How do teens really feel about cyber bullying? We surveyed 1,000 13-18-year-olds of a nationally representative sample to get their thoughts on the reality of cyber bullying. Above is the presentation Jane Buckingham gave at the What The Tech? conference at the UCLA medical center. www.Trendera.com

1. WHAT
THE
TECH?
Understanding
Kids’
Behavior
Online
and
Offline

2. Who
was
surveyed?
! 1,000
teens
(ages
13
to
18)
in
Middle
School/Jr.
High
and
H
igh
School
took
an
online
survey
about
their
internet
acLviLes,
and
their
percepLons
of
peer
bullying
and
harassment.
Of
these
1,000
teens…
Ethnicity
reflected
2010
Census
White/
Caucasian
64%
50%
males
/
50%
females
Hispanic/
La=no
14%
12th
Jr
High/
Black/
African-­‐American
13%
grade
Middle
11th
School
Asian/
Pacific
Islander
5%
grade
9th
10th
grade
Other
3%
grade
2

3. TEEN
PROFILE
3

4. How
teens
feel
most
comfortable
communicaLng
with
their
friends
In
person
–
53%
By
Text
–
26%
Online
–
17%
Over
the
phone
–
4%
4

5. 68%
of
teens
say
their
online
image
is
no
different
from
the
image
they
have
at
school
! For
those
who
do
have
a
different
image
online,
teens
feel
they
can
be
more
outgoing,
and
more
powerful
than
they
are
at
school
–
especially
teen
girls:
! I
am
more
likely
to
be
social
(50%)
(62%
of
girls)
! I
can
be
myself
more
(50%)
(66%
of
girls)
! Boys
and
girls
are
equally
likely
to
say
they
are
I
am
more
exci=ng
(39%)
“cooler”
online
(37%)
!
(44%
of
girls)
! Girls
place
more
emphasis
on
their
self-­‐esteem,
! I
am
more
likely
to
be
flirta=ous
(30%)
(36%
of
girls)
such
as
only
pos=ng
“good
pictures”
of
themselves
(45%
vs.
18%
of
boys)
or
feeling
more
able
to
stand
! I
am
more
rebellious
(19%)
up
for
themselves
(50%
vs.
30%)
(25%
of
girls)
5

6. Online
AcLvity
Online
AcLviLes
Teens
Do
“A
Lot”
! Teens
spend
an
average
of
3.9
hours
per
day
Total
online
–
Teen
males
in
the
12th
grade
are
the
most
connected,
at
4.7
hours
per
day.
0%
20%
40%
60%
! Teens
who
are
more
introverted/less
popular
tend
to
spend
more
=me
online.
Talking
with
friends
! Introverts
–
5.4
hours
Looking
up
answers
to
ques=ons
I
have
(Extroverts
–
3.4)
! Students
who
feel
unpopular
–
4.9
hours
Playing
games
(Popular/well-­‐liked
–
3.6/3.8)
! Kids
who
have
experienced
bullying
–
4.1
hours
School
related
searches
and
projects
(Kids
who
have
not
experienced
bullying
–
3.5)
Self-­‐Expression
! Teens
with
higher
grades
spend
less
=me
Talking
with
boyfriend/
online,
and
are
more
likely
to
feel
they
are
girlfriend
popular.
Mee=ng
new
people
! These
academically
stronger
teens
are
also
less
likely
to
have
experienced
bullying.
Shopping
Blogging
6

7. 84%
of
teens
have
a
Facebook
account
that
they
use
regularly
Accounts
teens
currently
have
and
use
regularly
0%
20%
40%
60%
80%
100%
Facebook
Skype
Total
Twiher
Face
Time
MySpace
! 46%
are
friends
with
their
parents
on
Facebook,
but
21%
of
those
block
their
parents
from
seeing
certain
posts
7

