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Firefox 3.5 Launch: Social Media Workshop

Help us promote Firefox 3.5 by leveraging the power of social media!

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Firefox 3.5 Launch: Social Media Workshop

  1. 2. Why Social Media? Why Social Media? World Records!
  2. 3. Top news on Digg
  3. 4. <ul><li>Leveraged local SNS: </li></ul><ul><li>Hi5 </li></ul><ul><li>Orkut </li></ul><ul><li>Grono.net </li></ul><ul><li>Douban </li></ul><ul><li>MySpace.cn </li></ul><ul><li>mixi.jp </li></ul><ul><li>and, more! </li></ul>54,000 Facebook members!
  4. 5. +34 Million impressions via blog site badges 34M Impressions via blog site badges
  5. 7. Official Mozilla Firefox Fan Page: 367,404 Fans And Thousands more across related Pages and Groups
  6. 8. Follow our tweets to get the latest news and updates!
  7. 10. Help make a splash! Help make a splash with Firefox 3.5!
  8. 11. <ul><li>Identify the top social media tools and groups in your locale </li></ul><ul><li>Share them on Spread Firefox </li></ul><ul><li>Get the word out about various aspects of the launch. Use tags: fx3.5 & spread </li></ul><ul><li>firefox (for flickr) </li></ul><ul><li>Help energize the Facebook page </li></ul>How can you help?
  9. 14. Leverage Your Status Message
  10. 17. Donate Your Profile Image
  11. 18. Donate Your Profile Image
  12. 20. Donate Your Profile Image
  13. 21. Donate Your Profile Image
  14. 22. Donate Your Profile Image
  15. 23. Donate Your Profile Image
  16. 24. Donate Your Profile Image
  17. 25. Donate Your Profile Image
  18. 29. <ul><li>Post or drive up launch-related stories on Digg or Reddit </li></ul><ul><li>Encourage other people via Twitter, Facebook, etc. </li></ul><ul><li>Join Digg Firefox: http://www.spreadfirefox.com/node/540 </li></ul>
  19. 30. Create an Event
  20. 31. Newsworthy! <ul><li>Faster Campaign </li></ul><ul><li>What’s new in Firefox 3.5 </li></ul><ul><li>Testimonials </li></ul>Videos
  21. 32. <ul><li>Developer-focused campaign of blog posts & demos </li></ul><ul><li>Highlights all of the new web developer features in Firefox 3.5 </li></ul><ul><li>Showcases what you can now do with open web technology </li></ul><ul><li>Help spread the word about the demo & posts using social media </li></ul><ul><li>https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days </li></ul>Firefox 3.5 in 35 days
  22. 33. <ul><li>Upgrade the Web </li></ul><ul><li>Spread Firefox driven program </li></ul><ul><li>Encourage people to get off of IE6 and onto a modern browser </li></ul><ul><li>Dynamic Affiliate buttons & blog widgets </li></ul>Upgrade the Web
  23. 34. <ul><li>RC candidates (typically 2 -3) </li></ul><ul><li>General availability </li></ul>The Product Launch
  24. 35. <ul><li>Join &quot;Tweet Firefox” </li></ul><ul><li>Create a Twitter or Identi.ca account </li></ul><ul><li>Identify your regional social networks </li></ul>How to get started
  25. 36. <ul><li>Find us on Mozilla IRC #marketing </li></ul><ul><li>Join [email_address] </li></ul><ul><li>Join our bi-weekly calls </li></ul>Get in touch!
  26. 37. <ul><li>Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox </li></ul><ul><li>List of regional sites: http://www.spreadfirefox.com/node/4143 </li></ul><ul><li>CMG: </li></ul><ul><li>https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking </li></ul>Resources
  27. 38. Any other ideas?

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