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VIDEO’S VITAL ROLE        IN   MARKETING
ERIE
TRUTH: Anti Smoking Ad
DOritos
• Help your clients find their story
• Help your clients find their story• Reinforce the brand
• Help your clients find their story• Reinforce the brand• Music
• Help your clients find their story• Reinforce the brand• Music• Be brief
• Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style
• Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style• Be authentic
Starbuckshttp://bit.ly/qZa5F8
GE: Aviationhttp://bit.ly/tyMnT3
We Are Herehttp://bit.ly/z0SfHw
BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online...
BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos
BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos
BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos
BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos
BRAND COMMUNICATIONS + DESIGN • Marketing
Red Hat:Value Proven  http://bit.ly/lfZfDI
BRAND COMMUNICATIONS + DESIGN • Marketing
BRAND COMMUNICATIONS + DESIGN • Marketing • Events
North American Parnter Conference Intro          http://bit.ly/zTwmbp
BRAND COMMUNICATIONS + DESIGN • Marketing • Events
BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training
BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting
BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications
Q/A & Discussion.
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
Video's Vital Role in Marketing
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Video's Vital Role in Marketing

Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

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Video's Vital Role in Marketing

  1. 1. VIDEO’S VITAL ROLE IN MARKETING
  2. 2. ERIE
  3. 3. TRUTH: Anti Smoking Ad
  4. 4. DOritos
  5. 5. • Help your clients find their story
  6. 6. • Help your clients find their story• Reinforce the brand
  7. 7. • Help your clients find their story• Reinforce the brand• Music
  8. 8. • Help your clients find their story• Reinforce the brand• Music• Be brief
  9. 9. • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style
  10. 10. • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style• Be authentic
  11. 11. Starbuckshttp://bit.ly/qZa5F8
  12. 12. GE: Aviationhttp://bit.ly/tyMnT3
  13. 13. We Are Herehttp://bit.ly/z0SfHw
  14. 14. BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online, print) • Account & Project Managers • Creative Director
  15. 15. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos
  16. 16. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos
  17. 17. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos
  18. 18. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos
  19. 19. BRAND COMMUNICATIONS + DESIGN • Marketing
  20. 20. Red Hat:Value Proven http://bit.ly/lfZfDI
  21. 21. BRAND COMMUNICATIONS + DESIGN • Marketing
  22. 22. BRAND COMMUNICATIONS + DESIGN • Marketing • Events
  23. 23. North American Parnter Conference Intro http://bit.ly/zTwmbp
  24. 24. BRAND COMMUNICATIONS + DESIGN • Marketing • Events
  25. 25. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training
  26. 26. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting
  27. 27. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications
  28. 28. Q/A & Discussion.

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