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10 Essentials for Online Video Marketing @MagnetVideo Increasing Leads & Conversions
Video Statistics 75% of C-Suite Executives  surveyed said they watch work-related online video on business-related website...
Multi Channel Marketing
A Complete Approach Video Marketing Strategy Messaging Design Video Streaming Video Analytics <ul><li>Audience  </li></ul>...
1. Messaging Audience Main Idea Key Details Think Call To  Action Questions 60 Second Video = 145 Words
2. Design Elements
3. Production <ul><li>On-Site Shoots </li></ul><ul><li>Actors </li></ul><ul><li>Motion Graphics </li></ul><ul><li>Repurpos...
4. Video Streaming
4. Video Streaming
5. Analytics <ul><li>Measure Viewer Engagement </li></ul>
6. Landing Pages
7. Email 2-3X Increase in Click-thru Rates
8. Social
9. Mobile
10. Search Engine Optimization (SEO)
What About YouTube? Google SEO YouTube #2 In Search Easy Self Publishing The Good The Marketing Limitations Corporate Bloc...
Video Marketing Applications White Papers Recruiting Lead Generation Lead Nurturing Win-Back Campaigns Product Launches Co...
Example: Event Marketing Invitation Email / Landing Page  Event SEO Promotional Banner w/ QR code Tradeshow Booth Thank yo...
In Summary <ul><li>Take a Complete Approach </li></ul><ul><li>Messaging Process is Critical </li></ul><ul><li>Shoots Not R...
Thank You!  David Rose Chief Operating Officer Phone:  919-883-9055 Email:   [email_address] Twitter:  @dbrose67
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10 Video Marketing Essentials

David Rose, COO of Magnet Video presentation from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org

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10 Video Marketing Essentials

  1. 1. 10 Essentials for Online Video Marketing @MagnetVideo Increasing Leads & Conversions
  2. 2. Video Statistics 75% of C-Suite Executives surveyed said they watch work-related online video on business-related websites at least weekly. 24 Million US Smartphone users are currently watching online videos on their mobile device at least monthly. On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page. 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer.
  3. 3. Multi Channel Marketing
  4. 4. A Complete Approach Video Marketing Strategy Messaging Design Video Streaming Video Analytics <ul><li>Audience </li></ul><ul><li>Core Message </li></ul><ul><li>Call To Action </li></ul><ul><li>Branding </li></ul><ul><li>Voice / Music </li></ul><ul><li>Production Style </li></ul><ul><li>Web </li></ul><ul><li>Mobile </li></ul><ul><li>Social </li></ul><ul><li>Engagement </li></ul><ul><li>Plays </li></ul><ul><li>Traffic Sources </li></ul>Marketing Solutions <ul><li>Campaign Design </li></ul><ul><li>Email / Landing Pages </li></ul><ul><li>SEO </li></ul>
  5. 5. 1. Messaging Audience Main Idea Key Details Think Call To Action Questions 60 Second Video = 145 Words
  6. 6. 2. Design Elements
  7. 7. 3. Production <ul><li>On-Site Shoots </li></ul><ul><li>Actors </li></ul><ul><li>Motion Graphics </li></ul><ul><li>Repurpose Existing Assets </li></ul>
  8. 8. 4. Video Streaming
  9. 9. 4. Video Streaming
  10. 10. 5. Analytics <ul><li>Measure Viewer Engagement </li></ul>
  11. 11. 6. Landing Pages
  12. 12. 7. Email 2-3X Increase in Click-thru Rates
  13. 13. 8. Social
  14. 14. 9. Mobile
  15. 15. 10. Search Engine Optimization (SEO)
  16. 16. What About YouTube? Google SEO YouTube #2 In Search Easy Self Publishing The Good The Marketing Limitations Corporate Blocking No Clickable External Links Limited Branding – Thumb Images Questionable Streaming Performance
  17. 17. Video Marketing Applications White Papers Recruiting Lead Generation Lead Nurturing Win-Back Campaigns Product Launches Content Marketing Events Online Video
  18. 18. Example: Event Marketing Invitation Email / Landing Page Event SEO Promotional Banner w/ QR code Tradeshow Booth Thank you Email / Landing Page 218% Increase in Appointments
  19. 19. In Summary <ul><li>Take a Complete Approach </li></ul><ul><li>Messaging Process is Critical </li></ul><ul><li>Shoots Not Required </li></ul><ul><li>Measure Engagement </li></ul>Mobile > Video is Ideal
  20. 20. Thank You! David Rose Chief Operating Officer Phone: 919-883-9055 Email: [email_address] Twitter: @dbrose67

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