Read this report to find out need-to-know video insights about the UK sponsored content market. Data for this report was produced using Tubular DealMaker.

2. UK Facebook Sponsored Content
Q2 2017 Analysis
DEALMAKER

3. The UK market for Facebook branded content is growing fast
The number of partners
and sponsors publishing
sponsored content on
Facebook in the UK has
grown nearly 300% YoY
Data for sponsored Facebook videos uploaded in
Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

4. In fact, Facebook branded content in the UK is now worth over £100M p.a.
And the UK market for
Facebook branded content
is growing at nearly
500% YoY
Data for sponsored Facebook videos uploaded in
Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

5. In fact, Facebook branded content in the UK is now worth over £100M p.a.
Whilst there are lots of
media brands sponsoring
Facebook content in the
UK
Bubble size corresponds to number of sponsored
uploads Data for sponsored Facebook videos
uploaded in Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

6. In fact, Facebook branded content in the UK is now worth over £100M p.a.
The investment is
distributed across many
industries, with food and
finance brands leading
the way
Annual value extrapolated from Q2 2017 views
valued at £0.05 average CPV
Data for sponsored Facebook videos uploaded by
UK partners only
Source: Tubular Labs DealMaker

7. In fact, Facebook branded content in the UK is now worth over £100M p.a.
In the UK the real
Facebook sponsored
content money is in
Entertainment & Sports
Bubble size corresponds to number of views. Data
for sponsored Facebook videos uploaded in Q2
2017 by UK partners only
Source: Tubular Labs DealMaker

8. In fact, Facebook branded content in the UK is now worth over £100M p.a.
Entertainment & Sports
sponsored content alone
generates £82M p.a.
Annual value extrapolated from Q2 2017 views
valued at £0.05 average CPV
Data for sponsored Facebook videos uploaded by
UK partners only
Source: Tubular Labs DealMaker

9. This growth presents new opportunities for Facebook
However, investment in
Food & Drink and Science
& Tech Facebook
sponsored content in the
UK is growing rapidly
Annual value extrapolated from Q2 2017 views valued at
£0.05 average CPV Data for sponsored Facebook videos
uploaded by UK partners only
Source: Tubular Labs DealMaker
Content genre Q1 2017 Value(£M)
Entertainment 24
Sports 31
Food & Drink 3
Science & Tech 1
Q2 2017 Value(£M) Quarterly Growth
39
33
12
4
62%
6%
342%
258%

10. This growth presents new opportunities for Facebook
And sponsor competition
for partners is as high in
News & Politics and Film &
Movies as it is in Sports
Data for sponsored Facebook videos uploaded during
Q2 2017 by UK partners only
Source: Tubular Labs DealMaker
Partner genre Sponsors per partner
News & Politics 2.3
Film & Movies 2.3
Sports 2.3
Education 2.0
Gaming 1.8

11. So which Facebook partners are winning sponsored video UK?
Data for sponsored Facebook videos uploaded during Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

12. So which Facebook partners are winning sponsored video UK?
Data for sponsored Facebook videos uploaded during Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

13. So which Facebook partners are winning sponsored video UK?
Between Q1 and Q2 2017,
Jungle Creations tripled
their share of sponsored
views and grew their share
of sponsors by 65%
Data for sponsored Facebook videos uploaded
during Q2 2017 by UK partners only
Source: Tubular Labs DealMaker

14. Introducing
Tubular
DealMaker
The most comprehensive insights on sponsored content:
• Publishers: Sell more brand deals by proving the value of
sponsored content integrations
• Brands and agencies: Find the right content partner, and
get more engagement for less spend

15. Tubular’s product suite
Intelligence DealMaker
Grow your video audience
Tubular Intelligence allows you to benchmark yourself against competitors
and your category. Use data to find opportunities and drive content
strategy. Only Tubular Intelligence tracks videos, creators and audiences
across all major media platforms. Analyze any video published on YouTube,
Facebook or Instagram in the past 3 years, in granular detail.
Monetize your audience
DealMaker enables media sales teams to generate more revenue from
social video. It provides the most comprehensive access to sponsored
content data on the market today, tracking over 140K sponsored videos,
15K brand sponsors, and 15K publishers and influencers selling sponsored
content. Win more RFPs with Tubular powering your prospecting, pitching,
and campaign reporting.

16. Sellers- Win more deals with DealMaker
Prospect
Find the right brands
to pitch
Pitch
Craft your unique story
or the market
Report
Evaluate campaigns and
strengthening reports

17. • Sponsors: brands paying for sponsored
content, influencer marketing, or
branded content
• Partners: media companies, publishers,
and influencers selling sponsored content
• Campaigns
• Market insights by industry, genre,
& country
• Sponsored videos
DealMaker product overview

18. Jungle Creations,
a leading digital first
publishers used
DealMaker to win and
grow a content
partnership with Oreo.

19. Search for brands investing in sponsored content
and filter by:
• Brand industry
• Previous content partners
• Total views or engagements
• Geography
• Content genres they’re investing in
• Past campaign performance
Prospect for food brands investing in sponsored content

20. Analyze your previous campaign vs other publishers
campaigns, and find your unique value add.
• See who a brand prospect has worked with previously
and the results on that campaign
• Analyze campaigns by views, engagements, likes and
shares
• Identify creative that has succeeded vs failed in the past
• Understand the complete market landscape including
performance of the brand’s competitors
Pitch your unique story vs. the competition

21. Evaluate campaign performance and benchmark
vs the market. Choose the key stats you want to include
in campaign report to showcase ROI. Key data
points include:
• Views ( Total, V3, V7, V30)
• Engagement ( total, likes, shares, comments, tweets)
• Rank in brand industry, content genre, geography
or keyword
• Performance vs brand’s competitive set
• Performance vs other publishers partners in campaign
Report on campaign performance using benchmarks

22. “Tubular has earned us well
into the millions of pounds
of revenue. It enables our sales
team to know how to pitch
when they go in so they’re not
going in blind and ultimately
DealMaker helps us win the
big campaigns.”
Jamie Bolding
CEO I Jungle Creations
3 Billion views per month

23. Influencers Media Companies Influencers Media Companies
Sponsored Videos
Media Companies dominate Sponsored Content on Facebook , while Influencers are predominantly
the partners on YouTube
Q1 2017
Last 12
months
Influencers, 21%
Media Companies, 79%
Influencers, 95%
Media Companies, 5%
Facebook YouTube
Source: Tubular Intelligence Sponsored data on Facebook and YouTube (Q1 2017), Tubular DealMaker, Sponsored data on
Facebook and YouTube (Q1 2017)
82%
18%
74%
26%
9%
91%
6%
94%