Sustainable tourism is a positive phenomenon that has been gaining more traction with Millennials in the last years. It is a valuable economic tool for people in the travel industry to understand that this is the way of the future, as more and more young people are designing these types of trips.
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3. • Principle: Travel industry should be
part of helping build up the local
communities, immerse on the
culture, support the people that it
comes in contact with
• Appealing idea to a new generation
of sustainable tourists: Millennials
SUSTAINABLE TOURISM
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4. • More likely to be interested in giving
back to the areas they go to
• Strong sense of civic responsibility,
desire to help people live better lives
and to have a meaningful impact
• Transformational travel: impact
positively the world while enjoying an
enriching cultural experience
MILLENNIALS
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6. • Travel to remote locations, off the
beaten path, to enjoy nature in a
more holistic way
• Experience the undisturbed natural
environment
• Low carbon footprint
ECOTOURISM
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7. • Engage in tourism while doing
meaningful work as a volunteer
• Desire to have transformational
travel
• Millennials are changing from
spending their money on things to
spending it on experiences
VOLUNTOURISM
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8. • Tourism in areas of the world in
most need of assistance, food,
medicine, and so on
• Designed to positively impact the
most destitute and needy
PRO-POOR TOURISM
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9. WHAT IS ITS IMPACT IN
THE TRAVEL INDUSTRY?
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10. • Tendency to grow in the future
• Importance of both money and
manpower
• Greater attention to social issues
• Potential to become a hot trend for
the millennial vacationer
IMPACT
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12. • Valuable economic tool for people in
the travel industry
• Travel agents need to learn how to
cater trips that involve social impact
in order to fulfill its clients desire of
transformational travel
FORECAST
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