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Nichol Bradford - Kickoff Session TTA 09152018

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What is Transformative Tech?

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Nichol Bradford - Kickoff Session TTA 09152018

  1. 1. www.willowgroup.co | 1
  2. 2. www.transtechlab.org | 3 AN ECO-SYSTEM DEDICATED TO THE FUTURE OF HUMAN POSSIBILITY 3
  3. 3. www.transtechlab.org | 4 Program Overview 1.Outside Essentials 2.Inside Toolkit 3.Leadership & Team Building 4.Founder Stories 5.Investor Office Hours https://docs.google.com/document/d/1qPwmKjNdZ3S88GfmGYi7eRAekWaqj27YtqlhW2lflGw/edit?usp=sharing
  4. 4. Over 1,000 Entrepreneurs and Innovators in 69 countries and 450 cities
  5. 5. www.transtechlab.org | 7 What Kinds of Companies Are You Building?
  6. 6. www.transtechlab.org | 8 Year Founded, # of Employees
  7. 7. www.willowgroup.co | 9
  8. 8. www.transtechlab.org | 10 Technology is that force MENTAL HEALTH | EMOTIONAL WELLBEING | HUMAN PSYCHOLOGICAL THRIVING Scalable Accessible Affordable Which takes something scarce ABUNDANT
  9. 9. www.transtechlab.org | 11 1 TRANSFORMATIVE TECHNOLOGIES support mental health, emotional wellbeing and human thriving.
  10. 10. www.transtechlab.org | 12 HUMAN WELLBEING SPECTRUM Mental Health Emotional Health -- Manage Anxiety Reduce Depression Reduce Stress HUMAN SUPPORT FUTURE BASIC SKILLS Emotional Intelligence Social Emotional Skills -- Reduce Loneliness Reduce Isolation Increase Happiness Increase Empathy Increase Connection Support Behavior Change THE HUMAN CONDITION FUTURE OF WORK EXPONENTIAL WELLBEING FUTURE OF LIFE Enhanced Mental Capacity Enhanced Emotional Capacity -- Exponential Human Development Transformative Leadership Gifts Unlocked Completely Accelerated Learning Wisdom & Joy PNSE
  11. 11. www.transtechlab.org | 13
  12. 12. www.transtechlab.org | 14 WELLNESS WELLBEING SELF-AWARENESS MEANING-MAKING BEHAVIOR CHANGE “A new use case, a design intention, a pivot of current and emerging tech towards our inner growth and development as humans.”
  13. 13. $1.6BN FUNDING (Source: Crunchbase, Crowdfunding)
  14. 14. www.transtechlab.org | 16 KEY DRIVERS (Why Now?) 01. RISING ECONOMIC & SOCIAL COSTS 02. CONSUMER BEHAVIOR & SOCIAL TRENDS 03. TECHNICAL PROGRESS & MEDICAL INNOVATION NEED DEMAND MEANS
  15. 15. www.transtechlab.org | 17
  16. 16. www.transtechlab.org | 18 NEED
  17. 17. Self-Esteem confidence. respect of others. the need to be a unique individual Love and Belonging friendship. family. intimacy. sense of connection Safety And Security health. property. family and social stability Physiological Needs breathing. food. water. shelter. clothing. sleep Self- Actualization morality. creativity. spontaneity. acceptance. experience purpose. meaning and inner potential Self- Transcendence MASLOW’S HIERARCHY OF NEEDS
  18. 18. SUICIDEDEPRESSIONSTRESSLONELINESS ANXIETY LOW SOFT SKILLS LOW ENGAGEMENT HUMAN SUPPORT & FUTURE BASIC SKILLS
  19. 19. Global Stress Huge 3-year rise in depression, stress, and anxiety (2) 6 in 10 workers in major global economies experiencing increased workplace stress. With China (86%) having the highest rise. (3) (1) 2015 Stress in America (2) Workplace Options Study, 100K employees (3) The Regus Group Stress Study (4) Center for Collegiate Mental Health, (5) 2015 Stress in America, APA (6) 2014 Stress in America, APA HUMAN SUPPORT & FUTURE BASIC SKILLS
  20. 20. $350BN COST OF STRESS IN US ANNUAL ESTIMATED IMPACT 2030 DEPRESSION LEADING DISEASE BURDEN World Health Organization HUMAN SUPPORT & FUTURE BASIC SKILLS
  21. 21. DO-ING BE-ING Thinking Feeling Creating Learning Connecting Collaborating Trust-Building Problem Solving Be-ing Human FUTURE OF WORK, SOCIETY & THE HUMAN MIND THE HUMAN CONDITION & THE FUTURE OF WORK
