 2011. It is financed by Paclantic and is a online children clothing private label. It focuses on high end clothing
for toddlers and little kids.
$7.31M SAIF Partners China
Monica+Andy [Chicago, 2012]: Monica & Andy is a children's clothing company focused on children's fashion.
The company also carries accessories and non-clothing items for children from other designers/manufacturers.
It offers organic baby blankets, children's clothing, and gifts. The company works on the model of Bonobos, a
men's fashion brand, for babies.
$1.5M Cota Capital
Ockyz [Capelle aan den IJssel, 2014]: OCKYZ is a private label swimwear brand for kids. It offers non-skid socks,
shoes and accessories for kids. It claims that its products are anti-slip material, antibacterial, quick dry and
ergonomically light weight. It also sells swimwear, toys and sweakers for boys and girls. It sells through its online
store.
$474.19k

Commerce (6/170)
Cherish Maternity [Bangalore, 2009]: Online retail platform for pregnancy, maternity and infant needs. It
manufactures and retails all its products under the 'Cherish' brand name. Users can browse through various
categories of attire for pregnancy, feeding, baby products and place an online order.
Blume Ventures
Creeper Crawlers [Dublin, 2012]: Creeper Crawlers has designed and developed developmental clothing for
babies. Their products is a baby suit that helps children crawl on modern flooring by providing them necessary
friction. They had released their first product in cotton and have added a premium bamboo range. Is sold
through their website and a network of offline and online retailers.
Enterprise Ireland
BeginFace [Beijing, 2015]: BeginFace is an online private label brand selling fashion products designed for kids
primarily focusing on girls. Product catalogue includes coats, tops, skirts, shoes, dresses etc.
K2 VC (Xianfeng Evergreen)
Yiigoo [Beijing, 2016]: Yiigoo is an online first private label brand for kids and infants. Claims that it uses organic
materials for making goods and ensure that the infants stay safe when they use the clothes. Also maintains strict
quality standards. Raised Series A from Plum ventures.
Plum Ventures
Reima Oy [Vantaa, 1944]: Reima Oy, previously known as Kankama, is a children's clothing brand in Finland that
designs and manufactures children's apparel and footwear. The products include outdoor clothing, shoes,
jackets, mid-layer garments and more for both babies and kids. The company offers its products through
department stores, boutiques, and sports shops in Finland, Denmark, United Kingdom and more. It sells its
products under the brand names including Reima, Lassie, Tutta, and Progress. Riverside Company acquired the
firm from Vaaka Partners in 2011.
Riverside Company, The Riverside

Commerce (7/170)
Me&I [Barseback, 2004]: Me&I is a Swedish clothing company that makes clothes for children and women. All
their products are manufactured in Europe and OEKO-TEX labelled, guaranteeing they are free from harmful
chemicals. The company was founded in 2004 by Susan Engvall and Helene Nyrell in Barseback, Southern
Sweden. Its operational markets include countries like Sweden, Norway, Finland, the UK and Germany. It
recorded an annual turnover of $179M for the year 2015.
Volati
Lil' Cubs [London, 2015]: Lil' Cubs is a private label apparel for kids . It offers newborn swaddles, muslins dribble
bibs & babygrows. Their products are ergonomically designed for the comfort of baby and caretakers. It uses
100% cotton and eco-friendly dyes. It operates through its online store. It ships worldwide using Royal mail.
Musky Babies [Bandung, 2013]: Based in Indonesia, Musky Babies is an online retail fashion store for babies. It
allows users to buy clothing and accessories for babies and kids. Products include baby clothing, footwear, bags
and accessories. Home delivery and online payment options are available.
BabyGrows [Dublin, 2015]: Babygrows is a baby apparel brand which specialises in designing and manufacturing
eco-friendly and sustainable fabric for babies and toddlers. Babygrows has partnered with Silkberry baby, a
premium brand bamboo baby clothes and launched them in Ireland and United Kingdom.
Qyootique [Irvine, 2014]: Qyootique is a private label brand for kids clothing. They also sell costumes for new
born. The company is founded by Niza Oun-Nguyen with a vision to address the gap creativity in kids clothing.

