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“Pin It”: How Two Little Words Are Changing the Social Landscape | Triangle AMA May 2012

May 2012 Triangle AMA Meeting | “Pin It”: How Two Little Words Are Changing the Social Landscape
Presentation by Michael Bepko @bepkoboy, Whole Foods

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“Pin It”: How Two Little Words Are Changing the Social Landscape | Triangle AMA May 2012

  1. 1. How Two Little Words are Changing the Social Landscape
  2. 2. Are you familiar with Pinterest?
  3. 3. Do you have a personal Pinterest account?
  4. 4. Let‟s get tactical!Pinterest Basics
  5. 5. What is Pinterest? It‟s a social network that allows you to build connections with other users around similarinterests by sharing images and photos from the web that resonate with you.
  6. 6. How does Pinterest work?You create online pinboards (like a bulletin board) for various categories that aremeaningful to you, and you “pin” images or photos to it.
  7. 7. What does engagement look like?• Follow an account• Follow a board• „Like‟ an image or photo• Comment on an image or photo• Repin an image or photo
  8. 8. Michael Aaron Bepko• @WholeFoods• @Bepkoboy
  9. 9. Chéz Bepko
  10. 10. CULTIVATING ONLINE COMMUNITY
  11. 11. Passionate people across America who are taking food production into their own hands.
  12. 12. Learn easy, creative ideas on repurposing the unexpected for your modern lifestyle.
  13. 13. Join host Emma Green as she eats, drinks and dances her way through festivals that celebrate and preserve international cultures far from home.
  14. 14. How does your garden grow?
  15. 15. How Does YourGardenGrow?
  16. 16. How Does YourGardenGrow?
  17. 17. We‟reUsed toReusing!
  18. 18. We‟reUsed toReusing!
  19. 19. We‟reUsed toReusing!
  20. 20. EdibleCelebrations!
  21. 21. EdibleCelebrations!
  22. 22. Super HOT Kitchens!
  23. 23. Super HOT Kitchens!
  24. 24. O Create connections/engage with others through sharing images that represent our interests and passions.O Create depth and personality to your brand… depicting the essence of WHO you are, WHAT you do every day and WHY you do it.O Insight to wants and needs of a particular segment of online community… allowing for creation/sharing of more meaningful content.
  25. 25. WEBSITE TRAFFIC
  26. 26. 100 „likes‟ – 2 comments – 602 repins
  27. 27. Visitors by Referral Source facebook pinterest twitter 112,254 95,996 91,11246,013 50,644 41,025 35,148 14,706 30,203 908 29,101 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2011 2012
  28. 28. O Pinterest is a MAJOR player in the traffic referral business.O Pinterest now drives more traffic than LinkedIn, Google+, Reddit and YouTube. (searchenginewatch.com)O Consider customizing/optimizing visual content for your digital spaces. Brands need to start thinking of ways to capitalize on this fast-growing community.
  29. 29. STORYTELLING
  30. 30. Alleviate poverty throughmicrocredit in communities worldwide that supplyWhole Foods Market with products.
  31. 31. O Visual storytelling is becoming essential to developing a strong online brand identity.O Curation allows for storytelling that can be difficult through traditional marketing tactics.O Insightful look into your target audience and what resonates with them.O Consider Facebook‟s change to visual- heavy Timeline and the rise in popularity of Instagram. (FB acquisition)
  32. 32. Optimize Your Pinterest Efforts O Upload/pin your own images now & then. O After you upload/pin an image, edit the pin to add a link. O Add a short caption using searchable keywords. O Create variety of boards with names that are keyword heavy. O Research to see what catches your eye and compels you to engage. O Add the „Follow‟ and „Pin It‟ button to your website!! O Be yourself… express your personality and your brand.
  33. 33. Top 10 Categories on Pinterest1. Home (17.2%)2. Arts & Crafts (12.4%)3. Style/Fashion (11.7%)4. Food (10.5%)5. Inspiration/Education (9.0%)6. Holidays/Seasonal (3.9%)7. Humor (2.1%)8. Products (2.1%)9. Travel (1.9%)10. Kids (1.8%)
  34. 34. 10 Most Popular Board Nameson Pinterest1. For the Home (3.15%)2. My Style (1.97%)3. Products I Love (1.86%)4. Books Worth Reading (1.68%)5. Food (1.23%)6. Favorite Places & Spaces (1.00%)7. Recipes (0.75%)8. Craft Ideas (0.74%)9. Christmas (0.72%)10. Crafts (0.65%)
  35. 35. • From December 2011 to January 2012, unique visitors to Pinterest increased by a whopping 155%. (Compete)• Pinterest gets more monthly usage per user than Google+, Twitter and LinkedIn combined. (AllTwitter)
  36. 36. • It accounts for 3.6 percent of all referral traffic, nearly as much as Twitter (3.61 percent). (PR Daily)• Women ages 25 to 34 make up the largest demographic of Pinterest users. (Ignite)
  37. 37. • Real Simple Magazine reports that its website gets more traffic from Pinterest than it does from Facebook.• With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
  38. 38. “Pinterest is raising $120 million in a fundinground expected to be announced Thursday orFriday morning, according to multiple sources. Theinvestment, Pinterest‟s third, places the two-year-old social bookmarking site‟s valuation in the rangeof$1 billion to $1.5 billion.” Laura Indvik for
  39. 39. “One sign that Pinterest‟s focus is growing increasinglyinternational: a recent post to Pinterest‟s corporate blogcalling for translators for local-languageeditions of the site.French, German, Japanese, Portuguese and Spanishare the company‟s first priorities, it said;Dutch, Greek, Italian, Korean, Malay, Polish, Russian,Simplified Chinese, Swedish and Turkish are next.” Laura Indvik for
  40. 40. HAPPY PINNING!

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