  22. 22. 800MN Jobs by 2030 46% of All Tasks of All Jobs AUTOMATION STATS ARE ALL OVER THE PLACE McKinsey 2017 Report https://qz.com/1090176/how-to-think-about-job-automation-studies/ THE HUMAN CONDITION & THE FUTURE OF WORK
  23. 23. www.willowgroup.co | 25 LEARNING SOCIAL EMOTIONAL SKILLS = LUCK THE HUMAN CONDITION & THE FUTURE OF WORK
  24. 24. www.willowgroup.co | • What I think… • What I say… • What my body says… • What my behavior says… THE PURPOSE PROBLEM EXPONENTIAL WELLBEING & FUTURE OF LIFE
  25. 25. www.transtechlab.org | 27 HAPPINESS: THEORY #1 AGENCY PURPOSE AUTONOMY MASTERY
  26. 26. www.transtechlab.org | 28 HAPPINESS: THEORY #2 POSSIBILITY • Happiness = When you are growing, the expression of possibility • Anger = The frustration of possibility, growth has been stifled, a cry for intimacy, closeness, respect and truth • Sadness = The loss of possibility • People feeling lost, alone, afraid and powerless, all are the same issues – potential that has been thwarted, denied • We all seek safety and when we have it, we explore and realize, but when we do not have it we see the world as hostile and cruel • In a rapidly changing world, the only security is in growth and a sense of purpose. Umair Haque, Economist
  27. 27. www.willowgroup.co | “It is our imaginations that has given us dominance – not intelligence as there are plenty of intelligent animals, and not tool making, as again many animals both make and use tools. Its our ability to imagine and to tell stories around those imaginations.” EXPONENTIAL WELLBEING & FUTURE OF LIFE
  28. 28. www.transtechlab.org | 30 THE NEXT HUMAN AGENDA? LONGEVITY | HAPPINESS | AUGMENTATION EXPONENTIAL WELLBEING & FUTURE OF LIFE
  29. 29. Humanity Needs A New… • Narrative • Level of Self-Awareness • Level of Mental & Emotional Health • Systemic Social & Emotional Skill Training
  30. 30. www.transtechlab.org | 33 DEMAND
  31. 31. www.transtechlab.org | 34
  32. 32. Self-Esteem confidence. respect of others. the need to be a unique individual Love and Belonging friendship. family. intimacy. sense of connection Safety And Security health. property. family and social stability Physiological Needs breathing. food. water. shelter. clothing. sleep Self- Actualization morality. creativity. spontaneity. acceptance. experience purpose. meaning and inner potential Self- Transcendence $3TN TECHNOLOGY TO REACH THE UPPER LEVELS OF MASLOW’S HIERARCHY OF NEEDS Traditional Tech Transformative Tech
  33. 33. COST OF US STRESS ($350BN) COST OF LOW EMPLOYEE ENGAGEMENT ($550BN WW) MEDITATION $1BN US PREVENTATIVE HEALTH $534BN WW WELLNESS REAL ESTATE $118.6BN WW DEPRESSION, STRESS, & ANXIETY DRUGS $22BN WW WORKPLACE WELLNESS $43.3BN US NEUROTECH $8.4BN WW SLEEP TREATMENT $50BN WW WELLNESS TOURISM $563.2BN WW MENTAL HEALTH TREATMENT $89BN US CORPORATE TRAINING $360BN WW WEARABLES 80MN Units WW (18.4% CAGR) FITNESS & MIND/BODY $542BN WW HEALTHY EATING & WEIGHT LOSS $647BN WW ADDICTION TREATMENT $35BN US PERSONAL DEVELOPMENT $10BN US EMOTION DETECTION RECOGNITION $6.72BN ALTERNATIVE MEDICINE $199BN WW YOGA $27BN US THE TRANSFORMATIVE TECH MARKET: A HIDDEN MULTI TRILLION DOLLAR CATEGORY •https://www.globalwellnessinstitute.org/wellness-now-a-372-trillion-global-industry/ •http://www.neurotechreports.com/pages/execsum.html • https://www.businesswire.com/news/home/20170505005558/en/79.85-Billion-Sleep-Aids-Market-Product-Sleep •https://www.forbes.com/sites/daviddisalvo/2015/08/06/how-the-sleep-industry-is-making-billions-from-your-lack-of- shuteye/#5696984c2542 •https://www.ibisworld.com/search/default.aspx?st=sleep •https://www.alliedmarketresearch.com/sleep-aids-market •https://www.inc.com/ariana-ayu/the-enormous-cost-of-unhappy-employees.html •https://www.marketsandmarkets.com/Market-Reports/emotion-detection-recognition-market- 23376176.html?gclid=CjwKCAjwypjVBRANEiwAJAxlIgGMII4eTmKzxriDf_jqsl2EWT9W0PK0XdrhFIBRY2OiksgHFu68qBoCin 0QAvD_BwE •https://www.idc.com/getdoc.jsp?containerId=prUS43408517 •https://www.prnewswire.com/news-releases/corporate-training-market-to-grow-nearly-11-cagr-to-2020- 601841585.html •https://blog.marketresearch.com/whats-next-for-the-9-9-billion-personal-development-industry
