7 Breakout Sales Startups Leveraging New Technologies in 2017

BREAKOUT
SALES STARTUPS
IN 2017
BREAKOUT
SALES STARTUPS
IN 2017

2017 is poised to be
the year of a couple of different
NEW TECHNOLOGIES

from
ARTIFICIAL INTELLIGENCE to
MACHINE LEARNING to
DRONES, CHATBOTS, BLOCKCHAIN
and more

At TROOPS
we look at these technologies through
THE LENS OF SALES

BTW did you know it’s free to use
Troops.ai to customize Salesforce
ALERTS, REPORTS, and SEARCH in
Slack?

Anyways, we wanted to know what
NEW TECHNOLOGIES were going to
CHANGE THE GAME
FOR SALES TEAMS
In 2017?

So we researched and
RESEARCHED...

and identified
7 SALES STARTUPS
poised to breakout this year.

1. The startup must be USED BY
SALES TEAMS (DUH)

SALES TEAMS (DUH)
2. Founded in THE LAST FEW
YEARS

SALES TEAMS (DUH)
2. Founded in THE LAST FEW
YEARS
3. Between 10 AND 50 EMPLOYEES

even with these
constraints we still had
A HUGE LIST

So we used one more
question to come up with
OUR SHORTLIST:

Which startups are leveraging
INNOVATING TECHNOLOGY
In their product?

I know, I know…
This last step isn’t exactly
THE MOST SCIENTIFIC...

But
STARTUPS ARE AN ART
Not a science

With that said, let’s check out the
BREAKOUT SALES STARTUPS
Of 2017

CaliberMind is a
Boulder, Colorado company that
uses ARTIFICIAL INTELLIGENCE/
MACHINE LEARNING and
NATURAL LANGUAGE PROCESSING
to orchestrate B2B buyer journeys

This means that you can
DEFINE AND MANAGE PERSONAS

Get REAL-TIME BUYER DATA
right in your CRM or
Marketing Automation Platform

And perform
CLUSTER ANALYSES
to figure out what your buyers
have in common with other buyers

Here’s a peek at their
BETA PRODUCT

Right now their customers
include companies like
Citrix and Gusto

Here’s some how they see
MACHINE LEARNING
fitting into its product:

"There’s just too much data, too many
customers, too many possible paths, and
too little time for B2B marketers to set up
rules for personalized, segment-of-one
marketing, which is why CaliberMind is
leveraging machine intelligence to
orchestrate B2B customer journeys.”
Raviv Turner
CEO, CaliberMind

DocSend
is changing the way
Salespeople leverage documents
in their sales process

Using their product, you can
ENSURE DELIVERABILITY of documents,
TRACK WHEN THEY ARE VIEWED
and give PERFECT PRESENTATIONS.

By measuring the
PERFORMANCE and ENGAGEMENT
of every piece of sales content

Sales teams can become
As DATA-DRIVEN as their
MARKETING COUNTERPARTS

Check out what their
DOCUMENT-TRACKING DASHBOARD
looks like:

They also have handy integrations with
Salesforce, Gmail, Outlook,
IFTTT and Zapier...

...and customers like
Mic, The New York Times,
Forbes, and Namely

With these tools sellers can
create highly PERSONALIZED and
OPTIMIZED buying experiences

“In 2017, we’re focused on helping
sales teams boost content
effectiveness with robust data and
insights, as well as making it easier
to discover the content they need,
right when they need it.” Dave Koslow
COO, DocSend

Drift is a
MESSAGING-FOCUS
sales communication platform

Of course, we at Troops are biased
About MESSAGING AS
THE FUTURE OF WORK

Lately we’ve noticed something
Interesting was happening...

MORE and MORE SALESPEOPLE
are communicating with customers
over live chat...

...and Drift has built a suite of
CHAT, IN-APP MESSAGES and
INTEGRATIONS to facilitate
this sales motion.

One might even say it’s your
MESSAGING TOOLKIT to
COMMUNICATE with current
and potential customers

There’s also Driftbot, which uses
ARTIFICIAL INTELLIGENCE and
MACHINE LEARNING...

...it reads your conversations and
CONNECTS CUSTOMERS to the
RIGHT PERSON on your team.