8. PEER
HARASSMENT
AND
BULLYING
8

9. Even
though
most
teens
feel
others
are
more
likely
to
be
unkind
online
than
in
person,
only
9%
admit
to
being
meaner
themselves
94%
of
teen
females
say
people
are
more
likely
to
make
mean
comments
online
73%
of
teen
females
feel
people
are
more
(compared
to
82%
of
teen
males)
likely
to
be
unkind
online
than
in
person
(compared
to
62%
of
teen
males)
Ways
people
are
more
likely
to
be
unkind
online
In
your
experience,
are
people
more
or
less
likely
to
be
unkind
to
others
online
0%
50%
100%
than
in
person?
They
make
mean
18%
comments
More
likely
Total
They
pass
along
Less
likely
hurjul
gossip
Males
14%
68%
No
difference
Females
They
post
untrue
things
They
ahack
others
for
no
reason
9

10. Most
teens
consider
bullying
people
to
be
one
of
the
worst
things
you
can
do
Bullying
ranks
alongside
smoking
cigare1es
and
drinking
alcohol
as
“one
of
the
worst
things
you
can
do”
“ONE
OF
THE
WORST
THINGS
YOU
CAN
DO”
Doing
drugs
–
84%
Shopliling,
smoking
cigarehes,
bullying
people
in
person
–
72-­‐78%
Drinking
alcohol,
bullying
people
online
–
67%
Ditching
school,
lying
to
parents
–
56-­‐59%
10

11. Teens
disLnguish
“drama”
from
“bullying”
both
in
how
they
define
it,
and
how
they
perceive
its
gravity
“ONE
OF
THE
WORST
THINGS
YOU
CAN
DO”
Ditching
school,
lying
to
parents
–
56-­‐59%
Teens
rank
star5ng
drama
below
having
sex
as
“one
of
the
worst
Having
sex,
chea=ng
on
a
test
–
46-­‐47%
things
you
can
do”
StarLng
drama
in
person,
lying
to
teachers,
starLng
drama
online
–
40-­‐42%
Lying
to
a
boyfriend/girlfriend,
lying
to
friends
–
38-­‐36%
11

12. 17%
of
teens
have
started
“drama”
online
Teen
girls
are
more
likely
than
teen
boys
to
have
started
“drama”
online,
and
are
more
likely
to
do
it
in
retaliaLon,
or
because
the
person
annoys
them
“Drama
is
a
li1le
like
bullying.
Some5mes,
drama
is
bullying
through
lies
and
false
rumors.
Some
people
like
to
cause
drama
and
do
it
for
fun.
Girls
are
most
likely
to
be
involved
with
drama.
Drama
is
really
just
a
term
for
emo5onally
figh5ng
with
someone
or
figh5ng
that
is
unnecessary.”
(Female,
11th
grade)
Reasons
for
starLng
drama
online
They
started
with
me
first
They
bothered
me
They
were
annoying
It
was
fun
They
have
no
friends
12

13. Girls
and
boys
have
different
percepLons
of
what
behaviors
are
cause
for
concern
! Very
concerned:
! Not
concerned:
! Causing
someone
harm
78%
! Calling
someone
sexual
names
online
18%
(87%
of
girls)
(25%
of
boys)
! Revealing
inappropriate/sexual
informaLon
! Calling
someone
sexual
names
in
person
18%
about
someone
online
69%
(23%
of
boys)
(81%
of
girls)
! Saying
mean
things
online
about
someone
13%
! Revealing
inappropriate/sexual
informaLon
(18%
of
boys)
about
someone
in
person
67%
(76%
of
girls)
! Other
behaviors
teens
would
be
very
concerned
about:
! Saying
mean
things
in
person
about
someone
51%
! Calling
someone
sexual
names
in
person
48%
! Saying
mean
things
online
about
someone
48%
! Calling
someone
sexual
names
online
46%
13

14. Social
networking
sites
rank
at
the
top
of
places
teens
think
peer
bullying
and
harassment
occur
Social
Networking
Sites
At
School
(in
person)
65%
56%
Outside
of
School
(in
person)
Text
Message
40%
39%
14