  34. 34. THE RISING GENERATION Wants health, happiness, and wellbeing See mental and physical health as equally important Millennials spend ¼ of disposable income on wellbeing Millennials and Gen X own 69% of fitness wearables 60% of US college students feel seeking help for mental health is a sign of strength 72% would rather spend money on experiences rather than things/material goods US & EUROPE SNAPSHOT
  35. 35. Gallup Trends - Wellbeing Index • 0- 100 / 5 areas / Purpose, Social, Financial, Emotional, Community, Physical • 2018 - Decline in emotional wellbeing, social wellbeing, purpose wellbeing • https://wellbeingindex.sharecare.com/ Edelman Global Trust • Also declining, this is driving high levels of stress • How do you find community when the institutions who once did do not • https://www.edelman.com/trust-barometer Fletcher-Knight Trends • Wellness as Self-Identity (Expresses who I am, values, how I structure the world) • New Types of Wellness (Personalized, living space, biome) • Mindful Managing (How I live, how I treat my body, Slow & Simple) • Seamless Living (Wellness Integrated into my life) • https://fletcherknight.com/2017/09/26/health-and-wellness-consumer-trends/
  36. 36. Trend Watching - http://trendwatching.com/trends/5-trends-for-2017/ Betterment - The universal quest for self-improvement • Status Skills - Skills are status symbols • Wellthy - Peak physical and mental health as a status symbol • Benchmarked Life - With new tools, consumers can now manage every aspect of their lives • Mychiatry - Consumers increasingly pursue mental wellbeing with DIY solutions • Currencies of change - Why good behavior should no longer (just) be its own reward • M2P - The mentor-to-protégé economy • Virtual Actualization - Virtual realities, real improvements • Ambient Wellness - Health, embedded • Embedded Generosity - Consumers embrace brands that make giving painless and convenient • Wellthy - Peak physical and mental health as a status symbol • Brand Me - Consumers' personal online profiles matter more than ever Joyning - The core instinct to connect with others • Mass Mingling - How technology is driving people to connect in the ‘real world’ • Crowd-Express - How brands can harness the wisdom of the connected crowd • M2P - The mentor-to-protégé economy • Instant Encounters - Consumers are ready for ultra-liquid, instant connections to strangers Ubitech - The ever-greater pervasiveness of technology • Unplugged - Sometimes, consumers just want to escape the noise • Digital Breadcrumbing - Digital timelines meet physical spaces • Time Saviors - Consumers will always have time for products, services and experiences that simplify their lives • Transperiences - Brands that offer truly immersive and engaging experiences across multiple media platforms will thrive
  37. 37. www.transtechlab.org | 40 MEANS
  38. 38. The World Via Tim Chang, Partner @ Mayfield, Long Term TransTech Supporter, early-QS Voice as a Platform: Ears and Speech Everywhere Computer Vision: Eyes Everywhere! First the Cloud… Next Comes the Fog Machine Learning BlockChain, Beyond Bitcoin Hacking human perception: AR/VR as the next interface Genomics: the Era of Read/Write Biology Conversational Interfaces (Smart Agents) as the post-app App? Here Come the Robots! (and There Go the Jobs??) AI-Augmented Humans Health and Wellness: Can Tech Save Us From Ourselves?
