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Franchise Opportunity
Changing the house cleaning industry
so you can change your future
© 2014, Two Maids &AMop™
www.TwoMaidsFranchise.com
© 2014, Two Maids & A Mop™
TWO MAIDS & A MOP franchisees can beat the local competition from
Day 1 with three guaranteed competitive advantages:
1.The industry’s only Pay For Performance compensation model that customers love.
Customers rate their service on a scale from 1-10. The rating – and the rating alone –
directly determines employee compensation. The plan provides your employees with an
ownership mentality and gives your customers assurance that the job will get done. It’s
a tangible difference-maker in an otherwise cooker-cutter industry!
2.The most innovative lead generation and marketing process delivers an average of
2,000 leads for your area.
A 100% online marketing focus for lead generation and a unique lead conversion
process that hypes the Pay For Performance compensation model means the lowest
out-of-pocket expenses and highest conversion rates for you! We deliver the most
qualified leads in the industry and convert them at a higher rate than any other brand
in the cleaning industry!
3. More than a decade of local operating experience prior to franchising
TWO MAIDS & A MOP means you’re getting in on a ground floor opportunity
with a business model that has been proven to work.
The TWO MAIDS & A MOP system has been researched, tested, and proven over
the past eleven years, so you can rest-assured that you’ll be set up for success as a
franchisee! Think about it this way. We’ve only cared about one thing for more than a
decade: how to make money on the local level. Our franchise model is not built for
home office profitability. It’s built to make you money!
Why TWO MAIDS & A MOP?
Because No Other House Cleaning Company Offers You
the Same Competitive Advantages
TWO MAIDS & A MOP is letting the secret of its winning business formula out to
franchisees now. Contact us at (205) 870-8643 to stake your claim on your territory today.
“It’s hard for other house
cleaning businesses to
compete with a
TWO MAIDS & A MOP
franchisee. Few people
can justify choosing
anyone else to clean
their homes than
TWO MAIDS & A MOP
once they hear about
the unique
pay-for-performance
compensation model,
which allows them to
pay based on their level
of satisfaction with the
services they receive.
It’s an easy sell because
quality cleaning services
are practically guaranteed.”
– Ron Holt,
Founder and CEO,
TWO MAIDS & A MOP
© 2014, Two Maids & A Mop™
More than a decade ago, Ron Holt, Founder and CEO of TWO MAIDS & A MOP, opened the doors to his first residential
cleaning business. Ron quickly realized that demand for professional maid services was large and growing every day. However,
he noticed that no cleaning company (national or local) had perfected a unique way to provide value to its customers.
It was obvious to Ron that most companies were just riding the wave of customer demand. Recognizing a problem presented
Ron with a wide open opportunity to fix the problem and change the house cleaning industry. He began a relentless pursuit to
develop a unique, innovative business model that wouldn’t be solely dependent on customer demand.
Ron knew that the industry was broken; but what could he do to change the game? That’s when it hit him:
Changing the House Cleaning Industry
The Secret is the Pay For Performance Compensation Model
www.TwoMaidsFranchise.com
“Create an ownership mentality with your employees and clients
will love you. And better yet, clients will talk about you!
”
The Discovery that Gave TWO MAIDS & A MOP a Competitive Edge
Ron found there was something very important missing in the residential cleaning industry:
consistent, high quality service for clients performed by trustworthy and dependable employees.
Employees needed to have some skin in the game in order to care and clients needed to have
a bigger voice. So the now-famous TWO MAIDS & A MOP Pay For Performance Plan was born.
Within a few years, Ron’s unique system turned TWO MAIDS & A MOP into one of the fastest
growing residential cleaning companies in the nation. Today, the game-changing plan is still in
place and serves as the true secret sauce for TWO MAIDS & A MOP.
Bringing the Industry Game Changer to Franchisees
TWO MAIDS & A MOP is expanding into franchising so the brand promise of consistent, reliable
service from trustworthy employees can reach 48 states. The proven success system is offered
with an extremely affordable fee and royalty structure and supported by everything a franchisee
needs to be successful.
TWO MAIDS & A MOP
Revenue Potential
Locations that have been open
for at least two years generate
lucrative annual average revenues:
• Small Market Territory:
$271,000
• Middle Market Territory:
$425,000
• Large Market Territory:
$573,000
© 2014, Two Maids & A Mop™
It’s Time to Make a Smart Investment in Your Future
It’s not every day that a highly respected brand with so many years of positive business experience releases its formula for success, but you can
get access to that secret formula as a TWO MAIDS & A MOP franchise owner. It’s a smart investment in your future with an established brand and
a time-tested, proven system.
TWO MAIDS & A MOP offers the most benefits to its franchisees. Use the handy checklist below to compare TWO MAIDS & A MOP to any other
franchise you’re considering. Simply add up the checkmarks and you’ll see that the smartest investment is TWO MAIDS & A MOP.