Commerce (8/170)
Mamacouture [Gurgaon, 2015]: Mamacouture is fashion maternity wear label. Customers can also order
online. Claims to have turnover of over INR 1 lakh per month as of Nov 2015.
Ethnical Kids [Bangalore, 2015]: Ethnical Kids is an online private label brand for ethnic-wear for kids. Has
accessories, apparel, and footwear categories. Average ticket value is 2000 INR. Part of GRAMSS Retail Trading
Private Limited.
Mother and Nature [Chorley, 2015]: Mother and Nature provides a range of outdoor maternity wear which is
tailored for the mothers-to-be who needs to get outdoors. These clothes are designed with expandable side
panels thus, can grow with the bump and also can be adjusted back after the baby has arrived.
Superfie [Delhi, 2015]: Superfie is an upcoming online private label fashion brand for kids. Targeting kids in the
age group of 0-9. Yet to launch as of Feb 2016.
The British Baby Company [Brighton, 2014]: The British Baby Company is high-end private label apparel brand
for babies and young children. It operates through an online clothing store. It claims to use premium fabric
sourced from the British Isles. It is made in Britain from start to hand-finish. It offers free shipping on order of
£250 and above.

Commerce (9/170)
Wool Baby Boo [Roubaix, 2015]: Wool Baby Boo is a private label wollen accessories brand for babies. The
products are hand knitted tetine ties, slippers and accessories. The products are also available for gifting and
curated boxes.
Trendsandme [Kozhikode, 2015]: Trends and Me is a private label brand and online retailer for girls fashion.
Offers fashion products for girls of age group under 8 years. Users can choose, select and buy new products
through their platform. Also retails other branded fashion products such as Hai Mummy, Busy Girl, Pareo and
Needle Craft. Operational from Kozhikode as of July'16
Mummabump [Darwin, 2015]: Mummabump is an online store that offers its own labelled maternity wear. The
company provides dresses, tops, and sleepwear for pregnant mothers in various sizes. The company is based in
Australia and offers free delivery in the Northern Territory.
BrownBows [Mumbai, 2014]: BrownBows is a private label apparel brand for boys in the age of 2 to 8 years.
Products includes jackets, shirts, pants, shorts and accessories. Provides free shipping for orders over INR 1000.
Baby's Locker [Kolkata, 2014]: Baby’s Locker is a organic clothing brand for babies and kids. Product range
starts at INR 490. Claims to use organic cotton in production. Has a manufacturing unit in Kolkata as on April
2015.

Commerce (10/170)
dotcom baby [Montreal, 2015]: Dotcom baby is a family-run brand of high quality original baby apparel. The
products are made from imported materials which are carefully selected, and the designs, embroidery and
printing are all done locally.
Dansk Kids [Melbourne, 2014]: Dansk Kids offers clothes for children between the age of 0-10 years that are
designed in Denmark and manufactured in Europe or India. The company offers apparel in Australia from brands
like OkkerGokker organic, Valhalla Reunion Gudhjem, Joha, Fannymia, Krutter, Knast and Tout Petit and also
operates its own brand of clothing. The company is founded by two mom entrepreneurs and sisters Jessica and
Briony Doyle.
Ireeya [Bangalore, 2012]: Ireeya is an online retail store to buy baby products. Products includes baby receiving
blankets, swaddle wraps, nursing covers, washcloths, wearable blankets, baby apparel and diaper bags. Claims
to have products which are 100% cotton and azo free. Also sells their products on eCommerce sites like
Amazon.in, Flipkart, Snapdeal, Firstcry (online and offline stores), Paytm and offline as well. Mentored by IIM
Bangalore.
Baby Pride ID [Jakarta, 2016]: Baby Pride is a private label apparel brand for kids. It sells t-shirt, tops, pants and
gift box for kids through its online platform. It delivers products within 3 days from the order. It uses JEN for all
shipping services. Cash on delivery is not available.
Nouveau Cru [Bordeaux, 2016]: Nouveau Cru is a private label brand for baby clothing and accessories. The
company is based out of Bordeaux, France. It owns the design and manufacturing process. Apparel products are
available for babies aged 3 month to 2 years. Allows users to directly send gift boxes from the site. Sells
primarily online.

