In the last few months, smartphones have extended the traditional use of communication. Incorporating hardware as well as apps improves the functionality of the device (upgraded photo/video/audio capabilities). Smartphones today have become effective tools for monitoring (identifying locations of objects, keeping track of food preparation, health and fitness measurements, and even substitute expensive medical devices). These devices can now control local systems (temperature, home entertainment devices and transportation) and in the near future will be integrated with multi systems to allow individuals to better manage their life. Consumers already adopt basics behaviors needed for the "Internet of Things"

1. From Smart Mobile
Accessories to the
"Internet of Things:"
Innovation Research
Presented by: Dr .Taly Weiss
CEO and Head of Research
TrendsSpotting
@trendsSpotting

2. Mobile Accessories: Innovation Report

3. Mobile Evolution:
In the last few months, smartphones have extended the traditional
use of communication. Incorporating hardware as well as apps
improves the functionality of the device (upgraded
photo/video/audio capabilities).
Smartphones today have become effective tools for monitoring
(identifying locations of objects, keeping track of food preparation,
health and fitness measurements, and even substitute expensive
medical devices).
These devices can now control local systems (temperature, home
entertainment devices and transportation)
In the near future these mobile devices will be integrated with multi
systems to allow individuals to better manage their life.

4. Innovations - today:
Upgrading Connecting

5. Innovations - today:
Monitoring

6. Innovations - today:
Controlling

7. Living in a connected world
Objects
Systems
People
In 8 years - 50 billion devices 8 billion humans

8. Technologies are already
well developed:
Search
Speak recognition
Location based data
Sensors
Augmented reality
Real time mechanisms
Clouds

9. Consumers are adopting
“internet of things” behaviors:
Location Info
74% of smartphone
owners get real-time
location-based
information on their
phones

10. Consumers are adopting
“internet of things” behaviors:
Apps Download Goes Mainstream
Pew Internet August 2011: 32% of U.S. adults have downloaded an
app to their cell phone.
Nielsen Q2 2011: Most popular apps are games (64%) ,weather apps
(60%), followed by social networking (56%), maps/navigation/search
(51%), music (44%) and news (39%).
Pew August 2011: 29% of people who download apps to their cell
phones or tablet computers have downloaded a health app

11. Consumers are adopting
“internet of things” behaviors:
Apps Purchase
Consumers are
currently willing
to pay for games
apps (8%) and
music apps (6%).
ABI US Research May 2012: About two-thirds of app
users have spent money on an application on at least
one occasion. Average spend was $14 per month.

12. Consumers are adopting
“internet of things” behaviors:
Connected Cars
IMS Research September 2011: 60% of consumers in the
US and Western want a connected system in their next car,
and almost half of consumers would be willing to pay for a
connected system in their next car.

13. Consumers are adopting
“internet of things” behaviors:
Sharing Health Information
Consumers are generally willing to share information from
their personal health records as long as they have the
power to select the conditions.
Source: Weitzman ER, Kaci L, Mandl KD. 2010.
Sharing medical data for health research: the early personal health record
experience. Journal of Medical Internet Research 12(2):e14.

14. Living in a connected world
"Black Mirror", episode 2

15. TrendsSpotting:
"ANA" Human to Objects Model for
Future Innovations
Actions Alerts
& Notifications &
Preferences Activation

16. "ANA" Human Technologies Model for
Future to Objects
Future Innovations
Actions (where, what, when) and preferences:
Needs, habits, preferences, physical / cognitive / emotional state
(collected manually or automatically)
Actions Alerts
& Notifications &
Preferences Activation

17. "ANA" Human Technologies Model for
Future to Objects
Future Innovations
Actions Alerts
& Notifications &
Preferences Activation
Notifications: Delivering information to systems / objects/ people

18. "ANA" Human Technologies Model for
Future to Objects
Future Innovations
Alerts and Activation:
Actions Alerts
& Notifications &
Preferences Activation

19. "ANA" Human Technologies Model for
Future to Objects
Future Innovations
Alerts:
Visualization of Real Time information and feedback via notifications
(data = layers: from screens to accessories to the human vision)
Actions
& Notifications Alerts
Preferences
Babak Parviz, Google Samsung's AMOLED screen
contact lenses. glasses

20. "ANA" Human Technologies Model for
Future to Objects
Future Innovations
Activation
Actions
& Notifications Alerts
Preferences

21. "ANA" Human Technologies Model for
Future to Objects
Future Innovations

22. Innovation Research
Learn on TrendsSpotting’s
Mobile Accessories Report