A presentation by Joe Couto, Accellos Senior Vice President and 3PL General Manager at Afri-logistics and Supply Chain Summit 2016 in Johannesburg, South Africa.
4. DIGITAL UPSTARTS
The hotel industry was disrupted by Airbnb.
The handyman industry was disrupted by TaskRabbit.
The music industry was disrupted by Apple and Spotify.
7. DIGITAL DISRUPTOR -- NETFLIX
Control the product
experience.
Use digital processes
in every facet of the
business.
Price based on your
current and future
costs, not historical
rates
8. DIGITAL DISRUPTOR - UBER
Global - Uber has said its mission is to be in every city globally
with a population of more than 200,000 people.
Growing - South African cities have been some of the fastest
growing Uber markets in the world.
Transforming - “Uber has transformed the way people think
about their transportation options in Africa,” Uber said. “The way
people think about transportation and are moving around their
cities is changing, and Uber is a big part of that change.”
11. WHAT IS CONSUMERIZATION?
Consumerization is the specific
impact that consumer-
originated technologies can
have on enterprises.
Consumerization is not a
strategy or something to be
“adopted.”
Consumerization can be
embraced and it must be dealt
with, but it cannot be stopped.
12. WHAT DOES THAT MEAN FOR ME?
Increased
User
Satisfaction
76% 82% 70%
Increased
Business
Agility
Increased
User
Productivity
13. WHY DO USERS PREFER CONSUMER
DEVICES FOR ENTERPRISE ?
13
• Better user experience on consumer grade
devices
• Enterprise Apps and Consumer Apps on One
Device
• Work from anywhere, 24/7 access to work and
personal data
• Different models - COPE (corporate owned
personal enabled), BYOD (bring your own
device)
15. WHAT? AN AMAZON BOOK STORE!
Omni-channel at it’s heart
– Order online and pick up
locally
– Physical store offers upsell
opportunities
– Location data gives insight into
stocking decisions
– Physical presence allows for
streamlined logistics
16.
17. INCREASINGLY MOBILE
“We project that mobile
phones will generate
15% of eCommerce
sales by 2020 and
tablets will generate
33% of eCommerce
sales in the same time
frame.”
18. FREQUENCY OF ENGAGEMENT
Today’s business person
Has access to their phone or
tablet 90% of their day
Checks their mobile device
150 times per day
Where does our old friend the
PC fit?
25. DIGITAL TRANSFORMATION
25
1. Understand the Value of The Digital Enterprise
2. Prioritize what needs to get automated and
converted into Digital Formats (Files/images,
etc.)
3. End to End Visibility (how do we integrate
various aspects of the business, IT capabilities?)
4. Consistent user experience across the digital
enterprise
26. DIGITAL CHALLENGES
In order to compete effectively enterprises
need digital skills across the whole value chain.
Vendors That Have The Digital Expertise Can
Make That Transformation Easier For You!
29. CONSUMERIZATION THE HIGHJUMP WAY
HighJump One
Powering a Converged
Experience
• Both for your applications
• And your devices
With the Right Type of
Simplification:
• Focused on tasks
• Displaying the right data
instead of ALL data
Driving Adoption and Agility
Becoming a digital enterprise
Companies that want to hit their digital sweet spot need to do four things. Firstly, they need to understand, really, where is the value of digital? Is it in marketing? Is it in sales?
Is it in automating operations or a combination of all of those? Secondly, they need to prioritize. There are always too many things to do in the digital portfolio, and focusing on the ones that count is important.
Thirdly, they need to take an end-to-end view, ensuring that customers receive a joined-up experience from end to end and that all functions are working together. And then, finally, they need to look at their portfolio of businesses and understand what impact digital may have on valuations, and they should focus on what the needed or required capabilities are going forward and perhaps rebalance the portfolio accordingly.
Perhaps what is most challenging for organizations is to operate in a joined-up, end-to-end way. Many organizations are siloed around different functions or geographies. But digital customers expect a fully consistent and joined-up experience. And that requires companies to think quite differently about the way they organize, their governance structures, and their standards for data and systems.
About the Author
Paul Willmott is a director in McKinsey’s London office.