So yeah, Drift’s doing some
PRETTY COOL STUFF

Dave Gerhardt
Director of Marketing,
Drift
“We spend all of our time using messaging to
talk to our friends, family, and co-workers. But if
you want to communicate with a business
today, it still usually comes down to relying on
phone and email -- and that's why the number
one thing that we're focused on at Drift is using
messaging to help sales teams book more
meetings and close deals faster.”

More and more of what
we do at work is online...

...but that doesn’t mean that
SALES CALLS are going anywhere

They remain one of the most
EFFECTIVE WAYS to close
enterprise transactions

Before, it was difficult for sales
teams to get any INSIGHTS
into their calls

But now, there’s startups like
Gong.io and Chorus.ai

That use
NATURAL LANGUAGE PROCESSING
and ARTIFICIAL INTELLIGENCE
that allow you to breakdown
sales calls

Each company is different,
with Chorus focused on
REAL-TIME transcription and analysis
and Gong.io focused on capturing video

It’ll help your team understand what
CLOSES DEALS during calls, and
allow you to TRAIN REPS FASTER

Amit Bendov
CEO & Co-founder,
Gong.io
“Today is there no excuse for not analyzing
and understanding which pitch works better
and sells more. Gong.io is helping sales
leader by automatically recording,
transcribing, and analyzing all their sales
calls. This helps them see the good, the bad,
and the ugly about each sales call.”

Roy Ranaani
CEO, Chorus.ai
“Studies show that win rates increase by 33
percent with a proper coaching program in
place, yet most managers don’t have the time
to sit in on calls, and no one has the capacity
to learn from the thousands of meetings that
take place each quarter. Chorus.ai lets
companies immediately discover moments
that impact selling outcomes and that can be
used for real-time sales coaching, for
collaboration, and for replicating what works.”

SALES WIKIS have been
AROUND FOR A WHILE

Finally, they’re starting
to get SMARTER

By leveraging reams of
TRAINING DATA, Guru has
developed ARTIFICIAL INTELLIGENCE
to build a BETTER SALES WIKI

The company was founded in early 2014...

...and already has big-name customers
such as Airbnb, Square, Shopify,
and Optimizely

It’s basically a LAYER OF KNOWLEDGE
where you’re already doing work,
with BROWSER EXTENSIONS
and a SLACK INTEGRATION

“The knowledge your sales reps need to close
deals should be accessible right in their
workflow...we have access to tons of training
data [from where you work] that feeds an AI
strategy focused on surfacing relevant sales
knowledge and assets to reduce manual tasks
like the amount of time spent wasted just
searching for information.”
Rick Nucci
CEO & Co-founder, Guru

Salespeople should be
leveraging CONTENT to better
EDUCATE PROSPECTS…
NOTHING NEW HERE.

CREATE content,
PUBLISH it on your blog, and
LET IT GO TO WORK, right?

Content needs to be
RELEVANT to be EFFECTIVE...

...which is where Veelo comes in.

This startup is using the
PSYCHOLOGY OF PERSUASION and
MACHINE LEARNING to develop an
INTELLIGENT RECOMMENDATION ENGINE

Which allows sellers to
SEND THE RIGHT CONTENT
AT THE RIGHT TIME.

Ahmad Aggour
Marketing Director,
Veelo
“Machine learning is the future and will
become embedded in many products
we use daily, oftentimes without even
realizing it...It wasn’t until more recently
however that we’re seeing machine
learning technology start to become
utilized in mainstream business
software. At Veelo, we aim to take all
that machine learning technology has
to offer and apply it to sales
enablement.”

We think THESE STARTUPS are
POISED TO BREAK OUT this year.

But we also know there are
MANY MORE poised to succeed that are
NOT ON THE LIST!

We look forward to watching those
companies SUCCEED AS WELL

You didn’t think we’d forget
about OURSELVES did you?

Does your company use
Salesforce & Slack?

Then you should
DEFINITELY be on
TROOPS to make them
work together!

Celebrate wins & sales milestones
Share Salesforce reports in Slack
Automate pipeline hygiene
Search + update Salesforce

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7 Breakout Sales Startups Leveraging New Technologies in 2017

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