Triangle AMA event March 16th 2012, presented by Mary Stenmark of NBC News Digital

3. The People & Brands
YOU TRUST

4. Unmatched Talent
The People & Brands
YOU TRUST

5. Unmatched Brands

6. Unmatched Content

7. Do You Multiscreen?

8. We Do!

9. Responsive Design
Desktop
Tablet
Hand-held

10. Delivering Record Breaking Engagement
ServeView Technology TM
OUT-PERFORM BY OUT-PERFORM BY
2X! 3X!
0.6 0.6
0.5 0.5
0.4 0.4
0.3 0.3
0.2 0.2
0.1 0.1
0 0
ServeViewTM 300X250 Ads ServeViewTM 300X600 Ads
Industry Avg Industry Avg
*NBC News Digital CTR reflects average across all available performance data for a given ad size.

11. offering the most flexibility & product
NBC News Digital Story Pages….
differentiation
300 x 468 x 970 x
600 648 250

12. TODAY MOMS

13. TODAY MOMS

14. The Power of Cross Media
61%
Lift in Page Views

15. TODAY MOMS
Pre-Roll and
300x60 Leave Behind
Companion Unit
300x600

16. TODAY MOMS

17. TODAY MOMS

18. TODAY MOMS

19. TODAY MOMS
Your Ad
Here Your Ad
Here
Your Ad
Here

20. TODAY MOMS

21. TODAY MOMS

22. TODAY MOMS

23. TODAY MOMS April 2010
By the Numbers Top Stream of the Month
275,000
monthly streams
Top 3 streams
Brooke Burke’s secret 64K
J-Lo returns 13K
Raising child star 10K “Brooke Burke reveals the secret behind her ink”
Web-only video
64,000 streams
User Engagement Advertising Performance
TODAYshow Avg. 1,340,000
2,683 registered moms (total) n/a 582,000
216,000 246,000 92K
3.0 videos streamed/visit 3.5 videos Sponsored
Logo
300x250 ad TODAYMoms Total Ad
video ad Impressions
Visits to
todaymoms
5.0 minutes/visit 9.7 minutes
Source: Omniture SiteCatalyst and MSN AdExpert, April 2010

24. TODAY MOMS
A huge line!

25. TODAY COOKING SCHOOL

26. TODAY’s Cooking School On-Air segments feature world renowned chefs, helping TODAY hosts
and viewers at home master simple techniques and recipes.

27. On the days of the
on-air segments, video
streams increased by
55%!
Source: Omniture Site Catalyst: 1/1/10-10/10/10 – reflects video streams on Cooking School page only

28. TODAY used in-show call-outs,
including a graphic image of the site,
to drive users to the Cooking School
destination.

29. Web Extras Most Popular Streams
• TODAY’s Kitchen Facebook fan page
• Celebrity chefs have done online series sharing
cooking tips:
• TODAY food stylist, Bianca Henry, did an online
series on location at the farmer’s market sharing
fresh, unique food finds.
2010 Most Popular Videos
Giada’s Kitchen Crush 170K
Tyler’s Delicious Stuffing 90K
New Twists on Classic Desserts 74K
Stir-Fry Your Way to Healthy Eating 58K
Giada’s New Years Resolution 53K
Source: Omniture Site Catalyst: 1/1/10-10/10/10

30. SPONSORED CONTENT
Sponsored videos are
teased in the main video
menu, alongside TODAY
editorial content.
Even though Ragu only had
two videos in October, their
sponsored video streams
were the highest on record!

31. Jan thru Sept 2010
By the Numbers Top Stream
3,090,000
Total streams
“Giada on Kitchen Crush”
170,000 streams
Sponsored by Content data Overall Video Behavior
Total Streams
215,881 streams 3.4 videos streamed per session
4.66 minutes avg time spent
6.15 minutes per session
Top Stream
Bertolli Frozen Meals Meat Lasagna – 35K streams
5.6 minutes avg time spent
Source: Omniture SiteCatalyst and MSN ADExpert, Jan thru Sept 2010

32. Data Represents 01/10-09/10

33. The Food & Wine section also received heavy user engagement
Data Represents 01/10-09/10

35. Data Represents 01/10-09/10

36. cookingschool.todayshow.com is receiving heavy promotion throughout
TODAYshow.com and msnbc.com, including spotlight promotion…

37. As part of TODAY’s Cooking School, TODAYshow.com launched an all-new
standalone iPhone application dedicated to recipes. Consumers can easily
download recipes and generate shopping lists.
Unilever is engaging TODAY viewers on the go!
2.01%
iPhone in app banners CTR:
iPhone Brand Frame CTR: 13.42%
Data Represents 01/10-09/10

38. As part of TODAY’s Cooking School, TODAYshow.com launched an all-new standalone
iPhone application dedicated to recipes.

