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需求x科技
黃從仁
模型建構與資訊學實驗室
臺灣大學心理學系
創新源於人類的需求
應用科技發現需求
應用科技解決需求
心理學應用的停看聽
今日大綱
人可以改變環境來增進存活
Niche Construction (1/2)
Kendal et al., 2011
Phil. Trans. R. Soc. B
人可以改變環境來增進存活
Niche Construction (2/2)
Odling-Smee et al., 2003
乳糖不耐症→去乳糖製品
Niche Construction 範例 (1/2)
Ulijaszek &
Strickland, 1993
Niche Construction 範例 (2/2)
陌生環境中焦慮尋求熟悉感→連鎖商店
Niche Construction for Business
人們的生理/心理/社會性需求為何?
創新源於人類的需求
應用科技發現需求
應用科技解決需求
心理學應用的停看聽
今日大綱
資料科學x心理學
利用資訊科技來搜集與分析神經與行為大數據
!
!
領域知識!
(心理學)!
資料
科學
程
式
設
計
!
數
學
與
統
計
!
需求=f(人)
所以要先掌握個體間的差異
面相與性格
面相可展現某些生理特質
Hodges-Simeon et al., 
2016, PLoS One
電腦視覺估計心跳率
電腦可區辨人臉因心跳產生的色溫變化
Youyou, et al., 2015, PNAS
Facebook上的按讚行為可預測性格
且比人類的預測還要準
Schwartz, et al.,
2015, PLoS One
Twitter上的用語亦可預測性格
可區分出誰有憂鬱症
Twitter上的人際網路
Choudhury et al., 2013
情緒隨著時間變化
Twitter上的情緒詞
Golder & Macy,
2011, Science
需求=f(人,時間)
煩惱未來導致焦慮
Doré et al., 
2015, Psychol. Sci.
需求=f(人,時間,地點)
創新源於人類的需求
應用科技發現需求
應用科技解決需求
心理學應用的停看聽
今日大綱
Livia利用經皮電刺激(TENS)解決經痛
新創產品: 生心
有遠距傳情抱枕、杯子、(法式)接吻機
新創產品: 社心
Eatgether同時滿足生理與社會性的需求
新創服務: 生心+社心
許多APP可告知附近的人/事/物資訊
移動定位服務: 立即酬賞 & 尋求新奇
Dopamine使用操作制約增加使用者黏著度
新創公司: 學習
Right Cup利用水果嗅覺促進喝水
新創產品: 知覺
Meural製作觸控式電子畫框
新創公司: 知覺
Lumosity使用認知作業來做認知評估/訓練
新創公司: 認知
Pymetrics使用各種測驗來介紹工作
新創公司: 計量 & 人力資源管理
Knack使用各種遊戲測驗來介紹工作
新創公司: 計量 & 人力資源管理
禪修APP幫助在家修行
新創產品: 正念
Muse使用EEG訊號給正念練習指導語
新創產品: 正念
7 Cups of Tea提供匿名聊天的諮商平台
新創公司: 諮商
Cloud 9提供線上心理衡鑑與視訊治療
新創公司: 臨床
創新源於人類的需求
應用科技發現需求
應用科技解決需求
心理學應用的停看聽
今日大綱
比對其他社會科學高*(p<.05)
人們對心理學的需求
不要盡信心理學研究的結論
Open Science Collaboration, 2015, Science
不要盡信神經科學研究的結論
Button et al., 2013, Nat. Rev. Neurosci.
心理學知識的應用要小心
有時不止無效反而有害
創新源於人類的需求
應用科技發現需求
應用科技解決需求
心理學應用的停看聽
今日大綱
需求x科技
黃從仁
模型建構與資訊學實驗室
臺灣大學心理學系

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需求x科技-黃從仁

Editor's Notes

  1. 科技始終來自於人性?
  2. Niche construction study: shows that a particular cognition/emotion/action gives rise to the creation of a niche e.g., information overload → creation of formal institutions such as a department of welfare to take care of people in need of help e.g., hostility/crankiness → self-defense and permissive gun ownership laws
  3. Figure 9.2b shows that lactose tolerance and the frequency of genes that confer lactose tolerance by increasing lactase activity are highest in populations that have a long history of dairying and consumption of fresh milk and lowest in populations that do not use milk or milk products (Durham 1991; Ulijaszek and Strickland 1993; Hollox et al. 2001). It also suggests that the cultural processing of milk products, by breaking down the lactose, reduced the intensity of natural selection for genes that increase lactase activity, illustrating how routes 1 and 2 in fi gure 9.1 can interact.
  4. ambient light 暗或mobility低->給與關懷
  5. Streetlight effect
  6. Real-time lambda structure
  7. Causality words: since used cause force use reason why motiv source
  8. https://www.crunchbase.com/category/psychology/342cedc16dffc0fa2e2ff376b7db1f69 https://angel.co/psychology http://nycstartups.net/startups/psychology http://toronto.startups-list.com/startups/psychology
  9. Eliminates social desibility http://www.npr.org/sections/alltechconsidered/2015/02/25/388698620/recruiting-better-talent-with-brain-games-and-big-data http://www.theatlantic.com/magazine/archive/2013/12/theyre-watching-you-at-work/354681/
  10. Conversely, researchers found that people are more likely to help others on sunny, pleasant days than on cold, unpleasant days. Cunningham (1979), for instance, sent his research assistants into the field and recorded how many of 80 survey questions pedestrians said they would be willing to answer in Minneapo- lis from winter to summer. Both in summer and winter, pedes- trians were more willing to help the survey interviewer on sunny days than on cloudy days. Pedestrians were more willing to help on cooler days in summer and on warmer days in win-ter. These studies show, then, that both prosocial and antisocial behaviors are affected by weather. In addition, recent studies demonstrate the niche construction process such that individuals who have a tendency to pay attention to a central, visual element draw portraits and take photos, even create websites dominated by the central figure, whereas individuals who have a tendency to pay attention to both the figure and ground tend to draw portraits, take photos, and create websites that are not dominated by a central figure (Masuda et al. 2008, Wang et al. 2012). People living in a densely populated area have developed the propensity to create more private space in and outside of the home via various technologies and methods (e.g., partitions, headphones), thereby attenuating the potentially adverse effect of population density on aggression. A recent study of 33 nations also found that historically dense nations have a much tighter culture than do sparsely populated nations (Gelfand et al. 2011). In a densely populated nation, it would be easier to regulate the potential issues related to density (e.g., aggression, resource allocation) if there were tighter norms. Self-selection bias: A recent study also confirmed that Americans’ stereotypes about various regions of the United States are quite accurate (Rogers & Wood 2010). For instance, people have a generally accurate image of New York as an open place. Thus, people might move to New York City because they accurately perceive it to be an open city. The communities populated by open people are likely to create museums and various art and music venues and are likely to adopt liberal policies (e.g., same-sex marriage), creating a niche that fits its residents.
  11. 36
  12. 科技始終來自於人性?