3. Jodric Strategy3
Throughout the centuries,
there were men who took first steps,
down new roads, armed with nothing
but their own vision
Ayn Rand
General introduction
4. Jodric Strategy4
We use creativity & innovation
as key tools to help business maximize
the efficiency in sales & marketing activities
General introduction
5. Jodric Strategy5
Our belief
The best & only methodology
to communicate is through
people’s belief.
Our Purpose
Provide the most effective
solution for our client’s sales &
marketing performance.
Our role
Offer one-stop solution to your
sale & marketing, focused on
the banking–finance & real
estate–construction industry.
General introduction
14. Jodric Strategy14
Achievements
Participated restaurants & spas reached
full capacity during the Red Weekend.
Established a network of merchants,
provided many special offers to credit card
users.
Clients & case study | HSBC
17. Jodric Strategy17
Innovation
Planning
Creative
Product
study
Market
research
DI
Privilege
Community Nature
IslandDiamond
The resident
Strong Lifestyle
Components
Family / Children
Friendship / Personal
Health
Intellectual
Environment
Busy life
Privilege
Bespoke lifestyle
Hospitality service
More green space
Wind & Water
A spectacular view & getting better
Arata Isozaki’s concept
Master plan
Harmonious with nature
Feng–shui
Valuable
Precious
Natural element
Rare / Expensive
Endurance
Exclusivity
Unique location
The only island
Futuristic
Work hard
Work–life balanced
Arrived
Optimistic
Various components
Event venue
Yacht club
The only marina
Clients & case study | Diamond Island
18. Jodric Strategy18
Innovation
Planning
Creative
A platform for residential activities
Services to support a bespoke lifestyle
Brand
Strategy
CommunityView Uniqueness
Environment ServicesLocation Density Feng shuiLanscape
Nature
Brand communication structure
Clients & case study | Diamond Island
31. Brand
Jodric Strategy
• Project Brief
• Developed product strategy, marketing tactical campaign
and marketing support materials for a new promotion
platform. Together with naming & developed CI and
applications.
31
MB
Military Bank 2011–2013
Clients & case study | Banking & Finance
35. Brand
Jodric Strategy
• Project Brief
• Developed brand communication & brand identity for
Priority banking product – VPBank Gold Club. Defined
product strategy & positioning, naming, communication
theme & marketing support materials & digital
applications.
• From an existing product for lady, we reconstructed the
brand core, communication strategy & redefine brand
values. Developed a new master visual theme to
highlight the product specific segment. (to be updated)
35
VPBank Gold
VPBank 2013
Clients & case study | Banking & Finance
40. Brand
Jodric Strategy
• Project Brief
• Developed brand identity and brand architecture for all
VFM’s products.
• Developed product strategy & communication for 2
funds VF4 & VFA. Launching campaigns with full visual
& supporting materials.
• Developed master concepts for Annual Reports (2008 &
2009) with special illustration styles to promote the
funds’ core values.
40
VFM, VF1, VF2, VF4 & VFA
Vietfund Management 2007–2010
Dự án điển hình | Ngân hàng & Tài chính
45. Brand
Jodric Strategy
• Project Brief
• Developed brand identity and support materials for all
VinaSecurities.
• Developed company introduction kit for VinaCapital.
45
VinaCapital & VinaSecurities
VinaCapital 2009
Clients & case study | Banking & Finance
51. Brand
Jodric Strategy
• Project Brief
• Defined brand positioning, standardized the current
identity to align with the new brand communication
direction.
51
VPBS
VPBank Securities 2013
Clients & case study | Banking & Finance
57. Brand
Jodric Strategy
• Project Brief
• Developed product strategy, master communication
theme, sale strategy with all supporting materials.
• Developed the brand identity and marketing materials, a
direct marketing campaign to increase the awareness and
encourage prospects to visit the project.
57
Saint Simeon
Saint Simeon 2010–2011
Clients & case study | Real Estate & Construction
61. Brand
Jodric Strategy
• Project Brief
• Developed brand positioning, core valued and defined
key communication themes.
• Developed a full brand identity with 360º applications,
from basic CI items, e.g logo, stationery to full
applications at construction site & internal operation
materials.
61
Descon
Descon 2011–Present
Clients & case study | Real Estate & Construction
66. Brand
Jodric Strategy
• Project brief
• Started from the naming practice to define a new precast
& infrastructure construction company. To illustrate a
modern company with high technical capability.
• Developed brand identity and all sale & marketing
support materials.
66
Beton6
Beton6 2010–2013
Clients & case study | Real Estate & Construction
71. Brand
Jodric Strategy
• Project Brief
• Developed brand identity, marketing materials and
digital applications.
71
Synectics
Synectics 2010–2012
Clients & case study | Real Estate & Construction
75. Brand
Jodric Strategy
• Project Brief
• Developed product strategy & development planning.
• Developed marketing campaign and support materials.
• Developed brand identity for individual projects, defined
product strategy, together with tactical marketing
campaigns & sale support materials.
75
Hội An – New City
Kusto Investment Management 2010–Present
Clients & case study | Real Estate & Construction
80. Brand
Jodric Strategy
• Project Brief
• Developed and standardized the brand identity and
marketing materials.
80
Hoa Lam
Hoa Lam Corporation 2012
Clients & case study | Real Estate & Construction