Presentation for the course "Design Theory" about a personal design philosophy. Prof. Erik Stolterman. By Omar Sosa Tzec. PhD in Informatics. School of Informatics and Computing. Indiana University Bloomington. Fall 2012.

1. my
DESIGN
Philosophy
Omar Sosa Tzec Design Theory
Prof. Erik Stolterman
PhD in Informatics Indiana University Bloomington
Track: Human-Computer Interaction Fall 2012

2. What is Design for me?
Design is about projecting solutions. First, it starts as a
personal process, both cognitive and personal, that requires
engaging with people's needs given a certain problem in a
certain context. In the middle, it involves a communication
process, with sharing of knowledge, values, perspectives,
desires, and aims.
At the end, it concludes with the externalization of an idea,
either for inmediate use or as a basis for further design.
Even more, within a social context, any projected solution
and its materialization involve the conformation of stories
in people's everyday.

3. postulates + thoughts + assumptions

4. core principles
human
centered
rich functional
useful aesthetic
Design
sustainable empower
communication
thoughtful empower
empower understanding
transformation

5. design process
reality artificial social imaginary
materiality
embedment
refinement
exploration
ideation materialization
engagement
start deployment

6. design activities
engagement ideation exploration materialization
• Interview • Analysis • Verbalizing
• Framing • Synthesis • Sketching
• Research • Abduction • Prototyping
• Benchmarking • Reflection
refinement embedment
• Revision • Deployment
• Testing • Documentation
• Discussion
• Critique

7. design activities
engagement ideation exploration materialization
• Interview • Analysis • Sketching
• Framing • Synthesis • Prototyping
Communication
• Research • Abduction
• Benchmarking • Reflection
refinement embedment
• Revision • Deployment
• Discussion • Documentation
• Critique
• Benchmarking

8. design activities
engagement ideation exploration materialization
• Interview • Analysis • Sketching
• Framing • Synthesis • Prototyping
Rhetoric
• Research • Abduction
• Benchmarking • Reflection
refinement embedment
• Revision • Deployment
• Discussion • Documentation
• Critique
• Benchmarking

9. desing as a discourse
ethos
pathos
logos

10. desing as a discourse
ethos
mindset knowledge set
pathos
logos
skill set tool set

11. outcome of design
ultimate particular

12. Questions?
http://tzek-design.com
omarsosa@indiana.edu