41. TODAY Throws a Modern Wedding
TODAY viewers and Facebook fans
were the centerpiece of this year’s
wedding, choosing everything from
the bride’s dress to the couple’s
rings. This is by far one of the most
interactive and exciting cross-
platform programs TODAY has ever
executed – generating buzz well-
beyond Rockefeller Plaza!

42. TODAY Throws a Modern Wedding
After America picked
the couple, they
weighed on everything
from cake to rings, to
help Melissa and
Jeremy plan their big
day in only 6 weeks
and 19 on-air
segments!

43. TODAY Throws a Modern Wedding
Separated by
war, Melissa and
Jeremy wed live
on TODAY.

44. TODAY Throws a Modern Wedding
2010
LIVE Equinox Giveaway
Rockefeller Plaza, September 15, 2010

45. TODAY Throws a Modern Wedding
TODAY also had many in-show drivers encouraging users to go
online to cast their votes and participate!

46. TODAY Throws a Modern Wedding
POWER of Cross-Media
Traffic on TODAYshow.com and the custom Facebook tab
significantly increased on the days of the on-air segments:
•TODAYshow.com Homepage: 47% increase in page views on
the days of on-air segments
•Wedding Front: 31% increase in page views on the days of
on-air segments
•Custom Wedding Facebook tab: 359% increase in tab views
on the days of on-air segments
Source: Omniture Site Catalyst

47. TODAY Throws a Modern Wedding
As part of this special series, viewers got to vote on
everything from the cake to the location! Voting
elements included:
• The Couple
• Rings
• Venue
• Dress and Tux
• Bridesmaid Dresses
• Cake
• Personal Touches
• Honeymoon

48. TODAY Throws a Modern Wedding
Marquee
promotion
throughout
TODAY.om
Homepage
promotion

49. TODAY Throws a Modern Wedding
Online promotion continued…

50. TODAY Throws a Modern Wedding
Online promotion continued… msn.com homepage promotion on day of wedding
Co-branded 300x60 ran throughout msnbc.com and
TODAYshow.com

51. TODAY Throws a Modern Wedding
Online promotion continued…
Facebook served a highly targeted TODAY Show Wedding promotional ad to
engaged woman, age 25-34!

52. TODAY Throws a Modern Wedding
Online promotion continued…
Facebook promotion
@todayshow Twitter promotion

53. TODAY Throws a Modern Wedding
Online video creative execution…

54. TODAY Throws a Modern Wedding
Custom Ad Slice Execution

55. TODAY Throws a Modern Wedding
Ad executions cont…

56. TODAY Throws a Modern Wedding
Custom Wedding Facebook Tab
For the first time ever,
TODAYshow.com created a custom
branded tab within its Facebook
experience, truly making this year’s
wedding a MODERN wedding!
Branded header

57. TODAY Throws a Modern Wedding
TODAY’s Modern Wedding generated lots of buzz and PR!
Both The Knot and Wedding Channel tweeted about TODAY’s
Modern Wedding!

58. TODAY Throws a Modern Wedding
TODAY’s Modern Wedding generated lots of buzz and PR, including
coverage in US Weekly!

59. TODAY Throws a Modern Wedding
More Press!

60. Custom Cross Platform Programs
2%
5%
11%
12%
BroadcastBroadcast
19% 45% Digital
Digital
Video
54% Video Mobile
Mobile
29% Other
23%
2011
2009

61. Mary Stenmark
Senior Director, Account Services
Cell: 678-773-2849 | Twitter: @mstenmark
UnmatchedBrands
Opportunity
Reach
Talent
Content
Engagement

62. TODAY TRAFFIC CONTINUES TO SOAR PAST GOOD MORNING AMERICA
With 40 million online streams, TODAY video 8 times higher than Good Morning America
NEW YORK – March 9, 2012 -- Viewers overwhelmingly chose TODAY over Good Morning
America, according to the latest comScore report. TODAY served up more than 40 million
video streams in January alone, 8 times higher than Good Morning America’s 5 million video
streams in that same time period. TODAY also had more unique video users, with more than
11.7 million visitors in January, 6 times more than the 2.1 million unique video users for Good
Morning America.
Millions of viewers turned to TODAY for exclusive reports, original stories and the latest
updates from around the nation and the world. Viewers watched America’s No. 1 morning
program for breaking news in business, politics, entertainment and sports, including
comprehensive coverage of the Republican presidential debates, the Costa Concordia
tragedy, Joe Paterno’s life and legacy and Paula Deen’s revelation that she has diabetes.
TODAY continues to be an innovative leader and the first choice for consumers on any
platform. TODAY was the first news brand to debut Facebook timeline for personal pages and
the first morning broadcast to launch a voice-activated custom app on Xbox LIVE. The
immersive video experiences on TODAY, combined with original journalism and advanced
technology, give viewers more ways to engage and connect with the day’s top stories.
Source: comScore Video Metrix (January 2012)