1. Administrator 8/08/11
Image Reference ONLY
It is not too late to be early
Online Travel goes Mobile
Bart Bellers
Director Business Development
© 2011 Amadeus Benelux N.V.
Brugge, 23 November 2011
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4. Bill Gates: “We think it will reshape the
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way consumers plan and purchase their travel."
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5. 1996
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6. 1996 n the e
o a h
eric ere's t
"Am : Wh
eb tage?"
W an
"I don
Adv 't thin
the tim k the
e to w avera
inform ade th ge pe
ation rough rson
that is
out th all the ha
ere.”
as a threat
t
't see i
“W e don ents,"
g
to t ravel a ople d
o
pe
© 2011 Amadeus Benelux N.V.
w many ve a P
C
“Ho a
who h et?”
yo u know e Intern
h
link e d to t
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7. esn't
sciss ors, but that do
1996 n the e
o
"
m
I have a pair of
ean I want to go
in f ront of the mirro
r
a h
eric ere's t nd cut my own
hair."
"Am : Wh a
eb tage?"
W an
"I don
Adv 't thin
the tim k the
e to w avera
inform ade th ge pe
ation rough rson
that is
out th all the ha
ere.”
as a threat
t
't see i
“W e don ents,"
g
to t ravel a ople d
o
pe
© 2011 Amadeus Benelux N.V.
w many ve a P
C
“Ho a
who h et?”
yo u know e Intern
h
link e d to t
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8. Something, somewhere went terribly wrong.
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9. Travel = Mobile by definition
/ˈtræv.əәl/
Travel is the movement of people or objects
(such as airplanes, boats, trains and other conveyances) between
relatively distant geographical locations.
The term also covers all the activities performed during
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a travel (movement).
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10. “ You can't connect the dots
looking forward,
you can only connect them
looking backwards. “
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Steve Jobs
7
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11. Once upon a time…
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12. Once upon a time…
the only way to book
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a Travel Agent was
your dream vacation.
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13. Back to the 60’s
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14. Back to the 60’s
Mainframe
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1 Million units in the first 10 years
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15. Back to the 70’s
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10
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16. Back to the 70’s
Mini Computer
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10 Million units in the first 10 years
10
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17. Back to the 80’s
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11
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18. Back to the 80’s
Personal Computer
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100 Million units in the first 10 years
11
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19. Back to the 90’s
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20. Back to the 90’s
Desktop Internet
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1 Billion + users in the first 10 years
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22. Last year by the end of 2011 for
58.6% …reports expected 5 billiontravel
used their mobile device
information before leaving home
1/3 of Google mobile searches in
that's 77 % of the world population
France are travel-related
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5.3 billionitmobile2014… active
mobile users by users will be
85.3% used for travel during a trip
dinsdag 22 november 11 ……………………………………
…………………………………….

23. Problem Solved !
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25. © 2011 Amadeus Benelux N.V.
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Brand Driven

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16
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27. The rules of the
game are about to
change.
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29. © 2011 Amadeus Benelux N.V.
Consumer Driven
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30. Rules
are
dictated
by
the
end
consumer
Top Desired Services Willing to Pay for Services
Leisure Traveler Business Traveler Leisure Traveler Business Traveler
Flight alert status and Notification Flight alert status and notifications
Travel Itinerary
Check-in Mobile Check-in
Re-booking
Flight Schedules Re-Booking
Calendar Integration
Maps and Navigation Electronic Document Storage
Traffic Reports/Crisis Management
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Purchase Travel / Book (Car/Hotel)
Travel Itinerary
Expense Management
Electronic Document Storage
Discounts/Coupons at destination
Source: consolidation of Gartner, PcW, reports and survey info
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31. What is your Strategy?
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32. Pre Trip
Amadeus
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m-Power
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33. Pre Trip
Amadeus
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m-Power
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34. Pre Trip
Amadeus
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m-Power
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35. In Trip
Amadeus
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m-Power
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36. In Trip
Amadeus
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m-Power
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37. In Trip
Amadeus
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m-Power
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38. Post Trip
Amadeus
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m-Power
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39. Post Trip
Amadeus
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m-Power
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40. We are born somewhere went
Something, to move around.
terribly wrong.
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41. Brighter, Bolder, Better
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