Commerce (11/170)
BonBonBaby Apparel [Philadelphia, 2007]: BonBonBaby Apparel is a Philadelphia-based baby clothing line. The
products include bibs, one piece, and toddler tees. They claim to use only organic American Apparel products
and non-toxic inks. All apparel is hand screen printed on the American Apparel sustainable edition.
BellsAndWhistles [Gurgaon, 2013]: Bells And Whistles is an online kidswear store with a wide range of products
for children in the age range of 2 to 14 years. Products include dresses, denims, tees, shirts, shorts, capris,
jackets, trousers, joggers and more. Bells And Whistles is a brand owned and managed by Brandscape Fashion
Pvt Ltd.
TheMommyCollective [Mumbai, 2015]: TheMommyCollective offers an online private label for maternity
wears. Products include dresses for home and outdoor wear along with various essentials. Also offers digital gift
cards.
LittleMuffet [Mumbai, 2013]: Little Muffet is an online portal for kid's apparel and accessories. Product listings
include bottoms, gowns, sleepwear etc. Parents can also pre-order for their kids. Provides free shipping on
orders above INR 1000. Supports both cash on delivery and online payment
Fordolly [Bangalore, 2013]: Fordolly.com sells party and casual wear dresses for girls in the age group of 1-7.
Sells party, casual, winter wear dresses, lehangas etc. Claims to make dresses lined with cotton, with no labels,
no zippers, thus making them easy on the child's skin. It also claims to make dresses on custom made sizes on
request.

Commerce (12/170)
Magic Fairy [Kolkata, 2013]: MagicFairy is an online portal offering dresses and footwear for kids. Sells dresses,
shrugs, footwear, accessories etc on the portal. Provides free shipping on all orders across India
Trmpi [Delhi, 2015]: Trmpi is an online private label retail store for kids fashion. Offers fashion products for kids
between 2-10 years. Offers a variety of products such as shirts, t-shirts, jeans and bottom wear for girls and
boys. Claims to source the material form manufacturers and designed by the in house stylists. Users can choose
form the products available on the platform and can place the order though the platform and can get them
delivered. Part of SRSA Retail.
Tully Pops [Cairns, 2015]: Tully Pops is an Australian bohemian inspired kids clothing brand by designer Jenna
Habgood. Their collection is made from soft organic bamboo. In mid-2016, it'll be launching boys collection. The
collection features clothing for babies and young kids.
Fox and Trove [Chicago, 2015]: Fox and Trove is an online store providing printed tees for children aged
between 3-6 years. The company also provides lesson plans & support materials to teachers and principals of
kindergarten and preschool. Also, it organises camps for children of the same age.
Mommylicious Maternity [Woodland Hills, 2007]: Mommylicious Maternity is a maternity clothing private label
brand which makes products like tops, jeans, lingerie, sleepwear, nursing wear, active wear etc. They also make
belly boxes, body jewelry, and other pregnancy related items. They sell their products through their own online
store and across all major online retailers like Walmart, Sears, Amazon etc.

Commerce (13/170)
Nana & Co [Toronto, 2015]: Nana & Co. is an online store offering vintage clothing and accessories for babies
and kids up to the age of 8 years old. The company also offers the products on a wholesale basis.
Moodkit [Paris, 2007]: Moodkit is a private label brand of maternity wear selling tops, bottoms, dresses etc. in
various combination packs through their online store. They claim to use unique technology to manufacture this
maternity wear where one universal size fits all body types and through pregnancy. Their fabric reduces
sweating sensation as well as acts as a thermal regulator to keep warm when it is cold.
Rockin Baby [Richmond, 2011]: Rockin Baby is a private label brand of apparel for kids. The company was
started in 2002 and sold fashionable slings for carrying babies. It was purchased by Kathryn Wiley in 2011, post
which the company has diversified as an apparel company. Has been selling online since 2012 and also sells
through offline and online retailers along with their own offline stores. Has been involved in many philanthropic
efforts and donates one sling for every sling purchased.
Baby Chick [Houston, 2014]: Baby Chick is a private label apparel brand for mothers. It informs and educates
mothers about fashion, beauty, parenting and products through its blogs. It offers products like apparel and
water bottles etc for mothers during pregnancy, postpartum and beyond. It operates through online store with
free shipping & next day shipping.
Hugs N Tugs [Faridabad, 2015]: HugsNTugs is an online private label brand for kids apparel and accessories.
They have a vertically integrated set up of dyeing, printing, digital printing, and embroidery along with a expert
team for garment design. Users can request for customization. Free shipping for orders above 2000 INR.

