About UCI Applied Innovation: UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market. About the Cove @ UCI: To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts. Follow us on social media: Facebook: @UCICove Twitter: @UCICove Instagram: @UCICove LinkedIn: @UCIAppliedInnovation For more information: cove@uci.edu http://innovation.uci.edu/

1. I'm excited to be able to share this amazing business opportunity with you. If you've ever thought of starting your
own business, becoming free from corporate america, and do work that matters to you and to your community,
you owe it to yourself.
Over the years I’ve shared these steps with a few colleagues in franchising. At first I did so reluctantly and only to
folks I really trust. But every time I did, I would get these intense stares like I had a third eye or something hanging
from my nose. The stares were followed with “you have to help me implement this in my company” At first, I
resisted. I wasn’t sure about having other brands copy what we were doing.
And then I posted an article on LinkedIn that detailed why we generate leads through social media. My intended
audience was actually the franchise prospects I was already connected with on LinkedIn.
Whilethisstartedasapersonalproject-it
hasforeverchangedhowIviewfranchise
development…
HiMarcosMouraHere

2. The senior population is
growing at a rapid rate.
Consider these statistics: Every day
more than 8,000 Americans
celebrate their 65th birthday. These
seniors are being discharged from
hospitals and skills nursings at an
alarming rate and desperately need
home care and assisted living
placement services.

3. Butwasn’talwayslikethat...
90Leads

4. 1 Location
Frustration 2012
$2k Budget
No Online Presence
X

5. Recruit the right
entrepreneurs
for your brand
Franchising101

6. CastaWideNet
NothingWasWorking...

7. RevolutionDynamics
UsedBy

8. RevolutionFramework
IntimatelyknowWHOyou’retryingtoreach.
A.Whotheyare
B.Whatthey value
E.Wheretheywanttogo
D.Whatthey fear
C.Whattheirpainis

9. Example
Tivo• Apple•

10. SocialMediaRules
whotheyarecanyoutell
astorywithyourclientinit?
•
whattheyvalue
“hellyes!”or“hellno!”
•
whattheirpainisdoesyour
productorservicecuretheirpain?
•
whattheyfearandcanyou
extinguishtheirfear?
•
wheretheywanttogocan
youtakethemthere?
•

11. TwoComponents
1.Audience 2.Platforms
who they are Facebook
what they value Google Ads
what their pain is LinkedIn
what they fear and Twitter
where they want to go. Snapchat

12. Audienceof1

13. 1.It’snotaboutyou
(it’sneverbeen!)
2.Gettheirattention
(fear,wants,pain)
3.Hacktheirdecision
4.Don’tbullshitthem
BuildingSocialCampaigns

14. Ads

15. ThankYou