  39. 39. www.transtechlab.org | 43 4 Reduce Stress, anxiety, depression, sleeplessness, and fear Amplify Self-awareness, resilience, happiness, wellbeing, and social- emotional skills Enhance Mental and emotional cognition, capacities, and performance Embody Purpose, surpass self- actualization, increase joy or elevate consciousness Experience Transformation and deep connection TRANSFORMATIVE TECHNOLOGIES HELP HUMANS
  40. 40. www.transtechlab.org | 44 AI Pattern/Behavior Recognition Emotion Recognition Voice Recognition Mobile Mobile Tracking Sensors Virtualization of Hardware Networks Social Media Uber-connection = Massive Data Sets MEDICAL & NEUROSCIENCE ADVANCES DIGITAL MEDICINE HRV (Heart Rate Variability) GSV (Galvanic Skin Response) EEG (Brain Wave Measurement) POWERED BY EXPONENTIAL TECHNOLOGIES
  41. 41. www.transtechlab.org | 45 • Sensor Tech (Wearables, Hearables, Remote / Environmental) • Data Tech (AI, Big Data, Real Time Analytics) • NeuroTech (EEG, fMRI) • Neurostim Tech (tXCS, tRNS, DBS, CNS, TUS, FUS, TMS) • Biofeedback Tech (EDA, Heart, Temp, Breath) • Bio Tech (Genetics, Biome) 11 MAJOR AREAS OF TRANSFORMATIVE TECHNOLOGY • Biostim Tech (Vagus Nerve, Peripheral Nerves) • Perception Tech (VR, AR) • Sleep Tech (Monitoring, Improvement) • Healthy Spaces Tech (Design, Air, Water, Lighting, Materials) • App Tech (Gaming, Gamification, Apps, Social, Behaviour) Sensors Neuro- feedback Neuro- stimulation Sleep Apps Biotech Data Bio- Feedback Bio- Stimulation Perception Healthy Spaces
  42. 42. Technology isn’t BAD, it’s just not GOOD enough…yet.
  43. 43. “People with ‘founder mentality’ can’t rest once a problem or opportunity is identified. They take on personal responsibility without complaint, learn and recruit skills as needed, and deliver results despite politics. There is unlimited global demand for founder mentality.” - Naval Ravikant -
  44. 44. www.transtechlab.org | 48 FRAME
  45. 45. www.transtechlab.org | 49 ASSESS AMPLIFY ENHANCE CONNECT TRANSFORMATIVE TECHNOLOGIES FRAMEWORK
  46. 46. Image ASSESS • Know ourselves better • i.e. Know yourself better than Facebook or your mobile phone does
  47. 47. Image “What if I could play with a computer -- together with a computer at my side, combining our strengths, human intuition + machine's calculation, human strategy + machine tactics, human experience + machine's memory. Could it be the most perfect game ever played?” Gary Kasperov, Grandmaster Chess Champion AMPLIFY • Amplify humans practicing uniquely human skills • i.e. Centaur Therapists, Centaur Mentors, Centaur Teaching, Future of Knowledge Transfer
  48. 48. Image On Heart-Rate Variability Training to decrease stress, overreactions, stress related errors… “As a leader, I’ve been through many different psychology-based stress relief programs, but I’ve found this one to be far more effective. I use it in my job every day because the physiology basis of the techniques took it out of the realm of ideas and made it tangible.” Santa Clara Police Department & Heart Mathc ENHANCE • Make us more aware of ourselves to train skills • i.e. Self-Awareness, Emotional Self-Regulation, Meaning-Making
  49. 49. Image CONNECT • Connect us more deeply • i.e. Enhance the Social Fabric, Better Teams Touch Rings… Heart rate of loved one is sent through the Internet to your ring, so you can feel their heart beat anywhere in the world.
  50. 50. Huggies Pregnancy Belt
  51. 51. www.transtechlab.org | 55 THE IMPORTANCE OF MEANING MAKING (i.e. The Stor y You Tell Yourself) Better Grades, Graduation Rates, Intention to Continue
  52. 52. www.willowgroup.co | 56 WoeBot JoyBot X2AI Ava Bot DEPRESSION / CHALLENGES INSPIRATION / BEST LIFE Intelligent Assistance “Alexa, help me relax” GateBox Halogram Girlfriend SIRI GOOGLE AMAZON Why not use AI to challenge meaning-making?