BENEFITS TWO MAIDS & A MOP OTHER FRANCHISE
Unique sales pitch with a tangible difference maker m YES m YES
(Pay For Performance)
Comprehensive systems developed after one decade m YES m YES
of local operating experience
7 days of intensive training prior to grand opening m YES m YES
Unlimited support & training after launch m YES m YES
Online seminars led by the Founder & CEO m YES m YES
Proprietary software solutions m YES m YES
Extremely large territories comprised of entire metropolitan m YES m YES
statistical areas
10+ years of local operating experience prior to franchising m YES m YES
Inbound and outbound sales scripts m YES m YES
Expertise in controlling employee turnover m YES m YES
Intranet for instant answers to questions m YES m YES
Focused online marketing approach eliminates all offline marketing m YES m YES
Guaranteed first page placement on all major search engines m YES m YES
Awards that demonstrate the business model success rate m YES m YES
Positive business and financial histories m YES m YES
Free SEO service from the home office during all phases of growth; m YES m YES
from start-up to maturity
No required purchases of uniforms, cleaning supplies or m YES m YES
marketing materials from the home office
Members of International Franchise Association (IFA) m YES m YES
TOTALS YES = 18 YES = _____
THE WINNER IS: TWO MAIDS & A MOP
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
© 2014, Two Maids & A Mop™
Is TWO MAIDS & A MOP Franchise Ownership Right for You?
To be a happy and successful TWO MAIDS & A MOP franchise owner,
you need to make sure it’s the right type of business for you. You’ll need
to be directly involved with your business on a daily basis, and you’ll
need to fully commit to using our proven marketing, selling, and business
operating systems.
Financial Requirements
If you’re on board with the TWO MAIDS & A MOP business model, you
could be a successful franchisee. Next, you need to determine if you’re
financially able to purchase a franchise. You’ll have to meet the minimum
financial requirements in order to qualify for the right to purchase a TWO
MAIDS & A MOP franchise. The minimum financial qualifications require
that you have:
• FICO Score: 660
• Tangible Cash Holdings: $30,000
• Tangible Net Worth: $75,000
The typical investment for a TWO MAIDS & A MOP franchise ranges
from $55,000 to $110,000 (Mega Markets above 750K households
require an additional investment). A portion of the investment will be
used as your Initial Franchise Fee, but the bulk of your investment will
serve as working capital to fund your business during the first 12-15
months of operation.
Franchise Territories
All TWO MAIDS & A MOP franchise territories are protected. They are
determined by the number of total households within a designated
metropolitan statistical area (MSA). This is a rare opportunity that is hard
to find within the franchise industry, but we believe that one franchise
owner can operate more efficiently and effectively by owning an entire
MSA. In addition, our targeted online marketing strategy generates a
significant presence across an entire MSA rather than specific zip codes.
As a result, you‘ll enjoy the rights to a very large territory with a
significant number of qualified leads.
Fees and Expenses
Investing in a TWO MAIDS & A MOP franchise really is an investment in
your future because it will provide you with ten years of exclusive rights
to the designated territory. Your total investment depends on the size of
the territory you choose.
Small Market Territory
(Less Than 125,000 Total Households)
Expense Low High
Initial Franchise Fee $25,000 $25,000
Working Capital $30,000 $50,000
Total Investment $55,000 $75,000
Middle Market Territory
(125,000 – 400,000 Total Households)
Expense Low High
Initial Franchise Fee $40,000 $40,000
Working Capital $35,000 $60,000
Total Investment $75,000 $100,000
Large Market Territory
(400,000 – 750,000 Total Households)
Expense Low High
Initial Franchise Fee $60,000 $60,000
Working Capital $35,000 $70,000
Total Investment $95,000 $130,000
Mega Market Territory
(More Than 750,000 Total Households)
Expense Low High
Initial Franchise Fee $60,000 $150,000
Working Capital $50,000 $100,000
Total Investment $110,000 $250,000
Change Your Future as a TWO MAIDS & A MOP Franchise Owner
Are you ready to change your future by becoming a TWO MAIDS & A MOP franchise owner? You could be selecting
your franchise site within a month and opening your business doors just four months later!
Steps to Change Your Future
1. Contact TWO MAIDS & A MOP with your initial questions.
2. Complete a questionnaire to determine if you’re qualified to be a franchisee.
3. Receive and review the Franchise Disclosure Document.
4. Do your due diligence, talk to your attorney, and fully review the opportunity
to ensure it’s right for you.
5. Secure your financing and sign the TWO MAIDS & A MOP franchise
agreement and other necessary documents.
6. Select your site.
7. Participate in pre-opening training.
8. Begin pre-opening marketing.
9. Hire employees and train them.
10. Open your doors for business!
Changing the House Cleaning Industry—One Franchise at a Time
www.TwoMaidsFranchise.com
205-870-8643
One Call Could Change Your Future

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Should You Buy A Two Maids & A Mop Franchise?