Commerce (14/170)
Faye [Bangalore, 2010]: Faye is an online first private label brand for little girls apparel. Offers kids dresses and
accessories for girls ranging from 6 months to 12 years. Also offers gift services for the products purchased on
the website. Also has an offline store in Bangalore.
NeedyBee [Jaipur, 2011]: Online retail store offering private label branded products for newborns and young
kids such as clothing, hair accessories, shoes etc. Users can browse through various products online, compare
them and place an online order for door delivery. The company exports its products to stores and customers
globally. Part of Meta Enterprises Private Limited.
Ventra G Fashions [Tirupur, 2007]: Ventra G Fashions is a maker and retailer of children's apparel. It makes T-
shirts, tops, polos, leggings, briefs, nightwear, sweatshirts, jeggings etc for boys girls, baby girl and baby boys. It
sells its products through the online shop and offline retail stores. It also deals in bulk selling. It offers free
shipping on online orders.
Baby Couture [Panchkula, 2013]: Baby Couture is an online platform to buy kid's apparel. Offers products in
baby clothes, accessories, footwear, headbands categories. Has an in house professional team for making
designs and creating assorted clothing range.
Lovely Suri [Ipoh, 2015]: LovelySuri is a Malaysian based company offering herbal products and maternity sets
for moms. LovelySuri helps mothers in childbirth and pregnancy. These drugs are also available that are not
approved by the Ministry of Health and not from a trusted stockist. Among the brands they offer are Anugerah,
Tanamera, Spa & Ma, and Nona Roguy.

Commerce (15/170)
Niidu [Singapore, 2011]: Niidu is an online apparel platform of maternity clothing based out of Singapore.
Different categories offered by the platform includes clothing for party, office, wedding and casual events.
Cavalier [Singapore, 2013]: CAVALIER kids clothing is an online store for baby products based out of Singapore.
Its retail store is available in 18 countries and its online portal ships products worldwide. Products listed on the
website includes tops, bottoms, skirts, hats etc.
Pikaboo [Bangalore, 2014]: Pikaboo is an online portal offering kids products. Product listings include party
wears, photo props, jewellery, kids shoes, hair bands, head bands etc. Supports both cash on delivery and online
payment.
Zeezeezoo [Vadodara, 2015]: Zeezeezoo is an online private label organic clothing brand for kids. Its collection
includes tees and blankets, bodysuits, bibs and burp cloths. Complete supply chain is certified as per the GOTS.
Has cool designs influenced from various cultures.
NinoBambino [Noida, 2012]: NinoBambino is an online private label brand offering kids clothing & accessories.
Offers clothes for infants and children. Claims 100% organic cotton clothing. Also has accessories including bib,
scarf, pillow, hair band, etc.

Commerce (16/170)
WeeMonkey [Sherman Oaks, 2014]: Wee Monkey (formerly monkey see, monkey do) is a vertically integrated,
online only brand. It consists of eco-friendly contemporary classics for infants. The company is vertically
integrated and online only, and sells directly to the consumer by cutting out the middleman. 10% of profits are
donated quarterly to COTA.org
Babymoshai [Delhi, 2014]: Babymoshai is an online first private label brand for kids apparel. Offers casuals,
semi-formals and formals for newborns to eight year old kids. Products sold include dresses, leggings, skirts,
sweaters and tops for girls; jackets, pants, t-shirts etc. for boys; overcoats and rompers for infants. Also sells
photography props.
Mothers en Vogue [Singapore, 2003]: Mothers en Vogue (MEV) is an online lifestyle store for maternity
fashion. The platform also lists products focussed on kids. The company claims to have all its listed products
completely organic.
Milky Way [Singapore, 2005]: Singapore-based Milky Way is a private label online nursing wear portal that
offers dresses designed for expecting and breastfeeding mothers. Apart from Singapore, the apparels from
Milky Way is also available in other countries like Australia, Netherlands, United Kingdom and the US. Users can
search for dresses based on categories (tops, dresses, sleep-wear etc) or based on the need for nursing access
(like double inverted pleat, empire, faux wrap, neckline etc).
Mini-A [London, 2015]: Mini A is an online boutique that provides a collection of eco-friendly clothing and
accessories for infants and children. These products are handmade using natural fabrics like NZ Merino Wool,
Organic Cotton, and Cotton. These fabrics are recyclable and biodegradable.

