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Search Engine and Landing Page Optimization

Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org

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Search Engine and Landing Page Optimization

  1. 1. SEO AND USABILITY
  2. 2. Experienced. Ethical.Elemental. @jennyhalasz
  3. 3. Agenda Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition @jennyhalasz
  4. 4. Basic SEO “Musts” Must be seen Must be relevant Must motivate a click @jennyhalasz
  5. 5. Keyword Researchhttp://searchengineland.com/the-keyword-research-rabbit-hole-110489 @jennyhalasz
  6. 6. Search for “keyword research” @jennyhalasz
  7. 7. Personalized @jennyhalasz
  8. 8. Push vs. Pull @jennyhalasz
  9. 9. F-Shaped Pattern @jennyhalasz
  10. 10. F-Shaped Pattern @jennyhalasz
  11. 11. Short and Sweet @jennyhalasz
  12. 12. Make it Fast @jennyhalasz
  13. 13. Friction @jennyhalasz
  14. 14. Friction @jennyhalasz
  15. 15. Friction @jennyhalasz
  16. 16. Unsupervised Thought @jennyhalasz
  17. 17. Supervised Thought @jennyhalasz
  18. 18. Supervised Thought @jennyhalasz
  19. 19. Personas Name Picture Backstory @jennyhalasz
  20. 20. Motivation @jennyhalasz
  21. 21. Value Proposition @jennyhalasz
  22. 22. Motivation @jennyhalasz
  23. 23. Value Proposition @jennyhalasz
  24. 24. Calls to Action @jennyhalasz
  25. 25. Calls to Action @jennyhalasz
  26. 26. If you remember nothing else…User-centered design is ROI! Reduce Friction and Unsupervised Thought Obvious Motivation and Value Proposition Interact with a Clear Call to Action @jennyhalasz
  27. 27. Recommended Reading @jennyhalasz

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