Chris Brown of Turpin Smale Catering Consultants and author of the Great Cafes Blog explains the world of pop up catering and its relevance to visitor attractions. Whether creating a memorable part of a temporary exhibition or taking advantage of high footfall, Chris uses examples from street food, festivals and popular pop-up catering.

1. Pop Up, Profit & Pitfalls
Catering for that special event
Chris Brown

5. Carluccio's to launch 10 pop-up shops for Christmas
"The corporate canteen became ‘cool’ and customer feedback
ranged from excitement to downright ecstasy at having Hummus
Brothers on site every week," it said. “There are now five pop-up
teams in place and opportunities to run pop-ups at concerts and
sporting events at the weekend,”
Westfield to host sensory food pop-up to
highlight its range of restaurants and
cafés
London Pop-ups http://www.londonpopups.com/
Detailing all of the pop-up restaurants, pop-up bars, pop-
up shops, pop-up galleries, and pop-up gigs in London

8. What is a Pop Up
• Limited time
• Generates interest
• Takes advantage of footfall
• Good way to experiment
• Are you doing anything different?

25. Finding Out What is Available

33. Cereal Central MCR
@cerealcafemcr
Our own tweak on a super concept.
Manchesters first cereal-only cafe!
Cereal Central MCR - COMING
SOON

45. Live advertising sends
commuters doughnut mad at
Piccadilly Circus

46. How Will It Help You
• Capture catering spend when you have the
footfall
• Provide a unique selling point
• Generate some footfall
• Take advantage of the trend for informality
• Create ambiance and improve the visitor
experience

47. Pitfalls

53. Summary
• Galvanise your sense of humour
• Unleash your creativity
• Be Different
• Tell a story
• Reap the publicity, make some money
and have some fun

54. www.turpinsmale.co.uk
Great Cafes Blog