Commerce (17/170)
Momzjoy [Delhi, 2015]: Momzjoy offers a private label brand in maternity apparels. Claims to use non-polyester
soft fabrics and other premium quality products for in house manufacturing. Accepts different payment modes
such as debit cards, credit cards, net banking and cash on delivery. Provides doorstep delivery. Won startup
pitch at Angel Summit, received INR 25k.
Tote Pote [Sofia, 2014]: Tote Pote is a Bulgarian brand for children clothing. They design all their stuff by using
100% certified cotton and harmless water based inks. Their products include kid's T-shirts, pants, hoodies,
blouses, clothing, etc and are delivered in recyclable packagings.
Curious Village [Delhi, 2015]: Curious Village is an online retail store for kids. Offers products exclusively for
newborns to teens in various categories such as apparels, bedding, decor, baby essentials, shoe etc. Claims to
offer genuine products designed by Indian kids designers.
CJ's Kids [Alexandria, 2012]: CJ Kids are makers of Cozy Woggle; an innovative kids jacket cum car harness. The
product aimed at replacing accident risk associated kids wearing jackets while using seat belts. The product is a
convertible jacket that can be used as a harness while inside the car to secure kids, while can be worn outside as
a normal jacket. The product is available for kids up to 6 years. Sold online through the website.
Monkey Tails Blanks [Montgomery, 2013]: Monkey Tails Blanks is an online retailer of children's blanks. It
claims to offer premium quality & affordable children’s blanks suitable for applique, heat, press, and
embroidery. It targets storefronts, home businesses and enthusiastic hobbyist. It sells products targeted for
boys, girls and infants.

Commerce (18/170)
Moose&Bear [Dublin, 2015]: Moose&Bear is a private label brand of baby apparel and accessories selling
dresses, leggings, pants, skirts, socks, boots, gloves etc. They claim to offer free shipping on orders over 50
euros.
Just Born Garments [Madurai, 2009]: Just Born Garments is an online platform to buy apparel for new born. Is a
part of S.A Knitwear, which is a manufacturer of JO brand products. Users can shop for apparel, gift packs, and
kids accessories.
LaifaBaby [Oakville, 2015]: Laifa Baby is an apparel company providing innovative, high-quality and user-
friendly infant clothing, featuring a patent-pending ankle-to-ankle zipper combination with a front neck-to-ankle
zipper. Laifa Baby incorporates two zippers in its sleepers; the first, along the front, makes dressing and
undressing easy; the second, along the inseam, provides convenient diaper access. The garment is available for
$29CND through the Laifa Baby Kickstarter Campaign until May 11, 2016 and will be available through the Laifa
Baby website starting May 12, 2016.
Moon Jelly [Melbourne, 2014]: Moon Jelly is a boutique for children’s lifestyle products that offers Australian-
made kids wear and bedding from organic cotton that is functional and comfortable. The fabric offered is
knitted and printed in Australia and then cut and sewn to create high-quality pieces for babies and kids. The
manufacturer is accredited by Ethical Clothing Australia manufacturing locally which also helps to minimise
carbon footprint by limiting the transport of stock and supplies.
Aristot [Gurgaon, 2015]: Aristot is an online private label brand for kids apparel. Claims to have the creative
studio in Paris, garment design studio in Gurgaon and a network of suppliers across India. Plans to expand to
other categories such as accessories, games, furniture and books. Also sells on Amazon, Flipkart, and in an
offline store called A Little Fable. Part of Foxcode Fashion.

Commerce (19/170)
Lotus Baby Design [Melbourne, 2016]: Lotus Baby Design is a private label brand of baby apparel specializing in
baby harem pants. They claim to use natural fibers and make flexi-fit pants which fit for longer as the baby
grows. They use different materials including cotton, wool, and fleece. They sell for babies in the age groups 0-8
months and 8-24 months. They also claim to donate 10% of the purchase amount to charity.
Morrck [Milton Keynes, 2009]: Morrck's is private label brand of travel blankets for babies. Morrck sells their
products through their online store as well as through baby shows. Their range of products includes maternity
Coats and children's towels as well. They claim that they are eco-friendly and manufacture majority of their
products in UK and use recyclable packaging.
Cud & Co [London, 2015]: Cud & Co is a private label apparel for kids. It makes and retails kids hats, accessories
and decorative/ toys for kids. Its products are hand made. It offers free delivery in the UK for order value above
£30.
Sun & Sea [Brooklyn, 2014]: Sun & Sea is a private label clothing brand for babies. It sells rompers, baby layette
set, knitted beanies, beanie & mitten set, and sleep soft socks. It was launched in 2013 with a motto “Fun, Love,
Play”. It is part of Techcrafts International Inc.
Ganas kids [Hong Kong, 2015]: Ganas Kids is a kids clothing and accessory brand. The company is based out of
Hog Kong and the clothing is inspired from local environments. Priced in the mid-range, they claim to compete
with high-end brands in terms of quality. Its is part of Damao Holdings which also runs Ganas Girls, an online
resource for parents who want to raise intelligent, self-confident, and independent girls.