15. 58%
of
teens
have
experienced
peer
bullying
or
harassment
Few
teens
are
bullied
exclusively
online
–
almost
all
who
have
been
bullied
or
harassed
online
also
experienced
it
in
person.
Where
the
bullying/harassment
took
place
7%
Online
48%
of
girls
40%
In
Person
53%
Online
and
65%
of
boys
In
Person
15

16. Around
60%
of
bullied/harassed
teens
reported
the
incident,
typically
turning
to
their
parents
Who
did
you
tell?
Online
At
School
My
parents
38% 42%
Teens
are
less
likely
to
My
friends
30% 26%
report
bullying
or
A
trusted
adult
at
home
10% 19% harassment
that
happens
online.
A
trusted
adult
at
school
10% 5%
16

17. Teens
who
don’t
report
online
bullying
or
harassment
may
not
know
how
to
explain
the
situaLon,
or
may
not
think
an
adult
will
understand
enough
to
be
able
to
help.
There
is
a
need
among
parents
and
teachers
for
educaLon
about
how
bullying
occurs
online.
Why
did
you
not
tell
anyone
when
you
Online
by
a
peer
In
person
by
a
peer
were
bullied
or
harassed…
I
thought
I
could
handle
it
myself
69% 51%
It
happens
to
everyone
48% 35%
I
didn’t
know
what
to
say
44% 30%
I
didn’t
think
anyone
would/could
help
me
39% 20%
Higher
among
I
was
too
embarrassed
to
say
anything
37% girls
than
boys
28%
I
didn’t
know
who
to
tell
33% 22%
I
was
worried
I
would
get
blamed,
or
people
32% 21%
would
think
it
was
my
fault
I
didn’t
want
anyone
to
think
I
wasn’t
popular
20% 18%
or
cool
I
didn't
want
to
get
the
harasser
in
trouble
19% 16%
17

18. Teens
also
minimize
the
harm
of
online
bullying
and
harassment,
and
are
less
likely
to
think
there
is
a
need
for
their
friends
to
help
or
for
an
adult
to
intervene.
If
you
were
being
bullied
or
harassed
online
and/or
in
person,
what
would
Bullied/harassed
in
you
want
your
friends
to
do
to
help
you
Bullied/harassed
online
in
each
situaLon?
person
Confront
online
the
people
bullying
or
harassing
me
and
tell
them
to
stop
57% 36%
Encourage
me
to
ignore
it
53% 48%
Give
me
advice
about
how
to
get
it
to
ConfrontaLon
stop,
but
let
me
handle
it
myself
52% 61%
is
higher
among
Talk
to
a
trusted
adult
at
home
for
popular/
advice
40% 61%
unpopular,
and
extrovert/
Have
my
friend
stand
up
to
the
bully
38% 57%
introvert
than
Confront
in
person
the
people
bullying
those
more
in
or
harassing
me
and
tell
them
to
stop
37% 64%
the
middle
Talk
to
a
trusted
adult
at
school
for
advice
35% 58%
Ask
an
adult
to
intervene
for
me
33% 56%
Other
13% 16%
Not
do
anything
8% 5%
18

19. 61%
of
teens
think
their
friends
would
not
be
proud
of
them
for
reporLng
being
bullied
or
harassed…
…with a portion actually worried about their friends being
embarrassed or disappointed.
How
their
friends
would
feel
if
they
told
someone
about
being
bullied/harassed
12%
39%
Proud
of
me
16%
Wouldn't
care
Disppointed
in
me
Embarrassed
by
me
33%
19

20. For
those
who
have
not
experienced
peer
bullying
or
harassment,
likelihood
to
tell
their
parents
if
bullying
occurs
depends
on
the
severity
of
the
incident
Would
you
tell
your
parents
if
you
were
being
bullied?
Not
sure/it
depends
12%
Yes,
always
Never
30%
5%
No,
probably
not
Yes,
if
it
was
15%
severe
38%
20