  • 1. Franchise Opportunity Changing the house cleaning industry so you can change your future © 2014, Two Maids &AMop™ www.TwoMaidsFranchise.com
  • 2. © 2014, Two Maids & A Mop™ TWO MAIDS & A MOP franchisees can beat the local competition from Day 1 with three guaranteed competitive advantages: 1.The industry’s only Pay For Performance compensation model that customers love. Customers rate their service on a scale from 1-10. The rating – and the rating alone – directly determines employee compensation. The plan provides your employees with an ownership mentality and gives your customers assurance that the job will get done. It’s a tangible difference-maker in an otherwise cooker-cutter industry! 2.The most innovative lead generation and marketing process delivers an average of 2,000 leads for your area. A 100% online marketing focus for lead generation and a unique lead conversion process that hypes the Pay For Performance compensation model means the lowest out-of-pocket expenses and highest conversion rates for you! We deliver the most qualified leads in the industry and convert them at a higher rate than any other brand in the cleaning industry! 3. More than a decade of local operating experience prior to franchising TWO MAIDS & A MOP means you’re getting in on a ground floor opportunity with a business model that has been proven to work. The TWO MAIDS & A MOP system has been researched, tested, and proven over the past eleven years, so you can rest-assured that you’ll be set up for success as a franchisee! Think about it this way. We’ve only cared about one thing for more than a decade: how to make money on the local level. Our franchise model is not built for home office profitability. It’s built to make you money! Why TWO MAIDS & A MOP? Because No Other House Cleaning Company Offers You the Same Competitive Advantages TWO MAIDS & A MOP is letting the secret of its winning business formula out to franchisees now. Contact us at (205) 870-8643 to stake your claim on your territory today. “It’s hard for other house cleaning businesses to compete with a TWO MAIDS & A MOP franchisee. Few people can justify choosing anyone else to clean their homes than TWO MAIDS & A MOP once they hear about the unique pay-for-performance compensation model, which allows them to pay based on their level of satisfaction with the services they receive. It’s an easy sell because quality cleaning services are practically guaranteed.” – Ron Holt, Founder and CEO, TWO MAIDS & A MOP
  • 3. © 2014, Two Maids & A Mop™ More than a decade ago, Ron Holt, Founder and CEO of TWO MAIDS & A MOP, opened the doors to his first residential cleaning business. Ron quickly realized that demand for professional maid services was large and growing every day. However, he noticed that no cleaning company (national or local) had perfected a unique way to provide value to its customers. It was obvious to Ron that most companies were just riding the wave of customer demand. Recognizing a problem presented Ron with a wide open opportunity to fix the problem and change the house cleaning industry. He began a relentless pursuit to develop a unique, innovative business model that wouldn’t be solely dependent on customer demand. Ron knew that the industry was broken; but what could he do to change the game? That’s when it hit him: Changing the House Cleaning Industry The Secret is the Pay For Performance Compensation Model www.TwoMaidsFranchise.com “Create an ownership mentality with your employees and clients will love you. And better yet, clients will talk about you! ” The Discovery that Gave TWO MAIDS & A MOP a Competitive Edge Ron found there was something very important missing in the residential cleaning industry: consistent, high quality service for clients performed by trustworthy and dependable employees. Employees needed to have some skin in the game in order to care and clients needed to have a bigger voice. So the now-famous TWO MAIDS & A MOP Pay For Performance Plan was born. Within a few years, Ron’s unique system turned TWO MAIDS & A MOP into one of the fastest growing residential cleaning companies in the nation. Today, the game-changing plan is still in place and serves as the true secret sauce for TWO MAIDS & A MOP. Bringing the Industry Game Changer to Franchisees TWO MAIDS & A MOP is expanding into franchising so the brand promise of consistent, reliable service from trustworthy employees can reach 48 states. The proven success system is offered with an extremely affordable fee and royalty structure and supported by everything a franchisee needs to be successful. TWO MAIDS & A MOP Revenue Potential Locations that have been open for at least two years generate lucrative annual average revenues: • Small Market Territory: $271,000 • Middle Market Territory: $425,000 • Large Market Territory: $573,000