Commerce (20/170)
momtobe.in [Mumbai, 2015]: Online private label brand that offers maternity apparel. Offers stylish and
comfortable maternity clothes, lingerie, dresses for pregnant women. Shipping is free for orders above INR 500.
Provides home delivery to all major cities in India and abroad.
Apparel - Private Label -
Custom-Made
BonOrganik [Bangalore, 2013]: Bonorganik makes organic clothing for kids (0-14 yrs). Offers shirts and t-shirts
for kids and custom made shirt set for kid and father. Sells its products through its own online platform and
other eCommerce sites like Myntra, Firstcry etc. Received funding from Redclays Capital.
Redclays
Custom-Made
Wanzee [Mexico City, 2014]: Wanzee is an online store in Mexico that offers personalised clothing and
accessories for babies aged between 0 to 3 years. The cotton clothing can be customized on the basis of color,
font or voila.
Custom-Made
Acute Angle [Delhi, 2015]: Acute angle is an online private label retail store for fashion for kids. Offers fashion
wear such as t-shirts, baby rompers, maternity tees and other. Offers t-shirts with custom and crowdsourced
designs. Users can choose, select and can place the order through the platform. Also retails through the major e-
commerce sites such as Amazon, Flipkart and other. Also conducts marketing events offline to promote the
brand. Operational from Delhi as of Jun'16
Custom-Made
Cute n Cuddly [Southall, 2014]: Cute n Cuddly is an online retailer of printed/customised clothing for babies and
toddlers. It claims that its products are 100% cotton and are manufactured in the UK. It ships everywhere in the
UK and Europe. It also sells bibs and pushchairs. The user can send their design to the company and get
customised personal designed t-Shirt.

Commerce (21/170)
Custom-Made
Monster Moda [Lake Oswego, 2015]: MonsterModa is an online shop that offers customized apparels for kids
which can be designed on the website. The live design boutique offers clothing for kids between the age of 4 to
12 years. Prices vary product to product like the customized hoodies lie in the range of $55-$65 each. The
company is founded by two mom entrepreneurs Tania O'Hare and Jessica Fleagane.
Custom-Made
My Little Stylos [Singapore, 2009]: My Little Stylos is an online store for kid products based out of Singapore.
Categories of items listed in the portal include t-shirts, toys, shoes etc.
Luxury
Melijoe.com [Paris, 2007]: Melijoe, previously Bebeo, is a Paris-based children's multi-brand fashion retailer.
The company works with more than 100 international designers and fashion houses offering luxury children
wear for those aged between 0-16. The stores offer products in categories including designer kids clothes,
shoes, and accessories from brands like Pepe Jeans, Scotch, Ralph Lauren, Hugo Boss, Rykiel Enfant, Paul Smith
Junior, Jean Paul, Kenzo Kids, and more. The company was selected by Google for the first edition of its Scale Up
program in April 2016.
$11.16M CM-CIC Capital Prive, Gimv
Apparel - Rentals
La Belle Bump [Atlanta, 2016]: La Belle Bump is a maternity clothing rental service. It is a combination of rental
and stylist service for personalised care. The users make their style profile by giving the details of clothing size
and style preferences. The stylists will curate clothes on the basis style profile. Its monthly subscription plan
costs between $50 to $99.
Apparel - Rentals
RentMaternityWear.com [Palo Alto, 2009]: RentMaternityWear.com provides a web platform to rent special
occasion maternity wear via the internet. RentMaternityWear.com solves the maternity wardrobe challenge by
making social and special occasion wear available on an as-needed basis. RentMaternityWear.com offers a
carefully edited selection of new, on-trend dresses sourced directly from the most coveted designers and
manufacturers in the market. Users can request for a try on before selecting the dress for try on. Shipping is
done using Fedex services.