21. 68%
of
teens
have
a
friend
who
has
experienced
peer
bullying
or
harassment
(72%
of
girls)
What
they
did
to
help
their
friend
who
was
being
Despite the fact that “confronting" an online bully/ bullied
online
harasser is what most people want their friends to do,
they are less likely to actually have done it in a real Total
situation (37% vs. 57% who would want a friend to
0%
20%
40%
60%
confront an online bully/harasser for them)
Helped
my
friend
stand
up
to
the
bully
Teens who have
experienced
Told
my
friend
to
just
ignore
it
bullying
Where
the
bullying/harassment
themselves are
took
place
Tried
to
give
my
friend
advice,
more likely to
but
let
them
handle
it
have stood up for
Confronted
the
bully
in
person
a friend
8%
Online
46%
of
girls
and
told
them
to
stop
Confronted
bully
online
and
41%
In
Person
told
them
to
stop
Talked
to
a
trusted
adult
at
home
or
school
for
advice
51%
Online
and
Talked
to
another
friend
for
59%
of
boys
In
Person
advice
Asked
an
adult
to
intervene
for
my
friend
I
did
not
try
to
help
21

22. Many
acLviLes
that
are
bullying
or
harassment
aren’t
seen
as
such,
or
not
to
the
extent
of
needing
someone
to
intervene.
Believe
Not
Bullying,
or
No
IntervenLon
Needed
Happening
between
Happening
between
ACTIVITY
non-­‐friends
close
friends
A
cri=cal
comment
about
the
things
the
person
likes
(music,
clothes,
etc.)
personally
to
them
66%
62%
(email/text/IM)
A
cri=cal
comment
about
the
way
someone
50%
52%
looks
personally
to
them
(email/text/IM)
More
than
one
person
being
cri=cal/making
fun
Though
less
31%
37%
than
half
of
a
person
personally
to
them
(email/text/IM)
think
Threats
to
the
person
personally
to
them
interven=on
22%
28%
(email/text/IM)
is
needed
Revealing
personal
informa=on
about
the
person
without
their
permission
in
one-­‐on-­‐one
53%
50%
conversa=on
Cri=cal
comments
about
the
person
to
others
(not
the
target
person)
in
one-­‐on-­‐one
53%
56%
conversa=on
22

23. Perhaps
the
anonymity
of
bullying
non-­‐friends
in
social
networks
leads
more
teens
to
discount
the
severity
of
these
acLviLes.
Believe
Not
Bullying,
or
No
IntervenLon
Needed
Happening
Happening
ACTIVITY
between
non-­‐ between
friends
close
friends
A
cri=cal
comment
about
the
things
the
person
likes
(music,
clothes,
etc.)
on
their
social
67%
61%
networking
site
Cri=cal
comments
about
the
person
to
others
(not
the
target
person)
on
a
social
networking
56%
53%
site
A
cri=cal
comment
about
the
way
someone
53%
53%
looks
on
their
social
networking
site
Revealing
personal
informa=on
about
the
person
without
their
permission
on
a
social
42%
35%
networking
site
More
than
one
person
being
cri=cal/making
33%
39%
fun
of
a
person
on
their
social
networking
site
Threats
to
the
person
on
their
social
Though
less
22%
29%
than
half
think
networking
site
interven=on
is
23 needed

24. TECH
AND
TEEN
SEX
24

25. Teens
know
about
‘sexLng’,
and
close
to
half
of
teen
girls
have
received
a
sexy
picture/text
or
know
someone
who
has.
91%
of
teen
females
know
what
‘sexLng’
is
46%
of
teen
females
have
(or
know
someone
who
(compared
to
84%
of
teen
males)
has)
received
a
sexual
picture
or
text
Sent/Know
Someone
Who
Sent
Sexy
Pic
or
Text
0%
20%
40%
60%
Total
Males
Yes
Females
What
happened
aFer
sent
picture/text:
People
gossiped
32%
Boyfriend/Girlfriend
like
it
31%
Nobody
no=ced
30%
25