  53. 53. www.willowgroup.co | 57 Emotion Recognition Sentient Home = IOT Data + Mobile Data + Behavior Data For Elder Care Life Data + Bio Data For Stress Management Life Data + Vocal Data + Mobile Tracking Data For Depression support Pattern Recognition
  54. 54. www.willowgroup.co | 58 Mood Management/ Positive Psychology AffirmationCessation Life Tasks Game Smart Pills TDCs Sound Mood Management/ Positive Psychology Behavior Change Focus Emotion Tracking/ HRV Training
  55. 55. www.willowgroup.co | 59 Mood Management/ Positive Psychology Wearables + Programs All-In-One Trackers Neural Stimulation Consumer EEG Mood-altering VR Subscribe to Happy, Sad, Focused etc.
  56. 56. www.willowgroup.co | 60 Mood Management/ Positive Psychology Sleep Healthy / Calming Spaces Stress Management Haptics Meditation Corporate Platforms Circadian Lighting Emotion-Based Scents Dispersal Engineered Soundscapes Sentient Home Smart IOT + Calm Programs
  57. 57. www.willowgroup.co | 61 VR/AR Applications
  58. 58. www.willowgroup.co | 62 EQ Radio • Measuring your heartbeat and breath, CSAIL device can tell if you’re excited, happy, angry, or sad. • EQ-Radio is a new technology that can infer a person’s emotions using wireless signals. • It transmits an RF signal and analyzes its reflections off a person’s body to recognize his emotional state (happy, sad, etc.). • The key enabler underlying EQ-Radio is a new algorithm for extracting the individual heartbeats from the wireless signal at an accuracy comparable to on-body ECG monitors. Ming Zher Poh Heartbeat Segmentation IBI Features Feature Selection ClassificationResp. Features RF Reflection Joy Pleasure Sadness Anger Respiration Signal
  59. 59. www.transtechlab.org | 63 HCI, Neural Upgrades, Brain-to-Brain Communication, & Cloud-Based Signal Processing for All Cloud-based EEG and signal processing platform
  60. 60. www.transtechlab.org | 64 WHAT’S NEXT?
  61. 61. www.transtechlab.org | 65 OUTLOOK FOR 2018 1. Emotion Layer is Added Acceleration of psychological and emotional recognition (soon to be married to chatbots and voice assistants) 2. Programmatic Layer Grows (taking data from more sensors) Consolidation of sensors into single everyday devices with programmatic overlays (i.e. subscribe to wellbeing, calm, happiness, focus etc.) 3. More Hardware Disappears into Background Continued virtualization on hardware and migration of sensors into the background (ex: IOT and automotive cases), makes products more accessible 4. Interfaces Becoming Simpler and More Intuitive Hands free and gesture navigation expanding the use of AR, VR and Voice allowing for more integrated-into-life TransTech products 5. Privacy and Ethics Concerns Taken On Recognition of a need for ethics and privacy driving an interest in applying blockchain to non-medical psychological data
  62. 62. 66 The Millennial Mindset: Experience, Storytelling, & the Post-Consumption Economy BIGGER QUESTION: If Ownership = Burden, how do we free ourselves from the Self-Imposed Prison of Possession??? The Future of Media: Welcome to the Attention Economy BIGGER QUESTION: How to Unbuild the Matrix?? The Future of Shopping: “MeCommerce” BIGGER QUESTION: Should We Produce and Sell More Goods??? Or Instead Maybe More Sharing, Re-use, Experiences and Stories? The Future of Work & Marketplaces: “Come for the Tools, Stay for the Network” BIGGER QUESTION: How to Empower Everyone to be a Self-Actualized MicroEntrepreneur…Ideally in the Spirit of PLAY and SERVICE??? The Future of Play: Selfies, Self-Expression, Self-Awareness, & Self- Immersion BIGGER QUESTION: Do We All Achieve Abundance Mindset if We Can Each Be God of Our Own Digital Universe???
  63. 63. www.transtechlab.org | 67 WE CAN SOLVE THE SOCIAL PROBLEM: ENGAGEMENT CONNECTION FULFILLMENT CONTRIBUTION FULL HUMAN POSSIBILITY
  64. 64. NO MORE NOBLER USE OF TECHNOLOGY THAN TO BRING PEACE TO THE MINDS OF HUMANKIND.

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