This is a modern day fairy tale about how the Internet has evolved; how the digital industry has grown up and how Social Media is changing everything. We also provide (in our opinion) a glimpse of the future. If you work in social media, in digital, or in a business that incorporates social media into their communications...you might enjoy it.

1. @TwankersUK
http://twankers.co.uk
Social Media
A Modern Day Fairy Tale
Tuesday, 16 February 2010

2. Once upon a time...
...not so long ago...
“The Internet”
There was a far away land called
Tuesday, 16 February 2010

3. It was a happy place...
Happy Place
The people who lived there
were called “Geeks”
Tuesday, 16 February 2010

4. The “Geeks” used to spend
hours on their computers...
...and consume lots of fizzy
pop and crisps
(that’d be “Chips” in yankee doodle dandy speak)
Tuesday, 16 February 2010

5. They were very easy to spot
They had very large heads,
to protect their very large
brains
They were very shy, but
always smiling
They were also very, very
clever. Oh yes! Very bloody
clever.
Tuesday, 16 February 2010

6. Then one day,
“Big Business”
got wind of the “The Internet”
Tuesday, 16 February 2010

7. “Big Business” wasn’t
nice. It was very serious and
interested in one thing.
Gold!
Tuesday, 16 February 2010

8. “Big Business” people
were also very easy to spot.
They wore suits, talked
louder than necessary,
were greedy and told
fibs...big fibs!
You could always tell
when they were
fibbing...their lips moved
Tuesday, 16 February 2010

9. They liked the look of
“The Internet”
And driven by greed they
moved in...en masse
Tuesday, 16 February 2010

10. “Shit & Bugger!”
Shit &
Bugger!
The “Geeks” said.
“All our techie fun is about to
be spoilt”. But remember...
Tuesday, 16 February 2010

11. ...they were very clever.
They struck a deal with
“Big Business”
(There were press releases and everything!)
Tuesday, 16 February 2010

12. “Big Business”, now
dangerously armed with a
little bit of information
Bu
y
ou
rs
tu
ff!
!
...introduced
“Marketing” to “The Internet”
Tuesday, 16 February 2010

13. The “Geeks” buggered off
underground with all their
gold...
...and discovered Sex!
Tuesday, 16 February 2010

14. “Marketing” became the
dominant force. For many
years “The Internet” was flooded
with false expectations
Tuesday, 16 February 2010

15. ...then something happened.
A new breed appeared.
The offspring of the “Geeks” had
grown up.
Surprisingly, they were very sexy.
They called themselves “Gurus”
Tuesday, 16 February 2010

16. The “Gurus” had created a
new district of “The Internet”
They called it “Social Media”
How cool is that!
Tuesday, 16 February 2010

17. “Social Media” brought the fun and
sharing back to the people
Everyone could join in. Even the aloof
and up their own arse, celebrities went
there...mainly to boost their egos.
Tuesday, 16 February 2010

18. “Social Media” thrived.
It was party time!
“Woo get down!” They said
A new interactive culture was created
Tuesday, 16 February 2010

19. “Big Business” was
scared and confused
“Marketing” became a
diminishing force, it was being
replaced by honest opinion
Tuesday, 16 February 2010

20. To their credit “Big Business”
tried to understand “Social Media”
But regularly f*cked it up in a big way
...they just couldn’t stop “Marketing”!
Tuesday, 16 February 2010

21. They needed to understand
“Social Media” better
BES
T
DEC BY
200
9
So they tempted some of the
“Gurus” with gold....fool’s gold.
Tuesday, 16 February 2010

22. Some of the “Gurus”
succumbed to temptation.
You know who you are!
Insert your face above
These became known as
“Twankers”
Tuesday, 16 February 2010

23. The “Twankers” got a little carried
away with all the hype and lost touch
with the reality.
n tca mp Fancy Fan Pagessmw
#
asur eme #sm
Heap wldn
# me Big Re
e Alerts Twee ts
oogl
U mG
They talked all day and night about
social media and genuinely believed
their own bullshit...
Tuesday, 16 February 2010

24. TIME OUT
• This takes us up to the present day
• February 2010
• What follows is a glimpse of the future
• If you’re a Twanker
• Hold tight
• Don’t be scared
• If you’ve been involved to have websites black
copious amounts of money
in SEO (i.e. charging
listed by Google) you may have a feeling of
deja vu.
• Here we go...
Tuesday, 16 February 2010

25. “Big Business” bled the
“Twankers’” knowledge dry.
They were blissfully unaware, and
continued to party in the only way they
knew how.
(i.e. not knowing their limits and peaking too early.)
Tuesday, 16 February 2010

26. It wasn’t long before “Big
Business” became “Social
Media” savvy
What’s the hash tag for
today’s social media
conference?
Tuesday, 16 February 2010

27. They disregarded the
“Twankers”
:-(
The “Twankers” felt used and a
little bit silly.
Why hadn’t they seen this coming?
Tuesday, 16 February 2010

28. “Big Business” realised
“Marketing” was no longer the holy
grail.
...they became more personable,
trying new “word of mouth” tactics
Tuesday, 16 February 2010

29. But, some businesses didn’t
quite manage it well enough
#FAIL
They joined the “Twankers” in
a new place...
Tuesday, 16 February 2010

30. Where they spent hours...
...fabricating their overly
exaggerated CVs
Tuesday, 16 February 2010

31. Some were offered new jobs
for less money....
...they got over it, eventually.
And went back to work.
Tuesday, 16 February 2010

32. “The Internet” became a
happy place to live again.
...even diet, personal hygiene
and fashion sense improved.
Tuesday, 16 February 2010

33. The “Geeks”, “Big Business”,
“Gurus” & “Twankers”
...all lived happily ever after...
...even though there were very few
women.
Tuesday, 16 February 2010

34. @TwankersUK
http://twankers.co.uk
Social Media
A Modern Day Fairy Tale
Tuesday, 16 February 2010