26. ENOUGH!
STANDING
UP
TO
PEER
BULLYING
AND
HARASSMENT
26

27. Teens
get
that
it’s
a
dangerous
world
out
there;
they
need
their
parents
to
get
that
it’s
a
teen’s
world
is
dangerous,
too.
! Parents
have
done
a
great
job
of
warning
their
kids
–
especially
their
daughters
–
about
sexual
predators,
revealing
personal
informa=on
online,
and
inappropriate
pictures/texts,
but
online
bullying
is
not
yet
as
much
a
part
of
the
conversa=on.
Not
releasing
personal
informa=on
about
75%
66%
yourself
84%
65%
Child
predators
contac=ng
you
56%
74%
Sending
a
naked
or
inappropriate
photo
of
54%
44%
Total
yourself
to
someone
on
the
internet
63%
Males
49%
Sending
a
"dirty"
text
message
or
email
40%
Females
57%
39%
Being
bullied
by
someone
on
the
internet
33%
46%
39%
Bullying
someone
on
the
internet
35%
43%
27

28. Teens
know
their
parents
would
be
proud
of
them
for
standing
up
to
a
bully.
It’s
a
maqer
of
parents
lerng
their
teens
know
they
understand
online
bullying/
harassment,
and
that
it’s
wrong.
ONLINE
Parents
would
be
proud
if
you…
IN
PERSON
Stood
up
for
someone
you
saw
being
71% 82%
bullied
or
harassed
ONLINE
Friends
would
be
proud
if
you…
IN
PERSON
Stood
up
for
someone
you
saw
being
bullied
55% 65%
or
harassed
ONLINE
Friends
wouldn’t
care
if
you…
IN
PERSON
Did
not
stand
up
for
someone
you
saw
being
53%
45%
bullied
or
harassed
28

29. When
the
bullying
happens
online,
peers
are
less
likely
to
tell
others
and
more
likely
to
show
support
through
online
means
If
you
witness
someone
gerng
bullied,
harassed,
or
made
fun
of
(in
Bullying/Harassment
Bullying/Harassment
person
or
online),
what
are
the
most
effecLve
ways
to
intervene?
Online
In
Person
Tell
the
harasser
to
stop
51% 56%
Tell
a
teacher
or
other
adult
43% 55%
Confront
the
bully
in
person
38% 47%
Support
the
person
being
bullied
49% 46%
Geqng
others
to
support
the
43% 44%
person
being
harassed
Geqng
others
to
disapprove
39% 37%
Go
up
to
the
person
offline
and
34% 33%
offer
support
Message
the
person
being
bullied
33% 19%
privately
Pos=ng
something
so
everyone
29% 12%
can
see
your
support
29
Higher
for
girls
Higher
for
populars

30. Why
Teens
Don’t
Intervene
! FEAR
FOR
THEMSELVES:
! Fear
of
being
bullied/harassed
67%
(77%
of
girls)
! Fear
of
being
called
a
snitch
66%
! Fear
of
physical
harm
56%
! LOSS
OF
SOCIAL
POSITION:
! Being
seen
as
uncool
55%
Girls
&
Extroverts
! Losing
social
credibility
52%
Girls
&
Extroverts
! INDIFFERENCE:
! Feel
its
none
of
their
business
59%
! Don’t
care
about
person
being
bullied
42%
! Person
deserves
to
be
bullied
24%
Girls
! ADULTS
RESPONSIBILITY:
! Won’t
be
listened
to
36%
30 ! Adults
should
help,
not
kids
24%

31. What
Would
Help
Them
To
Stand
Up
! NOT
BEING
ALONE:
! Friend
supports
me
65%
Girls
&
Popular
! Others
will
join
me
62%
Girls
&
Popular
! ADULTS
RESPONSIBILITY:
! Knowing
school
will
take
acLon
54%
! Learning
how
to
stand
up
to
a
bully
45%
! ANONYMITY:
! Report
anonymously
to
an
adult
52%
! GAIN
IN
SOCIAL
POSITION:
! Others
will
think
highly
of
me
49%
! Its
seen
as
cool
28%
(equal
by
gender)
31