Commerce (22/170)
Apparel - Rentals
Borrow For Your Bump [Omaha, 2015]: Borrow For Your Bump is an e-Commerce maternity retailer where
users can buy, borrow or style their maternity wardrobe. Users can borrow items that they only wear once or
twice for special events. Users can choose between our pre-packaged boxes of its most popular items or
customize their own box.
Apparel - Rentals
Belly Bump Boutique [Chicago, 2008]: BellyBumpBoutique is an online store for maternity formal wear rental.
Users can hire formal maternity dress and accessories for a period of days. BellyBumpBoutique offers free
upgrades/ exchange in case any misfittings.It also offers full refunds on returns. It currently serves in United
States and Canada.
Apparel - Rentals
Maternity Exchange [Singapore, 2004]: Maternity Exchange is a online rental shop for renting or buying
maternity clothes. It primarily serves in Singapore. It stocks all kinds of maternity jeans, bras, lingerie and
swimwear, as well as diaper bags, belly bands and other gifts and accessories. Customers can chose to rent
maternity outfits under three rental plans. If they wish to keep it they just need to pay the difference. Maternity
Exchange was founded by Deborah Ng in 2004 and has won the Singapore Service Stars Award 2011.
Apparel - Rentals
Mine for Nine [Winter Garden, 2009]: Mine For Nine rents fashionable designer maternity clothes online. Users
have the option to buy or rent the maternity cloths available in its catalog. Renting is usually for a period of one
month. In cases of designer gowns, renting period is 14-day. users can ask for change in size any time during the
renting period.
Apparel - Retailer
ChicBaby [London, 2010]: ChicBaby.com is a global online destination for fashion-forward parents wanting
clothes for their children. ChicBaby.com was launched from London as a source offering upscale clothing, shoes,
and accessories for kids & newborn as well as maternity products.
$250k Ashco

Commerce (23/170)
Apparel - Retailer
Angel Baby [Sofia, 2008]: Angel Baby is a children's clothing brand that offers baby clothes, bedding, and room
decor produced from eco-friendly materials. The company offers solutions for newborns and children up to 4 in
terms of textiles.
$238k Eleven Accelerator Venture Fund
Apparel - Retailer
Offemily [Barcelona, 2012]: Offemily is a multi-brand online retailer of apparel and footwear products for age
group 0-16 years. It also carries a small line of toys. It has direct buying arrangements with the brands through
which they need not purchase stocks in advance. It is also trying to launch a marketplace platform to allow the
offline retailer to sell on Offemily. Currently has partnership with more than 35 brands that include Levis, Scotch
& Soda, Lee etc. The company grew more than 400% in 2015 compared to 2014.
$150k Conector, Idodivc
Apparel - Retailer
Beibamboo [Helsinki, 2009]: Beibamboo designs and sells hospital wear for premature born babies in Finland.
The company also offers clothes on rental basis for preemies. It sells its products through stores, as well as
online. The clothing design eliminates infection risk, facilitates IV-tube changing without removal of clothing,
and is thought to improve and speed up recovery times of babies born prematurely. The clothing was designed
with the purpose of saving staff time and making sick children better faster.
$5.15K Startup Sauna
Apparel - Retailer
Kleertjes [Doetinchem, 2003]: Kleertjes is an online store selling clothes and shoes for babies, children and
maternity in the Netherlands. As of Jun'16, Kleertjes.com has over 90k customers. They offer products from
nearly 150 brands on the platform with free shipping and a 101-days return policy. They operate in Netherlands,
Belgium and Germany.
Mentha Capital
Apparel - Retailer
Smock It To Me [Oklahoma City, 2012]: Smock It To Me is an online retailer of kids clothing. It sells smocked
kids clothes, appliqued clothing, and monogrammable children's items. It deals in brands like Rosalina, Vive Le
Fete, Royal Child, Banana Split, Petit Ami and its own brand Liney Lu. It offers clothes for kids upto 8 years.

