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Facebook Privacy<br />
Agenda<br />// User Privacy Settings<br />// 5 Major Marketer Limitations<br />// What Marketer’s Can Do<br />// Q&A<br />
User Privacy Settings<br />
User Privacy Settings<br />// Things I Share<br />// Things Others Share<br />// Contact Information<br />
User Privacy Settings:  Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Ga...
User Privacy Settings:  Apps, Games, Websites<br />
User Privacy Settings:  Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Ga...
User Privacy Settings:  Apps, Games, Websites<br />// Apps You Use<br />//  Info Accessible through your friends<br />// G...
User Privacy Settings:  Apps, Games, Websites<br />// Apps You Use<br />//  Info Accessible through your friends<br />// G...
User Privacy Settings:  Apps, Games, Websites<br />// Apps You Use<br />//  Info Accessible through your friends<br />// G...
User Privacy Settings:  Apps, Games, Websites<br />// Data that isn’t protected by these privacy settings may be fair game...
5 Major Marketer Limitations<br />
5 Marketer Limitations<br />1. You can only request the data you need to operate your application.<br /><ul><li>Additional...
5 Marketer Limitations<br />3.  You will not transfer data to another ad network, transfer data outside an application, or...
5 Marketer Limitations<br />
5 Marketer Limitations<br />You will not include data you receive from Facebook concerning a user in advertising creative,...
5 Marketer Limitations<br />A user's friends' data can only be used in the context of the user's experience in your applic...
What Marketer’s Can Do<br />
Recommendations<br />
Immersion Experiences<br />
Return Experiences<br />
Relevant Facebook Advertising<br />
Learn More<br />// http://www.facebook.com/privacy/explanation.php<br />// http://developers.facebook.com/policy/<br />
Questions?<br />Lisa Braziel<br />lisa@ignitesocialmedia.com<br />919.653.2587<br />@lisabraziel<br />
Facebook Privacy
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Facebook Privacy

  1. 1. Facebook Privacy<br />
  2. 2. Agenda<br />// User Privacy Settings<br />// 5 Major Marketer Limitations<br />// What Marketer’s Can Do<br />// Q&A<br />
  3. 3. User Privacy Settings<br />
  4. 4. User Privacy Settings<br />// Things I Share<br />// Things Others Share<br />// Contact Information<br />
  5. 5. User Privacy Settings: Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Game and app activity<br />// Instant Personalization<br />// Public Search<br />
  6. 6. User Privacy Settings: Apps, Games, Websites<br />
  7. 7. User Privacy Settings: Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Game and app activity<br />// Instant Personalization<br />// Public Search<br />
  8. 8. User Privacy Settings: Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Game and app activity<br />// Instant Personalization<br />// Public Search<br />
  9. 9. User Privacy Settings: Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Game and app activity<br />// Instant Personalization<br />// Public Search<br />
  10. 10. User Privacy Settings: Apps, Games, Websites<br />// Apps You Use<br />// Info Accessible through your friends<br />// Game and app activity<br />// Instant Personalization<br />// Public Search<br />
  11. 11. User Privacy Settings: Apps, Games, Websites<br />// Data that isn’t protected by these privacy settings may be fair game<br />
  12. 12. 5 Major Marketer Limitations<br />
  13. 13. 5 Marketer Limitations<br />1. You can only request the data you need to operate your application.<br /><ul><li>Additionally, a user's friends' data can only be used in the context of the user's experience on your application.</li></li></ul><li>5 Marketer Limitations<br />You have to have a privacy policy that tells users what user data you are going to use, and will include this URL in the Developer Application. <br />
  14. 14. 5 Marketer Limitations<br />3. You will not transfer data to another ad network, transfer data outside an application, or sell any data<br />
  15. 15. 5 Marketer Limitations<br />
  16. 16. 5 Marketer Limitations<br />You will not include data you receive from Facebook concerning a user in advertising creative, even if a user consents to such use<br />
  17. 17. 5 Marketer Limitations<br />A user's friends' data can only be used in the context of the user's experience in your application, so connections among users who have connected with your application is allowed. <br />
  18. 18. What Marketer’s Can Do<br />
  19. 19. Recommendations<br />
  20. 20. Immersion Experiences<br />
  21. 21. Return Experiences<br />
  22. 22. Relevant Facebook Advertising<br />
  23. 23. Learn More<br />// http://www.facebook.com/privacy/explanation.php<br />// http://developers.facebook.com/policy/<br />
  24. 24. Questions?<br />Lisa Braziel<br />lisa@ignitesocialmedia.com<br />919.653.2587<br />@lisabraziel<br />

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