Gert Garman, Global Creative Development Manager, provides tips for developing a creative culture and sparking creativity in groups. The document recommends doing energizers or improv exercises with groups to get people out of their comfort zones. It also suggests capturing the answers to "What did it take to play that?" to establish behavioral guidelines. Various creative thinking tools are listed like visioning, using sticky notes, and games. Personal tips include keeping an idea notebook, taking risks, rewarding yourself, and collaborating with others to foster creativity.