32. Those
who
stand
up
to
bullies
are
seen
as
BRAVE,
HEROIC
and
COOL
(more
so
by
girls).
Though
agreement
with
this
starts
to
diminish
auer
10th
grade
BRAVE:
70%
DOESN’T
CARE
WHAT
HEROIC:
55%
PEOPLE
THINK:
39%
COOL:
54%
GLAD
THEY
DID,
I
COULDN’T:
38%
SOMEONE
TO
SECRETLY,
NOT
ADMIRE:
53%
OPENLY,
ADMIRE:
20%
SOMEONE
I
DON’T
WANT
TO
ASSOCIATE
UNCOOL:
4%
WITH:
4%
32

33. Online:
Parents
Serng
Rules
&
Monitoring
RULES
MONITORING
Around
half
have
rules
when
using
the
Internet
Most
have
rules
up
to
9th
grade
and
then
drops
significantly
in
the
10th
grade
What
Rules?
No
explicit
or
age
restricted
websites
(61%)
Time
limit
(38%)
Money
spent
limit
(28%)
Parent
has
passwords
(26%-­‐skew
girls)
Parent
checks
their
accounts
and
messages
(26%
-­‐skew
girls)
Parent
blocked
certain
sites
(23%-­‐skew
boys)
33

34. Parents
should
monitor
usage
and
set
rules
Children
with
parents
who
set
rules
regarding
their
online
usage
and
those
whose
parents
are
aware
of/monitor
their
ac5vi5es
online
are:
MORE
LIKELY
LESS
LIKELY
To
tell
their
parents
when
they’ve
To
have
been
involved
in
crea=ng
been
bullied
“drama”
To
tell
their
parents
OVER
their
To
have
received
sexual
material
friends
or
to
know
someone
who
has
To
think
their
parents
will
be
proud
of
them
for
standing
up
To
assign
posi=ve
descriptors
to
those
who
stand
up
against
bullying
34

35. Half
of
teens
say
their
parents
have
rules
for
them
about
using
the
Internet
! Boys
and
girls
are
equally
! Girls
are
more
likely
than
! Boys are more likely than
likely
to
have
restric=ons
boys
to
have
to
give
their
girls to have restrictions
about
how
they
use
the
parents
access
to
their
on what they can do on
internet:
online
ac=vi=es:
the internet:
! No
explicit
or
age-­‐ ! Parents
have
their
! Parent
has
blocked
restricted
websites
passwords
access
to
certain
sites
! Time
limit
! Parents
checks
accounts
! Only
use
it
for
school
and
messages
when
! Limit
to
the
amount
of
they
want
to
money
I
can
spend
35

36. ROLE
OF
THE
SCHOOL
36

37. While
less
than
20%
of
teens
feel
adults
at
school
know
about
peer
bullying/
harassment
and
don’t
do
anything,
they
are
more
likely
to
think
that
adults
simply
don’t
know
about
it.
37

38. Teens
believe
School
Administrators
should
intervene
MORE
when
bullying/harassment
happens
at
school
than
when
it
happens
online…
…though
they
admit
the
majority
of
this
behavior
occurs
on
social
networking
sites
How
do
you
think
your
school
should
handle
bullying
and
peer
sexual
Online
At
School
harassment
that
occurs…
Talk
to
the
harasser's
parents
54% 63%
Educate
students
about
the
46% 63%
impact
of
online
bullying
Suspension
45% 62%
Make
the
harasser
apologize
32% 43%
Conflict
resolu=on/media=on
30% 37%
Deten=on
30% 46%
Expulsion
25% 40%
Nothing,
the
incident
did
not
happen
at
school/they
shouldn’t
12% 4%
do
anything
38