Commerce (24/170)
Apparel - Retailer
Baby Chateau [California, 2015]: Baby Chateau is a contemporary online boutique designed to cater to boys. It
provides luxury clothing, accessories and gifts for both baby and toddler boys. Baby Chateau offers parents
fashion clothes tailored from global designers.
Apparel - Retailer
Little Mr & Miss Apparel [Manchester, 2014]: Little Mr & Miss Apparel is an online retailer of unique children
clothing. It offers a curated collection of apparel products for both boys and girls up to age 12. The company is
based out of UK and delivers within Manchester area.
Apparel - Retailer
Kottonville [Depok, 2016]: Kottonville is an Indonesia based online store for kidswear. It features products such
as kids apparel, shoes, accessories etc. It features products categorized according to boys and girls.
Apparel - Retailer
Ethel And Row [Bridgehampton, 2015]: TEthel and Row is a boutique that offers luxury clothing for children up
to the age of 12 years. The shop offers apparel by international, independent designers for kids, such as anais &
i, Bensimon, DL1961, Miller, Grey Label and more. The clothes are made of high quality, natural materials
including organic and premium cotton, linen and bamboo. The company sells its products online and also
through its offline store in Bridgehampton.
Apparel - Retailer
Maddys Club [Bangalore, 2014]: Maddys Club is an online kid's clothing store. It sells dresses for boys and girls.
The website offers search by age. It sells products like party, tutu & ethnic dresses, jackets & shrugs, jumpsuits,
casual frocks, skirts & shorts, leggings & jeggings, tops & tunics, jeans & trousers and capris & pants. Cash on
delivery is available for customers. The founder has worked in apparel sourcing business for more than 5 years.

Commerce (25/170)
Apparel - Retailer
JJ Park [London, 2002]: JJ Park is a curated boutique that offers apparel and accessories for kids. Each product
on the site is selected from independent brands. The collection is focussed primarily on girls and will be
launching a collection for boys in near future. The founder had operated a curated boutique offline since 2002.
Apparel - Retailer
RuffleButts [Grapevine, 2007]: RuffleButts is a private label apparel brand for kids selling various products
including dresses, skirts, tops, bottoms, swimwear and accessories like headbands, sunglasses etc. They sell both
through their online store and through various offline retailers.
Apparel - Retailer
KiddieClap [Kolkata, 2014]: KiddieClap is an online kids wear retailer. Catering to kids between ages 0-12.
Handles deliveries through GoJavas.
Apparel - Retailer
Sevira Kids [Paris, 2013]: Sevira Kids is an Oeko-Tex certified online shop for kids' clothing. It retail products
from categories including sleeping and bathing products, blankets, slipper, socks, etc.
Apparel - Retailer
Twin clothes [Haifa, 2016]: Twin Clothes is an online platform that sells apparel products for twins. Their
collection includes complementary dresses for twins in all combinations. The products are available for babies
below 2 years of age. The site is still in developmental stage.

Commerce (26/170)
Apparel - Retailer
Momosiki [London, 2016]: Momoski is an UK based online retailer of baby clothes and accessories. The product
range includes tops, bottoms, baby suits, sleep suits, boots, blankets etc. The company works with independent
producers and designers in Europe.
Apparel - Retailer
Susie and Toto [London, 2013]: Susie and Toto is an online boutique that offers luxury fashion products for
babies and toddlers aged between 0-4 years. The company offers children's apparel from Italian babywear
brands including Almicocca Cashmere, Mariella Ferrari, Kuxo, Rosalba Milano and others.
Apparel - Retailer
pop-kidz [Singapore, 2009]: pop-kidz is an online store for branded kidswear based out of Singapore. The
platform offers categories separate for boys and girls and the age bracket classification in the range of 0-2 years
and 2-8 years.
Apparel - Retailer
di Deva [Istanbul, 2012]: di Deva is the fashion & style club for the babies & kids. Hand-picked products from
the baby & kids collections of the world's major fashion brands are offered online to the parents by di Deva.
PayU integration and SSL certification in the site warrants the customers with safe e-shopping experience while
the modules such as delivery tracking ensure good online customer service.
Apparel - Retailer
Pink & Blue India [Jaipur, 2014]: Online-first baby store that sells apparel and accessories for toddlers from 0-5
years. Products include baby toys, shoes, socks, headbands, rompers, pajamas, trousers, frocks and leggings,
footwear, baby clothing and accessories. Also has offline presence in Jaipur.

Tracxn Startup Research — Mom and Baby Care Landscape, August 2016

Tracxn Startup Research — Mom and Baby Care Landscape, August 2016

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Tracxn Startup Research — Mom and Baby Care Landscape, August 2016