  • 4. © 2014, Two Maids & A Mop™ It’s Time to Make a Smart Investment in Your Future It’s not every day that a highly respected brand with so many years of positive business experience releases its formula for success, but you can get access to that secret formula as a TWO MAIDS & A MOP franchise owner. It’s a smart investment in your future with an established brand and a time-tested, proven system. TWO MAIDS & A MOP offers the most benefits to its franchisees. Use the handy checklist below to compare TWO MAIDS & A MOP to any other franchise you’re considering. Simply add up the checkmarks and you’ll see that the smartest investment is TWO MAIDS & A MOP. BENEFITS TWO MAIDS & A MOP OTHER FRANCHISE Unique sales pitch with a tangible difference maker m YES m YES (Pay For Performance) Comprehensive systems developed after one decade m YES m YES of local operating experience 7 days of intensive training prior to grand opening m YES m YES Unlimited support & training after launch m YES m YES Online seminars led by the Founder & CEO m YES m YES Proprietary software solutions m YES m YES Extremely large territories comprised of entire metropolitan m YES m YES statistical areas 10+ years of local operating experience prior to franchising m YES m YES Inbound and outbound sales scripts m YES m YES Expertise in controlling employee turnover m YES m YES Intranet for instant answers to questions m YES m YES Focused online marketing approach eliminates all offline marketing m YES m YES Guaranteed first page placement on all major search engines m YES m YES Awards that demonstrate the business model success rate m YES m YES Positive business and financial histories m YES m YES Free SEO service from the home office during all phases of growth; m YES m YES from start-up to maturity No required purchases of uniforms, cleaning supplies or m YES m YES marketing materials from the home office Members of International Franchise Association (IFA) m YES m YES TOTALS YES = 18 YES = _____ THE WINNER IS: TWO MAIDS & A MOP X X X X X X X X X X X X X X X X X X
  • 5. © 2014, Two Maids & A Mop™ Is TWO MAIDS & A MOP Franchise Ownership Right for You? To be a happy and successful TWO MAIDS & A MOP franchise owner, you need to make sure it’s the right type of business for you. You’ll need to be directly involved with your business on a daily basis, and you’ll need to fully commit to using our proven marketing, selling, and business operating systems. Financial Requirements If you’re on board with the TWO MAIDS & A MOP business model, you could be a successful franchisee. Next, you need to determine if you’re financially able to purchase a franchise. You’ll have to meet the minimum financial requirements in order to qualify for the right to purchase a TWO MAIDS & A MOP franchise. The minimum financial qualifications require that you have: • FICO Score: 660 • Tangible Cash Holdings: $30,000 • Tangible Net Worth: $75,000 The typical investment for a TWO MAIDS & A MOP franchise ranges from $55,000 to $110,000 (Mega Markets above 750K households require an additional investment). A portion of the investment will be used as your Initial Franchise Fee, but the bulk of your investment will serve as working capital to fund your business during the first 12-15 months of operation. Franchise Territories All TWO MAIDS & A MOP franchise territories are protected. They are determined by the number of total households within a designated metropolitan statistical area (MSA). This is a rare opportunity that is hard to find within the franchise industry, but we believe that one franchise owner can operate more efficiently and effectively by owning an entire MSA. In addition, our targeted online marketing strategy generates a significant presence across an entire MSA rather than specific zip codes. As a result, you‘ll enjoy the rights to a very large territory with a significant number of qualified leads. Fees and Expenses Investing in a TWO MAIDS & A MOP franchise really is an investment in your future because it will provide you with ten years of exclusive rights to the designated territory. Your total investment depends on the size of the territory you choose. Small Market Territory (Less Than 125,000 Total Households) Expense Low High Initial Franchise Fee $25,000 $25,000 Working Capital $30,000 $50,000 Total Investment $55,000 $75,000 Middle Market Territory (125,000 – 400,000 Total Households) Expense Low High Initial Franchise Fee $40,000 $40,000 Working Capital $35,000 $60,000 Total Investment $75,000 $100,000 Large Market Territory (400,000 – 750,000 Total Households) Expense Low High Initial Franchise Fee $60,000 $60,000 Working Capital $35,000 $70,000 Total Investment $95,000 $130,000 Mega Market Territory (More Than 750,000 Total Households) Expense Low High Initial Franchise Fee $60,000 $150,000 Working Capital $50,000 $100,000 Total Investment $110,000 $250,000
  • 6. Change Your Future as a TWO MAIDS & A MOP Franchise Owner Are you ready to change your future by becoming a TWO MAIDS & A MOP franchise owner? You could be selecting your franchise site within a month and opening your business doors just four months later! Steps to Change Your Future 1. Contact TWO MAIDS & A MOP with your initial questions. 2. Complete a questionnaire to determine if you’re qualified to be a franchisee. 3. Receive and review the Franchise Disclosure Document. 4. Do your due diligence, talk to your attorney, and fully review the opportunity to ensure it’s right for you. 5. Secure your financing and sign the TWO MAIDS & A MOP franchise agreement and other necessary documents. 6. Select your site. 7. Participate in pre-opening training. 8. Begin pre-opening marketing. 9. Hire employees and train them. 10. Open your doors for business! Changing the House Cleaning Industry—One Franchise at a Time www.TwoMaidsFranchise.com 205-870-8643 One Call Could Change Your Future